New Wave Group Bundle
How does the Company articulate its core purpose and future?
Mission and vision statements are crucial for any successful business, guiding decisions and shaping corporate identity. They define an organization's ultimate purpose and future aspirations, providing clarity for stakeholders. The Company uses these principles to navigate its diverse B2B and B2C markets across Europe and North America.
These guiding principles are integral to the Company's sustained growth and market positioning, especially with net sales of SEK 9,528.7 million in 2024. By clearly defining its purpose and future, the Company ensures its extensive portfolio remains aligned with strategic goals, fostering a cohesive image. What are the Mission, Vision, and Core Values of the Company?
Key Takeaways
- New Wave Group's mission, vision, and values drive its growth through brand building and acquisitions, emphasizing both economic benefit and sustainability.
- The company achieved stable net sales of SEK 9,528.7 million in 2024, supported by a strong equity ratio of 63.7%.
- Key values include entrepreneurial spirit, growth, innovation, sustainability, responsibility, and high service levels, evident in its decentralized management and market investments.
- Further integration of digital transformation and explicit sustainability targets will enhance stakeholder trust and market competitiveness.
Mission: What is New Wave Group Mission Statement?
New Wave Group's mission is 'to create, acquire, and develop brands and products primarily in the corporate, sports, gifts, and home furnishings sectors, offering a wide range of promotional items, sportswear, and gifts with a focus on branding and customization for businesses.'
New Wave Group's mission focuses on developing and expanding its brand portfolio across various sectors. The company aims to provide high-quality promotional items, sportswear, and home furnishings, emphasizing customization and strong brand identity. This mission supports both business-to-business (B2B) and business-to-consumer (B2C) markets, with a strategic focus on growth in Europe and North America.
Brand Development
New Wave Group's mission emphasizes continuous brand and product development, expanding its offerings in key markets.
Market Expansion
The company targets growth in Europe and North America, with significant investments in Germany and the USA.
Synergy Creation
New Wave Group achieves synergies by coordinating design, purchasing, marketing, and distribution efforts.
Customer Focus
The mission is customer-centric, particularly in its B2B promotional segment, offering tailored solutions.
Product Diversification
The company offers a wide range of products, including promotional items, sportswear, and home furnishings.
Strategic Launches
Planned launches like ProJob and Harvest/Printer in Canada by 2026 reflect the mission's strategic goals.
The New Wave Group mission statement analysis reveals a commitment to strategic brand development and market expansion. The company's purpose is to grow its portfolio of brands and products, focusing on promotional items, sportswear, and home furnishings. This includes significant investments in key markets like Germany and the USA, reflecting the New Wave Group's vision for industry leadership. For example, the launch of Craft Teamwear in the US and Canadian markets and planned major launches of ProJob and Harvest/Printer in Canada in 2025 and 2026 directly reflect this mission of developing and expanding brands and products in new geographic markets. The Owners & Shareholders of New Wave Group are integral to driving this strategic direction, ensuring the company's core values are upheld in practice. The New Wave Group's vision for the future emphasizes achieving synergies across its operations, from design to distribution, to maximize efficiency and service levels. This approach underpins the New Wave Group company culture, fostering a strong business philosophy centered on expertise and high service levels.
New Wave Group SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
Vision: What is New Wave Group Vision Statement?
New Wave Group's vision is 'to make the best products on earth, and to leave the world better than we found it.'
The New Wave Group vision centers on sustainable growth, integrating economic benefits with social and environmental responsibility. This forward-looking perspective aims for global sustainable development, maximizing contributions to internationally agreed sustainability goals. It seeks to create long-term value for the company while considering all stakeholder expectations, reflecting a commitment to a better future.
Sustainable Growth
The New Wave Group vision emphasizes growth that is both economically beneficial and environmentally sound.
Global Impact
The company aims to maximize its contribution to global sustainability goals.
Stakeholder Value
Creating long-term value for the company while considering all stakeholder expectations is key.
Proactive Sustainability
New Wave Group integrates sustainability reporting into its 2024 annual report, aligning with new EU standards.
Financial Stability
Despite challenging 2024 market conditions, net sales were SEK 9,528.7 million, with a 63.7% equity ratio.
Market Expansion
The company targets high growth in North America, supported by its strong financial foundation.
The New Wave Group vision is distinctly future-oriented, emphasizing not only economic prosperity but also a profound commitment to environmental and social responsibility. Its scope is global, aiming for sustainable development that maximizes contribution to globally agreed sustainability goals and creates long-term value for the company while considering stakeholder expectations. The vision appears realistic yet aspirational, particularly given the company's proactive approach to sustainability, as evidenced by its integration of sustainability reporting into its 2024 annual report in alignment with new EU sustainability reporting standards (ESRS/CSRD). Despite challenging market conditions in 2024, New Wave Group managed to maintain its net sales at SEK 9,528.7 million and achieve a record high equity ratio of 63.7%, providing a strong financial foundation to pursue its vision of sustainable growth and market expansion, especially in North America where it aims for high growth. For more details on the company's financial strategies, refer to the article on Revenue Streams & Business Model of New Wave Group. This robust financial standing supports the New Wave Group vision for industry leadership and its core values in practice.
New Wave Group PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
Values: What is New Wave Group Core Values Statement?
The core values of New Wave Group are fundamental to its operational success and strategic direction. These values shape the company culture, influencing how employees engage and how business is conducted globally.
New Wave Group's core values include an entrepreneurial spirit, a commitment to growth and innovation, a strong focus on sustainability and responsibility, and a dedication to maintaining a high service level and expertise.
Entrepreneurial Spirit
New Wave Group fosters a decentralized structure, empowering management with significant independence. This approach ensures agile product development and market responsiveness, allowing companies to operate with an entrepreneurial spirit while benefiting from group affiliation.
Growth and Innovation
As a growth company, New Wave Group continuously creates, acquires, and develops brands. Strategic investments, particularly in Germany and the USA, drive future growth, with new product launches and brand expansions, like ProJob and Harvest/Printer in Canada, planned for 2025 and 2026.
Sustainability and Responsibility
New Wave Group is committed to sustainable growth, ensuring business solutions are economically beneficial and environmentally sound. Their 2024 Sustainability Report details efforts in improving working conditions, chemical management, and using preferred materials, aligning with new EU sustainability reporting standards (CSRD/ESRS).
High Service Level and Expertise
The company prides itself on a high level of service and considerable expertise, crucial for maintaining competitiveness. This expertise coordinates design, purchasing, marketing, warehousing, and distribution, ensuring synergies and strong customer relations even in challenging markets, as detailed in the Competitors Landscape of New Wave Group.
These core values define New Wave Group's identity and operational framework. Explore how the company's mission and vision influence its strategic decisions in the next chapter.
New Wave Group Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
How Mission & Vision Influence New Wave Group Business?
A company's mission and vision are foundational, guiding every strategic decision and shaping its long-term trajectory. They provide a clear purpose and a desired future state, influencing resource allocation, market entry, and operational focus.
New Wave Group's Strategic Direction
New Wave Group's mission and vision statements are deeply embedded in its strategic decision-making, particularly concerning growth and sustainability.
- The vision of 'sustainable growth' directly informs strategic choices, such as ongoing market investments for future expansion.
- Despite a challenging market in 2024, investments in Germany and the US contributed to a 3% increase in net sales in Q4 2024 year-over-year.
- CEO Torsten Jansson noted this 3% growth as a 'statement of strength in today's market situation.'
- Strategic priorities updated in February 2024 include annual growth targets of 10-20% (5-10% organic) and an increased operating margin target of 20%.
- The company's acquisition strategy, including 4 acquisitions in sectors like B2B E-Commerce and Fashion Tech, aligns with its growth objectives.
Growth and Market Expansion
New Wave Group's strategic priorities are geared towards significant expansion, with specific market launches planned.
Major launches for brands like ProJob and Harvest/Printer are scheduled for Canada in 2025 and 2026, with further brand expansions planned for the US promo market during the same period.
Commitment to Sustainability
Sustainability is a key driver in product development and supply chain management.
This includes a focus on preferred fibers and materials, alongside efforts to improve working conditions in production countries, as detailed in their 2024 Annual Report.
Financial Strength and Stability
The company maintains a strong financial position to support its growth and sustainability initiatives.
A record high equity ratio of 63.7% was reported at the end of 2024, with cash flow from operating activities reaching SEK 1,278.3 million for the full year 2024.
Operational Philosophy
The company fosters an entrepreneurial spirit within its decentralized operations.
This approach encourages innovation and agility across its various business units.
Leadership Perspective
Leadership emphasizes preparedness for future growth, citing a strong organization, product range, customer service, and balance sheet.
CEO Torsten Jansson expressed confidence in the company's ability to achieve good growth moving forward.
Core Values in Practice
The company's core values are reflected in its strategic planning and operational execution.
This includes ambitious financial targets, a commitment to sustainability, and fostering an entrepreneurial culture, as further detailed in the Brief History of New Wave Group.
New Wave Group's mission and vision are instrumental in shaping its strategic decisions, driving growth, and embedding sustainability into its core operations. Explore how these elements are continuously refined in the next chapter.
New Wave Group Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
What Are Mission & Vision Improvements?
Enhancing New Wave Group's mission and vision statements can provide greater clarity and competitive differentiation. A more explicit mission statement would sharpen focus for all stakeholders, while incorporating quantifiable aspirations or bolder societal impacts aligns with industry best practices.
Develop a Concise Mission Statement
Currently, the New Wave Group's mission is implied through operational descriptions. Formulating a succinct mission statement, such as 'To empower businesses and individuals globally through innovative and sustainable branded products that inspire performance and foster identity,' would better encapsulate their diverse offerings and market approach.
Integrate Digital Transformation Aspirations
Refining the vision to explicitly mention a commitment to 'becoming the leading digital-first provider of branded merchandise and apparel, setting new standards for efficiency and customer experience by 2030' would align with evolving industry trends and emerging technologies, especially in the promo channel which saw a 5% improvement in 2024.
Amplify Sustainability Commitments
Explicitly connecting sustainability to circular economy principles or specific carbon reduction targets within the statements, beyond detailed reports, could amplify their commitment. This would resonate stronger with consumer behaviors increasingly favoring sustainable choices.
Clarify Market Leadership Goals
While New Wave Group is implementing a new business system and automating warehouses, explicitly weaving these technological advancements into their public-facing statements would further solidify their market leadership. Understanding the Target Market of New Wave Group is crucial for aligning these goals.
- What is Brief History of New Wave Group Company?
- What is Competitive Landscape of New Wave Group Company?
- What is Growth Strategy and Future Prospects of New Wave Group Company?
- How Does New Wave Group Company Work?
- What is Sales and Marketing Strategy of New Wave Group Company?
- Who Owns New Wave Group Company?
- What is Customer Demographics and Target Market of New Wave Group Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.