Who Owns BRP Company?

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Who Owns BRP Inc.?

BRP Inc., a prominent name in powersports, traces its origins to a 2003 spin-off from Bombardier Inc. Founded in 1942 by Joseph-Armand Bombardier, the company initially focused on snow vehicles.

The company's evolution from its family roots to a publicly traded entity reveals a dynamic ownership landscape. Understanding this structure is key to grasping its strategic direction and market influence.

BRP's diverse product range, including popular brands like Ski-Doo and Sea-Doo, contributes to its significant global presence. A detailed BRP PESTEL Analysis can further illuminate the external factors impacting its operations and ownership.

As of fiscal year ended January 31, 2024, BRP reported annual sales of CA$10.4 billion, employing nearly 20,000 individuals across more than 130 countries.

The origins of BRP Inc. are deeply rooted in its former parent company, Bombardier Inc., founded in 1942 by Joseph-Armand Bombardier. Initially, the Bombardier family held complete control, steering the company's early growth through their innovative spirit, primarily in snowmobile development. This foundational ownership structure set the stage for future transformations.

Founding Innovator

Joseph-Armand Bombardier, a visionary inventor, established the company that would eventually give rise to BRP. His early focus was on creating vehicles for winter conditions, laying the groundwork for future recreational products.

Family Control

In its nascent stages, Bombardier Inc. was entirely family-controlled. This concentrated ownership allowed for a unified vision and direct reinvestment of profits into the company's expansion and product development.

Strategic Spin-off

A pivotal moment arrived in December 2003 when Bombardier Inc. divested its recreational products division. This strategic move led to the formal establishment of BRP as a distinct, independent entity.

New Ownership Consortium

Following the spin-off, BRP was acquired by a consortium. This group included private equity firm Bain Capital, the Bombardier-Beaudoin family, and Caisse de dépôt et placement du Québec (CDPQ).

Initial Stake Distribution

The initial ownership structure saw Bain Capital holding a significant 50% stake. The Bombardier family retained 35%, and CDPQ held 15%, with the total transaction valued at $875 million.

Focus Shift for Parent Company

This divestment allowed the parent company to concentrate its resources and strategic efforts on its aerospace and rail transportation sectors, marking a clear separation of business interests.

The creation of BRP as an independent company in December 2003 marked a significant shift in its ownership structure. This transition from a division of Bombardier Inc. to a standalone entity was facilitated by an acquisition consortium comprising Bain Capital, the Bombardier family, and Caisse de dépôt et placement du Québec (CDPQ). The initial share distribution reflected a substantial investment from these entities, with Bain Capital acquiring a 50% stake, the Bombardier family holding 35%, and CDPQ securing 15%, for a total acquisition price of $875 million. This move was a strategic divestment by Bombardier Inc., enabling it to refocus on its aerospace and rail operations, while BRP embarked on its path as an independent player in the powersports industry. This early ownership structure laid the foundation for BRP's subsequent growth and its eventual public offering, as detailed in this Brief History of BRP.

Key Takeaways on Early Ownership

The foundational ownership of BRP was established through a strategic spin-off from Bombardier Inc. in 2003.

• The initial acquisition was led by a consortium including Bain Capital, the Bombardier family, and CDPQ.
• Bain Capital held the majority stake at 50% upon BRP's inception.
• The Bombardier family maintained a significant 35% ownership.
• CDPQ's initial investment represented 15% of the company's shares.
• This ownership structure facilitated Bombardier Inc.'s focus on aerospace and rail.

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BRP's ownership structure saw a significant shift with its Initial Public Offering (IPO) on May 29, 2013, on the Toronto Stock Exchange. This event marked its transition to a publicly traded entity, allowing for broader ownership and access to capital markets. The IPO valued the company at approximately $2.5 billion.

Following its IPO, BRP's ownership has evolved, with key private equity stakeholders like Bain Capital and CDPQ progressively reducing their holdings. The Bombardier-Beaudoin family, through entities such as Beaudier Inc., continues to maintain a substantial interest, holding approximately 18% of the outstanding shares as of August 2025. This enduring family presence, combined with a significant allocation to institutional investors who collectively own about 42% of the company as of August 2025, shapes the current BRP ownership landscape. The influence of major shareholders is notable, with the top four stakeholders controlling roughly 51% of the business, indicating their considerable impact on the company's strategic direction and alignment with its Target Market of BRP.

Key BRP Ownership Details

Understanding BRP's ownership structure reveals a balance between founding family influence and broad institutional investment.

• BRP became a publicly traded company through its IPO in May 2013.
• The Bombardier-Beaudoin family remains a significant shareholder.
• Institutional investors collectively hold a substantial portion of BRP's shares.
• The top four shareholders exert considerable influence over the company's direction.

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The board of directors at BRP Inc. is instrumental in guiding the company's strategic direction, with its composition reflecting significant ownership stakes held by the founding family. As of May 2024, José Boisjoli holds the dual roles of President, CEO, and Chair of the Board, overseeing the company's governance.

BRP Inc. employs a dual-class share structure, comprising Subordinate Voting Shares and Multiple Voting Shares. This structure is designed to ensure that holders of Multiple Voting Shares, often the founding family or long-term strategic investors, retain substantial control over the company's decisions. Élaine Beaudoin's role as Vice-President and director of Beaudier Inc., a private holding company that owns these Multiple Voting Shares, highlights this concentrated voting power. Charles Bombardier, a descendant of the founder, also sits on the board, reinforcing the family's ongoing influence. This arrangement means that despite the company being publicly traded, the Bombardier-Beaudoin family maintains significant sway over its long-term strategy and direction, a common practice for companies with such share structures. Understanding this ownership dynamic is key to grasping the BRP company owner structure and who owns BRP.

BRP's Voting Power Structure

BRP's corporate structure features a dual-class share system, granting significant control to a select group of shareholders.

• Multiple Voting Shares held by entities like Beaudier Inc. confer disproportionate voting rights.
• This structure allows founders and key long-term investors to maintain control over strategic decisions.
• The Bombardier-Beaudoin family, through these holdings, remains a dominant force in BRP's governance.
• Shareholders can find detailed information on voting power in the company's Management Proxy Circulars for 2024 and 2025.

The dual-class share structure is a critical element in understanding BRP ownership. While BRP is a publicly traded company, the concentration of voting power in the hands of a few, particularly through Multiple Voting Shares, means that the BRP founder's stake remains highly influential. This setup is common for companies aiming to preserve a long-term vision, often seen in the Competitors Landscape of BRP. The BRP board of directors ownership reflects this, with key family members holding directorial positions. This arrangement directly impacts BRP stock ownership dynamics and who the BRP major shareholders are, ensuring that the family's legacy and strategic interests are paramount in the company's evolution.

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Over the past three to five years, BRP's ownership landscape has evolved, marked by strategic share repurchases and shifts in major stakeholder positions. These movements reflect a company actively managing its capital structure and responding to market dynamics.

BRP has been actively engaged in share repurchase programs to enhance shareholder value. The company secured approval for a normal course issuer bid (NCIB) to buy back up to 3,331,852 subordinate voting shares between December 10, 2024, and December 9, 2025. This initiative represents about 10% of the public float as of December 4, 2024. The previous NCIB, which concluded on December 4, 2024, saw BRP repurchase 3,231,999 shares at an average price of $90.76.

Share Repurchase Strategy

BRP's ongoing share buybacks are a strategic move to boost shareholder returns. These programs demonstrate a commitment to optimizing the company's capital structure.

Institutional Investor Growth

The increasing stake held by institutional investors highlights growing external confidence in BRP's market position. This trend is a key indicator of the company's perceived stability and future growth potential.

Key Shareholder Activity

Bain Capital Integral Investors II, L.P., a principal shareholder, reduced its holdings through a secondary offering in January 2024. This move adjusted its ownership percentage while still retaining significant voting power.

Strategic Business Moves

Beyond ownership trends, BRP has pursued strategic acquisitions to expand its product lines and market presence. These actions, coupled with a leadership transition announced in May 2025, shape the company's future direction and investor outlook. Understanding these elements is crucial for a comprehensive view of Mission, Vision & Core Values of BRP.

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