What are Mission Vision & Core Values of Grammer Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial for any business, defining its purpose and future goals. They guide organizational behavior, build corporate identity, and direct strategic decisions, ensuring sustained success. The Company, a global manufacturer of interior components and seating systems, holds a significant market position.

Despite a net loss of €49.7 million in fiscal year 2024 and a 17% revenue decline to €1.92 billion, the company has begun strong restructuring. It projects a 6% average annual revenue growth over the next three years, surpassing the German Auto Components industry's projected 3.4% growth. Explore their strategic environment with a PESTEL Analysis.

The Grammer company mission, 'We deliver what matters,' highlights its dedication to providing essential and impactful solutions. This mission targets OEMs and aftermarket partners in passenger and commercial vehicle industries globally. Grammer aims to be the leading supplier of seating solutions for commercial vehicles and interior solutions for automotive applications, emphasizing ergonomics, comfort, and sustainability.

Target Customers

Grammer serves OEMs and aftermarket partners in passenger and commercial vehicle sectors, including agricultural and construction machinery.

Product Focus

The company specializes in seating solutions for commercial vehicles and interior components like headrests and armrests for automobiles.

Global Presence

With 44 locations across 20 countries, Grammer maintains a significant global market scope.

Value Proposition

Grammer sets standards for ergonomics, comfort, and sustainability, coupled with strong customer support and innovation.

Design Philosophy

Their 'Design for use' philosophy ensures ergonomic, user-friendly, comfortable, and safe commercial vehicle seats.

Sustainability Commitment

Grammer is dedicated to developing sustainable products from environmentally friendly materials, aligning with its core values.

The Grammer company mission emphasizes delivering value and quality, reflecting a strong customer-centric approach. This focus extends to innovation, as the company continuously seeks new ideas to gain competitive advantages in the market. For more details on their strategic focus, explore the Target Market of Grammer. The Grammer company mission statement and objectives are clearly defined to support its global leadership aspirations.

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The Grammer company vision, 'Solutions for a world on the move,' reflects its commitment to addressing global trends like electrified mobility, digitization, population growth, urbanization, and sustainability. This vision positions Grammer to be a leading global supplier of seating solutions for commercial vehicles and interior solutions for the automotive industry, emphasizing ergonomics, comfort, and sustainability.

Global Impact

Grammer aims for global market leadership in seating and interior solutions, aligning with its vision for a mobile world.

Ergonomics & Comfort

The company's products are designed to set industry standards in user comfort and ergonomic excellence.

Sustainability Focus

Grammer integrates sustainability into its product development, addressing climate change concerns.

Strategic Adjustments

Initiatives like the 'Top 10 program' in 2024 enhance financial stability and profitability.

Market Leadership

Grammer strives to be the world's leading supplier in its core segments, reflecting its ambitious Grammer company vision for the future.

Growth Projections

The company forecasts a 6% average annual revenue growth over the next three years, exceeding the 3.4% expected for the German Auto Components industry.

Grammer's vision, 'Solutions for a world on the move,' positions the company to address global megatrends such as electrified mobility and digitization. Despite a challenging fiscal year 2024, marked by a net loss of €49.7 million and a 17% revenue decline, Grammer's strategic focus on core competencies and restructuring measures, like the sale of the TMD Group, underscore its commitment to its leadership ambitions. For more details on the company's background, refer to the Brief History of Grammer. This Grammer company vision statement purpose guides its efforts to be the world's leading supplier of seating solutions for commercial vehicles and interior solutions for the automotive industry, with products setting standards in ergonomics, comfort, and sustainability.

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Grammer company core values are foundational to its corporate culture, guiding its operations and strategic decisions. These principles, encapsulated in their 'Way of Working CODE,' along with a strong emphasis on Innovation, Customer Focus, and Sustainability, collectively define the company's unique identity and differentiate it in the market.

The four core values of Grammer are Collaboration, Openness, Drive, and Empowerment. These values are integral to how the company develops products, interacts with customers, and fosters its internal corporate culture.

Collaboration

Collaboration at Grammer emphasizes working together internally and with external partners to achieve shared goals. This is evident in cross-functional teams integrating design, engineering, and manufacturing for cohesive product development, fostering a supportive environment where diverse ideas are shared.

Openness

Openness signifies transparency, clear communication, and receptiveness to new ideas and feedback. This value promotes trust and encourages employees to voice suggestions, contributing to continuous improvement and building strong, reliable partnerships with customers through transparent dealings.

Drive

Drive represents ambition, dedication, and the pursuit of excellence and continuous improvement. This is exemplified by Grammer's 'Top 10 program' in 2024, aiming for financial stability and sustainable profitability by focusing on core competencies and efficiency, targeting an operating EBIT of approximately €60 million in 2025 from €41.6 million in 2024.

Empowerment

Empowerment involves giving employees the autonomy and resources to take initiative and make decisions. This fosters a sense of ownership and accountability, leading to higher employee engagement and performance, and enabling agile and responsive solutions for clients.

Beyond these core values, Grammer's commitment to Innovation, Customer Focus, and Sustainability further defines its corporate purpose. Innovation drives the acceleration of product development cycles through advanced processes like Industry 4.0 production, leading to new seating concepts for electric vehicles that reduce weight while maintaining comfort and safety. Grammer's customer focus ensures it remains a trusted global partner, providing tailored solutions with 100% delivery reliability and minimal error rates. Sustainability is a key Grammer company philosophy, with the 'Green Company' initiative aiming to reduce CO2 emissions (Scope 1 and 2) by 50% by 2030 and 100% by 2040, as detailed in their 2024 combined separate non-financial report. These Grammer company core values and principles collectively differentiate the company, establishing its unique corporate identity in a competitive industry. To understand more about the company's structure, read about the Owners & Shareholders of Grammer. Discover how the Grammer company mission and vision influence the company's strategic decisions in the next chapter.

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A company's mission and vision statements are foundational, guiding strategic decisions and shaping its overall direction. These statements articulate the organization's purpose and its aspirations for the future, influencing everything from product development to market positioning.

Grammer's Strategic Compass: Mission, Vision, and Influence

Grammer's vision, 'Solutions for a world on the move,' directly influences its strategic decisions by focusing on megatrends like electrified mobility, digitization, and sustainability. This vision underpins their commitment to developing eco-friendly products and supporting the automotive industry's evolution.

• The vision statement guides the company's adaptation to evolving global trends.
• Strategic decisions are aligned with the goal of providing solutions for a mobile world.
• Product development prioritizes sustainability and advanced technologies.
• The company actively supports the automotive sector's transformation.

Mission in Action: The 'Top 10' Program

The 'Top 10 program,' launched in 2024, exemplifies Grammer's mission, 'We deliver what matters.' This initiative focused on financial stability and profitability through core competencies, divesting non-core activities, and enhancing efficiency.

Strategic Realignment and Operational Efficiency

Key actions included the sale of the TMD Group in North America in September 2024 and the integration of the Jifeng Automotive Interior Group. The establishment of a Shared Service Center in Serbia in Q4 2024 further supported digitalization and efficiency goals.

Financial Performance and Future Outlook

Despite a revenue decrease to €1.92 billion in fiscal year 2024, the company projects an average annual revenue growth of 6% over the next three years. Operating EBIT was €41.6 million in 2024, with an anticipated improvement to approximately €60 million in 2025.

Core Values Shaping the Culture

Grammer's daily operations are shaped by core values such as 'Collaboration, Openness, Drive, and Empowerment,' alongside 'Innovation, Customer Focus, and Sustainability.' These principles foster a commitment to quality, diversity, and respect.

Leadership Perspective on Strategic Alignment

CFO Jurate Keblyte noted that the 'Top 10' program set the stage for future competitiveness and financial stability. CEO Jens Öhlenschläger emphasized the continued focus on core competencies as the strategic framework for future actions.

Grammer's Growth Strategy

The company's strategic framework, informed by its mission and vision, is detailed in their Growth Strategy of Grammer, highlighting their commitment to long-term success and adaptation.

Grammer's mission and vision statements are integral to its strategic decision-making, driving operational improvements and future growth. Continue reading to explore core improvements to the company's mission and vision.

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Grammer's mission and vision statements offer a strong framework for their operations. Enhancing these statements could involve greater specificity regarding market leadership in sustainable automotive seating and a clearer articulation of their role in the future of mobility.

Quantify Market Leadership Aspirations

Grammer's vision, 'Solutions for a world on the move,' could be strengthened by setting more specific, quantifiable long-term goals. For instance, aiming for a defined market share in key sustainable or smart seating segments, considering the global automotive seating market was valued at USD 72.3 billion in 2024 and is projected to grow at a CAGR of 3%, would provide clearer direction.

Integrate Circular Economy Principles Explicitly

To better align with cutting-edge sustainability trends, Grammer could explicitly integrate circular economy principles into its mission or vision. This would involve a stated ambition to design seats for full circularity, reducing waste and maximizing material recovery at end-of-life, differentiating them further in a market increasingly focused on recyclability.

Embrace Innovation in Future Mobility Seating

The mission and vision could more overtly acknowledge the impact of autonomous driving on seating design. Explicitly incorporating a commitment to leading innovation in 'smart' or 'adaptive' seating for future mobility concepts would position Grammer at the forefront of this transformation.

Strengthen Forward-Looking Narrative

These refinements are strategic growth opportunities aimed at strengthening Grammer's forward-looking narrative. They ensure continued relevance in a rapidly evolving industry and can be further explored by examining the Competitors Landscape of Grammer.