What are Mission Vision & Core Values of América Móvil Company?

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What are the strategic pillars guiding América Móvil;s global operations;

Mission and vision statements are crucial for any business, defining its purpose and aspirations. For a global telecommunications leader like América Móvil, these statements are essential. They guide strategic decisions, align the organization, and shape its corporate identity across diverse markets.

América Móvil;s foundational statements are vital for navigating the dynamic telecom landscape. They ensure business decisions align with long-term objectives and stakeholder commitments, reinforcing its significant industry position. For a deeper dive into the external factors influencing the company, consider the América Móvil PESTEL Analysis.

This mission statement highlights América Móvil's dedication to delivering advanced communication services and digital content. It aims to connect people, foster national development, and promote equality across its operational regions. The company's focus on customer experience and technological innovation underpins its strategic direction.

Customer-Centric Approach

América Móvil prioritizes customer satisfaction by offering advanced communication solutions and digital content.

Technological Leadership

The company commits to state-of-the-art technology, including significant investments in 5G networks and fiber optics.

Social Development

América Móvil aims to accelerate development and promote equal opportunities in the countries where it operates.

Global Reach

Its mission extends across Latin America, the United States, and Central and Eastern Europe, reflecting its broad market scope.

Digital Inclusion

The provision of information technology and digital content supports digital inclusion and connectivity for all.

Value Proposition

The unique value proposition focuses on bringing people closer and fostering societal progress.

América Móvil's mission statement clearly defines its purpose and scope. The target customers are individuals and communities, emphasizing a broad and inclusive reach. The products and services offered encompass 'state-of-the-art communications solutions, information technology and digital content,' reflecting their comprehensive portfolio including mobile and fixed voice, broadband, and pay-TV. The market scope is global, indicated by 'the countries where we operate,' which spans Latin America, the United States, and Central and Eastern Europe. The unique value proposition lies in 'bringing people closer together, accelerating the development of the countries where we operate, and promoting equal opportunities among people,' highlighting a strong social and developmental commitment beyond mere connectivity provision.

This mission is heavily customer-centric and socially oriented. For example, América Móvil's continued investment in 5G network expansion across Latin America, with a US$6.7 billion capital expenditure forecast for 2025, directly reflects its commitment to providing 'state-of-the-art communications solutions' and 'bringing people closer together' through enhanced connectivity. Furthermore, their focus on expanding fiber optic networks in markets like Mexico and Colombia, with Claro investing US$200 million in fiber rollout in Colombia, exemplifies their dedication to 'accelerating the development' of the regions by improving internet access and quality. The company's emphasis on 'innovative and accessible telecommunications' is evident in its continuous pursuit of new technologies to meet evolving customer needs. Understanding América Móvil's corporate mission provides insight into its strategic direction, as detailed in this article on Revenue Streams & Business Model of América Móvil. The América Móvil mission statement guides its operational strategies and reinforces its core values and principles, ensuring the company remains a leader in telecommunications by focusing on customer service excellence and societal impact.

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The América Móvil vision aims to solidify its role as a transformative force, delivering advanced technology and connectivity. It seeks to uphold its leadership in telecommunications, demonstrating a commitment to stakeholders and striving to create a more promising global future for everyone. This vision underscores the company's dedication to innovation and societal impact.

Agent of Change

América Móvil aims to be a proactive force in shaping the telecommunications landscape.

Advanced Technology

The company focuses on providing cutting-edge services and solutions.

Industry Leadership

Maintaining a dominant position in the telecommunications sector is a key objective.

Stakeholder Commitment

The vision emphasizes dedication to all parties involved, including customers and investors.

Global Impact

América Móvil seeks to contribute to a better world through its services.

Future-Oriented

The vision is forward-looking, anticipating future trends and needs in connectivity.

The América Móvil vision statement is distinctly future-oriented, aiming to consolidate its position as an 'agent of change.' This implies a proactive role in shaping the telecommunications industry and society. Its scope is global, encompassing industry disruption through 'advanced technology services' and aspiring to maintain 'leadership in the telecommunications industry.' The vision also extends to a broader societal impact, committing to 'make the world more promising for everyone' through its services and stakeholder engagement. This understanding of América Móvil's vision for the future of telecommunications is crucial for grasping its strategic direction.

This vision appears realistic yet aspirational given the company's current trajectory and market position. América Móvil is already a dominant player in Latin America, with 323.92 million wireless subscribers and 78 million fixed revenue-generating units as of March 2025. Their substantial investments in 5G deployment, with a capital expenditure of US$6.7 billion for 2025, underscore their commitment to advanced technology and maintaining leadership. The discussions around potential collaborations with companies like SpaceX for satellite communications also indicate an aspiration to explore disruptive technologies and extend connectivity beyond traditional means, aligning with their role as an 'agent of change.' The company's robust financial performance, reporting a total revenue of MXN 926.22 billion in the last twelve months ending June 30, 2025, and a net profit of MXN 22.3 billion in Q2 2025, provides a strong foundation for pursuing its ambitious América Móvil vision. For more insights into their market approach, consider reading about the Target Market of América Móvil. Understanding América Móvil's corporate philosophy and its core values that define América Móvil's culture are essential to fully appreciate how América Móvil's mission influences its strategy.

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América Móvil's core values are fundamental to its operational philosophy, guiding its strategic decisions and daily practices. These principles shape the company's approach to customer engagement, innovation, and sustainable growth in the telecommunications sector.

The company's core values include Customer Experience, Innovation, People/Human Development, and Sustainability. Additionally, Austerity and Efficiency are key principles that underpin its business model.

Customer Experience

This value focuses on strengthening customer relationships by understanding and addressing their needs to provide superior service and ensure satisfaction. América Móvil added 446 thousand broadband accesses in Q1 2025, reflecting its commitment to meeting customer demand for high-speed internet.

Innovation

Innovation promotes an environment of challenge and flexibility, encouraging the collective creation of new ideas and solutions while consciously taking risks. This drives the rapid deployment of 5G technology across its markets, with a significant push planned for 2025 in Latin America.

People/Human Development

This value prioritizes developing the potential and honoring the dignity of people in a learning environment that emphasizes respect, collaboration, and high performance. It promotes growth through challenge, training, and empowerment for its approximately 178,468 employees.

Sustainability

América Móvil's commitment to sustainability involves acting as an agent of change that promotes inclusion, economic development, and well-being, balancing economic, social, and environmental aspects. This includes developing energy-efficient network infrastructure, such as phasing out copper networks for more energy-efficient fiber optics.

These core values, including Austerity and Efficiency, are integral to América Móvil's corporate philosophy. To understand how these principles influence the company's strategic decisions, explore the Mission, Vision & Core Values of América Móvil in the next chapter.

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A company's mission and vision are foundational elements that steer its strategic decisions, influencing everything from product development to market positioning. These statements act as a compass, guiding the organization toward its long-term aspirations and defining its purpose.

América Móvil's Mission: Driving Connectivity and Development

América Móvil's mission is to provide state-of-the-art communications solutions and accelerate development across its operating regions.

• This mission directly fuels the company's significant investments in advanced network infrastructure.
• The focus on accelerating development translates into efforts to expand digital inclusion and foster economic growth.
• It underpins the company's commitment to delivering high-quality, reliable communication services.
• This mission guides the strategic allocation of resources towards technological advancements.

América Móvil's Vision: Leadership and Agent of Change

The company envisions consolidating its position as an agent of change and maintaining leadership in the telecommunications sector.

Core Values: Guiding Principles in Action

While specific core values are not always explicitly detailed in public statements, the company's actions reflect a commitment to innovation, customer focus, and operational excellence.

Strategic Influence: 5G and Fiber Expansion

América Móvil's mission to provide advanced communications solutions directly influences its aggressive expansion of 5G and fiber optic networks. In 2024, the company allocated US$7 billion for capital expenditures, with a significant portion dedicated to 5G deployment and fiber-to-the-home (FTTH) solutions across Latin America. This strategy continued into 2025 with a forecast of US$6.7 billion in capex, focusing on network densification. By Q1 2025, 90% of its broadband customers were connected via fiber, enhancing ARPU and customer loyalty.

Diversification and Digital Services

The vision of being an 'agent of change' and maintaining 'leadership' drives América Móvil's diversification into new digital services and strategic partnerships. The company is exploring collaborations, such as integrating satellite services with its mobile network, and expanding into enterprise solutions, cloud services, IoT connectivity, and cybersecurity. This diversification aims to reduce reliance on traditional services and capture growth in the digital market.

Financial Performance and Growth

The company's strategic execution, guided by its mission and vision, is reflected in its financial performance. For instance, Q2 2025 revenue reached MXN 234 billion, a 13.8% year-on-year growth, and net profit in Q1 2025 jumped 39% to MXN 18.7 billion. By Q2 2025, its mobile customer base grew to 325.6 million, with fixed-line customers reaching 78 million.

Leadership Commitment

CEO Daniel Hajj has consistently emphasized that 5G technology remains a top priority, with its adoption and expansion continuing through 2025, particularly in Mexico and other Latin American countries, underscoring the direct link between leadership vision and operational focus. This commitment is crucial for Owners & Shareholders of América Móvil.

América Móvil's mission and vision statements are instrumental in shaping its strategic decisions, driving significant investments in 5G and fiber infrastructure, and guiding its diversification into new digital services. These principles ensure the company remains a leader in connectivity and an agent of change in the telecommunications landscape. Explore core improvements to the company's mission and vision in the next chapter.

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América Móvil's mission and vision statements are foundational to its operations, guiding its strategic direction and corporate philosophy. These statements articulate the company's purpose and its aspirations for the future, influencing its business objectives and how it aims to serve its customers and stakeholders.

Explicitly Integrate Digital Transformation and Emerging Technologies

América Móvil could enhance its mission and vision by more directly referencing digital transformation and emerging technologies beyond general 'advanced technology services.' This would better align with industry trends, such as the projected $58.7 billion global telco investment in AI by 2032, and the anticipated 4 billion IoT connections by the end of 2024.

Emphasize AI and IoT Integration in Vision Statement

Incorporating specific mentions of 'AI and IoT integration' into the vision statement would reflect América Móvil's current activities in network optimization and smart city solutions, positioning these as key growth opportunities.

Strengthen Commitment to Digital Inclusion

A more pronounced commitment to 'digital inclusion' as a distinct element, rather than solely 'equal opportunities,' would underscore the company's dedication to bridging the digital divide across its diverse markets.

Incorporate Sustainability and Regulatory Adaptability

Integrating clearer sustainability targets, such as the pledge to reduce carbon emissions by 50% by 2030, and acknowledging the need for adaptability to increasing regulatory complexity and cybersecurity demands would enhance the forward-looking nature of the vision statement. This aligns with the company's broader Growth Strategy of América Móvil.