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What are the Mission, Vision, and Core Values of Ericsson?
Mission and vision statements are foundational for any thriving organization, articulating its core purpose and aspirational future. These strategic declarations guide business decisions, foster corporate identity, and ensure alignment. For a global telecommunications and networking giant, these principles are crucial.
As a key enabler of mobile broadband and emerging business solutions, with a strong emphasis on 5G, IoT, and cloud technologies, Ericsson's guiding principles dictate its strategic direction and influence its innovation pipeline. For a deeper dive into external factors, consider the Ericsson PESTEL Analysis.
Key Takeaways
- Ericsson's mission is to enable advanced connectivity, making the 'unimaginable possible' through technology.
- The company envisions a future of 'limitless connectivity' that enhances lives, transforms businesses, and promotes sustainability.
- Core values of Professionalism, Respect, Perseverance, and Integrity shape Ericsson's culture and operations.
- These principles are reflected in significant R&D investment, with SEK 43.1 billion allocated in 2024, and a 41% reduction in value chain emissions in the same year.
Mission: What is Ericsson Mission Statement?
Ericsson's mission is 'to create connections that make the unimaginable possible.'
Ericsson's mission statement highlights its role in enabling technological advancement and human progress. It focuses on providing infrastructure, services, and software across mobile broadband, 5G, IoT, and cloud technologies to telecommunications operators and enterprises. The company aims to push the boundaries of what is technologically feasible, moving beyond basic connectivity to enable transformative possibilities.
Innovation Focus
Ericsson's mission is deeply rooted in innovation, aiming to solve complex challenges through advanced communication technologies.
Customer Centricity
The mission emphasizes serving telecommunications operators and enterprises, addressing their specific needs with tailored solutions.
Enabling Transformation
Beyond connectivity, Ericsson strives to enable new possibilities and transformative outcomes for its clients.
Global Reach
The company's mission extends to supporting seamless communication and collaboration worldwide.
Technological Leadership
Ericsson's commitment to 5G leadership and advanced network solutions underpins its mission.
Future-Oriented
The mission reflects Ericsson's vision for 2024 and beyond, focusing on future communication needs.
Ericsson's mission is 'to create connections that make the unimaginable possible.' This Ericsson purpose statement is highly innovation-focused and customer-centric, aiming to solve complex challenges through advanced communication. For instance, Ericsson's commitment to offering a portfolio of 130 radios that support programmable networks in 2025 directly reflects its mission by creating advanced connections that enable new possibilities for its clients. Furthermore, their focus on 5G leadership, supporting over 160 commercial 5G agreements with unique communication service providers globally as of 2024, demonstrates how this mission is reflected in their business operations, extending seamless communication and collaboration worldwide. Understanding the Competitors Landscape of Ericsson further clarifies its strategic positioning in achieving this mission.
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Vision: What is Ericsson Vision Statement?
Ericsson's vision is 'a world where limitless connectivity improves lives, redefines business and pioneers a sustainable future.'
Ericsson's vision statement outlines a future where pervasive connectivity transforms daily life and business operations. This vision is deeply rooted in the company's strategic direction, focusing on leveraging advanced network technologies like 5G to create societal and economic value. The company's commitment to this vision is evident in its Q1 2025 net sales of SEK 55 billion, largely driven by robust 5G infrastructure demand. This financial performance underscores its role in enabling digital transformation globally.
Limitless Connectivity
Ericsson aims to provide ubiquitous network access, ensuring everyone and everything can connect seamlessly.
Improving Lives
The vision includes enhancing societal well-being through accessible and transformative digital services.
Redefining Business
Ericsson seeks to revolutionize industries by enabling new business models and operational efficiencies through connectivity.
Pioneering Sustainability
A core aspect is leading efforts in environmental responsibility, aiming for a greener, more sustainable digital future.
Global Impact
The vision extends to a worldwide scale, impacting diverse communities and economies.
Innovation Focus
Continuous innovation in network technology is central to achieving this expansive and forward-looking vision.
Ericsson's vision and mission for 2024 and beyond emphasize its commitment to a connected, sustainable world. The company's strategic goals include driving digital transformation and fostering a sustainable future. This is supported by its efforts to achieve a 40% energy reduction in new radio base stations by 2025 and a 41% reduction in total value chain greenhouse gas emissions in 2024 compared to 2023. These actions align with Ericsson's sustainability mission and ethical business practices values. For more insights into the company's structure, refer to the article on Owners & Shareholders of Ericsson. Ericsson's core values explained through its actions demonstrate a strong commitment to innovation and customer centricity values, shaping its company culture and future outlook vision.
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Values: What is Ericsson Core Values Statement?
Ericsson's core values are the bedrock of its corporate culture, guiding every decision and interaction. These principles ensure the company operates with a unified purpose, fostering a strong internal environment and reliable external partnerships.
The four core values of Ericsson are Professionalism, Respect, Perseverance, and Integrity. These values shape the company's approach to innovation, customer relations, and ethical conduct, reinforcing its commitment to sustainable growth and leadership in the telecommunications industry.
Professionalism
Professionalism at Ericsson means consistently delivering high standards of excellence and prioritizing customer needs. This is evident in their rigorous quality assurance for 5G equipment and software solutions, ensuring high performance and energy efficiency.
Respect
Respect embodies the belief that diverse perspectives lead to superior outcomes, fostering inclusion and collaboration. Nearly 45% of roles were filled internally, demonstrating a commitment to employee development and valuing their contributions.
Perseverance
Perseverance drives Ericsson to continually innovate and tackle complex challenges with courage and passion. In 2024, Ericsson invested SEK 43.1 billion in R&D, focusing on advanced technologies like 5G and AI.
Integrity
Integrity is foundational, emphasizing transparent, honest, and uncompromising decisions. Their Ethics and Compliance Program was certified as effective in March 2024, affirming significant progress in strengthening compliance and controls.
These Ericsson company values are integral to its identity and strategic direction. To understand how these principles translate into actionable strategies, explore the Growth Strategy of Ericsson, which details how mission and vision influence the company's strategic decisions.
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How Mission & Vision Influence Ericsson Business?
A company's mission and vision are foundational elements that steer its strategic direction and decision-making processes. They provide a clear purpose and a future aspiration, influencing everything from product development to market entry.
Ericsson's mission and vision statements are deeply intertwined with its business strategy, serving as direct guides for strategic decisions and operational excellence. The core strategy revolves around two key pillars: leadership in mobile networks and expansion into the enterprise sector. The mission 'to create connections that make the unimaginable possible' directly fuels their relentless pursuit of 5G leadership. For example, Ericsson's strategic decision to develop a portfolio of 130 radios supporting programmable networks in 2025 is a direct manifestation of this mission, enabling more advanced and flexible connectivity solutions for operators. This aligns with their financial performance, where Q1 2025 saw a 3% increase in net sales to SEK 55 billion, largely due to sustained demand for 5G networks, particularly strong growth in the Americas.
Ericsson's Mission: Enabling the Unimaginable
Ericsson's mission is to create connections that make the unimaginable possible, driving innovation in telecommunications.
- Focus on 5G leadership and advanced network capabilities.
- Development of programmable network solutions.
- Supporting operator needs for flexible connectivity.
- Directly influences R&D investments in cutting-edge technology.
Vision: A Connected and Sustainable Future
The vision is for a world where limitless connectivity improves lives, redefines business, and pioneers a sustainable future.
Strategic Alignment: 5G and Enterprise Growth
Ericsson's strategy is built on leadership in mobile networks and expanding its presence in the enterprise sector, directly supported by its mission and vision.
Sustainability in Action
The company's commitment to sustainability is evident in its energy-efficient network solutions, aiming for a 40% reduction in energy consumption in new radio base stations by 2025.
Financial Performance and Mission Impact
In Q1 2025, net sales increased by 3% to SEK 55 billion, driven by strong demand for 5G networks, showcasing the financial impact of pursuing its mission.
Core Values as Guiding Principles
Ericsson's purpose and vision are anchored in core values of respect, professionalism, perseverance, and integrity, shaping its operations and long-term planning.
Innovation and R&D Investment
A significant R&D investment of SEK 43.1 billion in 2024, focused on 5G, cloud, and AI, underscores Ericsson's commitment to innovation to achieve its mission and vision.
Ericsson's mission and vision are pivotal in shaping its strategic decisions, from technological advancements to global partnerships, reinforcing its commitment to innovation and sustainability. Explore how these elements translate into tangible business outcomes in our article on Revenue Streams & Business Model of Ericsson.
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What Are Mission & Vision Improvements?
Enhancing Ericsson's mission and vision statements can better align them with current market demands and societal expectations. These improvements focus on greater specificity and a proactive stance on emerging challenges.
Integrating Digital Inclusion into the Mission
Ericsson's mission could be refined to explicitly include 'digital inclusion,' moving beyond general life improvements to directly address bridging the digital divide. This aligns with global efforts for equitable technology access and industry trends emphasizing social equity.
Future-Proofing the Vision with Emerging Technologies
The vision statement could be made more specific by incorporating emerging technologies beyond 5G, such as advanced AI and quantum computing. This ensures the vision remains forward-looking and captures the full scope of technological ambition.
Addressing Cybersecurity and Trust in the Vision
A growth opportunity lies in adapting the mission and vision to explicitly commit to 'fostering a secure and trustworthy digital ecosystem.' This proactively addresses growing cybersecurity threats and evolving consumer behaviors.
Emphasizing Sustainability and Societal Impact
By explicitly stating a commitment to sustainability, such as their net-zero by 2040 ambition, Ericsson can better reflect critical societal concerns and changing consumer expectations in its core purpose.
The core mission of Ericsson, which is to create connections that make the unimaginable possible, is a strong foundation. However, to better reflect its strategic goals and the evolving digital landscape, this statement could be enhanced by explicitly incorporating the concept of 'digital inclusion.' This would underscore the company's commitment to bridging the digital divide and ensuring equitable access to technology, a key aspect of its Brief History of Ericsson and ongoing operations. In 2024, the emphasis on social equity alongside technological innovation is paramount for companies aiming for broad societal impact.
Ericsson's vision, 'a world where limitless connectivity improves lives, redefines business and pioneers a sustainable future,' is comprehensive. To ensure it remains cutting-edge, it could be made more specific by referencing advancements beyond current 5G capabilities, such as the integration of advanced AI and quantum computing. This forward-looking approach would better capture the depth of their technological ambition and solidify their innovation vision.
As a strategic imperative, Ericsson could adapt its mission and vision to explicitly address the increasing demand for secure and resilient networks. Stating a commitment to 'fostering a secure and trustworthy digital ecosystem' would proactively respond to heightened cybersecurity threats and changing consumer behaviors. This enhancement would not be a criticism but a strategic adaptation, allowing the company to better align its purpose statement with critical sustainability concerns, particularly in light of its net-zero by 2040 ambition. This focus on ethical business practices and corporate social responsibility is increasingly vital for stakeholder trust and long-term success.
The Ericsson company values are deeply intertwined with its mission and vision, driving its company culture and strategic direction. These values often include innovation, professionalism, respect, and perseverance. For instance, their commitment to network technology values is evident in their continuous investment in research and development, aiming to lead the digital transformation. Ericsson's customer centricity values are demonstrated through their efforts to understand and meet evolving customer needs, ensuring they remain a key partner in the telecommunications sector. Furthermore, their employee values foster a collaborative environment that supports their ambitious company purpose and objectives.
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