What are Mission Vision & Core Values of Genting Berhad Company?

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What are the guiding principles of Genting Berhad;

Mission and vision statements are crucial for any company, defining its purpose and future. For a global conglomerate like Genting Berhad, these statements are vital. They guide operations across diverse sectors and continents, from leisure to biotechnology.

These foundational statements ensure strategic alignment and resilience. They foster a cohesive corporate culture, driving sustainable value creation across its integrated resort model and diversified portfolio. Explore the external factors influencing its operations with a Genting Berhad PESTEL Analysis.

The Genting Berhad mission statement emphasizes responsiveness to evolving customer demands, ensuring excellence in product and service delivery. It highlights a commitment to innovation and the adoption of new technology to gain competitive advantages. The mission also focuses on personnel policies that recognize and reward employee performance, providing training and career advancement opportunities. Furthermore, it aims to generate a fair return for shareholders and uphold corporate social responsibility, enhancing corporate governance and transparency.

Customer Focus

Genting Berhad prioritizes customer satisfaction by adapting to their changing needs and delivering high-quality offerings.

Innovation & Technology

The company is dedicated to innovation and leveraging new technologies to maintain a competitive edge in the market.

Employee Development

Genting Berhad's core values include fostering employee growth through training, development, and career advancement.

Shareholder Returns

A key objective is to ensure a fair return on investment for its shareholders, reflecting financial stability.

Corporate Citizenship

Genting Berhad is committed to responsible corporate practices, emphasizing governance, transparency, and social responsibility.

Strategic Growth

The company's mission and vision for growth drive strategic investments and diversification across its global operations.

Genting Berhad's mission statement is comprehensive, targeting multiple stakeholders. It emphasizes responsiveness to customer demands and excellence in quality products and services, indicating a strong customer-centric orientation. This is evident in their ongoing efforts to enhance offerings at Resorts World Genting, including ecotourism experiences set to launch in 2025, and the multi-billion-dollar expansion plan for Resorts World New York City, aiming to introduce Las Vegas-style gaming and world-class amenities to create unparalleled customer experiences. The commitment to innovation and technology adoption for competitive advantage is reflected in their strategic investments, such as the acquisition of a 49% stake in SDIC Jineng (Zhoushan) Gas Power Generation and a $1 billion contract for a floating liquefied natural gas (FLNG) facility in Indonesia, diversifying their energy portfolio. Furthermore, the mission explicitly includes generating a fair return to shareholders, which aligns with their reported revenue of RM27.7 billion and a net profit of RM2.0 billion in 2024. The final component, being a responsible corporate citizen, underscores their commitment to corporate governance, transparency, and social responsibility, as demonstrated by their various community and sustainability initiatives detailed in their 2024 Sustainability Reports. Understanding Genting Berhad's core values provides insight into their operational philosophy. For a broader perspective on the market, explore the Competitors Landscape of Genting Berhad.

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The Genting Berhad vision emphasizes its aspiration to be a prominent global entity, focusing on increasing shareholder returns and ensuring sustained expansion across its diverse operations. This includes leisure, hospitality, plantations, property, energy, and life sciences. The company aims for global leadership and impact.

Genting Berhad Vision

Genting Berhad's vision statement highlights its commitment to enhancing shareholder value and achieving long-term sustainable growth across its core businesses.

Multinational Leadership

The vision positions Genting Berhad as a leading multinational corporation, aiming for global impact and market leadership in its diverse sectors.

Shareholder Value

A core component of the Genting Berhad vision is the dedication to enhancing shareholder value, reflecting a strong focus on investor returns.

Sustainable Growth

The vision underscores a commitment to long-term sustainable growth, aligning with their robust sustainability agenda and ESG principles.

Diversified Operations

Genting Berhad's vision encompasses growth across leisure, hospitality, plantations, property, energy, and life sciences & biotechnology.

Future-Oriented

The vision is future-oriented, supported by strategic investments like the Resorts World Sentosa 2.0 redevelopment, set to open by 2030.

Genting Berhad's vision statement, 'We are a leading multinational corporation committed to enhancing shareholder value and maintaining long-term sustainable growth in our core businesses,' defines its strategic direction. This Genting Berhad vision highlights its ambition for global market leadership across its diverse business divisions, which include leisure and hospitality, plantations, property development, energy, and life sciences & biotechnology. For a deeper dive into the company's background, consider reading a Brief History of Genting Berhad. The vision's scope is further demonstrated by significant projects like the Resorts World Sentosa (RWS) 2.0 redevelopment, a $5 billion revamp set to open by 2030, aiming to maintain its competitive edge in the integrated resort sector. This Genting Berhad vision appears realistic yet aspirational, supported by the company's current trajectory, which includes strategic diversification beyond its core gaming business, such as the RM5 billion investment plan in the energy industry in 2024. The emphasis on 'long-term sustainable growth' aligns with their robust sustainability agenda, which seeks carbon neutrality by 2030 in their plantation division and integrates ESG principles across all operations, reflecting the core values of Genting Berhad.

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Genting Berhad's corporate culture and business practices are underpinned by five core values: Honesty, Hard Work, Harmony, Loyalty, and Compassion. These values, espoused by their founder, are deeply embedded in the organization's ethos, guiding their strategic decisions and daily operations.

Hard Work

This value signifies diligence, commitment, and a proactive approach to problem-solving. It manifests in Genting's continuous efforts in product development, such as the ongoing enhancements and expansion plans for Resorts World Genting and Resorts World Las Vegas, which require significant dedication and sustained effort to bring new attractions and offerings to fruition. In corporate culture, it fosters a mindset of taking quick action on operational problems and embracing change, as noted in their commitment to operational excellence and innovation in their 2024 Integrated Annual Report. Business practices reflect this through their strategic focus on improving operational efficiencies and driving productivity gains across all divisions, maintaining a disciplined approach to cost management, and optimizing performance for sustained growth.

Honesty

Honesty embodies integrity, fairness, and moral principles in all dealings. In customer relations, this translates to transparent communication and ethical service delivery, particularly evident in their emphasis on responsible gaming practices within their leisure and hospitality segments. In corporate culture, it promotes robust corporate governance standards, ensuring transparency and responsible decision-making at all levels, which is regularly highlighted in their Integrated Annual Reports. Business practices are guided by strict adherence to regulations like the Personal Data Protection Act (PDPA) and Anti-Money Laundering (AMLA) policies, safeguarding the integrity of their operations and building stakeholder trust.

Harmony

Harmony emphasizes teamwork, effective communication, and mutual support within the workplace and with stakeholders. In corporate culture, it fosters a high-performance environment where constructive feedback is encouraged, and employees work cohesively towards shared goals. This value is reflected in their stakeholder engagement efforts, where they connect with employees, customers, suppliers, and communities to foster meaningful relationships. In business practices, it supports strategic partnerships and joint ventures, such as collaborations with international cruise operators for Resorts World Bimini, ensuring smooth operations and shared success.

Loyalty

Loyalty signifies dedication and commitment to the company, its stakeholders, and its long-term objectives. For employees, it is fostered through personnel policies that recognize and reward performance, provide proper training, and offer opportunities for career advancement, aiming to retain talent and build a committed workforce. In customer relations, it underpins the focus on building strong, long-term relationships and continuously enhancing customer satisfaction. This value is crucial in their business practices, ensuring consistent quality and service that encourages repeat visitation and strengthens brand reputation across their global properties.

Compassion

Compassion reflects empathy, generosity, and a commitment to societal well-being. This value is evident in Genting's corporate social responsibility (CSR) initiatives, particularly their deep interest in improving education and healthcare. For instance, in 2024, Genting Malaysia introduced seven community and capacity-building programs for underprivileged youths, exceeding their target, and partnered with vocational institutions to provide industry exposure. This manifests in business practices through generating positive economic impact in the communities where they operate and supporting local Small and Medium Enterprises (SMEs).

These core values of Genting Berhad employees are integral to the company's identity and operational success. To understand how these principles influence the company's strategic decisions, explore the Growth Strategy of Genting Berhad.

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A company's mission and vision statements are fundamental in shaping its strategic decisions, providing a clear direction for growth and operational focus. These statements act as a compass, guiding resource allocation and long-term planning to achieve desired outcomes.

Genting Berhad's Strategic Alignment

Genting Berhad's vision to be a leading multinational corporation drives its strategic diversification and expansion efforts, as seen in its significant investments in new sectors.

• The company's vision directly influences its pursuit of long-term sustainable growth in core and emerging businesses.
• Strategic diversification, such as investments in the energy sector, exemplifies this vision in action.
• The pursuit of a casino license in downstate New York aligns with the mission to excel and achieve competitive advantage.
• Operational efficiency and innovation are embedded in daily operations and long-term planning, guided by the mission.
• Genting Malaysia's revenue contribution highlights the continued strategic focus on its core leisure and hospitality division.

Vision for Growth and Value

Genting Berhad's vision to enhance shareholder value and achieve sustainable growth fuels its strategic decisions, including a RM5 billion ($1.06 billion) investment in the energy industry in 2024.

Mission in Action: New York Expansion

The mission to excel in providing quality products and services is evident in the company's aggressive pursuit of a full commercial casino license in downstate New York, aiming for significant economic contributions.

Core Business Focus

In 2024, Genting Malaysia's leisure and hospitality division accounted for 83% of group revenue and 84% of group adjusted EBITDA, underscoring the strategic importance of this core business.

Operational Excellence and Sustainability

Genting Malaysia's 2025 strategies to increase visitation at Resorts World Genting and manage costs reflect the mission's emphasis on customer satisfaction and competitive advantage.

Long-Term Planning and Sustainability Goals

Genting Plantations' aim for carbon neutrality by 2030 influences long-term planning and resource management, aligning with broader sustainability principles.

Disciplined Strategic Approach

The company's Chairman and Chief Executive highlighted a disciplined, long-term approach to expansion and diversification, proving business strategies quietly and effectively.

Genting Berhad's mission and vision statements are key drivers of its strategic decisions, influencing diversification and operational focus, as detailed in the Mission, Vision & Core Values of Genting Berhad article. Continue reading to explore core improvements to the company's mission and vision.

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Genting Berhad's mission and vision statements provide a foundational understanding of its strategic direction and operational philosophy. Enhancements could further solidify its market positioning and stakeholder engagement.

Here are four core improvements to consider for Genting Berhad's mission and vision.

Explicitly Integrate Digital Transformation

To better reflect its forward-looking strategy, Genting Berhad could explicitly integrate digital transformation and emerging technologies into its mission. This would highlight its commitment to leveraging AI and data analytics for enhanced customer experiences and operational efficiencies, as seen in initiatives like the planned enhancements to hotel systems for personalized casino offerings at Resorts World Las Vegas in 2025.

Emphasize Sustainability Leadership

A more pronounced articulation of environmental sustainability within the mission or vision would resonate with current ESG priorities. Highlighting leadership in sustainable practices, such as Genting Plantations' aim for carbon neutrality by 2030, or incorporating climate change resilience and circular economy principles, would underscore its strategic commitment to a low-carbon future.

Clarify Global Market Ambitions

While the company operates globally, its mission and vision could more explicitly state its ambitions for global market leadership and expansion. This would provide a clearer roadmap for stakeholders and employees regarding the company's international growth objectives and its role in shaping the global leisure and hospitality landscape.

Integrate Stakeholder Value Creation Focus

Refining the mission and vision to explicitly mention the creation of long-term value for all stakeholders, including shareholders, employees, and the communities in which it operates, would strengthen its corporate philosophy. This aligns with best practices for corporate governance and would provide a more comprehensive understanding of the company's purpose beyond financial returns, which is crucial for Owners & Shareholders of Genting Berhad.