What are Mission Vision & Core Values of DoubleVerify Company?

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What drives DoubleVerify's strategic direction?

Mission and vision statements are crucial for any business, offering a clear purpose and direction for decision-making and fostering a cohesive corporate identity. These statements define a company's essence, aspirations, and guiding principles. DoubleVerify, a leader in digital media measurement, uses these tenets to navigate the complex digital advertising landscape.

The company specializes in verifying viewability, preventing fraud, and ensuring brand safety for digital ad campaigns. DoubleVerify's mission, vision, and values guide its product development, market strategies, and corporate culture, shaping its identity in an industry demanding transparency and accountability. For a deeper dive into the external factors influencing DoubleVerify, consider reading the DoubleVerify PESTEL Analysis.

This mission statement highlights DoubleVerify's commitment to empowering advertisers, platforms, and publishers with clarity and confidence. Their core products focus on digital media measurement, verification, and analytics, addressing critical areas like ad viewability, fraud prevention, and brand safety. The company operates globally, aiming to enhance the entire digital advertising ecosystem.

Empowering Clarity

DoubleVerify's mission is to provide advertisers with clear, unbiased data for confident digital investment decisions.

Ensuring Safety

Their solutions actively combat ad fraud, a critical aspect given the 101% increase in bot fraud year-over-year in late 2024.

Securing Value Exchange

The company strives to preserve fair value between digital media buyers and sellers through robust verification.

Global Reach

DoubleVerify's market scope is global, impacting the entire digital advertising ecosystem with its verification services.

Innovation Focus

They continuously develop cutting-edge solutions for complex challenges in the evolving digital ad space.

Brand Suitability

Their efforts reduced brand suitability violations in North America by 15% in 2024, demonstrating commitment to a stronger ecosystem.

DoubleVerify's mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. This mission statement clearly identifies advertisers, platforms, and publishers as target customers, aiming to empower them with clarity and confidence in their digital investment. The core products and services offered revolve around digital media measurement, verification, and analytics, specifically addressing ad viewability, fraud prevention, and brand safety. The market scope is global, encompassing the entire digital advertising ecosystem. DoubleVerify's unique value proposition lies in its independent, unbiased data and analytics, which drive campaign quality and effectiveness, ultimately maximizing return on digital advertising investments. For example, their technology helps brands identify and prevent sophisticated ad fraud schemes, which saw bot fraud increase by 101% year-over-year in the second half of 2024, with AI-powered bots contributing to 16% of general invalid traffic. This directly reflects their mission to make the ecosystem 'safer and more secure.' Furthermore, their solutions ensure ads appear in brand-suitable environments, reducing brand suitability violations, which were at 4.6% in North America in 2024, a 15% decrease from the previous year. This demonstrates their commitment to a 'stronger' ecosystem. The DoubleVerify mission is primarily customer-centric, focusing on providing 'clarity and confidence' to advertisers, while also being innovation-focused by constantly developing 'cutting-edge solutions' for complex challenges in the digital advertising space. Understanding DoubleVerify's mission and values is key to grasping their impact on the industry. For more insights into their strategic direction, explore the Growth Strategy of DoubleVerify.

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DoubleVerify's vision is to lead the digital media verification and advertising technology landscape by driving innovation and global expansion. The company aims to make the internet a more secure and effective environment for advertisers and publishers. This forward-looking perspective emphasizes continuous growth and market leadership, aligning with its strategic focus on addressing industry challenges like ad fraud and brand safety. The vision is both realistic and aspirational, building on DoubleVerify's strong market position and consistent financial performance.

DoubleVerify Mission

DoubleVerify's mission is to provide advertisers with clarity and confidence in their digital investments. They achieve this by ensuring ad impressions are viewable, fraud-free, and brand-safe.

Innovation Focus

The company prioritizes continuous innovation in ad verification technology. This includes advancements in areas like Connected TV (CTV) and social media verification.

Global Expansion

DoubleVerify is committed to expanding its reach and impact globally. This ensures its solutions benefit a wider range of advertisers and publishers worldwide.

Brand Safety Leadership

A core aspect of their mission is to maintain leadership in brand safety solutions. This protects advertisers' reputations and ensures their ads appear in appropriate environments.

Combating Ad Fraud

DoubleVerify actively works to combat ad fraud, a critical component of its mission. This ensures advertisers' budgets are spent on legitimate impressions.

Driving Marketing Performance

The company aims to power a new standard of marketing performance. This is achieved by providing actionable insights and robust verification tools.

DoubleVerify's vision is centered around driving innovation, expanding globally, and continuing to grow its leadership in digital media verification and advertising technology. While an official, concise vision statement is not explicitly listed in the same manner as its mission, the company's stated aspirations and strategic direction indicate a future-oriented focus. This includes a commitment to 'make the internet stronger, safer and more secure' and to 'power the new standard of marketing performance.' The scope of this implicit vision is broad, aiming for global impact and market leadership by addressing industry-wide challenges like ad fraud and brand safety. The vision appears realistic yet aspirational, given DoubleVerify's current trajectory and market position as a leading software platform. In Q1 2025, DoubleVerify surpassed revenue expectations by $10 million (6.5%) and EBITDA projections by approximately $4 million (9%), with revenue growth of 15.3% over the last twelve months. This strong financial performance and continued expansion into new areas like Connected TV (CTV) and social media, where CTV impression volume increased by 66% year-over-year in 2024, suggest a robust foundation for achieving its ambitious goals. For more details on the Mission, Vision & Core Values of DoubleVerify, explore the comprehensive analysis.

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DoubleVerify's core values are fundamental to its operational success and strategic direction, shaping its approach to digital advertising verification. These values—Passion, Accountability, Collaboration, and Trailblazing—guide the company's daily operations and long-term objectives, fostering a culture of integrity and innovation.

Passion: We are driven.

This core value underscores DoubleVerify's deep commitment to enhancing the digital advertising industry. It drives their continuous pursuit of excellence and their dedication to solving complex challenges, such as developing cutting-edge solutions like DV Scibids AI for real-time optimization.

Accountability: We do what's right (the right way).

Accountability highlights DoubleVerify's commitment to ethical conduct and integrity, reflected in their rigorous adherence to a Code of Ethics and successful completion of the SOC 2 Type II Audit, ensuring high standards of data security and privacy.

Collaboration: We deliver better together.

Collaboration emphasizes the belief that collective effort and diverse perspectives lead to superior outcomes, as demonstrated by their partnership with Impact Plus to measure and reduce the carbon footprint of digital advertising campaigns.

Trailblazing: We invent a way.

This value signifies DoubleVerify's pioneering spirit and relentless pursuit of innovation, continually developing new solutions for emerging channels like CTV, gaming, and retail media, and tackling challenges such as AI-powered ad fraud.

These core values differentiate DoubleVerify by positioning it as a trusted, innovative, and responsible partner in the digital advertising ecosystem. To understand more about the company's foundational structure, explore the Owners & Shareholders of DoubleVerify. Discover how these values influence DoubleVerify's strategic decisions and overall business objectives in the next chapter.

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A company's mission and vision are foundational elements that steer its strategic direction and operational decisions. They provide a clear purpose and a forward-looking perspective, influencing everything from product innovation to market positioning.

DoubleVerify's Mission: A Stronger, Safer Digital Ecosystem

DoubleVerify's core mission is to make the digital advertising ecosystem stronger, safer, and more secure. This purpose directly informs their business strategy, guiding decisions in product development, market expansion, and how they address industry challenges.

• Combating fraud and protecting brand reputation is a key strategic focus.
• Investing in advanced solutions for fraud detection and brand safety.
• Expanding into high-growth channels like CTV and social media.
• Ensuring quality and performance across all digital advertising investments.

Strategic Impact of Mission

The mission to secure the digital ecosystem is evident in DoubleVerify's continuous development of solutions like the Authentic Ad platform. This is crucial as general invalid traffic (GIVT) saw an 86% increase in 2024, with 16% attributed to AI-powered bots.

Vision for a Transparent Future

DoubleVerify's vision for the future of advertising centers on providing clarity and confidence for all digital investments. This drives their expansion into emerging areas like Connected TV (CTV) and social media measurement.

Financial Alignment with Mission

The company's financial performance reflects its mission-driven strategy. In 2024, DoubleVerify achieved 15% revenue growth and 33% adjusted EBITDA margins. Q1 2025 saw revenue growth of 15.3% year-over-year, exceeding guidance.

Core Values in Action

The core values of 'Passion, Accountability, Collaboration, and Trailblazing' are embedded in DoubleVerify's company culture. These values shape employee behavior and ensure all decisions contribute to building trust and transparency in digital advertising.

Innovation Driven by Vision

Long-term planning is influenced by a commitment to innovation, such as integrating AI-powered optimization (DV Scibids AI) and exploring new solutions like carbon emissions measurement, anticipating future industry needs.

Market Expansion and Growth

Strategic expansion into channels like CTV, where impression volume grew by 66% in 2024, and social media measurement, with revenue up 27% in 2024, demonstrates a clear alignment with their mission to provide comprehensive digital oversight.

DoubleVerify's mission and vision directly influence strategic decisions, driving innovation and market expansion to create a more trustworthy digital advertising landscape. Explore the Revenue Streams & Business Model of DoubleVerify to understand how these principles translate into business success.

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Enhancing DoubleVerify's mission and vision could involve a more explicit focus on future technological integration and sustainability. A refined mission might better articulate the company's role in shaping a more effective and responsible digital advertising landscape for the long term.

Integrate AI and Sustainability into Vision Statement

A forward-looking vision could explicitly highlight leadership in AI-driven media effectiveness and sustainable advertising solutions, reflecting recent advancements and market demands.

Emphasize Performance Orientation

More prominently featuring the 'performance' aspect in core statements would align with the company's evolution into a comprehensive performance-oriented offering.

Address Emerging Technologies and Threats

Explicitly mentioning the commitment to combating new fraud schemes, such as those amplified by generative AI which drove a 23% growth in new fraud schemes in 2023, would reinforce their proactive stance.

Enhance User Experience Focus

Broadening the mission to include the enhancement of user experience, in light of 41% of North American consumers using ad-blocking software, would better resonate with market demands for quality advertising.

The DoubleVerify mission is to make the digital advertising ecosystem stronger, safer, and more secure. While a specific public-facing vision statement is not as prominently detailed as the mission, the company's actions and stated goals indicate a vision for a more transparent and effective digital advertising landscape. Understanding Target Market of DoubleVerify is crucial in appreciating how their mission and values serve diverse client needs.

DoubleVerify's core values are integrity, innovation, collaboration, and accountability. These values are fundamental to their operations and guide their approach to business objectives. The company's purpose is rooted in providing transparency and performance for digital advertising, ensuring that advertising spend is effective and reaches real people in brand-safe environments.

The DoubleVerify mission statement is directly relevant to clients seeking to optimize their advertising investments and mitigate risks associated with digital advertising fraud and brand safety issues. The company's commitment to these principles shapes its company culture, fostering an environment where employees are driven by a shared purpose.

The leadership at DoubleVerify emphasizes these core values in their strategic decision-making, ensuring that the company's growth and development align with its foundational principles. This focus on ethical standards and operational excellence is key to maintaining trust within the industry and with their clients.

DoubleVerify's vision for the future of advertising centers on a transparent ad ecosystem where advertisers can confidently invest, knowing their ads are seen by genuine audiences in appropriate contexts. The importance of DoubleVerify's core values is evident in their consistent efforts to combat evolving threats and champion a healthier digital advertising environment.

The role of mission and values at DoubleVerify extends to how they impact employees, creating a sense of shared purpose and commitment to the company's goals. This alignment between DoubleVerify's mission and its strategic goals ensures a cohesive approach to achieving market leadership.

Exploring DoubleVerify's core values and ethical standards reveals a company dedicated to not only technological advancement but also to upholding the highest levels of integrity in its operations. This dedication is what defines DoubleVerify's mission statement and its relevance to clients navigating the complexities of digital advertising.