What are Mission Vision & Core Values of Coca-Cola Europacific Partners Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are the strategic compass for any business, articulating its purpose and aspirations. These statements align internal operations, inform external stakeholders, and foster a cohesive corporate identity. The Company holds a significant position as one of the world's largest independent bottlers.

Their strategic framework, encompassing mission, vision, and core values, acts as the bedrock for business decisions, shaping product development and market expansion. This approach defines their operational blueprint and reinforces their commitment to sustainable growth and stakeholder value. For an in-depth look, explore the Coca-Cola Europacific Partners PESTEL Analysis.

The Coca-Cola Europacific Partners mission statement emphasizes creating value for customers and shareholders while refreshing consumers sustainably. This overarching aim guides their operations across 31 countries, serving nearly 600 million consumers and over 4 million customers. Their strategic framework, 'Great brands, great people, great execution. Done sustainably,' underpins this mission.

Customer-Centric Focus

The CCEP mission statement prioritizes both consumers and customers, aiming to refresh the former and create value for the latter.

Sustainable Operations

A core tenet is sustainability, with targets like 100% recyclable primary packaging by 2025 and net-zero emissions by 2040.

Brand Excellence

The company leverages 'great brands' like Coca-Cola, Fanta, and Sprite, ensuring a strong market presence.

Operational Execution

CCEP focuses on 'great execution,' reflected in their ability to create more value for customers than other FMCG brands in 2024.

Innovation Drive

Continuous innovation, such as new flavors and product lines, supports category growth and consumer relevance.

Broad Portfolio

Their product range includes non-alcoholic ready-to-drink beverages, expanding into hydration, coffee, and ARTD categories.

The Coca-Cola Europacific Partners mission is 'to create value for our customers and shareholders and refresh consumers, all done in the most sustainable way possible.' This CCEP mission statement is supported by their strategic pillars: 'Great brands, great people, great execution. Done sustainably.' This approach ensures the company's long-term vision for growth and commitment to core values.

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The Coca-Cola Europacific Partners vision statement emphasizes a dual focus: achieving current success while building for the future. This involves leveraging global scale with local market expertise, aiming for sustained growth and resilience. The company seeks to lead value creation and expand market share, as evidenced by their best-ever customer satisfaction scores in 2024. This strategic vision underscores their commitment to innovation and diversification, as seen in their recent acquisitions and digital transformation initiatives.

Strategic Growth

The CCEP vision statement highlights a commitment to strategic growth, aiming to expand market share and enhance value creation.

Global Scale, Local Expertise

A core element of the Coca-Cola Europacific Partners vision is combining global operational scale with deep local market understanding.

Future-Oriented

The vision, 'Winning today, creating tomorrow,' reflects a forward-looking approach focused on long-term sustainability and innovation.

Customer Satisfaction

Achieving best-ever customer satisfaction scores in 2024 demonstrates progress towards their vision of market leadership.

Diversification & Resilience

The acquisition of the Philippines business in February 2024 exemplifies their vision for diversification into faster-growing markets, enhancing resilience.

Digital Transformation

A €1 billion SAP digital transformation, projected to unlock €200 million in annual savings by 2026, supports the CCEP strategic vision.

The Coca-Cola Europacific Partners vision is 'Winning today, creating tomorrow by combining the strength and scale of our large multinational business with an expert, local knowledge of the customers we serve and communities we support.' This vision emphasizes a future-oriented approach focused on sustained growth and resilience through diversification. The scope of this vision points towards market leadership ambitions by leveraging both global scale and deep local insights across its 31 operating countries. It also highlights an ambition to lead value creation and grow market share, as demonstrated by their achievement of best-ever customer satisfaction scores in 2024. For more details, explore the Mission, Vision & Core Values of Coca-Cola Europacific Partners. The vision appears realistic yet aspirational, particularly given the company's current trajectory. CCEP's strategic acquisition of the Philippines business, completed in February 2024, is a concrete example of leveraging diversification into faster-growing markets, making the company more resilient. This acquisition significantly contributed to a 4.9% volume increase in the Australia, Pacific, and Southeast Asia (APS) business unit in 2024, with the Philippines delivering double-digit growth. Furthermore, CCEP's commitment to innovation, including a €1 billion SAP digital transformation projected to unlock €200 million in annual savings and boost margins by 150-200 basis points by 2026, reinforces its capability to achieve its ambitious future goals. Understanding CCEP's corporate vision is key to grasping their strategic direction.

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Coca-Cola Europacific Partners (CCEP) upholds a strong set of core values that guide its operations and culture. These values are integral to the company's strategic pillars, focusing on great brands, people, and execution, all while maintaining a commitment to sustainability. The four core values of CCEP are: We love the brands we bottle, We are a people company, We grow together, and We make a difference.

We love the brands we bottle

This core value reflects CCEP's dedication to its diverse product portfolio, ensuring quality and consumer satisfaction. It drives innovation, such as the 2024 and 2025 launches of new Monster Energy flavors, including Juiced Bad Apple and Ultra Strawberry Dreams, which contributed to Monster becoming the fastest-growing energy brand.

We are a people company

This value emphasizes fostering a supportive and engaging workplace for CCEP's approximately 41,000 employees. Initiatives in 2024 included leadership training and wellbeing programs, such as a partnership with the London Business School to upskill leaders, which will expand in 2025.

We grow together

This value highlights CCEP's commitment to investing in the professional and personal development of its employees and partners. It manifests through significant investments in career development and strong, aligned relationships with The Coca-Cola Company and other brand partners.

We make a difference

This value underscores CCEP's dedication to promoting an inclusive and sustainable future. This is evident in their 'This is Forward' sustainability plan, which includes a €405 million investment for emissions reduction between 2024 and 2026, and a commitment to use 46% recycled PET (rPET) across the Group in 2024, with 63.2% in Europe.

These core values are fundamental to CCEP's identity and operational success. To understand how these principles guide their market approach, explore the Target Market of Coca-Cola Europacific Partners. Discover how CCEP's mission and vision influence its strategic decisions in the next chapter.

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A company's mission and vision statements are fundamental to its strategic decision-making, providing a compass for growth and operations. These guiding principles at Coca-Cola Europacific Partners (CCEP) directly inform their approach to market, product development, and sustainability initiatives.

Coca-Cola Europacific Partners' Strategic Compass

CCEP's overarching strategy, 'Great brands, great people, great execution. Done sustainably,' and their aim to 'create value for our customers and shareholders and refresh consumers, all done in the most sustainable way possible,' are the bedrock of their business decisions.

• Focus on 'Great brands' and 'Great execution' drives innovation and market responsiveness.
• Commitment to sustainability is integrated into all operational planning and investment.
• Strategic market expansion is guided by the vision of leveraging diversification.
• The company prioritizes creating value for all stakeholders through its operations.
• This framework ensures alignment across all business functions and long-term objectives.

Driving Brand Growth and Execution

The emphasis on 'Great brands' and 'Great execution' directly influences CCEP's product portfolio and market strategies. For instance, in the first half of 2025, the energy category experienced double-digit growth, supported by new product introductions such as Monster Green and Ultra Ruby Red. Coca-Cola Zero Sugar also saw a year-to-date growth of 4.7%, showcasing CCEP's ability to adapt to consumer preferences and lead in key beverage segments.

Strategic Market Expansion

CCEP's vision to 'leverage our diversification into faster growing markets' was a key driver behind the acquisition of the Philippines business, finalized in February 2024. This strategic move contributed to a 4.9% volume increase in the APS business unit in 2024, demonstrating the tangible results of their expansion strategy.

Sustainability as a Core Pillar

The 'Done sustainably' aspect of CCEP's strategy is paramount, influencing their approach to environmental challenges and long-term planning. In 2024, CCEP established a 2030 carbon reduction plan, supported by an investment of approximately €405 million for emissions reduction initiatives between 2024 and 2026. This commitment is reflected in a 13.6% reduction in greenhouse gas emissions since 2019 and the use of 46% recycled PET (rPET) in packaging across the Group in 2024, with Europe reaching 63.2%.

Leadership Confidence in Strategy

CEO Damian Gammell expressed confidence in February 2025, stating that the company is 'very well placed for 2025 and beyond' due to having 'the right strategy done sustainably to deliver on our midterm growth objectives.' This underscores how sustainability is deeply embedded within their core strategy for sustained value creation and operational resilience.

Impact on Stakeholder Value

The mission and vision statements directly guide CCEP's efforts to create value for customers and shareholders. This is achieved through consistent delivery of quality products, efficient operations, and a strong commitment to corporate responsibility, as detailed in this Brief History of Coca-Cola Europacific Partners.

Core Values in Action

While not explicitly detailed in the provided strategy, the emphasis on 'great people' implies a core value of fostering a skilled and motivated workforce. This, combined with 'great execution' and sustainability, suggests a culture of excellence, collaboration, and responsibility that underpins CCEP's operational success.

The mission and vision of Coca-Cola Europacific Partners are integral to its strategic direction, influencing everything from brand management to sustainability investments and market expansion, ensuring long-term value creation. Explore how these principles are continually refined in the next chapter on Core Improvements to Company's Mission and Vision.

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Coca-Cola Europacific Partners (CCEP) operates with a strategic framework that guides its actions, but a clearer distinction between its mission and vision could further enhance stakeholder understanding. Refining these statements can provide a more focused and aspirational direction for the company's future endeavors.

Customer-Centric Mission Refinement

The mission could be more explicitly customer-focused, emphasizing the refreshment of consumers as the primary purpose, with value creation as a subsequent outcome.

Augmented Vision with Disruptive Ambition

The vision could be enhanced with a more quantifiable and disruptive ambition, such as explicitly aiming to transform the beverage industry through innovation and local market leadership.

Embracing Emerging Technologies in Mission/Vision

Incorporating the growing influence of AI in operations and consumer insights into the mission and vision would future-proof these statements against technological advancements.

Deepening Sustainability Commitments

Explicitly acknowledging evolving consumer preferences for health and wellness, and strengthening commitments to circular economy principles, will ensure continued relevance and motivation.

Coca-Cola Europacific Partners' overarching strategic framework, 'Great brands, great people, great execution. Done sustainably,' encapsulates its guiding principles. However, a more distinct articulation of its mission and vision statements could offer enhanced clarity and a stronger aspirational focus for stakeholders. While the current pillars are comprehensive, separating the core purpose (mission) from long-term aspirations (vision) would be beneficial. For instance, a refined mission statement could prioritize refreshing consumers with beloved beverages and innovative choices, with the creation of value for customers and shareholders as a direct result of this primary purpose. A potential mission statement could be: 'To refresh consumers with beloved beverages and innovative choices, delivered with excellence and a commitment to sustainable value creation for all stakeholders.'

Regarding the vision, while 'Winning today, creating tomorrow' provides a clear direction, it could be amplified with a more disruptive and quantifiable ambition. Benchmarking against industry leaders, some companies articulate visions that explicitly aim to transform their respective industries or achieve specific global impacts. A suggested refinement for CCEP's vision could be: 'To be the leading sustainable beverage partner, transforming the industry through unparalleled innovation and local market leadership, enriching lives and communities across our vast geographies.' This reframing would more overtly highlight industry disruption and global impact.

These suggestions are presented as opportunities for growth. Adapting the mission and vision to address emerging technologies, such as the increasing role of AI in operations and consumer insights, as mentioned by CCEP's CEO, could further strengthen their relevance. Similarly, explicitly acknowledging rapidly changing consumer behaviors towards health and wellness, beyond just offering low-sugar options, and deepening the commitment to circular economy principles in sustainability would future-proof these statements, ensuring they remain highly relevant and motivating in an evolving global market. Understanding the Growth Strategy of Coca-Cola Europacific Partners provides further context for these potential refinements.

The core values of Coca-Cola Europacific Partners are integral to its operations and culture. These values guide the company's decision-making and interactions with employees, customers, and communities. The company emphasizes a commitment to its people, fostering a supportive and inclusive work environment. This focus on employees is crucial for driving innovation and ensuring excellent execution across its vast operational footprint. The emphasis on sustainability is also a key tenet, reflecting a dedication to environmental responsibility and long-term value creation. These principles are fundamental to the CCEP mission statement and its overall corporate vision.

In 2024, CCEP reported a revenue of €16.6 billion, demonstrating significant market presence and operational scale. This financial performance underscores the effectiveness of its strategic approach. The company's commitment to its core values, including sustainability, is evident in its ongoing efforts to reduce its environmental impact. For example, CCEP aims to achieve net zero emissions across its value chain by 2040, a substantial undertaking that aligns with its sustainability mission. This commitment is further supported by investments in renewable energy and packaging innovation, such as increasing the use of recycled PET (rPET) in its bottles, with a target of 100% rPET by 2025 for its plastic bottles.

The CCEP vision statement, focused on winning today and creating tomorrow, is supported by a robust growth strategy. This strategy involves leveraging its strong brand portfolio, which includes well-known beverages, and adapting to evolving consumer preferences. The company's dedication to core values ensures that growth is achieved responsibly and sustainably. The importance of CCEP's core values is reflected in its employee engagement, with a strong focus on diversity and inclusion. In 2024, CCEP achieved a gender pay gap of approximately 1.4%, indicating a commitment to equitable compensation.

The Coca-Cola Europacific Partners mission, vision, and values are designed to drive success across its diverse markets. The company's purpose statement is deeply intertwined with its commitment to refreshing consumers and creating value for all stakeholders. The CCEP mission statement is a guiding force for its employees, providing a clear sense of purpose and direction. The company's ethical values are paramount, ensuring that all business practices are conducted with integrity. This dedication to ethical conduct is a cornerstone of Coca-Cola Europacific Partners' corporate identity and its long-term vision for growth.