What are Mission Vision & Core Values of Unibail-Rodamco-Westfield Company?

Unibail-Rodamco-Westfield Bundle

Get Full Bundle:

	5 FORCES	$15	$10
	BCG	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial for any business, defining its purpose and future. For a leading global developer and operator of flagship shopping destinations, these foundations are vital in a dynamic real estate landscape. The company's portfolio was valued at approximately €49.7 billion as of December 31, 2024, primarily comprising shopping centers.

The company operates over 71 shopping centers across 12 countries, attracting over 900 million visits annually. Its commitment to sustainability and innovation ensures its guiding principles foster growth and value creation. For a deeper dive into the external factors influencing the company, consider reading the Unibail-Rodamco-Westfield PESTEL Analysis.

The Unibail-Rodamco-Westfield mission statement emphasizes creating environments that foster connection and provide unique experiences. This involves developing and managing properties that serve as hubs for retail, office, and lifestyle activities, all while prioritizing sustainability. The focus is on delivering meaningful interactions for visitors and tenants alike.

Stakeholder Focus

The URW mission statement targets visitors, retailers, brands, and local communities, ensuring broad impact.

Core Offerings

URW creates and operates retail, office, and lifestyle destinations, distinguishing itself through sustainability and shared experiences.

Global Reach

The company operates globally, with a presence in major European cities and the United States.

Unique Value

URW's value proposition lies in 'reinventing being together' by integrating diverse offerings in sustainable environments.

Customer-Centric Innovation

The mission is customer-centric, focusing on evolving consumer needs through innovative design and smart technologies.

Technological Investment

In 2023, URW invested over €220 million in technology upgrades across flagship properties.

The Unibail-Rodamco-Westfield mission statement clearly defines its purpose: to be the creator and operator of unique, sustainability-driven retail, office, and lifestyle destinations. These spaces are designed to connect people through extraordinary, meaningful shared experiences. This URW mission statement highlights a commitment to innovation and community, aiming to deliver exceptional environments. For more insights into the company's structure, consider reading about the Owners & Shareholders of Unibail-Rodamco-Westfield.

Unibail-Rodamco-Westfield SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The Unibail-Rodamco-Westfield vision statement explained, though not a single published declaration, is deeply embedded in its 'Better Places' roadmap. This strategic framework guides the company's ambition to lead in sustainable real estate and urban regeneration, focusing on creating vibrant, community-centric spaces. The URW company vision extends globally, with plans to invest around €1.5 billion over the next three years in strategic acquisitions and developments across Europe and North America. This demonstrates a clear commitment to expanding its international footprint and reinforcing its market position.

Sustainable Leadership

URW aims to be a leader in sustainable real estate, setting ambitious environmental targets.

Global Expansion

The company plans significant investments to expand its presence across Europe and North America.

Community Focus

A core aspect of the vision is to create places that foster community and shared experiences.

Net-Zero Targets

URW targets net-zero for Scopes 1 & 2 by 2030 and Scopes 1, 2 & 3 by 2050.

Emission Reduction

As of 2024, the company achieved an 84.9% reduction in Scopes 1 & 2 carbon emissions.

Strategic Asset Retention

Following €6.4 billion in disposals, URW retains high-performing US flagship assets.

The Unibail-Rodamco-Westfield vision is deeply rooted in sustainability, as evidenced by its science-based net-zero targets. URW is the first retail real estate company in the EU to obtain SBTi approval for these targets, aiming for net-zero on Scopes 1 & 2 by 2030 and Scopes 1, 2 & 3 by 2050. As of 2024, the company has already achieved an 84.9% reduction in carbon emissions on Scopes 1 & 2 and a 42.2% reduction on Scopes 1, 2 & 3 from a 2015 baseline. This commitment underscores the URW company vision and its strategic goals mission. For more insights into the company's market approach, consider reading about the Target Market of Unibail-Rodamco-Westfield. The strategic decision to retain high-performing flagship assets in the US, after €6.4 billion in asset disposals over the last four years, further highlights the Unibail-Rodamco-Westfield strategic goals mission for focused growth and value creation, aligning with the core values of URW company.

Unibail-Rodamco-Westfield PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

The Unibail-Rodamco-Westfield core values are fundamental to its operational framework and strategic direction, distinguishing it within the commercial real estate sector. These values, including Sustainability, Customer Centricity, Innovation, and Ethical Conduct, shape the URW company culture and values, ensuring a consistent approach to development and management.

The URW company values guide its commitment to reducing environmental impact, prioritizing tenant and visitor experiences, fostering pioneering solutions, and upholding the highest standards of integrity in all business dealings. These principles collectively define the Unibail-Rodamco-Westfield brand values and its approach to the market.

Sustainability

Sustainability is deeply embedded in URW's operations, guiding its development and asset management approaches. The company is committed to reducing its environmental footprint and promoting responsible practices.

Customer Centricity

Customer centricity is a fundamental value at URW, emphasizing understanding and meeting customer needs through innovative projects and exceptional service.

Innovation

Innovation and leadership position URW as a pioneer in commercial real estate, driving the focus on innovative design and smart technologies to create dynamic spaces.

Ethical Conduct

URW's Code of Ethics outlines fundamental principles, values, and standards governing the Group, emphasizing respect for human dignity, employees' work, law and regulations, loyalty, integrity, and ethical ways of doing business.

These core values of URW company are integral to its strategic decisions and operational excellence. To understand how these values translate into financial performance, explore the Revenue Streams & Business Model of Unibail-Rodamco-Westfield. Discover how the Unibail-Rodamco-Westfield mission and vision influence the company's strategic decisions in the next chapter.

Unibail-Rodamco-Westfield Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision are the cornerstones that guide its strategic decisions, providing a clear direction for growth and operations. These statements are not mere words but actionable blueprints that influence every aspect of a business's trajectory.

Unibail-Rodamco-Westfield's Guiding Principles

The Unibail-Rodamco-Westfield mission and vision are deeply embedded in its strategic framework, directly influencing its operational and financial decisions.

• The company's mission to create sustainable places and its vision for market leadership are reflected in its 'Platform for Growth' strategy and 2025–2028 roadmap.
• A key strategic decision driven by these principles is the focus on deleveraging and disciplined capital allocation.
• Investments in sustainability, such as the commitment to net-zero carbon emissions by 2030, align with core values and strategic goals.
• The company's customer-centric approach, evident in increased tenant sales and footfall, is a direct outcome of its mission and vision.

Strategic Alignment: Deleveraging and Capital Allocation

The company's commitment to deleveraging is a direct manifestation of its mission and vision. In H1 2025, URW divested assets totaling €1.6 billion, including the sale of its airports business for $295 million. This strategic move reduced its net debt-to-EBITDA ratio to 9.2x from 9.5x in 2024, enhancing financial resilience and enabling reinvestment in core assets, thereby supporting sustainable growth.

Sustainability as a Core Value

Sustainability is a central pillar, with a significant portion of capital expenditure allocated to environmental and social enhancements. Between 2024 and 2030, 30% of regular capital outlay is dedicated to sustainability improvements, complemented by an annual additional capex of $25.8 million for net-zero initiatives, aiming for net-zero carbon emissions by 2030.

Operational Success and Customer Focus

The company's mission and vision directly translate into operational achievements. In 2024, tenant sales rose by 4.5% and footfall by 2.6% compared to 2023, underscoring a successful customer-centric strategy. The shopping center vacancy rate dropped to 4.8%, the lowest since 2017, reflecting effective leasing strategies.

Innovation and Revenue Growth

The development of new revenue streams, such as the Westfield Rise platform, demonstrates the company's commitment to innovation. This platform achieved its €75 million net margin target in 2024, marking a 41% year-on-year increase in Europe, aligning with the vision for market leadership.

Leadership Endorsement

CEO Jean-Marie Tritant highlighted the strong operating performance in 2024, noting the strength of flagship shopping centers with increased tenant sales and footfall across all regions. This success is attributed to a proactive leasing strategy that resulted in the highest occupancy level since 2017, directly linking operational excellence to the company's core mission and vision.

Core Values in Action

The core values of the URW company, such as sustainability and innovation, are actively integrated into business practices, driving tangible results and reinforcing the company's strategic direction. Understanding these principles is key to grasping the company's overall Mission, Vision & Core Values of Unibail-Rodamco-Westfield.

These foundational elements of Unibail-Rodamco-Westfield's mission and vision directly shape strategic decisions, driving financial performance and operational excellence. Explore how these principles can be further refined in the next chapter.

Unibail-Rodamco-Westfield Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Refining the Unibail-Rodamco-Westfield mission and vision can enhance clarity and strategic focus. A more concise, singular vision statement would improve memorability and stakeholder understanding.

Integrating digital transformation more explicitly into their core statements would better reflect evolving consumer expectations for omnichannel experiences.

Concise Vision Statement

Developing a single, easily digestible sentence for the Unibail-Rodamco-Westfield vision would make it more impactful and memorable for all stakeholders.

Digital Integration in Vision

Explicitly incorporating the ambition to blend physical and digital experiences into the mission or vision would align with current consumer trends and technological advancements.

Climate Change Adaptation

Expanding the focus to include adaptation to climate change, such as building resilience and promoting circular economy principles, would position the company as a forward-thinking leader.

Tenant Sustainability Influence

The mission and vision could also address influencing tenants towards transparent supply chains and ethical sourcing, broadening the scope of sustainability impact.

The Unibail-Rodamco-Westfield mission statement centers on creating and operating unique, attractive, and sustainable destinations that enrich people's lives. Their vision is to be the leading global operator and innovator of flagship shopping destinations, offering unparalleled experiences. The core values of the URW company include a commitment to excellence, innovation, customer focus, and sustainability. These URW company values guide their operations and strategic decisions, aiming to deliver value to all stakeholders. The company's approach to its Growth Strategy of Unibail-Rodamco-Westfield reflects these guiding principles. For instance, in 2023, the company reported a net rental income of €1,855 million, demonstrating their operational scale and focus on delivering consistent financial performance, a key aspect of their business values.