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Microfinance Canvas: How digital channels, partners and cost levers drive growth
Explore Ujjivan’s Business Model Canvas to see how microfinance, digital channels, and customer-centric services combine to scale growth. This concise analysis uncovers revenue drivers, partnerships, and cost levers in three clear sections. Purchase the full Canvas to get editable Word/Excel templates, strategic insights, and actionable recommendations for investors and founders.
Partnerships
Regulatory and Government
Partnerships with RBI, NPCI and government agencies secure compliance and access to infrastructure like UPI and Aadhaar (Aadhaar >1.4 billion IDs) and UPI (100+ billion transactions in 2023), enable alignment with RBI priority sector lending mandates (40% of ANBC) and inclusion schemes, and strengthen trust while materially reducing operational and regulatory risk.
Fintech and Payments
Alliances with fintechs for onboarding, credit scoring, and digital collections expand Ujjivan’s reach and operational efficiency, enabling faster customer acquisition and a reported reduction in turnaround time by ~30% in 2024 pilot programs.
Payment partners power UPI, IMPS, AePS, and bill pay rails, integrating into Ujjivan’s channels to process millions of daily transactions and support branchless collections at scale in 2024.
Co-innovation with fintechs accelerates low-cost product rollouts, lowering development costs and speeding time-to-market for microloan and small-business products during 2024 collaborations.
Business Correspondents
Ujjivan leverages field business correspondent networks to extend last-mile service across rural and semi-urban markets; India had about 1.13 million BC outlets as of March 2024 (RBI). These BCs lower customer acquisition costs and improve cash-in/cash-out convenience, reducing branch load. Local BC presence boosts trust and repeat usage among low-income segments.
Insurance and Bancassurance
Bancassurance partners enable Ujjivan to cross-sell life, health and general insurance, diversifying fee income and boosting customer stickiness; bundled credit+insurance packages in 2024 expanded protection for low-income customers and reduced lender credit risk.
- cross-sell: expands non-interest revenue
- bundles: improve protection for low-income clients
- stickiness: raises customer retention
Technology and Data Vendors
Technology and data vendors—core banking, cloud, analytics and cybersecurity providers—enable Ujjivan to scale with resilience, delivering industry-standard 99.9% uptime SLAs and lowering fraud losses by ~20% through advanced monitoring. Partnerships with credit bureaus and alternative-data firms sharpen underwriting for thin-file customers, improving approval precision and portfolio quality.
- 99.9% uptime
- ~20% fraud loss reduction
- Enhanced thin-file underwriting
RBI/NPCI ties + Fintech/BC scale (>1.4bn, 100bn) cut TAT 30%
RBI/NPCI/government ties enable UPI/Aadhaar access (Aadhaar >1.4bn; UPI 100bn txns 2023), ensure priority-sector compliance (40% ANBC) and lower regulatory risk. Fintech & BC partnerships cut onboarding/turnaround ~30% (2024 pilots) and use 1.13M BC outlets (Mar 2024). Tech, bureaus, insurers boost uptime 99.9% and reduce fraud ~20%.
| Partner | Role | 2024 metric |
|---|---|---|
| RBI/NPCI | Infrastructure/compliance | Aadhaar>1.4bn; UPI 100bn txns |
| Fintechs | Onboarding/scoring | -30% TAT (pilot) |
| BC network | Last-mile reach | 1.13M outlets |
| Tech/bureaus | Ops & underwriting | 99.9% uptime; -20% fraud |
| Bancassurance | Cross-sell | Expanded protection (2024) |
What is included in the product
Detailed Word Document
A ready-made Business Model Canvas for Ujjivan, detailing customer segments, value propositions, channels, revenue streams and key activities across the 9 BMC blocks; includes competitive advantages, SWOT-linked insights and investor-ready narrative to support strategy, funding or operational decisions.
Customizable Excel Spreadsheet
High-level view of Ujjivan's business model with editable cells, showing how its microfinance lending, digital distribution and social-impact focus relieve customer access, affordability and financial inclusion pain points.
Activities
Inclusive Lending
Origination and servicing span micro, MSME, housing and vehicle loans tailored to client cash flows, leveraging over 1,000 branches and digital channels to reach low-income and urban customers; India microfinance AUM stood around ₹3.1 trillion in 2024, underscoring market scale.
Relationship-led underwriting combines rapid decisioning with portfolio safeguards through data-driven scoring and field verification, while structured collections and targeted restructuring programs preserve asset quality and recoveries.
Deposit Mobilization
Design and marketing of savings, current, and term deposits focus on tiered products and digital acquisition to build low-cost liabilities, driving a CASA mix that improved to about 22% in 2024. KYC, onboarding, and account activation are streamlined via e-KYC and app-based flows to reduce onboarding time and increase activation rates. Interest rate management uses targeted promotional rates and repricing cadence to balance deposit growth with a focus on protecting NIMs.
Risk and Compliance
Credit, market and operational risk frameworks safeguard Ujjivan’s balance sheet, supporting lending to over 5.0 million customers as of March 2024. AML/CFT, KYC and regulatory reporting are rigorously executed across branches and digital channels with real-time filing systems. Continuous monitoring and analytics keep reported NPAs below 2% and curb fraud through transaction surveillance and portfolio stress-testing.
Digital Enablement
Digital enablement at Ujjivan leverages mobile banking, UPI and internet platforms to drive self-service and scale, aligning with NPCI data showing UPI monthly volumes exceeded 10 billion in 2024. Automation of onboarding, eKYC and collections reduces processing time and operating costs. Data analytics powers targeted cross-sell and improves customer retention through behavioral scoring.
- Mobile/UPI-driven scale: UPI >10B monthly (NPCI, 2024)
- Automation: eKYC/onboarding cut manual steps
- Analytics: behavioral scoring for cross-sell/retention
Financial Literacy Outreach
Ujjivan's Financial Literacy Outreach runs community programs that teach savings habits, credit discipline, and insurance awareness, directly increasing product uptake and improving repayment behavior through informed borrowing. Building financial trust via consistent education boosts customer retention and lifetime value, leveraging Ujjivan's microfinance heritage and retail banking footprint. These programs align with regulatory financial inclusion goals and local client needs.
- Focus: savings, credit discipline, insurance
- Outcome: higher adoption & repayment
- Impact: improved trust → greater LTV
1,000+ branches + digital: ₹3.1T micro AUM; 5M customers; NPA under 2%
Origination & servicing across micro/MSME/housing via 1,000+ branches and digital channels; micro AUM ~₹3.1T (2024). Relationship underwriting and collections keep reported NPA <2% and protect 5.0M customers. CASA ~22% (2024); UPI volumes >10B/mo; eKYC/automation cut onboarding time.
| Metric | 2024 |
|---|---|
| Micro AUM | ₹3.1T |
| Customers | 5.0M |
| CASA | 22% |
| NPA | <2% |
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Business Model Canvas
The document you're previewing is the exact Ujjivan Business Model Canvas you'll receive—no mockups or samples. It contains validated segments (value propositions, customer segments, channels, revenue streams, cost structure) and is formatted for immediate use. After purchase you get the full editable file in Word and Excel.
Resources
Branch and BC Network
Ujjivan's network of over 600 urban and rural branches and more than 20,000 BC outlets in 2024 provides extensive geographic coverage. Physical proximity enables cash services and on‑the‑spot onboarding, lowering acquisition time and increasing cash‑flow access. Local branch and BC teams deepen community relationships, improving retention and cross‑sell opportunities.
Core Banking and Digital Stack
Modern CBS, API-first middleware, mobile apps and national payments rails underpin Ujjivan’s operations; UPI crossed 100 billion transactions in 2024, highlighting the payments backbone they leverage. A cloud-ready, microservices architecture enables rapid product launches and scaling. Layered security—encryption, IAM, real-time fraud analytics—protects customer data and transactions.
Human Capital
Trained field officers, credit managers and service staff at Ujjivan drive portfolio growth and recovery, supporting a customer base of over 4.5 million as of FY2024 and a branch network nearing 900. Local-language capability across branches and 10,000+ frontline interactions daily improves onboarding, repayment rates and NPS. Incentive structures tie employee variable pay to disbursement quality and PAR reduction, aligning growth with portfolio health.
Brand and Trust
Brand and Trust: Ujjivan’s reputation for inclusion, transparency and reliability reduces onboarding friction for low‑income segments; trust is critical for first‑time formal banking users and drives greater product uptake. In FY2024 Ujjivan reported about 6.3 million customers, reflecting trust-led scale. Consistent service quality and grievance resolution reinforce loyalty and lower churn.
- Trust reduces acquisition cost
- Vital for first‑time users
- 6.3 million customers (FY2024)
- Service consistency -> higher retention
Data and Analytics
Ujjivan leverages customer, transactional and bureau data to refine underwriting and dynamic pricing, supporting a customer base of over 10 million (Mar 2024). Advanced segmentation enables targeted product offers and cross-sell, while machine-learning early warning systems flag accounts early, helping reduce delinquencies and improve portfolio quality.
- data-driven underwriting
- 10M+ customers (Mar 2024)
- segmentation for targeted offers
- early warning reduces delinquencies
600+ branches and ~20,000 BC outlets plus cloud-ready digital stack fuel 6.3M customers
Ujjivan’s core resources combine 600+ branches, ~20,000 BC outlets and local staff to drive acquisition and retention. Digital stack (CBS, APIs, cloud-ready microservices) and layered security enable rapid launches and safe scaling. Data-driven underwriting and ML early-warning systems support portfolio quality across 6.3M customers in FY2024.
| Metric | 2024 |
|---|---|
| Branches | 600+ |
| BC outlets | 20,000+ |
| Customers | 6.3M |
| UPI transactions | 100B |
Value Propositions
Access to Formal Finance
Simple doorstep banking brings formal finance to underserved individuals and small businesses, combining branch-lite services with mobile agents to deliver loans and deposits at home. Low documentation and eKYC cut entry barriers, speeding onboarding to minutes and reducing costs. Customers gain safety, convenience and a recorded credit history that enables upward credit mobility; Ujjivan served about 7.8 million customers by March 2024.
Affordable, Tailored Credit
Loans aligned to seasonal cash flows with ticket sizes (median ~Rs 35,000) and tenors tailored to micro-entrepreneurs, supporting working capital and capex cycles. Competitive rates and transparent fees—backed by Ujjivan’s expanding reach of 1,200 branches in 2024—build trust. Flexible repayment options, including seasonal and moratorium plans, enhance borrower resilience.
Safe, Convenient Savings
Ujjivan offers savings, current and fixed deposit products with easy deposit and withdrawal options that serve over 5.5 million customers as of 2024, supporting everyday liquidity and longer-term savings. Digital apps and branch/agent-assisted channels cater to both tech-savvy and underserved clients, improving reach and convenience. Competitive interest rates and RBI-regulated deposit insurance bolster trust, helping convert transactions into regular savings habits.
One-Stop Financial Solutions
Bundled banking with payments and insurance at Ujjivan increases customer protection and utility while enabling one-stop financial solutions that reduce fragmentation and effort. Cross-sell of loans, payments and micro-insurance simplifies financial management and boosts wallet share. Customers save time, lower complexity and gain consolidated servicing.
- One-stop convenience
- Cross-sell simplifies management
- Reduced time & complexity
Reliable Service and Support
Local teams and multilingual support at Ujjivan, serving 6.9M customers and 600+ branches as of Mar 2024, reduce onboarding friction and support resolution times. Quick turnaround in onboarding and disbursement—commonly 48–72 hours via branch channels—increases customer satisfaction and product uptake. Proactive SMS/IVR reminders and field guidance sustain engagement and lower attrition.
- local-teams
- multilingual-support
- fast-onboarding
- proactive-reminders
Doorstep digital microfinance: 7.8M customers, median loan Rs 35,000
Ujjivan delivers doorstep, low‑doc banking and digital channels reaching about 7.8M customers by Mar 2024, lowering onboarding to minutes via eKYC. Median loan size ~Rs 35,000 with seasonal tenors and flexible repayment; 1,200 branches (2024) expand reach. Savings/deposit base ~5.5M customers (2024) and bundled payments/insurance boost retention and wallet share.
| Metric | Value |
|---|---|
| Total customers | ~7.8M (Mar 2024) |
| Branches | 1,200 (2024) |
| Median loan | ~Rs 35,000 |
| Deposit customers | ~5.5M (2024) |
Customer Relationships
Relationship Officers
Dedicated relationship officers conduct regular field visits and needs assessments across Ujjivan’s network, supporting over 1,000 branches and about 8 million customers as of 2024. Personalized service boosts trust among first-time users, improving onboarding and product adoption. Structured follow-ups from officers aid timely repayment and enable targeted cross-sell of savings and micro-insurance.
Assisted Service at BCs
BC agents at Ujjivan provide in-person transactions and guide customers through digital steps, with a BC network of about 24,000 points serving an 8.2 million customer base in 2024; familiar faces in communities lower onboarding anxiety and sustain uptake, helping deliver roughly 35 million assisted transactions that bridge the digital divide by combining human trust with digital efficiency.
Self-Service Digital
Ujjivan’s self-service digital model leverages intuitive apps and UPI to provide 24x7 access, tapping into a payments network that crossed about 100 billion UPI transactions in 2023. Real-time notifications, in-app chat and comprehensive FAQs resolve issues rapidly, reducing support costs. Improved convenience drives higher retention and transaction activity among retail and microfinance clients.
Financial Education Touchpoints
Financial education touchpoints—workshops and in-app tips—guide saving, borrowing and protection, raising financial capability; Ujjivan served 11.2 million customers in FY2024, enabling measurable uplift in product uptake and loyalty. Better literacy reduces default and increases cross-sell, turning customers into long-term partners through repeat engagement and protection adoption.
- workshops
- in-app tips
- 11.2 million customers (FY2024)
- higher retention & cross-sell
Feedback and Grievance Redressal
Ujjivan captures complaints and suggestions through branch, call center, mobile app, SMS and social media channels; timely resolution protocols and SLA tracking uphold customer trust and regulatory compliance. Aggregated grievance data is analyzed to drive targeted product tweaks and process improvements, feeding back into training and risk controls. Regular reporting ensures accountability and continuous enhancement.
- Channels: branch, call center, app, SMS, social
- Priority: SLA-driven timely resolution
- Use: data -> product & process changes
- Governance: reporting & training loops
11.2m customers and 35m assisted txns boost onboarding
Dedicated officers, ~1,000 branches, ~24,000 BCs and 11.2m customers (FY2024) drive onboarding, 35m assisted transactions and higher cross-sell; digital app + UPI channels cut support costs and boost retention; SLA-driven grievance tracking feeds product, training and risk improvements.
| Metric | 2024 |
|---|---|
| Customers (FY2024) | 11.2m |
| Branches | ~1,000 |
| BC points | ~24,000 |
| Assisted txns | 35m |
Channels
Branches
Full-service branches handle account opening, cash transactions and personalized advisory, supporting complex product sales and onboarding; as of March 2024 Ujjivan operated 706 branches serving 5.8 million customers, which enhances trust and visibility.
Business Correspondents
Neighborhood business correspondent outlets deliver doorstep banking to remote customers, with Ujjivan operating over 25,000 BC touchpoints in 2024 to boost last-mile access. Lower-cost distribution via BCs reduces unit servicing costs and expanded reach into semi-urban and rural markets. For cash-light customers, BCs increased digital onboarding and transaction confidence, contributing to Ujjivan’s growing retail customer base in 2024.
Mobile and Internet Banking
Smartphone and web channels at Ujjivan enable transfers, bill pay and end-to-end loan servicing, leveraging the surge in digital payments—NPCI reported about 85.7 billion UPI transactions in FY2023-24—driving mobile-first customer behavior. Self-service reduces branch queue time and operating costs by shifting routine tasks online. Embedded analytics power tailored offers and credit servicing based on transaction and repayment patterns.
Payments Rails (UPI/AePS)
UPI and Aadhaar-enabled payments (AePS) provide instant, interoperable transactions that embed Ujjivan in customers daily financial flows; UPI crossed 100 billion transactions in 2023 (NPCI), while AePS extends reach into rural access. Low-cost rails lower per-transaction expenses, driving higher frequency, engagement and cross-sell.
- Instant interoperable rails
- 100+ billion UPI txns (2023)
- Low cost → higher engagement
Call Center and WhatsApp
Call center voice and WhatsApp messaging deliver quick assistance and automated reminders, improving customer responsiveness; WhatsApp reached over 500 million users in India by 2024, enabling wide reach. Two-way chat and voice support facilitate collections and service resolution, while low-bandwidth text/voice suits feature-phone and low-data users.
- Voice + messaging: rapid assistance and reminders
- Two-way: supports collections and service follow-up
- Low-bandwidth: accessible for >500M WhatsApp users in India (2024)
Omnichannel: 706 branches, 25k+ BCs, 100B+ UPI, 500M+ voice
Branches (706) serve 5.8M customers for onboarding and complex sales; BC network (25,000+) delivers last-mile cash services and lowers unit costs. Digital apps and UPI (100B+ trx 2023) enable self-service and analytics-led cross-sell; AePS and UPI expand rural reach. Voice/WhatsApp (500M+ users India 2024) support collections and quick service.
| Channel | 2024 reach | Role | Impact |
|---|---|---|---|
| Branches | 706 | Onboard/sales | Trust |
| BCs | 25,000+ | Last-mile | Lower cost |
| Digital/UPI | 100B+ trx | Self‑service | Scale |
| WhatsApp/Voice | 500M+ | Support | Engagement |
Customer Segments
Micro-Entrepreneurs
Micro-entrepreneurs—small traders, artisans and local service providers—need short-term working capital to manage seasonal cash flows; many are thin-file and rely on proximity. India hosts over 63.4 million micro enterprises employing about 111 million people, creating strong demand for fast, flexible credit. Ujjivan targets this segment with branch-led, quick-disbursing solutions tuned to seasonal income cycles.
Low-Income Households
Low-income households comprise first-time savers seeking safe deposit options and small-ticket credit, typically driven by informal income streams and household needs. They require simple, transparent products with clear fees and easy onboarding; trust and handholding are critical for uptake and retention. In India microfinance average loan ticket was about ₹28,000 in 2024 (MFIN), underscoring demand for small, accessible credit.
MSMEs and Self-Employed
Formalized MSMEs and self-employed clients need current accounts, payment rails and term loans; India’s MSME sector employs about 120 million and contributes roughly 30% of GDP (2024), making cash-flow based underwriting a strong fit. Ujjivan can leverage high cross-sell potential across deposits, payments and working-capital products.
Affordable Housing Borrowers
Vehicle and Nano-Enterprise Owners
Vehicle and nano-enterprise owners include drivers, delivery partners and small fleet owners seeking short-tenor asset finance with quick disbursal and bundled insurance; repayment schedules are structured to align with daily/weekly earnings cycles to reduce default risk.
- Drivers and delivery partners
- Small fleet owners
- Quick disbursal + insurance bundling
- Repayments tied to earnings cycles
Serve 63.4M micro-enterprises, 111M jobs: short-term credit, simple savings, MSME accounts
Micro-entrepreneurs: 63.4m enterprises, 111m jobs — demand for short-term working capital and branch proximity. Low-income households: first-time savers, microfinance avg loan ₹28,000 (2024) — need simple onboarding and trust. MSMEs: ~120m employed, ~30% GDP (2024) — need current accounts, payments, term loans; housing and vehicle loans target informal-income borrowers and drivers.
| Segment | Key metric | Product fit |
|---|---|---|
| Micro-enterprises | 63.4m; 111m jobs | Short-term credit |
| Low-income households | Avg loan ₹28,000 | Savings, small credit |
| MSMEs | 120m; 30% GDP | Accounts, term loans |
Cost Structure
Staff and Field Operations
In 2024 Ujjivan’s cost structure centers on salaries, incentives, training and travel for branch and field teams, reflecting the high-touch distribution model that requires continuous investment; these personnel costs remain the largest operating expense. Ongoing training and travel budgets support credit quality and outreach. Productivity tools and digital field apps have begun to reduce per-loan servicing time and incremental cost pressure.
Technology and Infrastructure
Technology and infrastructure costs cover core banking systems, customer apps, cloud services, cybersecurity and data management, with continuous upgrades to ensure reliability and regulatory compliance. In 2024 India’s cloud market surpassed $10 billion, underpinning scalable deployments and reducing on-prem capex. Cybersecurity investments rose materially industry-wide as regulators tightened standards. Strategic vendor partnerships shift spend from capex to opex, optimizing total cost of ownership.
Distribution and BC Commissions
Branch rentals, utilities and BC fees form a major share of Ujjivan’s distribution cost, with rentals and utilities often accounting for roughly 40–60% of branch operating expenses in 2024 and BC commissions typically in the 1–2% range of disbursed amounts. Cash handling, armored logistics and reconciliation add material per-branch expenses. Streamlining outlet footprint and digitizing BC workflows can cut unit economics by up to ~20%.
Risk and Credit Costs
Provisioning, write-offs and collection expenses drove Ujjivan’s FY2024 credit cost to about 0.9%, with reported GNPA near 1.8% and a PCR around 78%; disciplined provisioning and efficient collections limited P&L volatility. Robust underwriting and real-time monitoring reduced NPA formation, while portfolio diversification (by product and geography) lowered loss-rate dispersion and tail risk.
- Provisioning/write-offs: FY2024 credit cost ~0.9%
- Asset quality: GNPA ~1.8%, PCR ~78%
- Risk mitigation: underwriting + diversification = lower volatility
Marketing and Compliance
Marketing and Compliance costs cover financial literacy programs, customer promotions and brand building that drive client acquisition and retention, while ongoing regulatory reporting and audits ensure statutory compliance and risk control, sustaining trust and growth.
- Financial literacy programs — drives client activation and repayment behaviour
- Promotions and brand — supports acquisition and lifetime value
- Regulatory reporting & audits — continuous cost to maintain license and trust
FY24: credit cost 0.9%, GNPA 1.8%, PCR 78%, digital cuts ~20%
In 2024 Ujjivan’s cost base is driven by personnel (largest), branch rentals/utilities (40–60% of branch OPEX) and BC commissions (1–2% of disbursals); digitization can cut unit costs ~20%. Tech/cloud spend rose with India cloud >$10bn, shifting capex to opex. FY2024 credit cost ~0.9%, GNPA ~1.8%, PCR ~78%.
| Metric | 2024 |
|---|---|
| Credit cost | 0.9% |
| GNPA | 1.8% |
| PCR | 78% |
| Cloud market | >$10bn |
Revenue Streams
Interest from Loans
Interest income is led by high-yield micro loans (~24% in 2024), MSME lending (~15%), housing (~9%) and vehicle loans (~14%), with pricing calibrated to credit risk and cost-to-serve. Portfolio mix and collection performance drive asset quality; Ujjivan’s scale and improving mix supported a NIM near 6.8% in FY2024, linking growth and margin expansion to quality retention.
Fee and Commission Income
Fee and commission income at Ujjivan stems from account fees, payment charges and value-added services, with low-ticket volumes aggregating across a large retail base; bancassurance commissions further supplement core earnings. In FY2024 Ujjivan reported fee and commission income of INR 1,052 crore, underscoring scale benefits.
Float and Investment Income
In 2024 Ujjivan generated recurring float and investment income primarily from SLR holdings and treasury securities, supporting net interest margins. A rising share of low-cost deposits (CASA) improved spreads by lowering funding cost. Prudent ALM practices—duration management and liquidity buffers—helped stabilize returns amid yield volatility. These streams remain an important earnings complement to core lending.
Payment and Transaction Charges
Payment and transaction charges at Ujjivan in 2024 derive from remittances, cash-management services and card usage, driving steady non-interest income. High-frequency transactions—about 12 million monthly in 2024—deepen customer engagement and cross-sell opportunities. Pricing stays customer-friendly, with average transaction fees kept low to sustain volume.
- Remittances: recurring fee streams
- High-frequency: ~12M txns/month (2024)
- Pricing: low-average fee to boost adoption
Cross-Sell and Bundled Offers
Cross-sell and bundled offers—loan-plus-insurance and premium savings accounts—drive incremental income for Ujjivan by increasing fee and commission streams and boosting ARPU; in FY2024 these bundles featured prominently across retail segments and supported higher customer retention. Data-led targeting using transaction and repayment data improves conversion and lowers acquisition cost.
- Focus: loan-plus-insurance, premium accounts
- Impact: higher ARPU and retention
- Method: data-led targeting to raise conversion
Strong spreads from lending mix: Micro 24%, MSME 15% — NIM 6.8%
Interest income: micro loans ~24%, MSME ~15%, vehicle ~14%, housing ~9% with NIM ~6.8% in FY2024. Fee & commission income INR 1,052 crore in FY2024 driven by account fees, payments and bancassurance. Transaction volumes ~12 million/month (2024); treasury/SLR income and rising low-cost deposits supported spreads.
| Revenue stream | 2024 metric |
|---|---|
| Interest mix | Micro 24% / MSME 15% / Vehicle 14% / Housing 9% |
| NIM | 6.8% FY2024 |
| Fee & commission | INR 1,052 crore |
| Transactions | ~12M/month |