What are Mission Vision & Core Values of 1&1 Company?

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What are the Mission, Vision, and Core Values of 1&1?

Mission and vision statements are crucial strategic pillars for any successful business, articulating its purpose and aspirations. For a major telecommunications company, these statements guide strategic decisions, foster corporate identity, and ensure alignment across diverse operations. As a significant player in the German telecommunications market, offering high-speed broadband internet, mobile communications, and cloud-based applications, its strategic foundations are particularly important.

Their mission, vision, and core values act as the compass, steering expansion into new technologies like 5G and Open RAN. These elements influence product development, market expansion, and customer relations, ultimately shaping corporate identity and long-term success. Explore more with a detailed 1&1 PESTEL Analysis.

The 1&1 company mission focuses on delivering advanced telecommunications services to German households and small to medium-sized businesses. This includes providing reliable broadband and mobile communication solutions. Their commitment to innovation is evident in their development of a fully virtualized 5G mobile network, aiming to enhance digital access and foster market competition. This strategic direction underpins the 1&1 mission vision values.

Customer Focus

1&1 prioritizes the needs of private households and SMEs, offering tailored services. This ensures relevant and effective solutions for their target segments.

Innovation & Technology

The company invests in cutting-edge technology, such as their virtualized 5G network. This commitment drives their competitive edge and service quality.

Network Infrastructure

1&1 is dedicated to expanding and improving its network infrastructure. This includes fiber-optic and 5G networks, ensuring high-performance connectivity.

Digital Participation

A core aspect of their mission is to enable broad digital participation. They aim to make advanced digital services accessible to a wide audience.

Market Competition

By offering competitive and innovative services, 1&1 seeks to stimulate competition in the German telecommunications market. This benefits consumers through better choices.

Security & Reliability

Ensuring secure and reliable services is fundamental to their operations. This builds trust and provides a stable digital environment for users.

The 1&1 company mission is deeply rooted in empowering its customer base. As of early 2024, the migration of millions of mobile customers to the new 1&1 5G network commenced, with completion projected by the end of 2025. This initiative directly supports their goal of delivering advanced mobile communication services. Furthermore, their focus on expanding fiber-optic networks through 1&1 Versatel underscores their commitment to high-performance broadband for their target segments. Understanding 1&1's mission statement reveals a strategic emphasis on innovation and customer-centricity, which are key components of the 1&1 core principles and ethics. For more insights into the company's structure, refer to Owners & Shareholders of 1&1. The 1&1 company purpose and goals are clearly aligned with these efforts.

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The 1&1 company vision focuses on pioneering Germany's digital landscape. This includes the deployment of an independent 5G network, a first in Europe utilizing Open RAN technology. The aim is to provide secure and innovative digital access, enhancing national digital sovereignty. This commitment is evident in their ambitious targets for network coverage, aiming for 25% of German households by 2025 and 50% by 2030, demonstrating a clear path to market leadership within Germany's telecommunications sector.

Visionary Network Deployment

1&1's vision centers on building a state-of-the-art, independent 5G network, leveraging Open RAN technology for innovation.

Digital Access for All

The company aims to ensure widespread, secure, and innovative digital access across Germany, benefiting all citizens.

National Digital Sovereignty

A key aspect of the 1&1 vision is to significantly contribute to Germany's digital independence and security.

Ambitious Coverage Targets

1&1 plans to cover 25% of German households with its 5G network by 2025 and 50% by 2030.

Strategic Investment

Investment volume (cash capex) is projected to increase to approximately €450 million in 2025, up from €290.6 million in 2024.

Stable Financial Outlook

Despite initial challenges, 1&1 confirmed its 2025 forecast, expecting stable service revenue around €3.303 billion.

The 1&1 company vision is deeply rooted in its commitment to digital leadership and national infrastructure development. This includes the strategic deployment of its Open RAN 5G network, a pioneering effort in Europe. The 1&1 vision statement reflects a dedication to providing widespread, secure, and innovative digital access, thereby bolstering Germany's digital sovereignty. For more insights into their strategic direction, explore the Growth Strategy of 1&1. Despite higher-than-planned start-up costs and temporary operational issues in 2024, the company remains steadfast in its 2025 forecast, anticipating stable contract base and service revenue at approximately €3.303 billion. The projected increase in investment volume to approximately €450 million in 2025 from €290.6 million in 2024 underscores their continued commitment to network expansion and achieving their ambitious coverage targets of 25% of German households by 2025 and 50% by 2030. These core principles and ethics guide the company's operations and future planning.

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The 1&1 core values guide its operations, emphasizing customer satisfaction and technological advancement. These principles shape the company's approach to service delivery and market engagement, reflecting a commitment to reliability and innovation.

Customer Focus

1&1 prioritizes customer needs by offering reliable products and services, aiming for high satisfaction. This is evident in their focus on award-winning customer service and continuous product innovation, such as the 1&1 Service Card.

Innovation

The company is dedicated to pioneering new technologies and solutions to enhance its offerings. This includes significant investment in Europe's first fully virtualized 5G mobile network based on Open RAN technology, aiming to foster competition in the German mobile communications market.

Reliability and Security

1&1 places high importance on the trustworthiness of its services and the protection of customer data. Their emphasis on secure, innovative cloud solutions and responsible data protection, often highlighted as 'Made in Germany,' underscores this commitment.

Digital Responsibility and Sustainability

1&1 acknowledges its role in ensuring safe and accessible digitalization for everyone, actively contributing to UN Sustainable Development Goals. Their commitment extends to using 100% renewable energy at their data centers and promoting IT expertise in society.

These core values of 1&1 define its operational framework and strategic direction. To understand how these principles translate into market positioning, explore the Competitors Landscape of 1&1 and how its mission and vision influence the company's strategic decisions.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its long-term trajectory. These statements articulate the company's purpose and aspirations, influencing everything from product development to market expansion.

1&1's Strategic Direction: Mission, Vision, and Influence

The mission and inferred vision statements of 1&1 AG clearly establish a strong connection to the company's business strategy, particularly evident in its ambitious 5G network rollout.

• Strategic Decision: Construction of a fully virtualized 5G mobile network using Open RAN technology, a move initiated in 2024.
• Customer Migration: Millions of existing mobile customers are being migrated to their own network, with completion largely expected by the end of 2025.
• Product Expansion: Development of high-performance broadband and mobile offerings, including 5G capabilities and smart home solutions.
• Market Goals: Aiming for 25% of German households to have 5G network coverage by 2025 and 50% by 2030.

Guiding Principles and Digital Sovereignty

In response to industry challenges like intense competition and the need for digital sovereignty, 1&1's strategy of becoming Europe's first fully virtualized Open RAN operator showcases their adaptive approach.

Customer Base and Financial Stability

Measurable success metrics include their customer base, which stood at 16.33 million contracts in H1 2025, with mobile internet contracts stable at 12.44 million. While broadband contracts saw a planned decline, their service revenue remained stable at €1,646.5 million in H1 2025, signaling resilience.

CEO's Optimism and Future Outlook

Ralph Dommermuth, CEO of 1&1 AG, expressed optimism, stating in August 2025, 'We are optimistic about the future,' highlighting the company's strong position for future development.

Impact on Operations and Planning

This reinforces how the 1&1 mission vision values shape day-to-day operations and long-term planning, focusing on sustainable growth and strategic independence.

Understanding 1&1's Core Principles

Understanding 1&1's mission statement and 1&1 company values provides insight into their strategic direction and commitment to innovation.

Further Exploration of 1&1's Journey

Explore the Brief History of 1&1 to further understand the evolution of their mission and vision.

The mission and vision of 1&1 AG directly influence strategic decisions, product development, and market expansion, demonstrating a clear path towards digital leadership and infrastructure independence. Continue reading to explore core improvements to the company's mission and vision.

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Enhancing the clarity of 1&1's mission and vision statements could involve a more explicit articulation of their long-term societal impact, extending beyond infrastructure to encompass broader societal commitments. This would align them more closely with industry best practices that often feature such wider-reaching goals.

Compared to some global telecommunication leaders, 1&1's public statements on mission and vision are less formalized, which could be strengthened for improved external communication and stakeholder engagement.

Integrate Digital Literacy into Core Mission

Explicitly integrating a commitment to 'digital literacy' and 'safe and accessible digitalization for everyone' directly into a formal mission or vision statement would better align with evolving industry trends emphasizing digital inclusion and responsible technology use.

Highlight National Strategic Importance of Open RAN

Clearly articulating how their Open RAN initiative fosters a more resilient and independent digital infrastructure for Germany, thereby emphasizing national strategic importance, could be framed as a growth opportunity to attract more public and private partnerships.

Embrace Adaptability to Future Technologies in Vision Statement

Refining the vision to explicitly mention adaptability to future technological paradigms beyond 5G, such as AI integration in network management or personalized services, and how their Open RAN architecture facilitates this flexibility, is crucial for staying ahead.

Incorporate Explicit Sustainability Goals

Explicitly stating a net-zero target or specific carbon reduction goals within their vision, similar to some industry peers, could further enhance their corporate identity and appeal to environmentally conscious stakeholders, building on initiatives like their parent company's climate strategy 2030.

The 1&1 company mission and vision, while driving their operations, could be further refined to explicitly include societal impact and digital inclusion. The company's focus on building a competitive mobile network, particularly through its Open RAN strategy, is a key element of its business model, impacting its Target Market of 1&1. The core values of 1&1 likely revolve around innovation, customer focus, and reliability, principles that guide their service delivery and expansion efforts. Understanding the 1&1's mission statement reveals a commitment to providing high-quality internet and mobile services, aiming to be a significant player in the German telecommunications market. The 1&1 vision for the future is centered on leveraging new technologies to offer advanced digital solutions. The 1&1 company values and employee engagement are crucial for realizing these ambitions, fostering a culture that supports the company's mission and objectives. The guiding principles of 1&1 are evident in their strategic decisions, such as their investment in network infrastructure and their approach to market competition.