What are Mission Vision & Core Values of Fiskars Company?

Fiskars Bundle

Get Full Bundle:

	5 FORCES	$15	$10
	BCG	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are foundational for any successful business, articulating its core purpose and aspirational future. They are strategic blueprints guiding decision-making, fostering culture, and shaping perceptions. For a global company with a heritage spanning over 375 years, these statements are crucial.

As of 2024, the Company operates as the global home of design-driven brands for indoor and outdoor living, with global net sales of EUR 1.2 billion and a workforce of close to 7,000 employees, reaching consumers in over 100 countries worldwide. Their mission, vision, and core values act as the compass steering their extensive portfolio, ensuring every business decision and product innovation aligns with their overarching corporate identity and long-term strategic objectives. For a deeper dive into their operational environment, consider reviewing the Fiskars PESTEL Analysis.

The Fiskars mission statement, also known as Fiskars Group's common purpose, centers on global consumers engaged in indoor and outdoor living. It focuses on design-driven brands, from kitchenware and garden tools to luxury tableware. The company operates globally, with brands available in over 100 countries, emphasizing timeless, purposeful, and functional beauty through pioneering design and innovation.

Fiskars Mission Statement

The mission is to make the everyday extraordinary through pioneering design, focusing on global consumers.

Global Reach

Fiskars Group's brands are present in over 100 countries, reflecting its global market scope.

Pioneering Design

The company emphasizes timeless, purposeful, and functional beauty in its product offerings.

Innovation Focus

Fiskars Group is committed to innovation and sustainable growth, challenging conventional approaches.

Customer-Centricity

The mission aims to enhance the everyday experience for consumers through its diverse product range.

Brand Examples

Fiskars tools and Iittala's avant-garde design exemplify the company's dedication to quality and innovation since 1881.

The Fiskars company purpose is deeply innovation-focused, driving the creation of new solutions that challenge conventional approaches, such as the 'throwaway culture'. For example, the Fiskars brand consistently develops user-friendly and durable tools, reflecting the mission's emphasis on functional beauty and lasting quality. Similarly, the Iittala brand, known for its avant-garde design since 1881, exemplifies how the company embraces innovative and inspiring elements to make everyday objects extraordinary. For more insights into their strategic approach, explore the Target Market of Fiskars. This aligns with the Fiskars sustainability mission statement, ensuring products are built to last.

Fiskars SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The Fiskars vision statement outlines a long-term commitment to enhancing well-being globally. This aspirational goal reflects the company's dedication to making a significant and enduring difference in human lives. It challenges conventional consumerism by promoting products of timeless beauty and functionality, aiming to disrupt the 'throwaway culture.' This vision, rooted in nearly four centuries of craftsmanship since 1649, positions Fiskars as a leader in sustainable lifestyle and design.

Visionary Impact

Fiskars Group aims for a positive, lasting impact on global quality of life, reflecting its long-term aspirations.

Challenging Culture

The company challenges the 'throwaway culture' by creating products of enduring beauty and functionality.

Pioneering Design

Fiskars Group emphasizes pioneering design to shape consumer lifestyle and promote sustainability.

Historical Foundation

The vision is grounded in Fiskars' nearly 400-year history of innovation and craftsmanship since 1649.

Sustainability Leadership

Fiskars achieved a Platinum EcoVadis rating in 2024, placing it in the top 1 percent for sustainability.

Climate Action

The company received an A- rating in CDP's 2024 Climate Change questionnaire, demonstrating its commitment.

The Fiskars vision statement, 'to create a positive, lasting impact on our quality of life,' reflects a commitment to global well-being. This future-oriented declaration guides the company's strategic direction, emphasizing enduring value over transient trends. It implies a dedication to challenging the 'throwaway culture' through products known for their timeless beauty and functionality. While not explicitly stating market dominance, the pursuit of 'pioneering design' and 'lasting impact' positions Fiskars Group as a leader in shaping consumer lifestyle and sustainability within its sectors. This vision is both realistic and aspirational, built upon Fiskars Group's extensive history of craftsmanship and innovation since 1649. The company's tangible commitment to its vision is evident in its Platinum level sustainability rating from EcoVadis in 2024, which places it among the top 1 percent of assessed companies in its industry. Furthermore, an A- rating in CDP's 2024 Climate Change questionnaire underscores its dedication to environmental responsibility. For more details on the company's foundational principles, explore the Mission, Vision & Core Values of Fiskars.

Fiskars PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

Fiskars Group's core values are fundamental to its identity and operations, guiding its strategic decisions and daily activities. These values, deeply embedded in the company's culture, ensure a consistent approach to innovation, customer engagement, and sustainable practices.

Creating Change

This value signifies Fiskars Group's proactive approach to evolving in an ever-changing world, daring to lead and shape its own future. It manifests in their strategic agility, such as the planned separation of their two Business Areas, Fiskars and Vita, into independent operations starting April 1, 2025, with legal entity completion by the end of the first quarter of 2026. This strategic decision aims to accelerate different growth opportunities and investment needs for each area, demonstrating a willingness to transform the organizational structure to drive future success.

Celebrating the Everyday

This value emphasizes being present in the seemingly small things that collectively have a big impact on individuals and their future. In product development, this is seen in Fiskars' commitment to user-friendly design, creating tools that are efficient, ergonomic, and durable to make daily tasks easier and more enjoyable. In customer relations, this translates to designing products that spark joy in and around the home for decades, fostering a deeper connection to nature and unleashing creativity.

Growing with Compassion

This value highlights the importance of empathy and understanding the world from others' perspectives to achieve excellence. This manifests significantly in their corporate culture and business practices through their strong sustainability agenda. Fiskars Group's commitment to reducing greenhouse gas emissions by 60% from its own operations by 2030 and ensuring 60% of its suppliers by spend have science-based targets by 2024 demonstrates a compassionate approach to environmental impact. Furthermore, their focus on 'Nordic heritage of happiness and equity' underscores a commitment to human well-being within their work community and value chain.

These Fiskars core values and their meaning provide a clear understanding of the company's operational philosophy. To further explore how these principles shape its market position, delve into the Competitors Landscape of Fiskars, and discover how mission and vision influence the company's strategic decisions.

Fiskars Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision statements are foundational, shaping its strategic direction and guiding critical decision-making processes.

Fiskars Group's strategic decisions are deeply influenced by its mission and vision, which collectively define its purpose and aspirations.

Fiskars Group's Guiding Principles

Fiskars Group's mission and vision statements are intrinsically linked to its business strategy, serving as direct guides for strategic decisions and operational planning.

• The company's purpose is 'Pioneering design to make the everyday extraordinary'.
• This purpose underpins its 'Growth Strategy' focused on organic growth and profitability.
• Strategic decisions, such as business area separation, align with achieving distinct growth opportunities.
• Investment decisions are also influenced, with a focus on strengthening brand presence and consumer engagement.

Strategic Separation for Growth

In October 2024, Fiskars Group announced the strategic decision to separate its two Business Areas, Fiskars and Vita, into independent operations and legal subgroups, effective April 1, 2025. This move is designed to accelerate distinct strategic growth opportunities and investment needs for each segment, aligning with the vision of creating lasting impact by enabling greater agility and focus. This separation is expected to generate annual, run-rate cost savings of approximately EUR 12 million, with the majority realized in 2025.

Re-investment in Business Area Vita

In February 2025, Fiskars Group announced plans to re-invest approximately EUR 12 million into Business Area Vita's growth during 2025. This investment is specifically targeted towards marketing and demand creation, supported by expected cost savings from organizational changes, directly supporting the mission's focus on pioneering design and making the everyday extraordinary.

Product Development and Sustainability

The company's commitment to its mission influences product development, emphasizing 'timeless, purposeful, and functional beauty' and challenging 'throwaway culture'. This directly informs design choices and material selection for longevity and repairability, reflecting a core aspect of the Fiskars brand values.

Financial Performance in 2024

Despite challenging market conditions, Fiskars Group reported global net sales of EUR 1.2 billion and a comparable EBIT of EUR 111.4 million in 2024. These figures reflect the resilience and strategic alignment driven by their guiding principles, demonstrating the tangible outcomes of their company philosophy and values.

Operational Agility and Margin Resilience

The interim President & CEO, Jyri Luomakoski, has emphasized that 'Fiskars Group continues to take proactive measures to mitigate cost pressures and preserve long-term margin resilience.' This statement highlights the ongoing operational decisions being guided by strategic objectives and the company's commitment to core values.

Understanding Fiskars' Strategic Alignment

The Fiskars mission statement and vision statement are not mere words but active drivers of business strategy, influencing everything from operational efficiency to long-term investment. Understanding the Brief History of Fiskars provides further context on how these principles have evolved and continue to shape the company's future.

Fiskars Group's mission and vision statements are integral to its strategic decision-making, guiding its growth and operational priorities. Explore core improvements to company's mission and vision in the next chapter.

Fiskars Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing Fiskars Group's mission and vision statements can involve a more explicit focus on quantifiable social impact and integrating digital transformation. These adjustments aim to align the company's purpose with evolving market demands and technological advancements.

Quantify Social Impact in Mission and Vision

Fiskars could strengthen its external-facing statements by including more specific, quantifiable commitments to social sustainability, moving beyond the current emphasis on 'Nordic heritage of happiness and equity'.

Integrate Digital Transformation Prominently

Explicitly mentioning how digital innovation drives 'pioneering design' or enhances the 'everyday extraordinary' would better reflect its strategic importance as a growth enabler.

Address Evolving Consumer Behaviors

A more direct acknowledgment of personalized and connected home experiences, including smart home integration, could enhance future relevance and customer focus.

Adapt for Business Area Separation and Future Trends

As the company plans to separate its business areas, adapting mission and vision statements to reflect distinct yet synergistic goals, while also embracing advanced manufacturing and AI, will be crucial for maintaining relevance and strengthening circular economy principles.

The Fiskars mission statement centers on making the everyday extraordinary through superior, user-centered design. This purpose is deeply intertwined with their vision to be the leading design company for living well, emphasizing functionality, durability, and aesthetic appeal. The Fiskars core values are built upon a foundation of passion for design, a commitment to quality, and a drive for innovation. These values guide their operations and product development, aiming to create tools and experiences that enhance people's lives.

Fiskars Group's commitment to its core values is evident in its operational approach and strategic decisions. The company's purpose is to create a better life for as many people as possible through products that are essential for everyday living. This philosophy underpins their brand values, which include a strong emphasis on user experience and sustainability. For employees, these values translate into a culture that encourages creativity, collaboration, and a dedication to excellence, fostering a strong sense of company culture.

Analyzing the Fiskars mission statement reveals a clear focus on user needs and design excellence. The Fiskars vision statement for the future articulates an ambition to lead in design-driven categories, anticipating market shifts and consumer desires. The Fiskars company mission and vision explained through their actions show a consistent effort to innovate and improve. The Fiskars core values and their meaning are deeply embedded in the company's DNA, influencing everything from product design to customer interactions. The Fiskars purpose and values for employees are designed to empower them to contribute to the company's overarching goals.

The Fiskars brand mission and values are consistently communicated through their product offerings and marketing. The Fiskars sustainability mission statement highlights their dedication to responsible practices and environmental stewardship. Fiskars innovation core values drive their pursuit of new technologies and design solutions. The Fiskars customer focus mission ensures that the end-user remains at the heart of their development process. The Fiskars company philosophy and values emphasize a long-term perspective, prioritizing enduring quality and customer satisfaction.

The Fiskars brand purpose and mission are about creating products that are not only functional but also bring joy and ease to daily tasks. Fiskars operational values and mission are aligned to ensure efficiency and high standards across all business functions. The Fiskars commitment to core values is a cornerstone of their success, enabling them to build trust and loyalty with consumers worldwide. Understanding the Growth Strategy of Fiskars provides further insight into how these principles are implemented to achieve market leadership.