Consigli Construction Bundle
What is Consigli Construction's Sales and Marketing Strategy?
Consigli Construction's strategic acquisition of Lendlease's NY and NJ operations in September 2024 significantly expanded its market reach. This move, involving over 40 projects and 400 employees, underscores their growth and focus on complex healthcare and life sciences projects.
Founded in 1905, the company has grown from a local masonry business to a major employee-owned construction manager. By 2025, it boasts over 2,200 employees and an annual volume of approximately $3.7 billion, a stark contrast to its 1990 size of 15 employees and $1 million volume.
Consigli's sales and marketing strategy focuses on delivering services effectively, employing innovative tactics, and positioning itself as a 'Genuine Builder.' Their recent growth and leadership are driven by key campaigns and a deep understanding of market needs, as further detailed in our Consigli Construction PESTEL Analysis.
How Does Consigli Construction Reach Its Customers?
Consigli Construction's sales strategy is deeply rooted in a direct approach, prioritizing personal engagement through its project executives and business development teams. This method is key to building strong client relationships and securing projects within the business-to-business construction sector.
Direct Client Engagement
Consigli Construction emphasizes direct interaction with clients, utilizing project executives and business development teams. This ensures personalized service and fosters trust, which are critical for success in the B2B construction market.
Digital Showcasing of Expertise
The company's website acts as a vital online platform, displaying a comprehensive portfolio of completed projects. This showcases their extensive experience across specialized sectors like academic, healthcare, and life sciences.
Strategic Acquisitions for Growth
A significant move to expand market reach and capabilities was the September 2024 acquisition of Lendlease's New York and New Jersey construction operations. This added approximately 45 projects, valued at over $1.8 billion, to their portfolio.
Partnerships and Geographic Expansion
Consigli Construction has strategically expanded through partnerships, such as the 2019 collaboration with J. Benton Construction, enhancing operations in the U.S. Virgin Islands and the Caribbean. The opening of a Raleigh-Durham, North Carolina office in 2023 further demonstrates their commitment to increasing market share.
Employee Ownership as a Sales Asset
Consigli's employee-owned structure plays a unique role in its sales and marketing strategy. This model fosters a culture of accountability and dedication, which translates into enhanced client trust and stronger relationships.
- Direct sales approach is the primary method.
- Website serves as a key digital channel.
- Strategic acquisitions bolster capabilities and market share.
- Partnerships expand geographical reach and operational strength.
- Employee ownership enhances client trust and relationships.
Consigli Construction SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
What Marketing Tactics Does Consigli Construction Use?
Consigli Construction employs a comprehensive marketing strategy that blends digital outreach with traditional methods to enhance brand recognition, generate leads, and drive business growth in the competitive construction sector. Their approach focuses on showcasing expertise, particularly in sustainable building and complex project execution.
Digital Marketing Foundations
While specific digital tactics are not widely publicized, Consigli Construction likely leverages content marketing to highlight their expertise in sustainable building and complex project delivery. This includes inferred use of SEO, paid advertising, and email marketing to connect with their target audience.
Traditional Advertising Channels
Traditional marketing efforts include print advertisements, such as posters in New York City transit to attract talent, and brochures detailing landmark restoration projects. These traditional methods support broader brand awareness and recruitment initiatives.
Leveraging Employer Recognition
Consigli Construction effectively uses its consistent recognition as a 'Best Place to Work' by publications like Forbes and The Boston Globe as a significant marketing asset. This accolade, highlighted on their website and in recruitment, builds trust and attracts top talent.
Data-Driven Sales Frameworks
The company engages external partners, such as ScaleupXQ, to develop tactical sales frameworks and utilizes CRM systems like HubSpot. This data-driven approach ensures efficient management of client data and sales processes, crucial for Consigli construction business development.
Employee Advocacy and Social Media
Consigli's marketing mix integrates employee-owner engagement through social media, transforming employees into brand ambassadors. This strategy amplifies client relationships and strengthens the company's market presence.
Industry Engagement and Thought Leadership
Active participation in industry events and the showcasing of successful projects and sustainability achievements are key marketing tactics. This reinforces Consigli construction's market position and thought leadership in the construction industry.
Consigli Construction's Marketing Tactics in Action
Consigli Construction's marketing strategy is designed to build robust brand awareness and drive client acquisition through a blend of digital and traditional methods. Their focus on expertise, particularly in sustainable building practices and the successful delivery of complex projects, forms the core of their content marketing efforts. This approach is further supported by their strategic use of employer branding, leveraging accolades like being named a 'Best Place to Work' by Forbes in 2021, 2022, 2023, and 2025, and by The Boston Globe for 16 consecutive years as of December 2024. This consistent recognition is a powerful tool for both client attraction and talent acquisition, underscoring their commitment to excellence.
- Content Marketing: Showcasing expertise in sustainable building and complex project delivery.
- Traditional Media: Utilizing print advertisements and brochures for brand visibility and project highlights.
- Employer Branding: Leveraging 'Best Place to Work' awards to enhance reputation and attract talent.
- Digital Integration: Employing CRM systems like HubSpot and partnering with firms for tactical sales frameworks.
- Social Media Engagement: Encouraging employee advocacy to amplify brand reach and client relationships.
- Industry Presence: Participating in events and highlighting project successes to establish thought leadership.
- Data-Driven Approach: Working with partners to refine sales processes and manage client data effectively.
Understanding the broader market context is also vital, as seen in the Competitors Landscape of Consigli Construction. This comprehensive approach to marketing and sales development is central to Consigli construction's client acquisition and lead generation efforts.
Consigli Construction PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
How Is Consigli Construction Positioned in the Market?
Consigli Construction defines its brand positioning as a 'Genuine Builder,' a title earned through over a century of dedicated work and a steadfast commitment to its core values. This identity highlights exceptional craftsmanship, unwavering integrity, and a hands-on approach, setting the company apart in a competitive industry by emphasizing quality and fostering strong client and community relationships.
Core Identity: Genuine Builder
Consigli Construction's brand message centers on its deep-rooted history and core values. This positioning emphasizes craftsmanship, integrity, and a hands-on approach to differentiate itself in the construction market.
Target Sectors and Appeal
The company effectively appeals to academic, healthcare, institutional, life sciences, and cultural sectors. Its expertise in complex projects and commitment to sustainability are key differentiators.
Commitment to Sustainability
Consigli Construction demonstrates a strong commitment to sustainable building practices. They have achieved rigorous certifications such as Living Building Challenge, Net Zero Energy Building, and LEED Platinum.
Industry Recognition and Employee Ownership
Consistent industry recognition, including being named one of the Best Companies to Work for in New York for seven consecutive years as of April 2025, bolsters brand perception. Its 100% employee-owned structure fosters accountability and engagement.
The company's mission, 'to create environments and relationships that strengthen our communities and enrich the ways people live, work, learn, heal and play,' further solidifies its appeal and commitment to societal impact. This mission statement guides their approach to business development and client acquisition, ensuring a focus on long-term value and community well-being. The Consigli construction sales strategy is deeply integrated with this mission, aiming to build trust and lasting partnerships. Their marketing tactics often highlight successful projects that have positively impacted communities, reinforcing brand awareness. Understanding how Consigli Construction approaches sales involves recognizing this foundational commitment to genuine building and community enrichment. The Consigli construction marketing plan for new projects likely emphasizes these core strengths, supported by robust digital marketing strategies and content marketing for construction projects that showcase their expertise and values.
Expertise in Complex Projects
Consigli is recognized for its proficiency in handling and delivering complex construction projects, a key aspect of its sales success.
Sustainable Building Practices
A strong commitment to environmentally conscious construction aligns with market demands and enhances their brand image.
Workplace Excellence Recognition
Being named a Best Company to Work for in New York for seven consecutive years as of April 2025 underscores a positive internal culture that translates to external client relationships.
Historic Renovation Award
Receiving the 2025 Build Maine Award for historic renovation highlights specialized expertise and successful project execution.
Employee-Owned Structure
The 100% employee-owned model fosters a high level of accountability and engagement across the workforce, impacting client interactions and project delivery.
Community-Focused Mission
The company's mission to strengthen communities and enrich lives guides its business development and client acquisition efforts.
Consigli Construction Sales and Marketing Approach
The Consigli construction sales strategy is deeply intertwined with its brand identity as a 'Genuine Builder.' This approach focuses on building trust and long-term relationships, rather than solely transactional sales. Their marketing tactics emphasize the tangible results of their projects and their commitment to quality, often leveraging customer testimonials and case studies to demonstrate success. Consigli Construction's client acquisition process likely involves a consultative approach, understanding client needs deeply before proposing solutions. The company's public relations in marketing efforts aim to highlight their community involvement and commitment to sustainable practices, further enhancing brand awareness. Consigli Construction's market segmentation for construction services targets specific sectors where their expertise and values align with client requirements.
- Consigli Construction sales process explained involves a focus on relationship building.
- Consigli construction digital marketing strategies likely showcase project portfolios and client success stories.
- Consigli Construction content marketing for construction projects aims to establish thought leadership.
- Consigli Construction partnership strategies for sales are probably built on mutual trust and shared values.
Consigli Construction Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
What Are Consigli Construction’s Most Notable Campaigns?
Key campaigns for a B2B construction management firm often focus on showcasing expertise, achieving industry recognition, and attracting top talent. These initiatives are crucial for building brand awareness and driving business development.
'Best Place to Work' Recognition
This ongoing campaign highlights the company's commitment to its employees, leveraging recognition from publications like Forbes (2021, 2022, 2023, 2025) and The Boston Globe (16 consecutive years as of December 2024). The goal is to attract and retain skilled professionals, directly impacting project quality and client satisfaction.
Strategic Acquisition of Lendlease Operations
The September 2024 acquisition of Lendlease's New York and New Jersey construction operations was a significant strategic move. This campaign aimed to expand market presence and enhance capabilities, particularly in the healthcare and life sciences sectors, integrating over 40 projects and 400 employees valued at more than $1.8 billion.
Commitment to Sustainable Building Practices
This overarching brand initiative showcases dedication to environmental responsibility through rigorous certifications like Living Building Challenge and LEED Platinum. It serves as a key differentiator, attracting clients who prioritize sustainability.
Industry Recognition for Sustainability Efforts
Recent accolades, such as the 2024 ENR New York Excellence in Sustainability Award for the 345 Hudson Decarbonization project, underscore the company's leadership in green building. The appointment of Kena David as Director of Sustainability in April 2024 further solidifies this focus.
These campaigns collectively contribute to the company's overall sales strategy by enhancing its reputation, expanding its service offerings, and attracting both clients and top-tier talent, which are vital for continued growth and success in the competitive construction industry. Understanding the Target Market of Consigli Construction is key to tailoring these campaigns effectively.
Consigli Construction Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
- What is Brief History of Consigli Construction Company?
- What is Competitive Landscape of Consigli Construction Company?
- What is Growth Strategy and Future Prospects of Consigli Construction Company?
- How Does Consigli Construction Company Work?
- What are Mission Vision & Core Values of Consigli Construction Company?
- Who Owns Consigli Construction Company?
- What is Customer Demographics and Target Market of Consigli Construction Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.