How Does New Hope Liuhe Company Work?

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How Does New Hope Liuhe Company Operate?

New Hope Liuhe Company, a major player in China's agricultural sector, has undergone significant strategic adjustments. Despite a revenue dip in 2024 to CNY 103.063 billion, a 27.27% decrease, the company saw a substantial net income increase of 90.05% to CNY 0.474 billion.

How Does New Hope Liuhe Company Work?

This financial resilience is notable, especially considering its position as the world's largest animal feed producer, selling 28.76 million tons in 2023, and ranking third in China for pig farming with 17.68 million pigs available for slaughter in the same year.

The company's operations are centered around its core strengths in animal feed production and livestock breeding, particularly pigs. It manages a vertically integrated supply chain, covering everything from feed manufacturing to the final meat products. This integrated approach allows for greater control over quality and efficiency throughout the production process. The strategic divestment of its white feather broiler and food processing segments in late 2023 has allowed the company to sharpen its focus on these key areas, aiming for enhanced profitability and market leadership. Understanding the mechanics of its feed production and pig farming operations is crucial for assessing its future performance and its impact on the broader agricultural market. For a deeper dive into the external factors influencing its business, a New Hope Liuhe PESTEL Analysis provides valuable context.

What Are the Key Operations Driving New Hope Liuhe’s Success?

New Hope Liuhe creates and delivers value through a robust, vertically integrated supply chain that spans animal feed production, livestock breeding, and meat processing, serving diverse customer segments from farmers to end consumers. The company's core products include various types of animal feed, live pigs and poultry, and processed meat products for food sales.

Icon Core Operations: Vertical Integration

New Hope Liuhe's operations are characterized by a deep vertical integration, covering animal feed production, livestock breeding, and meat processing. This comprehensive approach ensures quality control and efficiency across its entire value chain.

Icon Value Proposition: Farmer Partnerships

The company's unique 'company + farmer' model for pig breeding supports nearly 4,000 households nationwide. This collaboration standardizes farming practices and significantly boosts farmers' incomes, a key differentiator in the market.

Icon Operational Efficiency: Technology Integration

In 2024, the company launched a digital transformation initiative, integrating AI into its supply chain management. This has led to a reported 20% improvement in operational efficiency, showcasing a commitment to technological advancement.

Icon Global Reach and Distribution

New Hope Liuhe operates through over 640 branches and subsidiaries across China and in 15 to 20 other countries. This extensive network, including operations in Vietnam, the Philippines, Indonesia, Singapore, and Egypt, highlights its significant global distribution capabilities.

The company's operational processes are deeply rooted in large-scale manufacturing, efficient sourcing of raw materials, continuous technology development, and optimized logistics. Strategic partnerships with domestic and overseas raw material suppliers are crucial for maintaining optimized purchasing costs and robust supply networks. The company's focus on cost reduction is evident, with pig farming costs for normal operating farms dropping to around 13 yuan/kg by April 2025 and a target of further reduction to 12 yuan/kg by year-end for excellent lines. This integrated approach and cost-efficiency translate directly into competitive pricing and enhanced market differentiation, contributing to its role in the global food industry. For a deeper understanding of its journey, refer to the Brief History of New Hope Liuhe.

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Key Business Segments and Market Impact

New Hope Liuhe's business model is built around a diversified portfolio of products and services within the agriculture sector. Its integrated farming system is designed for maximum efficiency and market responsiveness.

  • Animal feed production and sales
  • Livestock breeding (pigs and poultry)
  • Processed meat products for food sales
  • Support services for partner farmers

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How Does New Hope Liuhe Make Money?

New Hope Liuhe's revenue generation is deeply rooted in its integrated agricultural operations, encompassing animal feed production, livestock breeding, and meat processing. The company's 2024 annual report indicates a total revenue of CNY 103.063 billion, reflecting a strategic shift following the divestment of certain sectors at the close of 2023. This move has sharpened the company's focus on its core strengths in feed, hog farming, and animal slaughter.

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Core Business Revenue

The company's primary revenue streams stem from its established agricultural and animal husbandry businesses. These include the production of animal feed, the breeding of livestock such as pigs and poultry, and the subsequent processing of meat products.

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2024 Financial Performance

In 2024, New Hope Liuhe reported a total revenue of CNY 103.063 billion. This figure represents a decrease of 27.27% compared to the prior year, largely due to strategic divestments made at the end of 2023.

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Strategic Focus Shift

The company has strategically divested its white feather broiler and food processing sectors. This recalibration aims to concentrate resources and efforts on its more robust segments: animal feed production and hog farming.

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Dominance in Feed Production

Historically, animal feed has been a cornerstone of New Hope Liuhe's sales. In 2023, the company produced 28.76 million tons of feed, solidifying its position as the world's largest feed producer.

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Monetization Through Sales

The company monetizes its operations through direct product sales across its vertically integrated value chain. This approach ensures consistent revenue generation from farm to table.

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International Market Expansion

New Hope Liuhe is actively expanding its international presence, particularly in its fodder business. Overseas fodder sales reached 5.25 million tons in 2024, with a target of 6 million tons for 2025.

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Revenue Diversification and Growth

The company's monetization strategies are centered on direct sales within its integrated value chain. A key growth area is the expansion into overseas markets for its fodder business, demonstrating a commitment to revenue diversification and global reach. Understanding the Mission, Vision & Core Values of New Hope Liuhe provides context for these strategic decisions.

  • CNY 103.063 billion total revenue in 2024.
  • 27.27% decrease in revenue year-over-year.
  • 28.76 million tons of feed sold in 2023.
  • 5.25 million tons of overseas fodder sales in 2024.
  • Target of 6 million tons for overseas fodder sales in 2025.

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Which Strategic Decisions Have Shaped New Hope Liuhe’s Business Model?

New Hope Liuhe has strategically reshaped its business focus, notably transferring controlling interest in its white feather broiler and food processing sectors at the close of 2023. This move sharpened the company's attention on its core animal feed and pig farming operations. The company's commitment to operational efficiency is evident in its pig farming segment, where cost per fattened pig has been significantly reduced.

Icon Strategic Realignment and Financial Impact

The divestment of broiler and food processing assets at the end of 2023 allowed for a more concentrated approach on animal feed and pig farming. While this led to a temporary revenue dip in 2024, it bolstered profitability in key segments, with net income reaching CNY 0.474 billion in 2024, a substantial 90.05% year-on-year increase.

Icon Operational Efficiency and Cost Leadership in Pig Farming

By April 2025, the cost to produce a fattened pig from standard farms was approximately 13 yuan/kg. The company aims to further decrease this to below 12 yuan/kg for select breeding lines by the end of 2025, underscoring a strong commitment to cost leadership.

Icon Digital Transformation and Supply Chain Enhancement

Investments in digital transformation and AI integration into supply chain management resulted in a 20% efficiency improvement in 2024. This technological adoption is a key component of the company's strategy to maintain a competitive edge.

Icon Competitive Strengths and Global Presence

The company's brand recognition as a national key leading enterprise in agricultural industrialization, combined with its scale as the world's largest feed producer and a top-three pig farmer in China, provides significant advantages. Its international footprint, spanning over 15 countries, is expanding with a target of 6 million tons for its overseas fodder business in 2025.

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Understanding New Hope Liuhe's Integrated Farming System

New Hope Liuhe's business model is built on a foundation of vertical integration and operational excellence across its primary segments. The company's strategic moves reflect a clear vision for sustained growth and profitability in the competitive agricultural sector.

  • Focus on core segments: animal feed and pig farming.
  • Emphasis on cost reduction in pig production.
  • Leveraging digital transformation for efficiency gains.
  • Expanding international market presence in fodder business.
  • Maintaining strong brand recognition and scale advantages.

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How Is New Hope Liuhe Positioning Itself for Continued Success?

New Hope Liuhe holds a dominant position in China's agricultural sector, recognized as the world's largest animal feed producer and a major player in pig farming. Its expansive operations across China and numerous international markets underscore its significant market share and global influence. The company's commitment to quality and food safety is a cornerstone of its customer relations, with a goal of achieving 100% compliance with food safety standards by 2024.

Icon Industry Position

New Hope Liuhe is a leader in the Chinese agricultural and food industry. It is the world's largest producer of animal feed and ranks third in China for pig farming, demonstrating its substantial market presence.

Icon Global Reach and Integration

The company's vertically integrated model and operations in over 15 countries contribute to its extensive global reach. This integration is key to understanding New Hope Liuhe's business model and its supply chain management.

Icon Key Risks Faced

Significant risks include volatile livestock prices, particularly for pigs, which can impact profitability. Animal disease outbreaks, such as swine fever, and broader geopolitical factors also pose threats to operations and trade.

Icon Future Outlook and Strategy

The company is focused on cost reduction and efficiency improvements in pig farming, aiming for costs as low as 12 yuan/kg for top lines by the end of 2025. Overseas expansion of its fodder business is also a key growth area.

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Strategic Initiatives for Growth

New Hope Liuhe is actively pursuing strategies to enhance profitability and sustainability. These include digital transformation, AI integration for operational efficiency, and a strong emphasis on ESG principles through its 'Tree of Hope' strategy.

  • Focus on internal cost reduction and efficiency in pig farming.
  • Targeting 6 million tons in fodder sales for overseas markets in 2025.
  • Investing in digital transformation and AI for improved operations.
  • Adhering to a 'protracted battle' phase for sustained profitability.
  • Commitment to sustainable development and community engagement.

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