Herc Rentals Bundle
What are the foundational cornerstones of Herc Rentals; success?
Mission and vision statements are crucial for any successful business, defining its purpose and aspirations. They serve as strategic frameworks guiding corporate identity and decision-making. Herc Rentals, a leading equipment rental company, operates in a vital sector supporting construction, industrial, and government projects across North America.
Their extensive network of 622 locations, following the June 2025 acquisition of H&E Equipment Services Inc., highlights their significant market presence. For Herc Rentals, their mission, vision, and values are essential for strategic initiatives, shaping corporate culture, and ensuring consistent service delivery, contributing to their robust financial performance in the approximately $82.6 billion equipment rental market projected for 2025. Explore their strategic environment with a Herc Rentals PESTEL Analysis.
Key Takeaways
- Herc Rentals' mission, 'We equip our customers and communities to build a brighter future,' drives operations and community involvement.
- Their vision is to be the top choice for supply, employment, and investment within the industry.
- Core values include integrity, teamwork, accountability, results, and continuous improvement, fostering a strong culture.
- These principles support strategic growth, evidenced by $3.6 billion in total revenues in 2024 and early achievement of GHG emission goals.
Mission: What is Herc Rentals Mission Statement?
Herc Rentals' mission is 'to equip our customers and communities to build a brighter future.'
The Herc Rentals mission, also known as their Purpose, centers on empowering customers and communities. It highlights their role in enabling progress and fostering a better future. This mission is a cornerstone of the herc rentals company purpose, guiding their operations across North America.
Customer Focus
Herc Rentals targets construction, industrial, and government sectors, providing essential equipment and services.
Diverse Offerings
Their inventory includes aerial lifts, earthmoving machinery, trucks, and tools, supported by maintenance and safety training.
North American Reach
An extensive branch network ensures broad market coverage across the continent.
Value Proposition
Herc Rentals focuses on equipping customers with comprehensive solutions for optimal project performance.
ProSolutions®
This offering provides industry-specific services like power generation and climate control, directly supporting complex project needs.
Community Support
They assist communities with equipment for recovery efforts, embodying their commitment to a brighter future.
The herc rentals mission statement and goals are deeply integrated into their operations. For instance, their ProSolutions® offering provides industry-specific, solutions-based services such as power generation and climate control, directly supporting customers' complex project needs. Another example is their rapid response in assisting communities with equipment for recovery efforts after natural disasters, directly embodying the 'build a brighter future' aspect of their purpose. This commitment is reflected in their financial performance; for the first quarter of 2024, Herc Rentals reported total revenues of $798.8 million, demonstrating their operational scale and impact. To understand more about their operational framework, explore the Revenue Streams & Business Model of Herc Rentals. The herc rentals company mission and values emphasize empowering clients and contributing to societal advancement, rather than solely on equipment provision, which is central to understanding herc rentals core values.
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Vision: What is Herc Rentals Vision Statement?
Herc Rentals' vision is 'to be the supplier, employer, and investment of choice in our industry.'
The Herc Rentals vision statement clearly outlines its ambition to lead across multiple facets of its industry. It aims to be the preferred supplier for customers, the most desirable employer for its workforce, and an attractive investment opportunity for stakeholders. This comprehensive vision underscores a commitment to excellence in service, human capital, and financial performance.
Vision for Market Leadership
Herc Rentals aims to be the top supplier in its sector, focusing on customer preference and service excellence.
Employer of Choice
The company strives to attract and retain top talent, fostering a positive and rewarding work environment.
Investment of Choice
Herc Rentals seeks to deliver strong financial returns, making it a compelling option for investors.
Strategic Growth
Strategic acquisitions and greenfield expansions support the company's vision for market dominance.
Customer Focus
A core aspect of the vision is to consistently meet and exceed customer expectations, ensuring loyalty.
Employee Engagement
Cultivating a supportive culture helps achieve the goal of being a preferred employer, enhancing productivity.
Herc Rentals' vision statement, 'to be the supplier, employer, and investment of choice in our industry,' is a forward-looking declaration. This vision guides the company's strategic decisions, including its expansion efforts and focus on customer satisfaction, as detailed in the Target Market of Herc Rentals. The company reported record total revenues of approximately $3.6 billion in 2024, a 9% increase from the prior year, with equipment rental revenue reaching $3.2 billion, an 11% increase. This growth significantly outpaced the overall industry. Strategic moves, such as the acquisition of H&E Equipment Services in June 2025, expanding their network to 622 locations, and opening 23 greenfield branches in 2024, demonstrate a clear drive towards becoming the 'supplier of choice' by enhancing market density and service capabilities. The company's consistent recognition as a Great Place to Work® in 2025 also substantiates their ambition to be the 'employer of choice,' reflecting a positive internal culture, aligning with the Herc Rentals company culture and Herc Rentals vision for the future.
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Values: What is Herc Rentals Core Values Statement?
Herc Rentals' culture is built upon a strong foundation of core values that guide every interaction, both internally and externally. These principles establish clear expectations and commitments for 'Team Herc,' shaping the company's operational philosophy.
The company's core values include doing what's right, being in it together, taking responsibility, and achieving results. These values collectively define the Herc Rentals company culture and purpose, influencing daily operations and strategic decisions.
We Do What's Right
This value emphasizes ethical conduct, integrity, and adherence to high standards in all dealings. It ensures transparent pricing and service agreements for customers, reflecting Herc Rentals' commitment to fair dealings and responsible business practices.
We're In This Together
This value highlights collaboration, teamwork, and mutual support within the organization and with stakeholders. It fosters an inclusive environment, as evidenced by their Employee Net Promoter Score (eNPS) of 40 and an Employee Engagement Index Score of 80 in early 2025.
We Take Responsibility
This value underscores accountability, ownership, and a proactive approach to challenges. Herc Rentals' achievement of a Total Recorded Incident Rate (TRIR) of 0.87 in early 2025, which is better than the industry's safety benchmark of 1.0, demonstrates their commitment to safety and responsibility.
We Achieve Results
This value focuses on performance, effectiveness, and delivering tangible outcomes. It drives business practices towards efficiency and profitability, as seen in their record total revenues of $3.6 billion in 2024, ensuring rental solutions help customers achieve their project goals.
These core values provide a clear understanding of Herc Rentals' business philosophy and how they operate. To further explore how these principles align with their strategic direction, delve into the Growth Strategy of Herc Rentals and discover how their mission and vision influence the company's strategic decisions.
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How Mission & Vision Influence Herc Rentals Business?
A company's mission and vision statements are critical in shaping its strategic direction and decision-making processes. These guiding principles inform where a company aims to go and how it intends to get there, influencing everything from market expansion to operational focus.
Herc Rentals' Guiding Principles
Herc Rentals' mission is to equip customers and communities to build a brighter future, while their vision is to be the supplier, employer, and investment of choice.
- Mission: Equip customers and communities to build a brighter future.
- Vision: To be the supplier, employer, and investment of choice.
- These statements directly influence strategic decisions and company culture.
- They provide a framework for growth and operational excellence.
Strategic Expansion Driven by Vision
The company's vision to be the 'supplier of choice' directly fuels its aggressive expansion strategy. This is evidenced by a 14% increase in its branch network in 2024 through acquisitions and new facilities, and the significant acquisition of H&E Equipment Services in June 2025, which added over 160 branches.
Focus on Specialty Fleet and Mega Projects
Herc Rentals' strategic focus on specialty fleet and 'mega projects' aligns with its mission to enable customer performance and contribute to a 'brighter future.' Increased capital expenditure in areas like data centers and renewable energy supports this, with the company aiming for an 'outsized share' of mega project opportunities.
Financial Performance Reflects Strategic Alignment
Record total revenues of approximately $3.6 billion in 2024, a 9% increase over 2023, and a 9% increase in adjusted EBITDA to $1.583 billion, demonstrate the success of strategies guided by the company's core principles.
Operational Impact of Core Values
Beyond strategic growth, Herc Rentals' core values shape day-to-day operations, fostering a strong culture of safety, as indicated by a TRIR of 0.87 in early 2025, which is better than industry benchmarks.
Understanding the Competitive Landscape
Analyzing the Competitors Landscape of Herc Rentals provides further context on how their mission, vision, and values position them within the industry.
Core Values in Practice
The company's core values are evident in its commitment to customer service and its strategic emphasis on market density and diversified offerings, all contributing to sustained growth.
Herc Rentals' mission and vision statements are integral to its strategic decision-making, guiding expansion and operational focus. Discover how these principles can be further enhanced in the next chapter.
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What Are Mission & Vision Improvements?
Enhancing the clarity and impact of a company's foundational statements is crucial for guiding strategic direction and stakeholder alignment. For Herc Rentals, refining their mission and vision can further solidify their market position and commitment to future growth.
Integrate Technological Innovation Explicitly
To better reflect the industry's digital shift, explicitly mentioning 'innovation' or 'technology enablement' in the mission or vision would underscore its strategic importance. This aligns with the projected growth of the construction equipment telematics market, expected to reach $4.7 billion by 2034.
Elevate Sustainability Messaging
Further emphasizing sustainability in core statements, beyond corporate reports, can attract environmentally conscious stakeholders. This is particularly relevant as sustainability initiatives influence equipment procurement, with electric and hybrid equipment already comprising 38% of their rental fleet by count.
Refine Mission for Innovation Focus
A potential refinement to the Herc Rentals mission could be: 'We equip our customers and communities to build a brighter future through innovative equipment solutions and unparalleled service.' This would highlight their dedication to advancements like telematics.
Enhance Vision with Sustainability Leadership
The vision could be enhanced to: 'To be the sustainable supplier, employer, and investment of choice, leading our industry towards a more efficient and environmentally responsible future.' This directly addresses the growing demand for eco-friendly equipment and aligns with their reported 26.5% reduction in Scope 1 and 2 GHG emissions intensity by early 2025.
Understanding the Owners & Shareholders of Herc Rentals and their stakeholders is key to appreciating the company's direction. The Herc Rentals mission statement focuses on empowering customers and communities through equipment solutions and service. The Herc Rentals vision statement aims to be the leading provider of equipment rental solutions, recognized for its people and performance. Herc Rentals core values are centered around safety, integrity, teamwork, customer focus, and accountability, forming the bedrock of the Herc Rentals company culture and guiding their business philosophy.
- What is Brief History of Herc Rentals Company?
- What is Competitive Landscape of Herc Rentals Company?
- What is Growth Strategy and Future Prospects of Herc Rentals Company?
- How Does Herc Rentals Company Work?
- What is Sales and Marketing Strategy of Herc Rentals Company?
- Who Owns Herc Rentals Company?
- What is Customer Demographics and Target Market of Herc Rentals Company?
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