What is Sales and Marketing Strategy of Costain Group Company?

Costain Group utilizes its corporate website and investor platforms to publish insights on key industry challenges. This content marketing approach positions them as thought leaders in areas like critical infrastructure, sustainability, and digital transformation.

Strategic announcements regarding major contract wins, such as those within the HS2 and AMP8 frameworks, are a core public relations tactic. These announcements generate significant industry attention and reinforce Costain's market position.

In January 2025, Costain rolled out a new social value tool to consistently measure and improve social impact across projects. This initiative standardizes data-driven evidence of societal and environmental benefits, with a pilot in the water sector demonstrating success.

Investor relations activities, including Q&A sessions for financial results, serve as a critical marketing tool for financial stakeholders. This ensures transparency and aids in attracting investment, aligning with their overall business strategy.

The marketing mix has evolved to strongly emphasize ESG principles. This positions Costain as a leader in decarbonizing the construction industry and delivering climate-resilient infrastructure, a key aspect of their market approach.

While not traditional SEO for consumers, Costain's online presence is optimized to showcase expertise and project capabilities. This digital marketing strategy is designed to attract both potential clients and future employees.

Costain's strategic focus on areas like hydrogen and carbon capture demonstrates its commitment to pioneering solutions for the energy sector's future.

The company actively positions itself to address the growing need for resilient energy systems, a critical component of modern infrastructure.

Costain's work in energy connectivity highlights its role in building the infrastructure necessary for a more integrated and efficient energy landscape.

The company's visual identity and communications consistently project an image of professionalism, innovation, and corporate responsibility.

From annual reports to project announcements, Costain maintains a unified brand message, reinforcing its core values and strategic objectives.

The Green Economy Mark in 2024 underscores Costain's significant contribution to the green economy, validating its sustainable business practices.

In late 2024, Costain secured a sole supplier contract for HS2's tunnel and lineside M&E systems, valued at a minimum of £400 million. This was complemented by a 50/50 joint venture with Siemens Mobility for high-voltage power supply systems, worth approximately £300 million to the JV.

The objective was to leverage expertise in complex systems and digital integration within the UK's largest infrastructure programme. The creative concept highlighted Costain as a collaborative, technologically advanced partner, showcasing innovations like ATRIS and DATA-IS.

Main channels included direct engagement with HS2, competitive bidding, and strategic joint ventures. Public announcements were disseminated via RNS and financial news outlets, reinforcing the Costain Group's market approach.

These wins significantly boosted Costain's forward work position by £1.5 billion, reaching £5.4 billion by the end of FY24, demonstrating strong revenue generation capabilities.

In 2024, Costain secured new AMP8 framework agreements with Northumbrian Water and United Utilities, the latter being part of a £3 billion programme. Extensions were also finalized with Severn Trent Water and Thames Water.

The goal was to strengthen presence in the UK water sector by capitalizing on AMP8 investments. The concept emphasized strategic expertise in design, construction, and asset optimization for sustainable solutions.

This involved strategic bidding and long-term relationship management with water companies, reflecting a core aspect of the Target Market of Costain Group.

These agreements provide strong revenue visibility and contribute to a more resilient customer mix, showcasing Costain Group's revenue generation.

Costain's 2024 Sustainability Programme and Social Value Plan are continuous marketing initiatives. They aim to embed sustainability, enhance ESG performance, and attract clients and talent aligned with these values.

The objectives include demonstrating commitment to social and environmental outcomes, with a concept centered on 'creating a sustainable future' and 'improving one million lives by 2030'.

Channels include the corporate website and sustainability reports. In 2024, Costain spent 41% of its contract spend with SMEs, exceeding the UK Government target of 33%, and approved its climate transition plan in October 2024.