Inapa Bundle

What were the guiding principles of Inapa?
Mission and vision statements are crucial for business strategy, defining purpose and aspirations. They align stakeholders, attract talent, and communicate corporate identity. Inapa, a major European paper merchant, operated in 10 countries with nearly 1,500 employees, achieving €968.7 million in sales in 2023.

Despite its market presence, Inapa reported an €8.0 million net loss in 2023, a significant decline from a €17.8 million profit in 2022. This led to insolvency in July 2024 and delisting from Euronext Lisbon in October 2024. The clarity of a company's mission, vision, and values remains vital, even amidst restructuring efforts, as explored in the Inapa PESTEL Analysis.
Key Takeaways
- Inapa's mission, vision, and values emphasized client service, sustainability, and improving 'work, life, and the world'.
- The company achieved significant sustainability milestones, with 85% of paper sales being eco-friendly and a 14% reduction in direct emissions in 2023.
- A strategic shift towards higher-margin non-paper products aimed to bolster profitability.
- Despite strong guiding principles, a 25% decline in Western European paper demand in 2023 and credit challenges led to insolvency in July 2024.
- This highlights the critical need for financial resilience and adaptability alongside corporate purpose in the paper distribution sector.
Mission: What is Inapa Mission Statement?
Inapa's mission is 'to improve the world' by providing excellent service and sustainable business practices for clients, partners, employees, and stakeholders.
The Inapa mission statement emphasizes a commitment to providing excellent service to clients and ensuring sustainable business practices for all stakeholders. This overarching goal aims to improve the world through actions that span human aspects, operations, and environmental impact reduction. The mission is reflected in all company activities, from internal processes to external engagements.
Inapa focuses on delivering excellent service to clients, ensuring their needs are met with high standards.
The company supports sustainable business for clients, partners, employees, and stakeholders, fostering long-term viability.
Inapa's ultimate goal is to improve the world, reflecting a broad societal commitment.
Actions are geared towards reducing the environmental impact of operations, aligning with sustainability goals.
The mission aims to improve work, life, and the world, indicating a comprehensive approach to positive change.
The mission is integrated into all aspects of the business, from human resources to operational processes.
Inapa's mission statement emphasizes a commitment to excellent client service and fostering sustainable business practices for all stakeholders, ultimately aiming to 'improve the world' through actions that reduce environmental impact. Key components include a broad target audience encompassing clients, partners, employees, and stakeholders, and a comprehensive scope covering paper, packaging, and visual communication products across its European markets. The unique value proposition lies in its dedication to sustainability and holistic improvement (work, life, world) alongside service excellence. This Inapa mission is reflected in their business operations through initiatives like the growing importance of marketing eco-friendly paper, which increased from 78% to 85% of sales in 2023. The mission is strongly customer-centric, focusing on providing value and support to clients, while also being significantly sustainability-focused, aiming to reduce direct emissions (by 14% in 2023) and environmental impact. For more details on Inapa's guiding principles, explore the Mission, Vision & Core Values of Inapa.
Inapa SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format

Vision: What is Inapa Vision Statement?
Inapa's vision is 'to maintain a leadership position in the markets where it operates, continue to grow based on joint effort, and provide excellent service to clients, ensuring a sustainable business with the common goal to improve the world.'
Inapa's vision statement outlines a commitment to sustained market leadership and growth, emphasizing collaborative efforts and service excellence. The company aims to foster a sustainable business environment for all stakeholders, with an overarching goal to improve the world. This vision reflects its aspirations within the paper, packaging, and visual communication sectors.
Inapa's vision emphasizes maintaining its leadership position and pursuing continued growth through collective effort.
A core aspect of Inapa's vision is providing excellent service to clients and partners.
The vision includes ensuring a sustainable business for clients, employees, and stakeholders.
The overarching goal of Inapa's vision is to contribute to improving the world.
Inapa aims to sustain its leadership in the markets where it operates, aligning with its strategic goals.
The vision highlights continued growth, reflecting Inapa's long-term aspirations.
Inapa's vision statement, which focuses on maintaining market leadership and achieving sustainable growth, faced significant challenges in 2023. The demand for paper in Western Europe saw a substantial decrease of 25%, leading to a 20% fall in Inapa's sales, reaching €968.7 million. Recurring EBITDA also declined by 62% to €33 million. The company's declaration of insolvency in July 2024 further underscores the disconnect between its aspirational vision and recent market realities. For more details on the company's journey, refer to the Brief History of Inapa. Understanding Inapa's core values and how Inapa's mission guides operations remains crucial despite these challenges, as they define Inapa's company purpose and organizational culture.
Inapa PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable

Values: What is Inapa Core Values Statement?
The core values of Inapa are fundamental to its identity, shaping its future and aligning with its mission to ensure its culture is present in every service, decision, and strategic definition. These values guide the company's interactions and operations, reflecting its commitment to stakeholders.
Inapa's core values focus on client satisfaction, fostering internal collaboration, promoting employee well-being, and upholding environmental responsibility. These principles drive the company's strategic goals and organizational culture, ensuring a consistent approach across all its markets.
Inapa emphasizes understanding customer needs, providing personalized service, and adding value to their businesses. This includes offering a wide range of solutions, from various paper grades to packaging materials, and services like digital printing and logistics.
The company fosters a collaborative and committed culture across all its global operations, promoting teamwork and new working dynamics through technology. This strengthens internal relationships and enhances service delivery.
Inapa promotes initiatives for healthier lifestyles, both physically and mentally, and encourages a company culture that involves all employees, customers, and stakeholders in positive change. This commitment supports overall employee welfare.
Environmental responsibility is deeply integrated into Inapa's operations, focusing on forest conservation, responsible resource use, and reducing greenhouse gas emissions. In 2023, 85% of sales were eco-friendly paper, and direct emissions saw a 14% reduction.
These core values define Inapa's operational framework and strategic direction. To understand how these principles translate into market positioning, explore the Competitors Landscape of Inapa. This will provide further insight into how Inapa's mission and vision influence its strategic decisions.
Inapa Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout

How Mission & Vision Influence Inapa Business?
A company's mission and vision are fundamental to its strategic direction, shaping decisions from daily operations to long-term expansion plans. These guiding statements provide a compass, ensuring that all actions align with the organization's overarching purpose and aspirations.
Inapa's mission and vision have historically steered its business strategy towards efficiency, growth, and sustainability, with a core focus on excellent client service and improving the world.
- Prioritizing efficiency and growth in strategic decisions.
- Expanding into non-paper segments with better margins.
- Pursuing significant organic growth in non-paper products.
- Exploring acquisition opportunities in target segments.
The company's commitment to 'excellent service to clients' and a 'sustainable business with a common goal: to improve the world' directly influenced its strategic choices.
Strategic decisions aimed at maintaining leadership and expanding into non-paper segments with better margins, such as packaging and visual communication, were key.
The acquisition of JJ Loos in France at the end of 2022 contributed to a 5% increase in the non-paper business in 2023, demonstrating a strategic alignment with growth objectives.
Despite guiding principles, Inapa faced severe market headwinds in 2023, with a 25% decrease in traded paper volumes across Western Europe.
CEO Frederico Lupi acknowledged 2024 as a year of 'major uncertainty and challenges,' with implemented measures aiming to make the group 'more agile than before,' reflecting an adaptation to external pressures.
Challenging credit conditions and a €12 million cash shortage in its German subsidiary led to the group's insolvency declaration in July 2024, highlighting the critical role of financial resilience alongside strategic alignment.
Inapa's mission and vision provided a framework for its strategic direction, emphasizing service and sustainability. However, significant market downturns and liquidity issues ultimately impacted the company's financial stability, underscoring the need for robust financial planning alongside strategic goals. Read more about the Growth Strategy of Inapa.
Inapa Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked

What Are Mission & Vision Improvements?
Recent financial challenges highlight opportunities to strengthen the company's mission and vision by emphasizing financial resilience and adaptability. A refined vision could better prepare the organization for market volatility, while an updated mission can explicitly link sustainability with financial prudence.
The vision could be enhanced by incorporating a commitment to 'resilience and adaptable innovation,' acknowledging the need to navigate volatile market conditions. This aligns with industry trends where diversification and financial prudence are key, especially considering the 25% fall in paper demand in Western Europe in 2023.
The mission statement could be refined to include a focus on 'delivering sustainable value through financial prudence and operational agility.' This explicitly links customer and global commitments with the economic stability necessary for long-term achievement.
The company's purpose can be transformed into growth opportunities by adapting to emerging technologies, such as the shift towards digital solutions, and changing consumer behaviors that reduce paper demand.
Compared to industry best practices, which integrate financial stability into strategic narratives, the company's focus on 'maintaining a leadership position' and 'continuing to grow' needs a stronger emphasis on overcoming severe market contractions, a point also discussed by Owners & Shareholders of Inapa.
- What is Brief History of Inapa Company?
- What is Competitive Landscape of Inapa Company?
- What is Growth Strategy and Future Prospects of Inapa Company?
- How Does Inapa Company Work?
- What is Sales and Marketing Strategy of Inapa Company?
- Who Owns Inapa Company?
- What is Customer Demographics and Target Market of Inapa Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.