What are Mission Vision & Core Values of CDW Company?

CDW Bundle

Get Full Bundle:

	5 FORCES	$15	$10
	BCG	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial strategic foundations for any business, articulating its purpose and aspirations. These statements shape a company's strategic direction, influence its culture, and inform every business decision, driving long-term success. The Company, a leading multi-brand technology solutions provider, holds a significant position in the IT solutions market.

Serving diverse clients across the United States, the United Kingdom, and Canada, the Company achieved annual net sales of approximately $21.0 billion in 2024. Its mission, vision, and values are instrumental in navigating the complex IT landscape and maximizing technology investments for its over 250,000 customers. These principles ensure alignment and shape the Company's identity in a rapidly evolving technological environment. For a deeper dive, explore the Company PESTEL Analysis.

CDW's mission statement emphasizes its dedication to customer success, providing comprehensive technology solutions, and offering expert guidance in the complex IT landscape. This aligns with their purpose: 'to make technology work so people can do great things.'

Customer-Centric Focus

The CDW mission statement highlights a strong commitment to enabling customer achievement through technology.

Integrated Solutions

CDW provides holistic technology solutions, encompassing hardware, software, and services.

Optimized Investments

A core aspect of CDW's mission is ensuring customers maximize their technology returns.

Trusted Advisor Role

CDW acts as a strategic partner, guiding clients through complex IT decisions.

Broad Customer Base

Their mission serves diverse sectors including business, government, education, and healthcare.

Enabling Great Things

The overarching purpose is to empower individuals and organizations through effective technology.

CDW's mission is to help their customers achieve their goals by delivering integrated solutions and services that optimize their technology investments. Additionally, CDW's purpose is stated as: to make technology work so people can do great things. The key components of this mission statement highlight CDW's dedication to customer success, providing comprehensive technology solutions, and offering expert guidance in the complex IT landscape. Their target customers span business, government, education, and healthcare organizations, to whom they offer a broad portfolio including hardware, software, cloud solutions, and IT services. CDW's unique value proposition lies in acting as a trusted advisor, building long-term relationships, and providing tailored solutions that ensure customers effectively leverage technology to achieve their objectives. This mission is deeply customer-centric, evident in their business model that focuses on helping clients select, implement, and manage their technology infrastructure. For instance, CDW's engagement in the upcoming Los Angeles 2028 Olympic and Paralympic Games as the official technology solutions provider demonstrates how their mission translates into large-scale operational support, streamlining device deployment and lifecycle management for critical events. Another example is their continuous expansion of cloud computing and cybersecurity solutions, directly addressing evolving customer needs and market demands, which was further boosted by the acquisition of Mission Cloud Services in December 2024. To understand more about how CDW operates, explore the Revenue Streams & Business Model of CDW. This exemplifies how the CDW mission statement for IT solutions drives their strategic initiatives and operational focus, reinforcing CDW's corporate culture and business philosophy.

CDW SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

CDW's vision statement emphasizes its aspiration to be the leading IT solutions provider, focusing on market leadership, exceptional customer service, and continuous innovation. This includes adapting to evolving customer needs and fostering a culture of growth for employees. The company aims to exceed US IT market growth by 200 to 300 basis points in 2025, building on its 2024 net sales of approximately $21.0 billion.

Market Leadership

CDW aims to maintain its position as a top IT solutions provider, striving for market leadership in the industry.

Customer Service Excellence

The company seeks recognition for providing outstanding customer service and support to its diverse client base.

Continuous Innovation

CDW is committed to adapting and offering innovative solutions to meet the evolving technological needs of its customers.

Employee Development

The vision includes fostering a culture of growth and providing opportunities for employee professional development.

Strategic Growth

CDW's strategic goal is to exceed US IT market growth by 200 to 300 basis points in 2025.

Emerging Technologies

The company invests in AI-enabled innovation and expanded cloud offerings to stay at the forefront of the industry.

CDW's vision is 'to be the premier IT solutions provider.' This forward-oriented vision encompasses several ambitious aspects, including maintaining market leadership in the IT solutions and services industry, achieving recognition for exceptional customer service and support, and continuously adapting to offer innovative solutions to meet evolving customer needs. The vision also emphasizes fostering a culture of growth and providing opportunities for employee development. CDW's aspiration for market leadership is supported by its significant market presence, with 2024 net sales of approximately $21.0 billion and a strategic goal to exceed US IT market growth by 200 to 300 basis points in 2025. The company's consistent investment in emerging technologies, such as its focus on AI-enabled innovation and expanded cloud offerings, demonstrates a realistic yet aspirational trajectory to remain at the forefront of industry disruption. For example, CDW’s Q1 2025 net sales increased by 6.7% to $5,199 million, driven by customer demand for notebooks, desktops, software, and services, indicating continued momentum towards its market leadership ambitions. Understanding CDW's vision for the future of technology is crucial for assessing its strategic direction. For more insights into the company's strategic approach, consider reading about the Growth Strategy of CDW. This aligns with the CDW vision statement for innovation in tech and CDW company mission vision and values analysis.

CDW PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

The core values of CDW are fundamental to its corporate culture, guiding interactions with coworkers, customers, partners, and communities. These values, encapsulated in 'The CDW Way,' ensure a consistent and ethical approach to business operations.

Customer Focus

CDW prioritizes understanding and meeting the unique needs of its customers, offering tailored solutions and a comprehensive portfolio of products and services. In Q1 2025, customer demand drove a 6.7% increase in net sales, demonstrating this commitment.

Partnership

CDW believes in collaborating to amplify collective impact within the tech sector, building long-term relationships based on trust and mutual success. This is evident in their engagement with over 1,000 leading and emerging technology brands.

Integrity

This value underpins CDW's commitment to ethics, compliance, cybersecurity, and corporate governance, reflected in robust disclosures and internal controls. Their 'The CDW Way Code' reinforces this commitment to ethical standards.

Inclusion and Diversity

CDW strives to foster a welcoming and respectful work environment where every coworker can achieve their personal and professional best. They extended their Coworker Experience to approximately 2,600 new coworkers from the Sirius Computer Solutions acquisition.

These core values, including responsibility, differentiate CDW in the competitive IT solutions market. To understand how these values shape their market position, explore the Competitors Landscape of CDW. Discover how CDW's mission and vision influence its strategic decisions in the next chapter.

CDW Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision statements are fundamental to its strategic direction, influencing every decision from product development to market expansion. These statements provide a clear purpose and a future aspiration that guides the organization's path.

CDW's Mission and Vision: Driving Strategic Alignment

CDW's strategic objectives are deeply intertwined with its mission and vision, aiming to surpass market growth and solidify its position as a leading IT solutions provider.

• CDW's 2025 strategic goal is to outpace the US IT market growth by 200 to 300 basis points.
• This ambition is supported by strategic acquisitions, such as Mission Cloud Services in December 2024, enhancing cloud and security capabilities.
• The company's mission to be a premier IT solutions provider directly influences its investment in expanding its cloud and cybersecurity offerings.
• CDW's customer-centric approach is a cornerstone of its business philosophy, impacting daily operations and long-term planning.

Customer-Centric Mission in Action

CDW's commitment to its customers is evident in its financial performance and extensive product offerings, reflecting a direct link between its mission and business success.

Financial Performance Reflecting Mission

In Q1 2025, CDW reported net sales of $5,199 million, a 6.7% increase, driven by strong customer demand for technology solutions.

Product Portfolio Driven by Customer Needs

The company offers over 100,000 products from more than 1,000 brands, curated to maximize technology investment returns for its clients.

Leadership Emphasis on Customer Focus

Christine A. Leahy, CDW's Chair and CEO, highlighted in February 2025 the vital importance of their consultative solutions strategy and customer-centric approach.

Targeted Sector Growth

Measurable successes include a 17.7% year-over-year growth in the healthcare sector and 9.3% growth in education during Q1 2025, demonstrating effective strategy execution.

Strategic Influence and Market Impact

CDW's mission and vision statements directly influence its market expansion and product development strategies, ensuring it remains responsive to evolving customer needs in technology.

CDW's mission and vision statements are integral to its strategic decision-making, guiding its market expansion and product development. Explore core improvements to these statements in the next chapter.

CDW Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing the CDW mission and vision statements can better reflect the company's commitment to technological advancement and sustainability. These updates would align with evolving market demands and stakeholder expectations for forward-thinking organizations.

Integrate AI and ML into Mission Statement

Explicitly incorporating a commitment to enabling digital transformation through advanced technologies like AI and ML would strengthen the CDW mission statement. This reflects the company's strategic focus on AI-enabled innovation for 2025.

Emphasize Sustainable Technology Solutions in Vision Statement

The vision statement could be adapted to explicitly mention a commitment to pioneering sustainable IT solutions. This would highlight CDW's significant ESG initiatives, such as deriving 98% of its electricity usage from renewable sources.

Refine Mission for Holistic Digital Enablement

Adding a phrase like 'empowering customers' digital transformation journeys with innovative and sustainable technology solutions' to the mission statement would better align with the growing emphasis on comprehensive digital enablement.

Align Vision with Global Impact and Responsible Advancement

Expanding the vision to explicitly mention global impact or a commitment to responsible technological advancement would position CDW as a leader in ethical innovation, a key consideration for modern stakeholders.

Understanding the foundational elements of a company's identity is crucial for stakeholders seeking to grasp its strategic direction and operational philosophy. For CDW, its mission, vision, and core values provide a framework that guides its business operations and customer interactions. Exploring the Mission, Vision & Core Values of CDW offers insight into how these principles shape its corporate culture and market approach.

The CDW mission statement centers on delivering technology solutions that help customers achieve their business objectives. This involves providing a comprehensive range of products and services, coupled with expert advice and support. The company aims to simplify complex technology challenges for its clients, enabling them to focus on their core competencies and growth.

CDW's vision statement articulates a future where technology seamlessly integrates with business processes to drive innovation and efficiency. The company envisions itself as a trusted partner in this technological evolution, helping organizations navigate the ever-changing landscape of IT. This forward-looking perspective guides CDW's investment in new technologies and its strategic partnerships.

The CDW core values are the guiding principles that underpin the company's actions and decisions. These values often include integrity, customer focus, teamwork, and innovation. For instance, a strong emphasis on customer focus means that CDW strives to understand and meet the unique needs of each client, fostering long-term relationships built on trust and reliability. The company's commitment to innovation is reflected in its continuous efforts to bring cutting-edge technology solutions to market, ensuring its customers remain competitive.

In 2024, the technology sector continues to be dynamic, with rapid advancements in areas like cloud computing, cybersecurity, and artificial intelligence. CDW's business philosophy is geared towards helping businesses leverage these technologies effectively. The company's mission statement and objectives are closely tied to enabling digital transformation, a key driver for many organizations seeking to enhance their operational performance and market reach.

The CDW corporate culture is shaped by its core values, fostering an environment where employees are encouraged to collaborate, innovate, and prioritize customer success. This internal culture directly impacts how the company delivers its services and supports its clients. Understanding CDW's core values and culture provides a clearer picture of its commitment to ethical standards and its approach to business relationships.

The main values of CDW corporation are consistently applied across its operations, influencing everything from product selection to customer service. The company's vision statement for customer success is a testament to this, aiming to ensure that clients achieve their desired outcomes through the effective use of technology. This focus is crucial for maintaining its competitive edge in the IT solutions market.

CDW's mission statement for IT solutions is about more than just selling products; it's about providing integrated solutions that address specific business needs. This approach is supported by a deep understanding of technology trends and a commitment to continuous learning. The company's vision for the future of technology involves anticipating market shifts and proactively developing strategies to meet emerging demands.

The impact of CDW's mission statement on its business is evident in its sustained growth and strong market position. By consistently adhering to its core values and pursuing its vision, CDW has established itself as a reliable partner for businesses seeking technological solutions. The company's commitment to innovation in tech is a key differentiator, ensuring it remains at the forefront of the industry.