What are Mission Vision & Core Values of BRP Company?

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What are the Mission, Vision, and Core Values of BRP?

Mission and vision statements are crucial strategic foundations, guiding business success and shaping corporate identity. For BRP, a global leader in powersports and marine products, these statements are vital. They reflect its industry position and significance in providing exhilarating outdoor experiences.

With annual revenues of CA$10.367 billion in fiscal year 2024, BRP's mission, vision, and values are the bedrock for strategic decisions. They influence product development, market expansion, and corporate culture. For a deeper dive into the external factors influencing BRP, consider reading the BRP PESTEL Analysis.

BRP Inc.'s mission focuses on delivering thrilling experiences by innovating access to the world's playgrounds. This involves reimagining how customers engage with their environment through powersports and marine products, along with related parts, accessories, and clothing. The mission targets outdoor enthusiasts globally, encompassing diverse recreational settings like snow, water, asphalt, and dirt.

Customer-Centric Focus

The BRP mission emphasizes enhancing user experiences, directly addressing the needs of outdoor enthusiasts.

Innovation-Driven

BRP's commitment to innovation is evident through significant R&D investments, such as $373.4 million in fiscal year 2024.

Global Market Scope

The phrase 'world's playgrounds' signifies a broad global reach across various recreational environments.

Product Diversification

The mission covers powersports and marine products, along with essential parts, accessories, and clothing.

Technological Advancement

New recreational vehicle models in 2024 feature advanced technologies like enhanced GPS and improved fuel efficiency.

Environmental Stewardship

BRP plans to invest $300 million over five years to develop electric models by the end of 2026.

The BRP mission statement precisely targets outdoor enthusiasts and adventurers, offering powersports and marine products, along with related parts, accessories, and clothing. The 'world's playgrounds' signifies a broad global market scope, encompassing diverse recreational environments. The unique value proposition lies in 'delivering thrilling experiences' and 'innovating how we access,' emphasizing emotional connection and continuous technological advancement. This BRP company purpose is profoundly customer-centric, focusing on enhancing user experiences. It is also highly innovation-focused, as evidenced by BRP's significant investment of $373.4 million in research and development in fiscal year 2024 to enhance product performance and user experience. For instance, the introduction of new recreational vehicle models in 2024, featuring advanced technologies like enhanced GPS navigation and improved fuel efficiency, directly reflects this mission by making outdoor adventures more accessible and enjoyable. Similarly, BRP's commitment to developing electric models for its existing product lines by the end of 2026, with a $300 million investment over five years, demonstrates its dedication to innovating access while aligning with environmental stewardship. For more insights into their market focus, explore the Target Market of BRP. This aligns with BRP mission vision values and BRP core beliefs.

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BRP's vision for the future is to achieve global leadership in powersports and boating. This involves delivering innovative and sustainable solutions that enhance how people experience the world. The company aims to set industry standards through continuous innovation and quality, with a strong emphasis on sustainability as a key driver for its strategic goals.

Global Leadership

BRP targets market leadership and global presence across powersports and boating, aiming to be the top innovator.

Innovation Focus

The company prioritizes continuous innovation to deliver cutting-edge products and experiences.

Sustainability Integration

Sustainability is a core driver, with a goal to electrify all product lines by 2035.

Market Dominance

BRP has maintained over 60% market share in personal watercraft for a decade.

Strategic Achievement

Achieved 30% market share in side-by-sides in fiscal year 2024, ahead of schedule.

Enhanced Experiences

The vision emphasizes improving how people interact with the outdoors through their products.

BRP's vision is distinctly future-oriented, aiming for global leadership within its core industries. Its scope is expansive, targeting market leadership and global presence across powersports and boating. BRP's ambition is not just to lead but to set industry standards through continuous innovation and quality, explicitly incorporating sustainability as a key driver. This vision appears realistically aspirational, supported by the company's current trajectory and strong market position. For example, BRP has sustained a market share of over 60% in personal watercraft over the past decade and achieved a 30% market share in side-by-sides in fiscal year 2024, a year ahead of schedule. The focus on sustainable solutions, including a 2035 electrification goal, provides a clear roadmap for achieving this leadership while addressing evolving market demands and environmental concerns. For more details on the company's operations, explore the Revenue Streams & Business Model of BRP. This aligns with the BRP mission vision values and BRP company purpose, reinforcing BRP's strategic goals and BRP brand identity.

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The core values of BRP are fundamental to its operational philosophy and brand identity. These principles guide the company's strategic decisions and foster a distinctive company culture. BRP operates on four core values: Passion, Drive, Ingenuity, and Trust. These values are deeply ingrained in the company's operations and corporate culture, influencing everything from product development to customer relations.

Passion

Passion informs everything BRP does, serving as an integral part of every value. This value manifests in product development through the creation of thrilling experiences and products designed to evoke emotion, not just cover distance, such as the Ski-Doo snowmobiles and Sea-Doo watercraft which are iconic for their exhilarating performance.

Drive

This value signifies relentless determination and a commitment to pushing forward, ensuring goals are met. It is reflected in BRP's business practices through its disciplined execution, which allowed the company to deliver results above expectations in fiscal year 2025 despite macroeconomic challenges and industry promotional intensity.

Ingenuity

Ingenuity represents BRP's spirit of innovation, problem-solving, and continuous curiosity. In product development, this is evident in their user-centered design philosophy and constant introduction of innovative solutions, including the recent Red Dot Design Awards 2025 for products like the Sea-Doo Spark and the electric Ski-Doo Grand Touring Electric.

Trust

Trust is fundamental to BRP's relationships with its employees, customers, dealers, distributors, suppliers, and shareholders. This value is upheld through robust corporate governance practices, including a Board of Directors committed to creating a diverse, inclusive, and fair environment built on strong ethical business practices.

These BRP core values are integral to the company's strategic goals and brand identity. To understand how these values shape BRP's market position, explore the Competitors Landscape of BRP. Next, discover how BRP's mission and vision influence its strategic decisions.

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A company's mission and vision statements are fundamental to its strategic direction, influencing every decision from product development to market expansion.

These statements act as a compass, ensuring that all actions align with the overarching purpose and future aspirations of the organization.

BRP's Mission: Delivering Thrilling Experiences

BRP's mission is to deliver thrilling experiences by innovating how people access the world's playgrounds. This focus drives continuous investment in research and development.

• In fiscal year 2024, BRP invested $373.4 million in R&D.
• This investment fuels the introduction of advanced technologies in new models.
• Examples include enhanced GPS navigation and improved fuel efficiency in 2024 models.
• The mission directly influences product innovation and technological advancement.

BRP's Vision: Global Powersports Leadership

BRP aims to be the global leader in powersports and boating, guiding its market expansion and acquisition strategies.

Strategic Market Expansion

The company operates in over 130 countries, with a global network of innovation centers and manufacturing facilities to support its leadership vision.

Agility in Market Adjustments

BRP's strategic decision in fiscal year 2025 to adjust shipments and reduce network inventory demonstrates agility in protecting brand value, aligning with long-term leadership goals.

Financial Performance Alignment

BRP reported record revenues of CA$10.367 billion in fiscal year 2024, achieving a 30% market share in the side-by-side category ahead of schedule.

Core Beliefs: Curiosity and Adventure

BRP fosters a company culture of curiosity, creativity, and a love for adventure among its nearly 20,000 employees worldwide, reflecting its core beliefs.

Strategic Focus on Powersports

The strategic decision to 'double down on Powersports' aims to solidify industry leadership through innovation and capitalizing on growth opportunities, as stated by the President and CEO in March 2025.

BRP's mission and vision statements are integral to its strategic decision-making, guiding its pursuit of innovation and global leadership in powersports and boating. Explore how these core elements shape the company's future direction and operational strategies.

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BRP's mission and vision statements are foundational to its operations, guiding its strategic direction and employee conduct. Enhancing these statements can further solidify its market position and commitment to evolving consumer demands.

Explicitly Integrate Sustainability into the Mission Statement

BRP's current mission, 'to deliver thrilling experiences by innovating how we access the world's playgrounds,' could be refined to more directly incorporate environmental stewardship. A revised mission, such as 'to deliver thrilling and sustainable experiences by innovating how we responsibly access and preserve the world's playgrounds,' would more clearly align with its environmental targets, including a 25% reduction in supply chain CO2 emissions by 2035.

Elevate Sustainability in Strategic Communication

While sustainability is part of BRP's CSR25 program, making it a more prominent element in the core mission statement would align it with industry best practices. This explicit focus can differentiate BRP as the recreational vehicle and leisure market, projected for significant growth with electrification expected to increase by over 40% annually through 2030, increasingly values eco-conscious brands.

Emphasize Technological Advancement and Connectivity

As consumer preferences shift, incorporating advanced connectivity into the mission and vision statements would reflect BRP's commitment to innovation. This focus is crucial as buyers increasingly prioritize connected experiences, ensuring BRP remains competitive against rivals who are also enhancing their digital platforms.

Strengthen Brand Identity through Purpose-Driven Messaging

By more prominently featuring sustainability and technological innovation, BRP can further solidify its brand identity and company purpose. This approach ensures its mission and vision statements resonate with evolving market expectations and regulatory landscapes, reinforcing its BRP core beliefs.

Understanding the Mission, Vision & Core Values of BRP provides insight into the company's strategic direction and its commitment to innovation and customer experience. The company's purpose is to deliver thrilling experiences by innovating how people access the world's playgrounds. This BRP company purpose is supported by a vision to be the leader in powersports vehicles and marine products, driven by a culture of innovation, passion, and integrity. BRP's core values, including integrity, innovation, passion, and customer focus, guide its employees and shape its BRP company culture. These elements collectively define the BRP brand identity and its BRP strategic goals for growth and market leadership.