What are Mission Vision & Core Values of China Unicom Company?

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What drives China Unicom's strategic direction?

Mission and vision statements are crucial for any successful enterprise, guiding decisions and aligning efforts. China Unicom, a leading telecommunications operator, uses these principles to navigate the digital landscape, offering diverse services from mobile to enterprise solutions.

These guiding principles are vital for China Unicom's business decisions, corporate identity, and sustained growth in an intelligent world. They enable effective navigation of market dynamics and technological advancements. For a deeper dive, explore China Unicom PESTEL Analysis.

China Unicom's mission focuses on building a Cyber Superpower and Digital China. The company expands its main businesses to include Connectivity and Communications (CC) and Computing and Digital Smart Applications (CDSA). This approach emphasizes strengthening, preserving, innovating, integrating, and opening, fully implementing a strategy of integrated innovation. This commitment aligns with national strategic objectives for digital transformation.

Mission Focus

China Unicom bravely undertakes the mission of building a Cyber Superpower and Digital China, reflecting its core responsibility in the network information industry.

Business Expansion

The company expands its main businesses to include Connectivity and Communications (CC) and Computing and Digital Smart Applications (CDSA).

Strategic Approach

China Unicom insists on strengthening, solidifying, preserving, innovating, integrating, and opening, fully implementing an integrated innovation strategy.

Digital Transformation

The mission is deeply integrated with national strategic objectives, aiming to serve the broader digital transformation of the economy and society.

Revenue Growth

In the first half of 2025, China Unicom's computing and digital smart applications division saw revenue surge 26% to CNY45.4 billion, highlighting its focus on digital services.

Network Coverage

Its extensive 5G-Advanced network now covers more than 330 cities, demonstrating its role in building robust information channels.

The China Unicom mission statement identifies its core responsibility as contributing to the construction of a Cyber Superpower and Digital China. Its target customers span both individual users, through mobile and broadband, and enterprises, through digital intelligence services. The products and services offered include Connectivity and Communications (CC) and Computing and Digital Smart Applications (CDSA), indicating a broad market scope beyond traditional telecom to encompass cloud, big data, and AI. The unique value proposition lies in its commitment to integrated innovation, striving to strengthen and solidify its offerings while preserving and innovating. For example, in the first half of 2025, China Unicom's computing and digital smart applications division saw revenue surge 26% to CNY45.4 billion, reflecting its focus on expanding beyond traditional connectivity into digital transformation services. Additionally, its extensive 5G-Advanced network now covers more than 330 cities, demonstrating its role in building robust information channels for economic and social development. This China Unicom mission is strongly innovation-focused and deeply integrated with national strategic objectives, aiming to serve the broader digital transformation of the economy and society. For more details on its customer base, refer to the Target Market of China Unicom. Understanding China Unicom's core principles reveals its commitment to its values and strategic vision.

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The China Unicom vision for the future emphasizes ubiquitous connectivity and inclusive network access. It aims to provide diversified computing power and build digital platforms to enhance industry agility and efficiency. This broad scope encompasses industry disruption through AI and digital integration, targeting significant global impact and market leadership in intelligent digital services. The company's strategic vision and values align with its aggressive deployment of 5G-Advanced (5G-A) networks, with plans to achieve continuous 5G-A coverage in key areas across 300 cities by the end of 2025. This demonstrates China Unicom's commitment to its values and its vision for digital transformation.

Ubiquitous Connectivity

China Unicom strives for widespread network access for all.

Intelligent World

The company aims to foster a fully connected, intelligent global environment.

Cyber Superpower

China Unicom is dedicated to building a robust digital infrastructure for China.

Digital China

The company supports the nation's digital transformation initiatives.

AI Ecosystem Evolution

Network development focuses on evolving into an advanced AI-driven system.

Continuous Innovation

Ongoing advancements in network, technology, and services are central to its strategy.

China Unicom's vision is aspirational yet realistic, given its current trajectory and significant investments. The company's focus on evolving its network from a 'communication pipeline' to an 'AI ecosystem' demonstrates a clear strategic direction towards an intelligent future. Furthermore, its investment in intelligent computing centers, targeting 45 EFLOPS of computing power by the end of 2025, underscores its commitment to this vision. This commitment highlights how China Unicom defines its mission and its dedication to achieving its company purpose and values. For more details, explore the Mission, Vision & Core Values of China Unicom.

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The core values of China Unicom serve as the foundational principles guiding its operations and corporate culture. These values shape the company's strategic decisions and daily practices, reflecting its commitment to stakeholders and long-term objectives.

China Unicom consistently promotes six core values: Customer-oriented, Employee-friendly, Attentive to quality service, Inherently innovative, Proud of endeavours, and Adhering to integrity. These principles define China Unicom's business philosophy and drive its strategic vision for digital transformation.

Customer-Oriented

This core value emphasizes placing customer satisfaction and needs at the forefront, evident in tailored solutions like 'Unicom Smart Home' and 'Unicom Cloud Conference Service.' China Unicom achieved a customer satisfaction rate of 90% in 2023 and aims to reduce average customer service response times by 35% by implementing AI-driven support systems by the end of 2024.

Employee-Friendly

This value reflects the company's commitment to its workforce through initiatives like a three-dimensional talent development system of 'Platform-Growth-Symbiosis.' This approach focuses on attracting, retaining, and developing talent in areas such as AI, big data, and cloud computing, fostering a supportive work environment.

Attentive to Quality Service

This value underscores the company's dedication to delivering high-quality and reliable services through continuous optimization of network operations. China Unicom is striving to build an ultra-lean network, achieving coordinated development of connectivity and computing networks.

Inherently Innovative

Innovation is central to China Unicom's identity, demonstrated by approximately RMB 30 billion invested in 2024 to enhance telecommunications infrastructure and digital transformation. This focus on innovation has led to a 25% reduction in operational costs since 2022.

Proud of Endeavours

This value speaks to the company's commitment to excellence and achieving significant milestones, fostering a sense of accomplishment and pride in contributions to national strategies. The company highlights achievements like winning the First Prize for National Science and Technology Progress and GSMA Global Mobile Awards.

Adhering to Integrity

Integrity is fundamental to China Unicom's ethical framework, guiding responsible operations, cybersecurity, and transparent governance. The company aims to reduce its carbon footprint by 30% by 2025 and invest RMB 5 billion in renewable energy solutions over the next three years.

These core values of China Unicom define its corporate culture and commitment to its stakeholders. To understand how these principles influence the company's strategic direction, explore how China Unicom's mission and vision drive its decisions in the next chapter. For more insights into the company's structure, read about the Owners & Shareholders of China Unicom.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its overall direction. For China Unicom, these statements are instrumental in its transformation and expansion efforts.

China Unicom's Mission and Vision

China Unicom's mission is to construct a Cyber Superpower and Digital China, driving the expansion of Computing and Digital Smart Applications (CDSA).

• To be a leading digital intelligence operator.
• To build a robust information infrastructure for Digital China.
• To foster the growth of AI ecosystem and digital smart applications.
• To provide innovative services that enhance societal development.

Strategic Influence: Digital Intelligence and AI

The company's commitment to 'constructing Cyber Superpower and Digital China' and expanding 'Computing and Digital Smart Applications (CDSA)' directly guides its business strategy, particularly its pivot towards digital intelligence and AI.

Investment in Intelligent Computing

In 2024, China Unicom's computing power investment increased by 19%, with a projected increase of 28% in 2025. This aligns with its vision of evolving into an 'AI ecosystem' and supports the development of AI-driven data centers and over 300 edge computing nodes.

5G-Advanced Rollout

The aggressive rollout of 5G-Advanced services, with plans for continuous coverage in key areas across 300 cities by the end of 2025, directly supports its mission of building robust information infrastructure for Digital China.

Product Development and Innovation

Guiding principles foster innovations like the 'AI Unites All' plan, leveraging AI agents to upgrade home cloud services and achieve convergence across personal and home scenarios.

Market Expansion and Growth

The focus on CDSA led to strong growth, with CDSA business revenue accounting for 24% of service revenue and growing by 9.6% year-on-year in 2024. International business revenue accelerated to RMB12.5 billion in 2024, up 15.2% year-on-year.

Financial Performance

Net profit rose 5% year-on-year to CNY14.5 billion in H1 2025, driven by growth in digital applications and cloud sales, demonstrating the tangible success of its integrated innovation strategy.

China Unicom's mission and vision statements are crucial in directing its strategic decisions, particularly its focus on digital intelligence and AI. This alignment is evident in its substantial investments and service rollouts, contributing to its financial success and market expansion. Continue reading to explore the Growth Strategy of China Unicom.

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Enhancing China Unicom's mission and vision involves refining their conciseness and global outlook. A more distilled mission statement could capture the essence of building a digital China through integrated intelligence, while the vision could more explicitly highlight global leadership in next-generation connectivity.

Concise Mission Statement Refinement

The current mission statement, while comprehensive, could be streamlined into a more memorable and impactful phrase. Distilling the core purpose into a single sentence that encapsulates building a Cyber Superpower and Digital China through integrated digital intelligence innovation would enhance its memorability and clarity for all stakeholders.

Expanded Global Leadership Vision

The vision statement could be broadened to explicitly articulate global leadership ambitions beyond the national context. Highlighting unique contributions and competitive edges in a 'fully connected, intelligent world,' such as pioneering the next generation of intelligent connectivity globally, would strengthen its international appeal.

Adaptation to Emerging Technologies

The company's mission and vision should proactively address the impact of emerging technologies like quantum computing on security and incorporate more aggressive sustainability targets. This ensures guiding principles remain future-proof and reflect evolving consumer behaviors regarding data privacy and green initiatives.

Alignment with Industry Trends

Explicitly mentioning advancements in 5G-Advanced and AI within the vision statement would better align with evolving industry trends towards 6G and ubiquitous AI. This positions the company at the forefront of technological shifts, reinforcing its strategic vision and values.

Understanding China Unicom's core principles is key to grasping its strategic direction. The China Unicom mission statement focuses on building a Cyber Superpower and Digital China, driven by integrated digital intelligence innovation. This aligns with the broader national digital transformation agenda. The China Unicom vision for the future is to be a leading integrated intelligent internet service provider, contributing to a fully connected, intelligent world. This vision emphasizes technological advancement and global connectivity.

The core values of China Unicom employees are rooted in innovation, service, and integrity. These China Unicom corporate values guide their business philosophy and daily operations. The company's commitment to its values is evident in its pursuit of technological leadership and customer satisfaction. Analyzing the China Unicom mission statement reveals a dedication to national digital development and a forward-looking approach to telecommunications.

The importance of China Unicom's mission lies in its role as a catalyst for national digital progress. The company's vision and values alignment ensures that its strategic goals are supported by a strong ethical framework. China Unicom's company mission and goals are ambitious, aiming to leverage its extensive network and technological capabilities to drive economic growth and societal advancement.

In practice, China Unicom's core values in practice are demonstrated through its investments in 5G and AI technologies. The company's mission statement analysis shows a clear intent to lead in these areas. China Unicom's vision for digital transformation is ambitious, aiming to create a more connected and intelligent society. The company's mission and vision explained highlight a dual focus on national development and global technological integration.

The China Unicom company purpose and values are centered on providing high-quality services and fostering innovation. Understanding China Unicom's core principles provides insight into its strategic decision-making and market positioning. China Unicom's strategic vision and values are intertwined, reflecting a commitment to both technological excellence and responsible corporate citizenship. For a deeper understanding of its market standing, exploring the Competitors Landscape of China Unicom is beneficial.

In 2024, the company reported significant growth in its broadband and mobile services. China Unicom's revenue reached approximately 330.7 billion RMB in 2024, with a net profit attributable to shareholders of around 8.18 billion RMB. The company's 5G network continues to expand, covering a substantial portion of the population, with 5G base stations reaching over 1.7 million by the end of 2024. This expansion supports its vision for a digitally transformed China and its mission to provide advanced intelligent services.