What are Mission Vision & Core Values of Essity Company?

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What drives Essity's global impact?

Mission and vision statements are crucial for business success, offering strategic direction and articulating company aspirations. They guide corporate identity and decision-making. Essity, a global hygiene and health leader, impacts a billion people daily across 150 countries.

Their extensive portfolio, including TENA, Tork, and Libero, addresses essential needs in personal care, consumer tissue, and professional hygiene. Essity's mission, vision, and values steer their business decisions, shaping culture, fostering innovation, and driving their commitment to improving well-being worldwide. What are Mission Vision & Core Values of Essity Company?

The essity mission focuses on enhancing lives globally through its diverse portfolio. This mission targets individuals and businesses seeking advanced hygiene and health products. The company's offerings include personal care, consumer tissue, and professional hygiene solutions.

Customer Focus

Essity's mission is deeply customer-centric, aiming to meet evolving needs.

Innovation Driven

Innovation is central to Essity's strategy, ensuring advanced solutions.

Global Reach

The company operates in approximately 150 countries, demonstrating wide market scope.

Product Diversity

Offerings span personal care, consumer tissue, and professional hygiene.

Well-being Enhancement

The core purpose is to improve overall well-being through its products.

Strategic Alignment

Mission aligns with business operations, driving product development and market expansion.

The essity mission statement meaning is evident in its product development. For example, in the second half of 2024, Essity launched TENA products with absorption channel technology, doubling absorption speed. This directly supports the essity vision for hygiene and health. Additionally, the new Tork Optiserve Coreless toilet paper system highlights their commitment to efficient hygiene solutions for businesses. The essity company values are reflected in these innovations, emphasizing a strong customer-centric approach. Learn more about the Owners & Shareholders of Essity. The essity business strategy is clearly aligned with its mission to improve well-being globally.

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Essity's vision is to be a global leader in hygiene and health, focusing on solutions that enhance well-being. This forward-looking statement emphasizes innovation and market leadership in a critical sector. The company's strong financial performance, with sales of SEK 146 billion and a profit of SEK 20.3 billion in 2024, supports this ambitious vision. Essity holds a number 1 or 2 position in 90% of its branded sales, demonstrating its current market strength and potential for continued growth.

Essity Mission

Essity's mission is to sustainably develop, produce, and sell value-added hygiene and health products and services.

Essity Core Values

The core values of Essity are Responsibility, Excellence, and Innovation, guiding all business operations.

Global Leadership

Essity is a global market leader with brands like TENA and Tork, reinforcing its vision for global health impact.

Financial Strength

In 2024, Essity reported sales of SEK 146 billion and a profit of SEK 20.3 billion, showcasing robust financial health.

Market Position

Essity holds a number 1 or 2 position in 90% of its branded sales, indicating strong market dominance.

Strategic Growth

The company focuses on expanding in high-margin segments and increasing presence in North and Latin America.

Essity's vision is dedicated to improving well-being through leading hygiene and health solutions. This future-oriented vision emphasizes leadership in hygiene and health solutions, ultimately dedicated to improving well-being. Its scope is global, aiming for market leadership and significant impact across the hygiene and health industry. The vision appears realistic yet aspirational, particularly given the company's strong current trajectory and market position. In 2024, Essity reported sales of SEK 146 billion and a profit of SEK 20.3 billion, demonstrating robust financial performance that supports ambitious future goals. Essity is positioned as number 1 or 2 in 90% of its branded sales and is a global market leader with brands like TENA and Tork. This strong foundation, combined with a focus on growing in high-margin segments and expanding presence in North and Latin America, provides a credible path to achieving its vision. For more insights into the company's strategic direction, explore the Growth Strategy of Essity.

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Essity's core values, often referred to as their Beliefs and Behaviors, are fundamental to their operations and strategic direction. These four core values—Care, Collaboration, Courage, and Commitment—guide the company's decisions, foster a strong corporate culture, and drive their mission to improve hygiene and health globally.

Care

Care is demonstrated through Essity's dedication to improving hygiene and health for people and the planet. This value is reflected in product innovations like the TENA Proskin Pants, designed for enhanced absorption and skin health, and in their commitment to achieving net-zero emissions by 2050.

Collaboration

Collaboration emphasizes teamwork and partnerships, both internally and externally. Essity's collaboration with Voith in 2023 to develop new tissue paper manufacturing processes significantly reduces energy, CO2, and water usage, showcasing their commitment to sustainable innovation.

Courage

Courage drives Essity to challenge conventions and embrace new opportunities, particularly in addressing sensitive topics like menstruation and incontinence. This value is evident in their ambitious sustainability targets, such as aiming for zero production waste by 2030 and a 35% reduction in Scope 1, 2, and 3 greenhouse gas emissions by 2030 compared to a 2016 baseline.

Commitment

Commitment signifies Essity's dedication to delivering on promises and achieving long-term goals, including continuous investment in R&D, such as the upgraded TENA Men product line in Q2 2025. Their consistent financial performance, with sales reaching SEK 146 billion and profit SEK 20.3 billion in 2024, further underscores this commitment. For more on the company's journey, explore the Brief History of Essity.

These core values collectively differentiate Essity by establishing a strong ethical and purpose-driven identity. Understanding these values is key to grasping how Essity's mission and vision influence the company's strategic decisions and overall impact.

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A company's mission and vision serve as the bedrock for its strategic decisions, providing a clear direction for growth and operations. Essity's commitment to improving well-being through innovative hygiene and health solutions directly shapes its strategic choices, ensuring all initiatives align with its overarching purpose.

Essity's Mission and Vision

Essity's mission is to improve well-being through innovative hygiene and health solutions, while its vision is to be dedicated to improving well-being through leading hygiene and health solutions.

• Mission: Improve well-being through innovative hygiene and health solutions.
• Vision: Dedicated to improving well-being through leading hygiene and health solutions.
• Purpose: Break barriers to well-being for consumers, patients, caregivers, customers, and society.
• Strategic Alignment: Mission and vision guide business strategy, operations, and long-term planning.

Strategic Focus on Health & Medical

Essity's strategic decision to focus on high-margin categories, particularly the Health & Medical segment, directly supports its mission. This segment has shown consistent growth, reporting 17 consecutive quarters of growth as of Q2 2025, addressing critical health needs and enhancing user well-being.

Digital Transformation Investment

The company has accelerated its investment in digital transformation, allocating approximately SEK 2.6 billion. This initiative aims to strengthen customer and consumer offerings and generate cost savings, thereby fostering innovation and operational efficiency in line with its mission.

Product Innovation

Product development is heavily influenced by the mission and vision, leading to innovations like TENA products with absorption channel technology, introduced in late 2024. These products double absorption speed, directly enhancing consumer well-being and demonstrating a commitment to innovative solutions.

Market Expansion Strategy

Essity's market expansion strategy, including increased presence in North America and Latin America, is driven by trends like an aging population and heightened hygiene awareness. This expansion aims to reach more individuals with their well-being solutions, aligning with their core purpose.

Financial and Sustainability Performance

In 2024, Essity achieved its highest-ever profit of SEK 20.3 billion on sales of SEK 146 billion, with an EBITA margin of 14.0%. The company's commitment to sustainability is recognized through its inclusion in S&P Global's Sustainability Yearbook 2024 and being a CDP supplier engagement leader for the sixth consecutive year.

Core Values in Practice

Essity's core values are evident in its operational practices, from product innovation to market outreach and sustainability efforts. These values ensure that the company's pursuit of profitable growth remains intrinsically linked to its purpose of improving global well-being.

Essity's mission and vision are foundational to its business strategy, influencing everything from product development to market expansion and financial targets. Understanding these elements is crucial for grasping the company's overall direction and its Target Market of Essity.

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Enhancing Essity's mission and vision can involve more explicit integration of digital advancements and a stronger emphasis on circular economy principles. These refinements aim to better reflect the company's strategic direction and market positioning.

Integrate Digitalization into Vision Statement

Evolving the vision to include 'intelligent hygiene and health solutions' would better capture Essity's significant investments in digital transformation, such as the SEK 2.6 billion allocated to digital platforms.

Emphasize Circular Economy in Mission

Explicitly mentioning 'fostering a circular future' in the mission would reinforce Essity's commitment to sustainability, building on targets like achieving 85% packaging from renewable/recycled material by 2025.

Broaden Healthcare Ecosystem Role

Statements could more clearly articulate Essity's role within the wider healthcare ecosystem, extending beyond immediate hygiene products to encompass broader well-being contributions.

Strengthen Sustainability Messaging

Highlighting the ambition for zero production waste by 2030 more prominently would underscore Essity's dedication to environmental stewardship and resource efficiency.

Understanding the Mission, Vision & Core Values of Essity provides insight into the company's strategic direction and operational philosophy. The company's mission focuses on improving well-being through leading hygiene and health solutions. This purpose guides their business strategy, aiming to make everyday life more comfortable and healthier for people globally. Essity's vision is to be the leading provider of essential hygiene and health solutions, driven by innovation and a commitment to sustainability.

The core values of Essity are central to its culture and how it operates. These values often include respect, professionalism, and collaboration, fostering an environment where employees can thrive and contribute to the company's goals. The company's mission statement for sustainability is deeply embedded in its operations, aiming to reduce environmental impact and promote responsible resource management. Essity's vision for global health is to contribute to better health outcomes through its product offerings and initiatives.

In practice, Essity's core values are demonstrated through its commitment to ethical conduct and its efforts to create a positive impact on society. The company's mission statement and goals are aligned with addressing global health challenges and improving consumer well-being. Essity's vision for innovation is evident in its continuous development of new products and technologies that meet evolving consumer needs. The company's core values and culture are designed to support its mission statement and impact, ensuring that its growth is both responsible and beneficial.

The essence of Essity's mission statement lies in its dedication to enhancing everyday life through its essential products. This mission statement and its goals are closely tied to its vision for innovation, which drives the creation of advanced solutions. The company's core values and ethics are the foundation upon which its business strategy is built, ensuring that all actions are aligned with its overarching purpose. Essity's vision for consumer well-being is a testament to its customer-centric approach, prioritizing the health and comfort of individuals.