Garanti Business Model Canvas

Garanti BBVA actively partners with key organizations to bolster its sustainable finance and ESG (Environmental, Social, and Governance) strategies. This includes significant engagement with global initiatives like the CDP (formerly the Carbon Disclosure Project) and the Task Force on Climate-related Financial Disclosures (TCFD), aligning its operations with international best practices for environmental transparency and climate risk management.

Furthermore, Garanti BBVA is a signatory to the Net-Zero Banking Alliance, a commitment that drives its efforts towards decarbonizing its financed emissions. In 2023, the bank continued to integrate ESG principles across its lending portfolio, aiming to support a transition to a low-carbon economy and achieve its ambitious sustainable business targets.

Garanti BBVA's strategic partnerships are critical for its operational success and market leadership. These collaborations span diverse sectors, from technology and sustainability to international finance and economic development, ensuring the bank remains innovative and impactful.

The bank's alliances with technology firms, exemplified by its work with AI providers like Ugi, enhance digital services and customer experience. Similarly, commitments to global sustainability initiatives, such as the Net-Zero Banking Alliance, underscore its dedication to environmental responsibility.

Furthermore, strong relationships with international financial institutions, evidenced by a significant syndicated loan in June 2025 involving 43 banks, provide essential foreign capital. Partnerships with organizations like EFSE and TÜRKONFED also bolster support for key industries, particularly MSMEs, driving economic growth.

Garanti BBVA actively mobilizes capital for sustainable development, prioritizing climate action and inclusive growth. This commitment translates into providing a range of financial instruments, including green loans, sustainable bonds, and project finance specifically for renewable energy and energy efficiency initiatives.

The bank has established a clear roadmap with ambitious goals, targeting the provision of trillions of Turkish Lira in sustainable financing by 2029. This strategic focus underscores Garanti BBVA's leadership position in Environmental, Social, and Governance (ESG) financing within the financial sector.

Garanti BBVA's key activities encompass managing a diverse financial product suite, including extensive loan and deposit portfolios, alongside various investment options. This core function is supported by a strategic focus on maintaining robust capital strength and asset quality, ensuring financial stability and lending capacity. The bank actively pursues digital transformation, enhancing its online and mobile banking platforms with AI-driven solutions for improved customer experience and operational efficiency.

Garanti BBVA's skilled human capital is a cornerstone of its business model, with a corporate culture deeply rooted in customer centricity, sustainability, and a drive for continuous improvement. The bank actively invests in its employees, cultivating an environment that champions innovation and rewards high performance.

This commitment to talent development is reflected in initiatives like Garanti BBVA's extensive training programs. In 2023, the bank provided over 1.2 million hours of training to its employees, enhancing their skills in areas from digital banking to sustainable finance. This investment directly fuels their ability to deliver superior customer experiences and achieve ambitious strategic goals.

Garanti BBVA's key resources include its substantial financial assets, a robust deposit base, and strong access to international debt markets, as evidenced by its 1.7 trillion Turkish Lira in total assets in Q1 2024. Its advanced technology infrastructure, including a TIER IV-certified data center and significant AI investments in 2024, supports its digital leadership. Furthermore, its skilled workforce, with over 1.2 million training hours provided in 2023, and a strong brand reputation built on customer trust and market leadership are critical intangible assets.

Garanti BBVA stands out by championing sustainable and green finance, offering a suite of specialized products like green loans and sustainability-linked financing to support clients' environmental goals. This leadership is underscored by their active financing of climate action and social impact projects, directly enabling customers to participate in building a more sustainable future.

In 2024, Garanti BBVA continued to deepen its commitment, with its sustainability-linked loan portfolio showing robust growth, reflecting increasing market demand for environmentally responsible financial solutions. The bank's focus on green transition financing aligns with global efforts to combat climate change, making it an attractive partner for businesses and individuals prioritizing ESG principles.

Garanti BBVA offers a comprehensive suite of banking services tailored to individuals, SMEs, and large corporations, backed by substantial assets. Its integrated financial solutions, from loans to investments, simplify financial management for clients, supported by significant loan disbursements. The bank's advanced digital platform and AI-driven tools like Ugi provide convenient, personalized financial support, driving increased digital engagement.

Garanti BBVA is a leader in green finance, offering specialized products that support clients' environmental goals and contribute to climate action. This commitment is reflected in the growth of its green loan portfolio, aligning with market demand for ESG-focused financial solutions.

The bank's value proposition is built on financial stability and trust, evidenced by strong capital ratios and disciplined risk management, ensuring resilience through economic shifts. This reliability fosters customer confidence and long-term relationships.

Garanti BBVA provides highly customized financial products and expert advice, including specialized loans for sustainable initiatives like EVs and solar power, meeting diverse customer needs and market trends.

Garanti BBVA's value proposition is centered on its ability to deliver a full spectrum of financial services, from personal banking to corporate investment, supported by a robust asset base and a commitment to client growth. For instance, as of the first quarter of 2024, the bank managed TRY 2.4 trillion in total assets. This comprehensive offering, coupled with significant loan disbursements like the TRY 1.3 trillion in new loans in 2023, ensures clients can meet all their financial requirements through a single, reliable institution.

The bank further enhances its value by providing cutting-edge digital banking and AI-powered advisory services, making financial management seamless and personalized. This digital-first approach, evident in the increased usage of digital channels by business clients in early 2024, empowers customers to make informed decisions and optimize their financial well-being.

Garanti BBVA distinguishes itself through its dedication to sustainable finance, offering specialized products like green loans and financing for environmental projects, thereby enabling clients to pursue their sustainability objectives. This focus is demonstrated by the robust growth in its sustainability-linked loan portfolio in 2024, reflecting a strong market demand for environmentally conscious financial solutions.

The bank's commitment to financial stability and building trustworthy partnerships is a core element of its offering. This is underpinned by a strong capital base, with healthy capital adequacy ratios consistently maintained, as seen in the first quarter of 2024. This financial strength, combined with disciplined risk management, ensures Garanti BBVA remains a reliable partner capable of navigating economic volatility and fostering enduring client confidence.

Garanti BBVA ensures customer relationships thrive through a robust multi-channel strategy. This includes a widespread branch network, accessible ATMs, and sophisticated digital platforms like the Garanti BBVA Mobile app and internet banking. This approach caters to diverse customer preferences, offering both personalized interactions and convenient self-service options.

In 2024, Garanti BBVA continued to invest in its digital infrastructure, aiming to enhance the user experience across all touchpoints. The bank reported a significant increase in digital transactions, underscoring the growing reliance on its online and mobile services for everyday banking needs.

Garanti BBVA prioritizes personalized digital engagement, using its AI assistant Ugi and smart app features to offer tailored financial advice and spending insights, significantly boosting user interaction. For its business clients, the bank employs a dedicated relationship banking model, exemplified by My Banker units, ensuring direct, customized support that builds trust and long-term partnerships.

The bank's multi-channel strategy, encompassing a broad branch network, ATMs, and advanced digital platforms, caters to diverse customer preferences for both personal interaction and self-service. In 2024, Garanti BBVA saw a notable increase in digital transactions, highlighting the growing reliance on its online and mobile services.

Garanti BBVA operates a significant physical branch network across Turkey, numbering 840 branches as of the end of 2023. This extensive reach ensures accessibility for a broad customer base, particularly for those requiring in-person assistance with more intricate financial matters or seeking personalized advisory services. These locations are crucial for fostering customer loyalty and acquiring new clients through direct engagement.

Garanti BBVA utilizes a multi-channel approach to reach its diverse customer base, ensuring accessibility and convenience. This includes a robust digital presence via its mobile app and internet banking, complemented by a widespread physical network of branches and ATMs. The Customer Communication Center further enhances support, offering personalized assistance for complex needs.

Garanti BBVA offers extensive corporate and investment banking services to large corporations and commercial clients. This includes tailored solutions like corporate loans, robust trade finance options, and sophisticated treasury services designed to meet complex financial needs.

These clients often seek intricate financial structuring and benefit significantly from dedicated relationship management, ensuring their unique requirements are met with precision. In 2024, Garanti BBVA continued to demonstrate strong capabilities in these areas, supporting major industrial and commercial ventures.

The bank's specialized expertise in project finance and sustainable financing is a key differentiator for this segment. For instance, Garanti BBVA played a crucial role in financing several large-scale infrastructure projects in Turkey throughout 2024, emphasizing its commitment to green and sustainable development.

Garanti BBVA serves a broad spectrum of customers, from individual retail clients to large corporations and specialized segments like entrepreneurs and those focused on sustainability.

The bank's strategy involves providing tailored digital experiences for retail customers and essential financial tools for SMEs, reinforcing its role as a comprehensive financial partner.

For corporate clients, Garanti BBVA offers sophisticated financial solutions, including project finance and sustainable financing, demonstrating its capacity to handle complex needs.

The bank actively supports entrepreneurs and innovators, particularly women and tech ventures, through financial backing and mentorship programs.

Funding costs, mainly interest paid on customer deposits and other borrowings, are a significant expense for Garanti. In 2024, interest expenses represented a substantial portion of their operating costs, directly impacting profitability.

Effectively managing these interest expenses is crucial for Garanti to maintain strong net interest margins. Their strategy of attracting stable, low-cost retail deposits helps to keep these funding costs down, providing a competitive advantage.

Garanti BBVA's cost structure is significantly influenced by its funding costs, primarily interest paid on customer deposits and borrowings. In 2024, interest expenses formed a substantial part of its operating costs, directly impacting profitability.

The bank also incurs substantial operational and administrative expenses, including employee salaries, branch network upkeep, and utilities. Investments in technology, digital platforms, and cybersecurity are also key cost drivers, essential for maintaining efficiency and customer experience.

Furthermore, Garanti BBVA allocates resources to robust risk management and compliance with financial regulations, which include expenses for risk assessment systems and regulatory reporting. Marketing and sales efforts to acquire and retain customers also contribute to the overall cost base.

Garanti BBVA generates substantial income from a diverse portfolio of loan products. This includes consumer loans, general purpose loans, and specialized offerings like green loans, catering to a broad customer base.

The bank earns revenue not only through the interest charged on these loans but also from various associated fees. This dual income stream from lending activities is a core component of its financial performance.

Garanti BBVA's strong market position, particularly in Turkish lira loans, directly contributes to its significant revenue generation from its loan products. For instance, as of the first quarter of 2024, the bank’s total loan volume reached approximately TRY 1.5 trillion, demonstrating the scale of its lending operations.

Garanti BBVA's revenue is multifaceted, extending beyond its core Net Interest Income. The bank actively generates income from fees and commissions, particularly through its robust payment systems and digital banking services. This diversification strategy is crucial, as evidenced by the consistent growth in fee and commission income throughout 2024, driven by increased transaction volumes and the widespread adoption of its digital platforms.

Investment banking and portfolio management also represent significant revenue streams. Income is derived from advisory services for mergers and acquisitions, underwriting capital markets transactions, and profits from trading financial instruments. Furthermore, fees from managing assets and investment portfolios for both institutional and individual clients, often facilitated by specialized subsidiaries, contribute substantially to non-interest income.

The bank's payment systems are a major contributor to its non-interest income, fueled by a high volume of credit and debit card transactions and extensive point-of-sale services. Garanti BBVA's leading market share in Turkey's credit card sector, a position it continued to hold in early 2024, directly translates into substantial revenue from transaction fees and interchange revenues.