Who Owns New Wave Group Company?

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Who owns New Wave Group?

Understanding New Wave Group's ownership is key for investors. It reveals how decisions are made and the company's future direction. A notable event was the founder buying the company back, showing a strong personal commitment.

New Wave Group AB, established in 1989 by Torsten Jansson, started with T-shirt printing for local sports clubs. Today, it's a diverse company involved in brands and products for corporate, sports, gifts, and home furnishings, with operations across Europe and North America.

As of July 23, 2025, New Wave Group has a market cap of $1.69 billion and about 133 million shares. The ownership includes a substantial founder stake, alongside institutional and individual investors, creating a mix of control and public investment. This structure influences its strategic path, as seen in its New Wave Group PESTEL Analysis.

New Wave Group AB was established in 1989 by Torsten Jansson, who began his entrepreneurial journey with a T-shirt company operating from his parents' basement. This initial venture grew to employ 20 people before Jansson sold it for further expansion. However, after the new owners proved unsuccessful and the company faced bankruptcy, Jansson famously bought it back for a nominal sum of one Swedish Krona, thereby regaining control and reaffirming his commitment to the company's original vision.

Founding Vision

The core vision of the founding team was centered on branding and customization for businesses. This focus was primarily applied to promotional items and sportswear, aligning with Jansson's strategic direction.

Early Investment

Specific details regarding initial equity splits or early shareholding percentages are not publicly available. However, Jansson's personal investment and the company's early success likely provided the foundational capital.

Founder's Commitment

Torsten Jansson's repurchase of the company for 1 SEK underscores a profound dedication to its original mission. This act highlights his direct re-establishment of founding ownership and control.

Business Focus

The business model was built around providing branded merchandise and sportswear tailored for corporate clients. This specialization allowed for a focused approach to market penetration and customer acquisition.

Entrepreneurial Spirit

Jansson's story exemplifies a strong entrepreneurial spirit, navigating challenges such as bankruptcy and demonstrating resilience. His hands-on approach from the very beginning shaped the company's trajectory.

Company Growth

From its humble beginnings, the company grew to employ 20 individuals before the initial sale. Jansson's subsequent reacquisition set the stage for its continued development and expansion.

The early ownership of New Wave Group AB is intrinsically linked to its founder, Torsten Jansson. His personal investment and unwavering commitment, demonstrated by his repurchase of the company for 1 SEK, established a direct line of founding ownership. While specific early equity structures are not detailed, Jansson's vision for branding and customization in promotional items and sportswear was the driving force behind the company's initial direction and subsequent resilience. Understanding this foundational period is key to grasping the Mission, Vision & Core Values of New Wave Group.

Key Takeaways on Early Ownership

Torsten Jansson's role as the sole founder and his decisive actions in reacquiring the company are central to its early ownership narrative. His personal investment and vision were the primary drivers of the business.

• Founded by Torsten Jansson in 1989.
• Initial operations focused on T-shirts.
• Jansson repurchased the company for 1 SEK after a prior sale failed.
• Early ownership was characterized by founder control and personal investment.

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New Wave Group's ownership structure is characterized by a dual-class share system, which significantly concentrates voting power. The company's class B shares are publicly traded on Nasdaq Stockholm Large Cap, providing a clear avenue for public investment and scrutiny.

As of March 31, 2025, New Wave Group's share capital stood at SEK 199,030,629, represented by 132,687,086 shares, each with a quota value of SEK 1.50. The company's ownership is notably concentrated, with the top ten shareholders controlling 62% of the capital and a substantial 90% of the voting rights. This concentration highlights the significant influence of a few major New Wave Group investors on the company's strategic decisions. Torsten Jansson, through his associated company, is the principal owner and largest shareholder, holding 42,792,522 shares. This stake represents 32.25% of the total capital and an overwhelming 81.56% of the voting power, underscoring his pivotal role in the New Wave Group company structure and governance. Other significant institutional stakeholders include Avanza Pension, holding 7.03% of the capital and 1.91% of the votes, Handelsbanken Fonder with 5.92% of the capital and 1.61% of the votes, Svolder owning 5.13% of the capital and 1.40% of the votes, and AFA Försäkring with 2.95% of the capital and 0.80% of the votes. Non-Swedish shareholders accounted for 12% of the capital and 3% of the votes as of the same date. Understanding these New Wave Group shareholders is key to grasping the dynamics of who owns New Wave Group and how its direction is shaped.

Key Ownership Insights

The ownership of New Wave Group is heavily influenced by its dual-class share structure, which grants disproportionate voting power to a select group of shareholders.

• Torsten Jansson is the majority shareholder of New Wave Group, controlling a significant portion of both capital and votes.
• The top ten shareholders collectively hold a dominant 90% of the voting power.
• Institutional investors like Avanza Pension and Handelsbanken Fonder are among the significant New Wave Group investors.
• The concentration of voting rights indicates a strong influence on the New Wave Group board of directors and strategic direction.
• For a deeper understanding of the competitive environment, explore the Competitors Landscape of New Wave Group.

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The Board of Directors for New Wave Group AB comprises eight members, with Olof Persson serving as the Chairman. The Annual General Meeting on May 6, 2025, saw the re-election of several members, including Kinna Bellander, Susanne Given, Torsten Jansson, Kristina Johansson, Ralph Mühlrad, Olof Persson, and M. Johan Widerberg, alongside the newly elected Pernilla Jansson.

Torsten Jansson, who is also the CEO and Group CEO, is identified as not independent due to his executive role and significant shareholding. Pernilla Jansson, a recent addition to the board, is also considered not independent because of her employment within the Group and her familial connection to Torsten Jansson. The remaining six board members are deemed independent of the company, its management, and its major shareholders, aligning with the Swedish Corporate Governance Code. Despite the non-independence of two members, the Nomination Committee has deemed the board appropriately composed, emphasizing the importance of continuity within the ownership family, a factor noted in relation to the Brief History of New Wave Group.

Understanding Voting Power

New Wave Group's voting power is structured through a dual-class share system. This system significantly impacts who controls the company's decisions.

• Class A shares each carry ten votes.
• Class B shares each carry one vote.
• As of March 31, 2025, Torsten Jansson, through his company, held 81.56% of the total votes.
• This concentration of votes gives him substantial control over the company's direction.

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Recent years have seen shifts in the New Wave Group ownership landscape, with key executives making notable transactions. Despite these, the company's core ownership structure remains concentrated, supported by a robust financial standing and strategic acquisitions aimed at expansion.

New Wave Group has actively pursued growth through acquisitions, integrating companies like Tenson AB in July 2023 and Cotton Classics in June 2025. Financially, the company reported stable net sales of SEK 9,528.7 million for 2024, maintaining a strong equity ratio of 63.7% and a low net debt to equity ratio of 25.2% as of December 31, 2024. The company's strategic direction, as communicated by CEO Torsten Jansson in November 2024, balances investor expectations for aggressive acquisitions with prudent market investments, leveraging its solid financial position for future expansion. The Annual General Meeting on May 6, 2025, approved a dividend of SEK 3.50 per share for 2024 and authorized the board to increase share capital, providing flexibility for future strategic moves.

Key Shareholder Activity

Torsten Jansson, CEO and principal owner, sold 90,000 shares for SEK 8.55 million on December 18, 2024. This transaction occurred outside the trading venue.

Dominant Ownership Stake

As of September 30, 2024, Torsten Jansson maintained a significant ownership, holding 33.62% of the capital and 81.93% of the votes.

Strategic Acquisitions

The company acquired Tenson AB on July 1, 2023, and Cotton Classics on June 18, 2025, indicating a strategy of inorganic growth.

Financial Health and Future Flexibility

Stable 2024 net sales of SEK 9,528.7 million, a 63.7% equity ratio, and a 25.2% net debt to equity ratio highlight financial strength. The board was authorized to issue up to 8,000,000 series B shares, offering capital flexibility. Understanding the Target Market of New Wave Group is crucial for appreciating these strategic moves.

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