What are Mission Vision & Core Values of Intercontinental Hotels Group Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial for any successful enterprise, defining its purpose and future. They provide clear direction, unite stakeholders, and guide business decisions. For a global hospitality leader operating over 6,600 hotels in more than 100 countries, these principles are vital.

The Company's strategic position as a franchisor and manager highlights the importance of a well-defined corporate identity. Their mission, vision, and values shape their growth strategy, ensuring consistent delivery of 'True Hospitality for Good' across their diverse portfolio. For a deeper dive, consider the Intercontinental Hotels Group PESTEL Analysis.

The InterContinental Hotels Group mission statement, 'to provide True Hospitality for Good,' guides its global operations. This IHG brand purpose focuses on delivering exceptional guest experiences while fostering positive impacts on communities and the environment. It underpins the company's commitment to service excellence and responsible business practices across its diverse portfolio.

IHG Vision Statement

IHG's vision is to become one of the world's great companies, creating great hotels guests love.

Core Value: Do the Right Thing

This value emphasizes integrity, honesty, and ethical conduct in all business dealings.

Core Value: Show We Care

Focuses on empathy, respect, and genuine concern for guests, colleagues, and communities.

Core Value: Aim Higher

Encourages continuous improvement, innovation, and striving for excellence.

Core Value: Work Better Together

Promotes collaboration, teamwork, and collective success across the organization.

Guest Experience Focus

These values collectively enhance the IHG core values for guest experience and employee engagement.

The InterContinental Hotels Group mission, 'Our purpose is to provide True Hospitality for Good,' targets a broad spectrum of stakeholders: guests, hotel owners, colleagues, communities, and the planet. This encompasses the services offered, market scope, and a unique value proposition centered on positive societal and environmental impact. The mission is deeply customer-centric, aiming to 'create great hotels guests love' by focusing on service quality and guest satisfaction. For example, IHG's commitment to 'True Hospitality for Good' is reflected in their loyalty program, IHG One Rewards, which has over 100 million members and was enhanced in 2024 with more flexible reward options and personalization, demonstrating a direct focus on enhancing guest experiences and driving repeat business. Furthermore, their 'Journey to Tomorrow' responsible business plan, which aims to reduce carbon emissions and waste, and support local communities, exemplifies how the InterContinental Hotels Group mission extends beyond profit to encompass broader societal and environmental well-being. Understanding IHG's mission and vision is crucial for grasping their corporate strategy. For more on their operational framework, explore the Revenue Streams & Business Model of Intercontinental Hotels Group. The IHG vision statement for future growth emphasizes becoming one of the world's great companies, while the IHG core values for employees guide daily operations and foster a strong InterContinental Hotels Group company culture. These values are central to the InterContinental Hotels Group business philosophy and how IHG core values in practice contribute to their success.

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The IHG vision statement emphasizes becoming the preferred hotel company for both guests and owners globally. This forward-looking statement guides their strategic decisions, focusing on market leadership and preference within the hospitality industry. It reflects a commitment to innovation and expansion, particularly in high-growth markets.

Market Leadership

IHG aims for market leadership, evident in its robust financial performance. In 2024, the company reported a record revenue of $4.6 billion.

Innovation Focus

The vision includes leading industry disruption through technology. This involves mobile-first strategies and AI-powered guest support systems.

Global Expansion

IHG's ambition for global impact is clear with a pipeline of 2,200 hotels. This expansion targets high-growth markets.

Financial Strength

The company's adjusted EBITDA increased by 9.5% in 2024. This financial strength supports continued investment in growth.

Strategic Alignment

Strategic priorities, such as growing their brand portfolio, directly align with achieving the IHG vision statement. This includes strengthening their loyalty program.

Guest and Owner Preference

The core of the vision is to be the preferred choice. This drives IHG's corporate strategy and focus on guest experience.

The InterContinental Hotels Group vision is to be the hotel company of choice for guests and owners. This future-oriented goal aims for market leadership and preference within the global hospitality industry. It encompasses a broad scope, seeking to lead in industry disruption through continued investment in technology and innovation, such as mobile-first strategies and AI-powered guest support. The ambition for global impact is evident in their aggressive expansion, with a healthy pipeline of 2,200 hotels and a focus on high-growth markets in Asia, the Middle East, and Latin America. This vision appears realistic yet aspirational, supported by IHG's robust financial performance in 2024, which saw a record revenue of $4.6 billion and a 9.5% increase in adjusted EBITDA, demonstrating their capacity to invest in growth and innovation. Their strategic priorities, including growing their portfolio of brands in high-growth markets and strengthening their loyalty program, directly align with achieving this vision. For more insights into their market approach, explore the Target Market of Intercontinental Hotels Group.

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The InterContinental Hotels Group (IHG) operates with a strong foundation of core values, which are integral to its purpose of 'True Hospitality for Good' and its 'Journey to Tomorrow' responsible business plan. These principles guide the company's interactions with its people, communities, and the planet, shaping its corporate culture and strategic decisions.

IHG's core values are deeply embedded in its commitment to fostering an inclusive environment for its colleagues, delivering exceptional guest experiences, positively impacting local communities, and minimizing its environmental footprint. These values collectively define the IHG brand purpose and underpin its global operations.

True Hospitality for People

This value focuses on creating an inclusive culture where employees can thrive and delivering exceptional experiences for guests. IHG's commitment to its people is reflected in initiatives like the Colleague HeartBeat survey and a global guest satisfaction score of 85% in 2024.

True Hospitality for Communities

IHG is dedicated to making a positive difference in the communities where it operates, aiming to improve the lives of 30 million people by 2030. The IHG Academy, for instance, provided skills training to over 43,000 participants in 2024, demonstrating IHG's core values in practice.

True Hospitality for Planet

This value emphasizes minimizing environmental impact and promoting sustainable practices. In 2024, IHG achieved an 11.5% reduction in carbon emissions per available room compared to 2019, showcasing its commitment to environmental stewardship.

Sustainable Product Development

IHG's product development is influenced by its commitment to sustainability, with initiatives to reduce single-use plastics by 2025 and integrate energy conservation measures into hotel brand standards. The 'Green Engage' platform further supports operational sustainability.

These deeply embedded values differentiate IHG from competitors by framing their operations within a broader commitment to 'Good,' fostering a unique corporate identity that balances commercial success with social and environmental responsibility. To understand how these values translate into strategic decisions, explore the Growth Strategy of Intercontinental Hotels Group in the next chapter.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its overall direction. For InterContinental Hotels Group (IHG), these statements are not just words but active drivers of its business model and growth aspirations.

IHG's Mission and Vision: Guiding Strategic Decisions

IHG's mission and vision are intrinsically tied to its corporate strategy, influencing its operational choices and market positioning. The company's strategic focus on an 'asset-light, fee-based, predominantly franchised business model' directly supports its ambition to be the 'hotel company of choice for guests and owners,' enabling global scale and market adaptability.

• The mission and vision statements directly inform IHG's business model.
• They guide decisions on brand development and market expansion.
• These statements influence investment in specific market segments.
• IHG's commitment to responsible business practices is a direct outcome of its mission and vision.

Strategic Alignment: Luxury and Lifestyle Investment

IHG's strategic decisions, such as the acquisition of Ruby Hotels in May 2025 for €110.5 million, are a clear reflection of its vision to offer 'great brands which lie at the heart of Great Hotels Guests Love.' This move enhances its portfolio in the sought-after luxury and lifestyle segments, aligning with the mission to create 'exceptional experiences for guests.'

Responsible Business: 'Journey to Tomorrow'

The 'Journey to Tomorrow' responsible business plan is a tangible manifestation of IHG's 'True Hospitality for Good' ethos. This initiative influences product development through sustainable design and operational standards, and shapes market expansion by promoting responsible tourism, demonstrating how the company's purpose translates into actionable strategies.

Financial Performance and Strategic Execution

IHG's strong financial performance in 2024, with global RevPAR up 3.0% and adjusted EBITDA up 9.5%, underscores the effectiveness of strategies driven by its mission and vision. CEO Elie Maalouf highlighted in February 2025 that this success is a result of a 'clear strategy designed to deliver at pace strategic objectives that drive performance and growth of our brands, while creating value for all IHG stakeholders.'

Long-Term Goals and Impact

The company's long-term objectives, such as improving the lives of 30 million people by 2030 and reducing carbon emissions by 46% per occupied room by 2030, are direct outcomes of its guiding mission and vision. These ambitious targets influence operational practices, investment priorities, and stakeholder engagement across the organization.

Core Values in Practice

IHG's core values are embedded in its daily operations and employee interactions, shaping the company culture and guest experience. These values guide how employees engage with guests, partners, and each other, ensuring consistency across its global brands and reinforcing the overall mission and vision.

Brand Purpose and Guest Experience

The brand purpose of IHG is central to its strategy, aiming to create memorable experiences for guests. This focus influences everything from hotel design and service standards to marketing campaigns, ensuring that each guest interaction aligns with the overarching mission and vision of providing exceptional hospitality.

IHG's mission and vision are powerful tools that shape its strategic decisions, from specific investments to its broader approach to responsible business. Understanding these guiding principles is key to grasping the company's direction and its commitment to long-term growth and stakeholder value. Explore the Brief History of Intercontinental Hotels Group to see how these principles have evolved.

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Enhancing the InterContinental Hotels Group mission and vision involves clearly articulating core values and proactively integrating sustainability into the strategic outlook. These refinements can further solidify IHG's market position and appeal.

Explicitly Define Core Values

Formalizing 4-6 distinct core values, such as 'Innovation,' 'Integrity,' 'Inclusivity,' and 'Impact,' would provide clearer guidance for daily operations and strengthen the communication of IHG's ethical framework.

Champion Sustainable Infrastructure Innovation

Adapting the mission and vision to emphasize pioneering sustainable infrastructure solutions across the franchised network can position this as a core competitive advantage, addressing evolving guest and investor demands.

Strengthen Brand Purpose Alignment

Ensuring that the explicit core values directly support the 'True Hospitality for Good' purpose and the goal of 'being the hotel company of choice' will create a more cohesive and impactful brand identity.

Integrate Sustainability into Competitive Strategy

Framing sustainability not just as an operational goal but as a driver of competitive advantage, particularly in light of challenges like achieving a 46% carbon emission reduction target by 2030, can enhance IHG's appeal and market differentiation.

The InterContinental Hotels Group mission and vision are foundational to its operations, guiding its pursuit of 'True Hospitality for Good' and aiming to be the hotel company of choice. While the company's purpose is well-defined, enhancing its core values and strategic emphasis on sustainability can further solidify its market leadership. For instance, a more explicit articulation of core values, such as 'Innovation,' 'Integrity,' 'Inclusivity,' and 'Impact,' would provide clearer direction for employees and stakeholders, reinforcing the InterContinental Hotels Group company culture. This aligns with best practices seen in the Competitors Landscape of Intercontinental Hotels Group, where clearly defined values are often highlighted.

Furthermore, IHG's commitment to sustainability, demonstrated by an 11.5% reduction in carbon emissions per available room in 2024 compared to 2019, presents an opportunity to integrate this more deeply into its mission and vision. While the company acknowledges challenges in meeting its 2030 reduction targets, framing the pioneering of sustainable infrastructure solutions as a core competitive advantage could resonate strongly with environmentally conscious guests and owners. This proactive approach to emerging technologies in renewable energy and sustainable travel aligns with the IHG brand purpose and strengthens its IHG corporate strategy for future growth.