What are Mission Vision & Core Values of Expedia Group Company?

Expedia Group Bundle

Get Full Bundle:

	PESTLE	$15	$10
	5 FORCES	$15	$10
	BCG	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the foundational pillars of the Company's success?

Mission and vision statements are crucial for any organization, outlining its purpose and aspirations. They act as strategic blueprints, guiding business decisions and fostering a cohesive corporate identity. In the competitive global travel industry, these foundations are particularly vital for sustained growth.

These statements shape corporate culture, influence strategic investments, and define market position. For a company with a market capitalization of $21.19 billion as of May 2025, these guiding principles ensure harmonized operations, from technological innovation to customer engagement, driving market leadership. Explore more in the Company PESTEL Analysis.

The Expedia Group mission focuses on enabling travel for a global audience. It emphasizes leveraging technology and a comprehensive platform to make travel accessible and seamless for individuals across the world. This customer-centric approach aims to remove barriers and enhance the overall travel experience.

Global Accessibility

The mission targets 'everyone, everywhere,' highlighting a commitment to universal travel access.

Technology-Driven

Expedia Group aims to 'power' travel, indicating a reliance on innovative technological solutions.

Customer-Centric

The core purpose is to enrich lives by simplifying and enhancing the travel journey for users.

Broad Reach

The mission underscores the company's extensive network and diverse offerings for travelers worldwide.

Empowerment Focus

It seeks to empower individuals by providing tools and resources for independent travel planning.

Seamless Experience

The mission implies a commitment to making travel planning and execution smooth and effortless.

Expedia Group's mission is 'to power global travel for everyone, everywhere.' This concise mission statement clearly identifies the target audience as 'everyone, everywhere,' emphasizing global accessibility. The core product/service offered is 'travel,' while the unique value proposition lies in 'powering' it, implying enablement through technology and a comprehensive platform. This mission is highly customer-centric, aiming to break down barriers to travel and make it easier, more enjoyable, and more accessible for individuals globally. For instance, Expedia Group's significant investment in its technology platform, allocating over $1.6 billion to research and development in 2024, directly reflects its commitment to 'powering' travel through innovative solutions like AI and machine learning to personalize recommendations and streamline booking processes. Furthermore, the company's continuous efforts to expand its global reach, with international bookings accounting for approximately 42% of its total revenue in 2024, demonstrates the 'everywhere' aspect of its mission, ensuring a wide array of travel options are accessible worldwide. Understanding the Competitors Landscape of Expedia Group provides further context on how this mission positions the company in the broader travel industry.

Expedia Group SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The Expedia Group vision emphasizes a global reach and the transformative power of travel. It highlights the company's role in enabling diverse travel experiences and fostering connections worldwide. This vision aligns with the company's strategic focus on leveraging technology to enhance travel for all, positioning it as a leader in the travel industry's future.

Global Platform

Expedia Group aims to power travel universally, reaching everyone, everywhere. This highlights its expansive technological infrastructure.

Travel as a Force for Good

The company believes travel positively impacts individuals and communities. This core belief guides its operations and initiatives.

Experiencing the World

Expedia Group facilitates new ways for people to experience the world. This includes diverse destinations and unique travel opportunities.

Building Lasting Connections

The vision extends to fostering meaningful human connections through travel. This emphasizes the social aspect of their service.

Industry-Leading Technology

Expedia Group provides advanced technology solutions. These tools support partner growth and enhance traveler experiences.

Memorable Experiences

The ultimate goal is to facilitate memorable experiences for travelers. This reflects a commitment to customer satisfaction and quality.

Expedia Group's vision is to power travel for everyone, everywhere through its global platform. This vision is rooted in the belief that travel is a force for good, helping people experience the world in new ways and build lasting connections. The company provides industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. This Expedia Group vision for the future is inherently forward-looking, emphasizing the transformative power of travel and the company's role as a catalyst. Its scope is global, focusing on broad societal impact and market leadership through technology. The company's strategic focus for 2025 includes leveraging artificial intelligence to deliver more value for travelers, investing in growth areas, and driving operating efficiencies, aligning directly with its vision of using technology to enhance travel experiences. With booked room nights growing 9% for the full year 2024 and total gross bookings increasing by 7% compared to 2023, the company demonstrates its capability to facilitate memorable experiences on a large scale. For more insights into their strategic approach, consider reading about the Growth Strategy of Expedia Group.

Expedia Group PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

Expedia Group's core values, as of 2024-2025, are fundamental to its corporate culture and business strategy. These principles guide decision-making, foster innovation, and shape the company's interactions with travelers and partners. The four core values are Choose Fearlessly, Force Simplicity, Include Consciously, and Trust Each Other.

Choose Fearlessly

This value encourages bold decision-making, continuous learning, and embracing experimentation. It drives product development, such as the rapid iteration of new features like the Flight Deals tool, even if initial versions require refinement based on user feedback.

Force Simplicity

This principle emphasizes clarity, efficiency, and focusing on high-impact work. It is evident in the company's strategic decision to unify its technology platforms across brands, aiming to enhance the customer experience and streamline internal operations for greater efficiency.

Include Consciously

This value promotes diversity of thought and experience, leading to better outcomes for travelers and the company. It influences customer relations by driving initiatives to serve underserved travelers and address equity gaps, such as improving accessibility information on booking platforms.

Trust Each Other

This value underpins internal collaboration, fostering an environment where teams challenge each other constructively and then trust in collective delivery. This is crucial for cross-functional projects, like the successful launch of the One Key loyalty program, which integrates across multiple brands.

These core values are integral to the Expedia Group company culture and its overall business strategy. To understand more about the company's structure, you can read about the Owners & Shareholders of Expedia Group. Next, explore how Expedia Group's mission and vision influence its strategic decisions and future direction in the travel industry.

Expedia Group Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision are foundational, shaping its strategic direction and influencing every decision made. They provide a clear purpose and a desired future state, guiding resource allocation and operational priorities.

Expedia Group's Mission: Powering Global Travel

Expedia Group's mission is to power global travel for everyone, everywhere. This core purpose drives its efforts to make travel accessible and enjoyable for a worldwide audience.

• Facilitating seamless travel experiences globally.
• Connecting travelers with a vast array of travel options.
• Empowering individuals to explore the world.
• Leveraging technology to enhance travel planning and booking.
• Supporting partners in their travel business growth.

Expedia Group's Vision: A Connected Travel Ecosystem

The vision centers on creating a connected travel ecosystem where technology fuels partner growth and success, ultimately benefiting travelers.

Core Values Guiding Operations

Expedia Group operates with a set of core values that underpin its company culture and strategic execution.

Influence on Business Strategy: Global Expansion

The mission to 'power global travel' directly influences international expansion. In 2024, non-U.S. revenue grew by 13.00%, reaching 17.00% in Q4, significantly outpacing U.S. market growth of 3.00%. International bookings represented approximately 42% of total revenue in 2024.

Influence on Business Strategy: Technology Investment

The vision to 'fuel partner growth and success' through technology drives substantial investment in its B2B segment, which saw a 21% revenue increase and 24% gross booking growth in Q4 2024.

Strategic Priorities for 2025

CEO Ariane Gorin highlighted three AI-powered priorities for 2025: delivering traveler value, investing in growth areas, and driving operating efficiencies, all directly reflecting the mission and vision.

Impact on Product and Market Strategy

The successful turnaround of Vrbo and Hotels.com in 2024, with continued momentum planned for 2025, demonstrates how the mission and vision guide product development and market re-entry strategies.

Expedia Group's mission and vision are central to its strategic decisions, guiding international growth and technology investments. Explore the Revenue Streams & Business Model of Expedia Group to understand how these principles translate into financial success.

Expedia Group Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing the mission to emphasize the experiential aspect of travel and refining the vision for greater memorability are key areas for strategic improvement. Additionally, explicitly integrating commitments to responsible innovation and sustainability will further solidify the company's forward-looking approach.

Emphasize Transformative Travel Experiences

The current mission, 'Powering global travel for everyone, everywhere,' could be enhanced by more explicitly highlighting the transformative experience of travel, moving beyond just facilitating transactions.

Develop a Concise Vision Tagline

A more concise and memorable tagline for the vision statement would improve resonance and internal communication, capturing the essence of shaping the future of travel.

Integrate Commitment to Responsible Innovation

Explicitly mentioning a commitment to responsible innovation, particularly concerning advanced AI applications, would position the company as a leader in technological advancement within the travel sector.

Incorporate Sustainability Focus

Directly integrating a commitment to environmental stewardship, such as sustainable tourism, into the core statements would reinforce the importance of these initiatives, aligning with the company's Net Zero by 2040 goal.

The Expedia Group's mission is to 'Power global travel for everyone, everywhere.' This mission statement underscores the company's commitment to making travel accessible and seamless for a worldwide audience, facilitating the booking of flights, accommodations, and activities. The Expedia Group's vision is to 'revolutionize travel so that vacations are part of everyone's life.' This vision highlights an ambition to integrate travel into the daily lives of people, making it a more common and achievable aspiration. Understanding the history of the company can provide context for these statements; a Brief History of Expedia Group details its evolution.

Expedia Group's core values are the guiding principles that shape its operations and company culture. These values are essential for understanding the Expedia Group's purpose and how it aims to achieve its mission and vision. The company emphasizes a set of core principles that influence its business strategy and employee behavior.

The Expedia Group's core values are often described as:

• Empowerment: Encouraging employees to take ownership and make decisions.
• Collaboration: Working together across teams and brands to achieve common goals.
• Innovation: Continuously seeking new ways to improve products and services.
• Customer Focus: Prioritizing the needs and experiences of travelers.
• Integrity: Operating with honesty and transparency in all dealings.

These core values are fundamental to the Expedia Group's company mission and values statement, guiding how the company interacts with its customers, partners, and employees. The implementation of these values is crucial for fostering a positive Expedia Group company culture and ensuring the effective execution of its business strategy.

The Expedia Group's vision for the future is centered on making travel a more integral part of life for everyone. This vision for customer experience aims to create seamless and enriching journeys. The Expedia Group's mission to connect travelers with experiences worldwide is supported by its dedication to innovation and customer satisfaction. The Expedia Group's core values and their impact are evident in its approach to business, striving to create a more accessible and enjoyable travel industry for all.

In 2024, the company continued to focus on leveraging technology to enhance the travel booking process. For instance, advancements in AI are being explored to personalize travel recommendations, aiming to improve the Expedia Group vision for customer experience. The company's commitment to sustainability is also a significant aspect of its future outlook, with ongoing efforts to reduce its environmental impact. The Expedia Group's mission statement for employees is to foster an environment where they can contribute to this larger purpose.

The Expedia Group's mission and vision comparison reveals a consistent drive towards making travel more accessible and integrated into people's lives. The company's core principles are designed to support this overarching goal, ensuring that every aspect of its operations aligns with its strategic objectives. The Expedia Group's vision for sustainable travel is becoming increasingly important as global awareness of environmental issues grows.

The Expedia Group's core principles explained through its values demonstrate a commitment to both its people and its customers. The Expedia Group core values in action are seen in its collaborative approach to problem-solving and its continuous pursuit of innovative solutions. The company's mission to connect travelers is at the heart of its operations, aiming to facilitate meaningful experiences around the globe.