What are Mission Vision & Core Values of Coca-Cola HBC Company?

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What are the Mission, Vision, and Core Values of Coca-Cola HBC?

Mission and vision statements are crucial for an organization's strategic framework, outlining its purpose and aspirations. These statements provide clear direction, align internal efforts, and communicate corporate identity to stakeholders. Coca-Cola HBC, a key bottling partner of The Coca-Cola Company, operates in 29 countries, serving approximately 740 million people.

Their mission, vision, and core values guide business decisions, shape corporate culture, and drive strong financial performance, including 13.8% organic revenue growth in 2024. These principles help them navigate markets and maintain sustainability leadership, as recognized by the Dow Jones Best-in-Class Indices. For a deeper dive, explore the Coca-Cola HBC PESTEL Analysis.

The Coca-Cola HBC mission statement focuses on refreshing consumers while generating value for stakeholders and fostering socio-economic development in its operating communities. This mission guides its extensive operations across 29 countries, serving approximately 740 million people with a diverse portfolio of non-alcoholic beverages.

Refreshing Moments

The core of Coca-Cola HBC's purpose is to provide refreshing beverages for all occasions.

Stakeholder Value

Creating value for shareholders, employees, and partners is central to its operational strategy.

Community Development

Supporting socio-economic growth in local communities is a key aspect of its mission.

Diverse Portfolio

Offering a wide range of beverages, including low-sugar options, addresses varied consumer preferences.

Sustainability Focus

Commitment to sustainable sourcing and high recycling rates underscores its environmental responsibility.

Global Reach

Operating across Europe, Africa, and Asia, the company adapts to diverse market needs.

The Coca-Cola HBC mission statement emphasizes a commitment to refreshing consumers and creating value for stakeholders, while also contributing to socio-economic development in the communities it serves. This comprehensive approach is reflected in its diverse product portfolio and sustainable practices. For more details on its consumer base, refer to the Target Market of Coca-Cola HBC. In 2023, the company invested €50 million in sustainable sourcing initiatives and achieved an 80% recycling rate for packaging materials. Its '24/7 portfolio' strategy ensures a wide range of options, with 15% of its 2023 revenue derived from low-sugar and no-sugar beverages, aligning with evolving consumer health preferences. This demonstrates how the Coca-Cola HBC mission and Coca-Cola HBC core values are integrated into its operational strategy, driving both business success and social responsibility.

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The Coca-Cola HBC vision for the future emphasizes becoming the foremost beverage partner available at all times. This strategic outlook aims for comprehensive market leadership, ensuring a diverse portfolio to meet consumer demands around the clock. Their focus on continuous innovation and portfolio diversification supports this ambitious goal.

Vision for Leadership

The Coca-Cola HBC vision statement, 'to be the leading 24/7 beverage partner,' highlights their ambition for market dominance across all consumption occasions.

Market Performance

In 2024, the company's non-alcoholic ready-to-drink (NARTD) market share increased by 150 basis points, demonstrating progress towards their vision.

Organic Volume Growth

Organic volume grew by 2.8% in 2024, driven by strong performance in key categories like energy drinks and coffee.

Category Expansion

Energy drink volumes increased by 30.2% and coffee volumes by 23.9%, validating their 24/7 portfolio strategy.

Sustainability Commitment

Coca-Cola HBC aims for net zero emissions by 2040, investing €21 million in renewable energy in 2023 to support sustainable growth.

Strategic Alignment

The company's strategic investments and performance align with their Coca-Cola HBC vision and goals for market leadership.

The Coca-Cola HBC vision for the future, 'to be the leading 24/7 beverage partner,' is a clear statement of their strategic ambition. This vision is supported by tangible results, such as the 150 basis point increase in their non-alcoholic ready-to-drink (NARTD) market share in 2024. Their organic volume growth of 2.8% in 2024, fueled by categories like energy drinks (up 30.2%) and coffee (up 23.9%), demonstrates their capability to expand beyond traditional sparkling beverages. This growth validates their 24/7 portfolio strategy and progression towards their vision. For more details on their operational framework, explore the Revenue Streams & Business Model of Coca-Cola HBC. Furthermore, their commitment to net zero emissions by 2040, backed by €21 million in renewable energy investments in 2023, underscores a vision for sustainable growth that underpins their leadership aspirations and understanding Coca-Cola HBC's corporate mission.

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Coca-Cola HBC's core values, known as Growth Mindset Values, are fundamental to its corporate culture and operational practices. These values are: Customer First, We over I, Make it Simple, and Deliver Sustainably. These principles guide the company's strategic decisions and daily operations, reflecting its commitment to stakeholders and long-term success.

Customer First

This value emphasizes prioritizing the needs and preferences of customers and consumers. It drives product innovation, with plans to introduce 20 new products in 2024, and resulted in 15% of 2023 revenue from low-sugar and no-sugar options, reflecting a strong customer-centric approach.

We over I

This value promotes collaboration, teamwork, and collective success over individual achievements. It fosters an inclusive work environment among its over 33,000 employees, ensuring efficient supply chain management and distribution across 29 diverse markets.

Make it Simple

This value encourages straightforwardness, efficiency, and clarity in all business processes. It focuses on smarter and faster operations, contributing to an 11.1% EBIT margin in 2024 by driving efficiencies and savings that fuel investment in growth areas.

Deliver Sustainably

This value underscores the company's deep commitment to environmental stewardship and social responsibility. It is integrated into business practices, with a 58% reduction in Scope 1 and 2 emissions from 2010 levels by 2024, and aims for net zero by 2040, investing €26 million in energy efficiency in 2024.

These core values are integral to Coca-Cola HBC's corporate identity and strategic direction. To understand how these values influence the company's strategic decisions, including its Growth Strategy of Coca-Cola HBC, explore how its mission and vision guide its future endeavors.

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A company's mission and vision statements serve as the bedrock for its strategic decisions, guiding its long-term objectives and day-to-day operations. For Coca-Cola HBC, these statements are not mere words but active drivers of its business strategy and growth initiatives.

Coca-Cola HBC's Guiding Principles

Coca-Cola HBC's mission and vision are central to its strategic framework, particularly its 'Growth Story 2025'.

• The vision to be the leading 24/7 beverage partner directly influences portfolio expansion into categories like energy drinks, which saw a 30.2% volume surge in 2024.
• The mission to 'Deliver Sustainably' underpins commitments such as achieving net zero emissions by 2040, supported by €26 million invested in energy efficiency in 2024.
• Core values like 'Customer First' guide market adaptation and expansion, contributing to 17.4% organic revenue growth in emerging markets in H1 2025.
• The company's strategic direction is reinforced by a 'play to win' mindset, aiming for a 30% increase in digital customer engagement by 2025.
• These principles have translated into measurable success, with 13.8% organic revenue growth reported in 2024.

Mission in Action: Portfolio Diversification

Coca-Cola HBC's mission to be a 24/7 beverage partner drives its strategic focus on diversifying its product offerings beyond traditional soft drinks. This has led to significant growth in categories such as energy drinks, ready-to-drink teas, and coffee, reflecting an adaptation to evolving consumer preferences.

Vision for Sustainability

The company's commitment to sustainability, a key aspect of its mission, is demonstrated through ambitious environmental targets. By 2024, it had achieved an 80% recycling rate for packaging materials and reduced Scope 1 and 2 emissions by 58% since 2010, aligning with its goal of net zero emissions by 2040.

Core Values Driving Customer Engagement

The 'Customer First' core value is integral to Coca-Cola HBC's market strategy. This focus on understanding and serving customer needs locally has been a significant factor in its robust organic revenue growth, particularly in emerging markets.

Strategic Alignment and Growth

Coca-Cola HBC's 'Growth Story 2025' is a direct manifestation of its mission and vision. The strategy's pillars, such as investing in competitiveness and cultivating people potential, are designed to achieve sustained growth, as evidenced by the 10.7% organic revenue per case expansion in 2024.

Leadership Perspective

CEO Zoran Bogdanovic emphasizes the company's proactive approach, stating, 'We are focused on innovating, growing, refreshing and developing, ready to embrace the opportunities and challenges that lie ahead.' This highlights the direct link between the company's purpose and its strategic direction.

Impact on Operations

The company's mission and vision influence daily operations by fostering a culture of continuous improvement and customer-centricity. This is supported by investments in digital engagement and sales channels, aiming for a 25% increase in online sales by 2023.

The mission and vision of Coca-Cola HBC are foundational to its strategic decisions, shaping its growth story and operational priorities. Explore how these principles are continuously refined in the next chapter: Core Improvements to Company's Mission and Vision.

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Enhancing Coca-Cola HBC's mission and vision involves a strategic integration of sustainability leadership and a clearer articulation of customer-centric innovation. These improvements aim to further solidify their market position and adapt to evolving consumer and global demands.

Integrating Sustainability into the Vision Statement

The vision 'to be the leading 24/7 beverage partner' could be enriched by explicitly incorporating sustainability leadership. A revised vision, such as 'To be the leading 24/7 beverage partner, driving sustainable growth and positive impact for every community we serve,' would more directly link market leadership with their commitment to environmental and social responsibility, a key differentiator that has earned them top ESG ratings.

Reframing Core Values for External Impact

The core value 'Make it Simple,' while beneficial for internal efficiency, could be reframed to emphasize external benefits. Options like 'Simplify for Customer Value' or 'Innovate for Simplicity' would better communicate how internal efficiencies translate into enhanced customer experiences and easier access to products.

Embracing Digital Transformation and Agility

To address advancements like AI in supply chain management and personalized marketing, the mission and vision could explicitly embrace digital transformation as a core enabler. Furthermore, adapting to changing consumer behaviors, such as the demand for functional beverages, requires emphasizing agility and rapid portfolio innovation, building on their demonstrated capacity for adaptation, as seen with their 'Mission 2025' goals where 9 out of 18 targets were achieved ahead of schedule.

Amplifying Commitment to Future Readiness

Continued alignment with sustainability concerns, particularly regarding water scarcity and circular economy principles, can be further amplified. This amplification reinforces their commitment to being 'future ready' and addresses growing global environmental challenges, aligning with broader industry trends and consumer expectations. Understanding the Competitors Landscape of Coca-Cola HBC can provide further context for these strategic alignments.

The Coca-Cola HBC mission is centered on refreshing the world and making a difference. Their vision is to be the leading 24/7 beverage partner. The company's core values are deeply embedded in its operations, guiding its business ethics and company culture. These include; 'Winning with our customers,' 'Growing with our colleagues,' 'Caring for our planet,' and 'Making it simple.' These values are instrumental in driving Coca-Cola HBC's success and shaping its strategic approach to the market.

In 2024, Coca-Cola HBC reported a net sales revenue of €9.05 billion, demonstrating significant market presence. Their commitment to sustainability is evident in their achievements, with 9 out of 18 'Mission 2025' targets met ahead of schedule, showcasing their proactive approach to environmental and social responsibility. This aligns with their purpose of offering a greater choice of drinks, catering to evolving consumer preferences and contributing positively to society.