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What were the guiding principles of Totally plc?
Mission and vision statements are crucial for any business, offering strategic direction and shaping corporate identity. They define an organization's purpose, aspirations, and guiding principles. Totally plc, a healthcare provider in the UK and Ireland, focused on improving patient access and supporting healthcare systems.
Their mission, vision, and values were intended to guide business decisions, operational strategies, and service delivery. Following corporate restructuring in June 2025, with subsidiaries acquired by PHL Group after Totally plc entered administration, understanding these principles provides crucial context. Explore the external factors impacting the company with a Totally PESTEL Analysis.
Key Takeaways
- The company's mission focused on improving patient access and healthcare quality in the UK and Ireland.
- A core value was patient-centricity, supported by consistent quality ratings from the CQC.
- Innovative service models were employed to address healthcare challenges like waiting lists.
- Recent administration in June 2025 highlights the impact of NHS contract volatility and financial pressures.
- Future success depends on aligning patient-centricity and quality principles with financial resilience.
Mission: What is Totally Mission Statement?
Totally Company's mission is 'to improve the health and wellbeing of people across the UK and in Ireland by helping to tackle the biggest challenges facing healthcare today.'
The Totally Company mission focuses on delivering efficient, responsive healthcare and wellbeing services. This includes reducing reliance on the broader healthcare sector, ensuring access to high-quality care, and increasing access to wellbeing services in the workplace. The company aims to enhance patient access and alleviate pressures on healthcare systems.
Totally Company prioritizes patient wellbeing, aiming to deliver high-quality and accessible healthcare solutions.
The company provides crucial support to healthcare systems, such as the NHS, by offering additional capacity.
A core aspect of the mission is to ensure healthcare services are delivered efficiently and respond quickly to patient needs.
Totally Company is committed to driving innovation to meet evolving healthcare challenges and improve service delivery.
Beyond clinical care, the company extends its mission to promote wellbeing services within corporate environments.
The mission includes strategies to alleviate pressure on existing healthcare infrastructure and resources.
Totally plc's mission, though not explicitly stated in a single formal declaration in recent public documents, can be inferred from its stated purpose and operational focus: 'To improve the health and wellbeing of people across the UK and in Ireland by helping to tackle the biggest challenges facing healthcare today, focusing on the delivery of efficient, responsive healthcare and wellbeing services that reduce reliance on the healthcare sector, ensure access to high quality care and increase access to wellbeing services in the workplace'. This mission identifies target customers as patients across the UK and Ireland, as well as healthcare commissioners and hospitals. The products and services offered include urgent care (such as NHS 111 and urgent treatment centers), elective care (insourcing, outsourcing, community dermatology), and specialist healthcare solutions, alongside corporate fitness and wellbeing services. Their unique value proposition centered on enhancing patient access to care quickly and efficiently, and alleviating pressures on the NHS by providing additional capacity and expertise. For example, in 2024, Totally provided insourcing support that reduced gynaecology waiting lists from ninety weeks to just nine weeks in some trusts, demonstrating their direct impact on patient access and burden reduction. The mission was primarily customer-centric and focused on system support, aiming to deliver quality care and drive innovation to meet the NHS's needs. Understanding Totally Company's mission statement breakdown reveals its commitment to these principles. For more on their operational scope, refer to the Target Market of Totally. This highlights how Totally Company defines its mission and its strategic vision and objectives.
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Vision: What is Totally Vision Statement?
Totally Company's vision was to become a trusted partner in healthcare, focusing on quality and safety to improve healthcare across the UK and Ireland. This included efficient, sustainable operations, adding value for commissioners and shareholders.
Totally Company's vision aimed to be one of the leading out-of-hospital healthcare providers in the UK, supporting the digital transformation of healthcare delivery. This included addressing increased urgent care demand and creating capacity to reduce elective care waiting lists. The company's strategic vision and objectives were ambitious, seeking to improve healthcare outcomes.
Totally Company's vision emphasized becoming a trusted partner of choice in healthcare.
A core focus was on delivering services with high quality and safety standards.
The vision sought to improve healthcare across the UK and Ireland.
Ensuring operations were efficient and sustainable was key to their vision.
The company aimed to add value for both commissioners and shareholders.
Totally Company aspired to be one of the leading out-of-hospital healthcare providers.
Totally plc's long-term vision was to become a trusted partner of choice in healthcare through a focus on quality and safety, delivering services and solutions which improve healthcare across the UK and in Ireland, and ensuring operations are efficient and sustainable, adding value for commissioners and shareholders alike. This vision was future-oriented, aiming for market leadership as 'one of the leading out of hospital healthcare providers in the UK' and seeking to support the digital transformation of healthcare delivery. The scope of their ambition extended to addressing increased demand in urgent care and creating additional capacity to reduce elective care waiting lists. While aspirational, aiming to be a trusted partner and improve healthcare outcomes, the realism of this vision was challenged by a difficult operating environment and significant financial pressures. In the financial year ended 31 March 2024, Totally plc reported a 21% fall in revenue to £106.7 million and a pre-tax loss of £3.9 million, compared to a £1.8 million profit the previous year. This trajectory, further compounded by the non-renewal of a significant NHS 111 contract impacting approximately £13 million in revenue for FY25, ultimately led to the company's administration in June 2025. For more details on their financial performance, refer to the article on Revenue Streams & Business Model of Totally.
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Values: What is Totally Core Values Statement?
Totally Company's core values are fundamental to its operational success and strategic direction, guiding its approach to healthcare delivery. These principles shape the company culture, influencing decisions from patient care to internal operations.
Totally plc prioritizes maintaining high standards in all services, evidenced by 'Good' Care Quality Commission (CQC) ratings and positive patient feedback. This commitment ensures rigorous clinical governance and a 'right first time' approach in care delivery.
The company consistently places patients and customers at the core of its decision-making, aiming to reduce waiting lists and provide rapid access to care. For example, gynaecology waiting times were reduced from 90 weeks to 9 weeks in 2024 through weekend clinics.
Totally plc strives for efficient and sustainable operations to add value for commissioners and shareholders. Actions in the second half of FY24 resulted in £2.2 million in overhead cost reductions, with annualised savings of approximately £3.5 million.
Celebrating diversity has been a core value since 2014, fostering an inclusive environment for the workforce. This commitment contributes to a broader understanding of patient needs and a representative healthcare workforce.
These core values underpin Totally Company's operational framework. To understand how these principles translate into strategic decisions, explore the next chapter on Mission, Vision & Core Values of Totally and how they influence the company's strategic objectives.
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How Mission & Vision Influence Totally Business?
A company's mission and vision are foundational, guiding its strategic decisions and shaping its overall direction.
These statements articulate the company's purpose and aspirations, influencing everything from operational priorities to market positioning.
Totally plc's mission to improve health and wellbeing by tackling healthcare challenges and its vision to be a trusted partner for quality and accessible care directly shaped its business strategy.
- The mission to improve health and wellbeing guided strategic decisions.
- The vision to be a trusted partner influenced market positioning.
- Aggressive pursuit of insourcing contracts to reduce NHS waiting lists was a key strategic decision.
- Focus on urgent care services ensured timely and efficient patient care.
Totally's mission directly influenced strategic decisions, such as the insourcing of services to tackle NHS waiting lists. For instance, during 2024, their insourcing services reduced gynaecology waiting lists from ninety weeks to nine weeks in certain areas, directly aligning with their purpose.
The company pursued a 'buy and build' strategy to become a leading out-of-hospital healthcare provider, exemplified by the acquisition of Pioneer Healthcare in March 2022, which bolstered their elective care offerings.
The company experienced a 21% fall in revenue to £106.7 million in FY24 (ended March 2024). The non-renewal of a significant NHS contract, impacting approximately £13 million in revenue for FY25, highlighted the volatility of public sector contracts.
The company's commitment to accessible care and tackling healthcare challenges was evident in its operational focus on urgent care services like NHS 111.
The 'buy and build' strategy was central to their long-term vision of becoming a leading out-of-hospital healthcare provider.
The core of their mission involved actively addressing healthcare challenges to improve overall health and wellbeing for patients.
Mission and vision statements are crucial for aligning strategic decisions with the company's purpose and aspirations, influencing everything from operational focus to market expansion. Read on to explore core improvements to company mission and vision.
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What Are Mission & Vision Improvements?
Enhancing Totally plc's mission and vision statements could have focused on greater adaptability and financial foresight. These adjustments would have better prepared the company for the dynamic healthcare landscape it operated within.
A refined vision could have explicitly prioritized leading digital health transformation, integrating telemedicine and AI to improve patient access, a trend that saw significant growth in 2024 and was projected to be a mainstay by 2025.
The mission could have been adapted to address financial sustainability by actively seeking diversified revenue streams beyond large public sector contracts, ensuring long-term viability.
Incorporating a stronger emphasis on agility in response to market shifts and technological advancements would have been crucial for navigating the complexities of the healthcare sector.
A clearer vision for long-term growth, potentially including a Growth Strategy of Totally, would have provided a more robust framework for strategic decision-making and adaptation.
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