What are Mission Vision & Core Values of Angi Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are crucial for an organization's strategic direction, guiding decisions and shaping corporate identity. These statements articulate a company's purpose and aspirations, providing a clear compass for all stakeholders. The company operates as a leading digital marketplace, connecting homeowners with local service professionals.

With over 200,000 skilled professionals and having assisted over 150 million people since 1995, the company holds a significant position in the home services industry. Their mission, vision, and core values are vital in navigating this dynamic market, shaping business decisions, product development, and corporate culture, particularly as the company focuses on strategic shifts for future growth and profitability. For a deeper dive into the external factors influencing the company, consider reviewing the PESTEL Analysis.

Angi's mission statement, 'to make it easy to love your home,' aims to simplify and enhance the homeowner experience. This includes ensuring home improvement and maintenance are seamless and satisfying. The focus on 'Jobs Done Well' emphasizes a commitment to quality and successful project completion, directly addressing the Angi mission to connect homeowners and pros.

Customer Focus

Angi's mission is deeply customer-centric, empowering homeowners with choice and confidence in their home projects.

Quality Assurance

The company's 'Happiness Guarantee' and transparent pricing embody its commitment to ensuring jobs are done well.

Market Reach

Angi serves millions of homeowners across the United States through its digital marketplace model.

Simplified Process

The platform provides a simplified process, access to vetted contractors, and tools for project management.

Homeowner Choice

The 'Homeowner Choice' initiative, fully implemented in January 2025, allows direct selection of professionals.

Strategic Objectives

Angi's vision statement for growth focuses on expanding its service offerings and market penetration.

The Angi company mission identifies target customers as homeowners and service professionals, offering products and services that span a wide range of home repair, maintenance, and improvement projects. The market scope is broad, covering millions of homeowners across the United States through a digital marketplace model. Angi's unique value proposition lies in providing a simplified process, access to vetted contractors, and tools to manage projects from start to finish. This mission is deeply customer-centric, aiming to empower homeowners with choice and confidence in their home projects. For instance, the company's 'Homeowner Choice' initiative, fully implemented in January 2025, allows consumers to directly select available professionals, reflecting their commitment to simplifying the connection process and enhancing satisfaction. Furthermore, Angi's platform offers transparent pricing, reviews, and a 'Happiness Guarantee,' directly embodying the mission to ensure jobs are done well and homeowners love their homes. For more details on the company's strategic direction, refer to this article on the Mission, Vision & Core Values of Angi.

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Angi's vision is centered on simplifying home improvement and maintenance, aiming for a seamless and satisfying experience. This vision drives the company's strategic direction, including its goal to achieve profitable revenue growth by 2026. The company is investing in AI-powered enhancements for job matching and service recommendations, reflecting its commitment to leveraging technology for industry disruption. This aligns with the Angi vision for the future of home services, making it easier for homeowners to connect with professionals.

Future-Oriented Growth

Angi aims for profitable revenue growth by 2026, driven by strategic investments in technology and operational efficiency.

Technological Innovation

The company is investing in AI-powered enhancements to improve job matching and service recommendations for users.

Enhanced User Experience

Focus on creating a seamless and stress-free experience for both homeowners and service professionals.

Market Leadership

Angi seeks to expand its market share and maintain leadership in the home services sector.

Operational Efficiency

Significant operating income growth, up 636% in Q1 2025 to $20.0 million, reflects improved efficiency.

Pro Retention Improvement

A 17% increase in 12-month pro retention in Q1 2025 demonstrates improved professional satisfaction.

Angi's vision, intrinsically linked to its mission of 'making it easy to love your home,' is future-oriented, aspiring to create a seamless, stress-free, and satisfying experience for home improvement and maintenance. This vision extends to industry disruption by leveraging technology to transform how homes are cared for. Its scope encompasses enhancing service offerings, expanding market share, and continually improving technology and user experience for both homeowners and service professionals. For example, Angi aims to return to profitable revenue growth in 2026, building on strategic changes implemented in 2025, such as investing in AI-powered enhancements for job matching and service recommendations. This demonstrates a realistic yet aspirational outlook, as the company acknowledges a revenue decline of 19% in Q1 2025 and 12% in Q2 2025 compared to the prior year, while simultaneously showing significant operating income growth (up 636% in Q1 2025 to $20.0 million) and a return to net profitability ($15.11 million in Q1 2025) due to efficiency improvements. The company's focus on quality metrics and improved pro retention (17% increase in 12-month pro retention in Q1 2025 after a 35% improvement in 2024) indicates a strategic trajectory towards sustainable leadership in the home services market. For more insights into Angi's strategic direction, consider reading about the Growth Strategy of Angi.

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Angi's core values are the foundational principles that guide every interaction and operation within the company, shaping its corporate culture and customer relations. These values ensure a consistent and positive experience for both homeowners and service professionals utilizing the platform.

Be Respectful

This core value emphasizes mutual respect between all users, including professionals and homeowners, and their property. It fosters a professional and courteous environment, encouraging clear communication and effective conflict resolution.

Be Fair

Fairness ensures that service professionals provide quality work at equitable prices, while homeowners offer considerate reviews and respect professionals' time. This principle underpins transparent pricing and robust review systems, fostering trust in the marketplace.

Be Professional

Professionalism requires clear and frequent communication, along with a high standard of conduct. Angi's vetting process and continuous review collection ensure that only professionals meeting these standards are active on the platform, enhancing customer satisfaction.

Be Honest

Honesty involves honoring agreements and being transparent about expectations and limitations. This value is reflected in features that facilitate clear project scope discussions and policies requiring upfront disclosure of skills and licensing.

The Angi core values, including reliability and inclusivity, collectively define the company's identity and commitment to positive home service experiences. For a deeper understanding of how these values integrate with the company's operational framework, explore the Revenue Streams & Business Model of Angi. Discover how Angi's mission and vision influence its strategic decisions in the next chapter.

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A company's mission and vision statements are foundational, guiding its strategic decisions and shaping its long-term trajectory. These declarations articulate the company's purpose and its aspirations for the future, influencing everything from product development to market positioning.

Angi's Mission and Vision in Action

Angi's commitment to 'Jobs Done Well' and making it easy to love one's home directly influences its strategic choices, prioritizing customer experience and service quality.

• The implementation of 'homeowner choice' in January 2025, allowing consumers to select professionals, exemplifies this focus.
• This strategic shift led to a significant improvement in customer satisfaction, with Net Promoter Score (NPS) increasing by over 30 points in the two years prior to Q1 2025.
• Investments in AI-powered enhancements, including a consumer-facing 'AI helper' and improved content, further align with the vision of simplification.
• Operational efficiencies are being targeted through the consolidation of sales forces and migration to a single pro product and platform.
• The company aims to return to profitable revenue growth in 2026, a goal directly tied to these strategic initiatives.

Mission: Jobs Done Well

The mission of 'Jobs Done Well' is evident in the improved homeowner hiring rates, which saw a 22% increase in 2024 compared to 2023. This underscores the company's dedication to quality service delivery.

Vision: Loving Your Home

The vision to 'make it easy to love your home' is supported by enhanced pro retention rates. In 2024, 6-month pro retention increased by 20% and 12-month retention by 45%, with a further 17% improvement in 12-month pro retention in Q1 2025.

Strategic Impact of 'Homeowner Choice'

The introduction of 'homeowner choice' in January 2025, while impacting revenue streams, was a strategic decision to enhance the customer experience, leading to a substantial rise in NPS.

AI Integration for Enhanced Experience

The rollout of AI features in Q1 2025, including an 'AI helper,' aims to refine job matching and improve conversion rates, directly supporting the company's vision for a seamless user journey.

Operational Efficiency Goals

Consolidating sales forces and migrating to a unified pro product and platform in 2025 are key operational strategies designed to boost efficiency and profitability, with a target of returning to profitable growth in 2026.

Leadership Commitment

CEO Jeff Kip emphasized the continued focus on the mission of 'Jobs Done Well' and the commitment to achieving profitable revenue growth in 2026, highlighting the direct link between core principles and business objectives.

Angi's mission and vision statements are integral to its strategic decision-making, driving initiatives that enhance customer satisfaction and operational efficiency, as seen in their recent performance metrics and future outlook. Explore the Competitors Landscape of Angi to understand their market positioning further.

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Angi Inc. is actively refining its mission and vision to better reflect the evolving home services landscape and capitalize on emerging technological trends. These adjustments aim to enhance customer experience and solidify the company's market position.

The company's current mission, 'to make it easy to love your home' and 'Get all your home service jobs done well,' effectively communicates a customer-centric approach. However, to align with market shifts, there's an opportunity to integrate a stronger emphasis on sustainability and smart home technology within its core purpose.

Integrate Sustainability into the Mission

Expanding the mission to include a commitment to environmental responsibility, such as promoting eco-friendly home services, can resonate with a growing segment of environmentally conscious consumers.

Embrace Smart Home Technology in Vision Statement

A refined vision could position the company as a leader in enabling technologically advanced homes, explicitly mentioning smart home integration and IoT solutions.

Highlight Continuous AI Innovation

Explicitly stating a dedication to advancing AI and data analytics within the vision can further differentiate the company and underscore its commitment to technological leadership.

Incorporate Emerging Technologies for Enhanced User Experience

Exploring and integrating technologies like augmented reality for project visualization or blockchain for secure transactions can significantly enhance user experience and build trust, aligning with future consumer expectations. This strategic foresight is crucial for Owners & Shareholders of Angi.