What are Mission Vision & Core Values of New Hope Liuhe Company?

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What are the Mission, Vision, and Core Values of New Hope Liuhe?

Mission and vision statements are crucial for any successful enterprise, defining its purpose and future. They guide decisions, align internal operations, and shape corporate identity. New Hope Liuhe, a leading agricultural and food enterprise, operates globally across China and 15 other countries.

The company, ranked 378th on the 2024 Fortune Global 500, specializes in animal feed, livestock breeding, and meat processing. Its vertically integrated supply chain reflects a commitment to both economic performance and societal contribution. For a deeper dive, explore the New Hope Liuhe PESTEL Analysis.

The New Hope Liuhe mission focuses on creating value for both agricultural producers and end-consumers. This dual commitment ensures a balanced approach to its operations, from feed production to food processing. The company's vertically integrated model supports this mission by providing safe, reliable, and high-quality products. This strategic focus positions New Hope Liuhe as a key player in the global food supply chain, emphasizing both profitability for farmers and consumer well-being.

Farmer Profitability

New Hope Liuhe aims to enhance farmer profitability by reducing operational costs. For instance, pig farming costs were around 12.9 yuan/kg for normal operational farms by April 2025.

Consumer Benefits

The company ensures food safety and quality for consumers through robust control and traceability systems. This commitment benefits food consumers directly.

Integrated Services

New Hope Liuhe provides integrated services from animal feed to meat processing. This comprehensive approach supports its mission of being a trusted supplier.

Global Reach

The company's market scope extends across China and into international markets. This includes regions like Southeast Asia and Africa, expanding its global footprint.

High-Quality Protein

New Hope Liuhe strives to be a globally trusted high-quality protein supplier. This involves continuous efforts in product development and quality assurance.

Customer-Centricity

The New Hope Liuhe mission is strongly customer-centric. It focuses on creating value for both its agricultural partners and the broader consumer base.

The New Hope Liuhe mission statement, 'profiting farmers and benefiting food consumers,' highlights its dedication to both ends of the agricultural value chain. This commitment is evident in its efforts to reduce farming costs, such as achieving pig farming costs of around 12.9 yuan/kg by April 2025, directly enhancing farmer profitability. Simultaneously, the company ensures consumer safety through robust food safety controls and traceability systems, providing safe and reliable high-quality products. For a deeper understanding of the company's strategic direction, explore the Mission, Vision & Core Values of New Hope Liuhe. This dual focus underscores New Hope Liuhe's corporate philosophy and business principles, aiming to be a globally trusted high-quality protein and food supplier. Understanding New Hope Liuhe core values reveals a commitment to sustainable growth and market leadership.

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New Hope Liuhe's vision is to become a leader in farming and food industries, leveraging its position as a key agricultural industrialization enterprise. The company seeks to integrate global resources to establish a safe and healthy food industry chain, contributing to farmer income and consumer needs for safe meat products. This vision is supported by its status as the world's largest animal feed producer, with 28.76 million tons produced in 2023, and its ranking as 378th on the 2024 Fortune Global 500 list. The strategic focus on expanding its overseas fodder business as a 'third pillar' of growth, alongside domestic feed and pig farming, demonstrates a tangible pathway towards achieving this global leadership ambition. The company reported net profits of RMB 445 million in Q1 2025.

New Hope Liuhe Vision

The New Hope Liuhe vision statement emphasizes becoming a leader in farming and food industries.

Global Resource Integration

A core aspect of the vision involves integrating global resources to enhance operations.

Safe Food Chain

New Hope Liuhe aims to build a safe and healthy food industry chain for consumers.

Farmer Income Growth

The company's vision includes helping farmers increase their income and prosperity.

Market Leadership

New Hope Liuhe's vision for the future includes maintaining its market leadership position.

Strategic Expansion

Strategic goals include expanding overseas fodder business as a key growth pillar.

New Hope Liuhe's vision is overtly future-oriented, aiming for market leadership and significant global impact within the farming and food industries. It highlights ambitions beyond mere market share, emphasizing industry disruption through agricultural industrialization and the integration of global resources to build a secure food supply chain. The vision appears both aspirational and realistic, given the company's current standing as the world's largest animal feed producer by volume (28.76 million tons in 2023) and its ranking as 378th on the 2024 Fortune Global 500 list. Its strategic focus on expanding overseas fodder business as a 'third pillar' of growth, alongside domestic feed and pig farming, demonstrates a tangible pathway towards achieving this global leadership ambition. This strategic direction, coupled with recent financial turnarounds, such as net profits of RMB 445 million in Q1 2025, suggests a trajectory aligned with its aspirational goals. For more details on the company's strategic focus, refer to the Target Market of New Hope Liuhe article.

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New Hope Liuhe's corporate culture is deeply embedded with values that guide its operations and interactions. These core values shape the company's approach to product development, corporate culture, customer relations, and overall business practices, ensuring a consistent and ethical framework.

The company's core values include Positivity and Good Faith; Simple, Straightforward, Honest and Transparent Way of Dealing with People; Deeply Rooted in and Giving Back to the Wider Society; and Hard Work and Resilience.

Positivity and Good Faith

This value emphasizes an ethical and optimistic approach to business. It translates to transparent sourcing and honest claims about product quality and safety, fostering an environment of mutual respect and integrity among employees.

Simple, Straightforward, Honest and Transparent Way of Dealing with People

This value underpins all interactions, promoting clear labeling and open communication about ingredients and processes. It encourages direct communication channels, fair pricing, and clear contractual terms with partners.

Deeply Rooted in and Giving Back to the Wider Society

This value highlights social responsibility, manifesting in sustainable farming practices and resource conservation. It is reflected in programs like the '100,000 Green Collar New Farmer Training Plan,' which by the end of 2024 had sent 16,000 pigs to market and distributed substantial dividends to villagers.

Hard Work and Resilience

This value emphasizes perseverance and adaptability, driving continuous R&D to improve breeding technologies and feed formulations. It promotes a tenacious spirit to overcome challenges, as evidenced by the company's turnaround to profitability in 2024.

These New Hope Liuhe core values provide a robust framework for its operations. To understand how these values influence the company's strategic decisions, explore the next chapter on how its mission and vision guide its future endeavors.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its overall direction. These statements articulate the company's purpose and its aspirations for the future, influencing everything from operational adjustments to long-term growth strategies.

New Hope Liuhe's Guiding Principles

New Hope Liuhe's mission and vision statements are instrumental in steering its strategic path, particularly in recent business developments and financial outcomes.

• The vision to 'become a leader in farming and food industries' and the mission to 'profit farmers and benefit food consumers' have directly informed the company's focus on its core feed and hog farming operations.
• A key strategic decision driven by these principles is the aggressive cost reduction in pig farming, aiming to lower the complete cost per fattened pig to below 13 yuan/kg by the end of 2025.
• Expansion of the overseas fodder business as a 'third pillar' of growth, with overseas fodder sales reaching 5.25 million tons in 2024, aligns with the vision of becoming a 'globally trusted high-quality protein and food supplier'.
• The company achieved net profits of approximately RMB 474 million in 2024, a 90.05% year-on-year increase, and RMB 445 million in Q1 2025, a 122.99% year-on-year surge, demonstrating the impact of strategically aligned decisions.
• These principles influence daily operations through continuous optimization of breeding practices and feed formulations, and guide long-term planning by driving global resource integration and sustainable development.

Influence on Strategic Decisions

New Hope Liuhe's mission and vision directly shape its business strategy, evident in its recent strategic adjustments and financial performance.

Cost Reduction in Pig Farming

The company has successfully lowered the complete cost per fattened pig to approximately 12.9 yuan/kg by April 2025, a direct alignment with 'profiting farmers'.

Overseas Fodder Business Expansion

Expanding its overseas fodder business contributes to the vision of becoming a 'globally trusted high-quality protein and food supplier', with 2024 sales reaching 5.25 million tons.

Financial Turnaround

Net profits increased significantly, with RMB 474 million in 2024 and RMB 445 million in Q1 2025, reflecting the positive impact of strategic decisions guided by the company's principles.

Operational and Long-Term Planning

Guiding principles shape day-to-day operations through continuous optimization and inform long-term planning by driving global resource integration.

Understanding Strategic Alignment

The company's strategic decisions, such as cost reduction and international expansion, are direct manifestations of its mission and vision, as discussed in the Revenue Streams & Business Model of New Hope Liuhe.

New Hope Liuhe's mission and vision statements are critical drivers of its strategic decisions, influencing operational efficiencies and market expansion. Understanding these core principles provides insight into the company's direction and its pursuit of industry leadership.

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Enhancing the mission and vision of New Hope Liuhe can further solidify its leadership position by explicitly incorporating sustainability and technological advancement. These refinements aim to align the company's foundational statements with evolving global expectations and industry trends.

Integrate Environmental Stewardship into Core Statements

Explicitly embedding a commitment to 'sustainable and resilient food systems' within the New Hope Liuhe mission or vision would better reflect global consumer and investor expectations for agricultural leaders.

Emphasize Digital Transformation in Vision Statement

Adding a phrase like 'leveraging cutting-edge technology for an intelligent and efficient food supply chain' to the vision would highlight the company's commitment to digital transformation as a key driver of future leadership.

Refine Vision for Global Sustainable Innovation

Modifying the vision to include 'leading sustainable agricultural innovation globally' would better align with the industry's shift towards green practices and enhance differentiation.

Elevate ESG Strategy to Foundational Purpose

Making the 'Tree of Hope' ESG strategy an integral part of the company's foundational purpose, rather than just an initiative, would underscore its commitment to resource conservation and environmental responsibility.

The New Hope Liuhe mission statement centers on 'profiting farmers and benefiting food consumers,' aiming to create value across the agricultural supply chain. This mission is supported by a vision to 'become a leader in farming and food industries,' signifying an ambition for broad influence and excellence. Understanding the New Hope Liuhe core values is crucial for grasping the company's operational philosophy. These values guide the company's business principles and shape its corporate culture, influencing how it interacts with stakeholders, including its Owners & Shareholders of New Hope Liuhe.

The New Hope Liuhe company mission statement details a commitment to agricultural development and food production. The New Hope Liuhe vision statement explained highlights a forward-looking approach to industry leadership. The New Hope Liuhe core values and their meaning are deeply embedded in its daily operations, reflecting a dedication to integrity and innovation. The New Hope Liuhe mission statement and objectives are geared towards sustainable growth and market expansion.

The New Hope Liuhe vision for the future is one of continued dominance and advancement in the food and agriculture sectors. The New Hope Liuhe core values in practice are evident in its employee expectations and overall company culture. The New Hope Liuhe mission statement analysis reveals a strategic focus on farmer prosperity and consumer welfare. The New Hope Liuhe vision and its impact are seen in its contributions to food security and agricultural modernization.

The New Hope Liuhe mission vision and values combined form a cohesive framework for its strategic goals. The New Hope Liuhe company mission statement details its commitment to stakeholders, while the New Hope Liuhe vision and strategic goals outline its path to achieving industry leadership. The New Hope Liuhe core values and company culture foster an environment of collaboration and continuous improvement.