Tunstall Business Model Canvas

Partner with broadband, cellular and IoT providers to secure connectivity and manage PSTN to digital migration (UK PSTN switch-off planned for 2025), using SLAs targeting 99.9–99.95% uptime for emergency response. Prioritize resilient, redundant networks for vulnerable users and bundle connectivity into service offerings; global IoT connections exceeded 14 billion in 2024, underscoring scale and demand.

Partner with NHS trusts/42 ICSs and local authorities to embed telecare; NHS virtual wards funding £240m (2022/23). OEMs deliver ISO13485 devices; global IoT connections 14bn (2024). Connectivity partners secure 99.9–99.95% SLAs for PSTN migration (2025) and FHIR/EHR integration (96% US EHR certified).

Survey homes, install equipment, and configure personalised care plans during on-site visits, ensuring devices are paired and profiles set for each client in 2024.

Manage logistics, routine maintenance, and device replacements through centralized asset tracking and coordinated supply-chain workflows.

Train users and carers on safe usage with structured sessions and digital guides.

Track SLAs and fleet uptime via monitoring dashboards to maintain service continuity and response performance.

Design/iterate telecare devices and analytics (2024 pilots: 1,200 devices; +18% high-risk precision); operate 24/7 call centres (10M calls; 1.2M monitored lives, 2024); deploy/install/maintain equipment and SLAs (fleet uptime tracking); integrate secure APIs and compliance (GDPR/HIPAA), support commissioning and training to drive adoption and ROI.

Longitudinal datasets power risk scoring and trend detection across patient lifecycles; algorithms prioritize proactive interventions and trigger alerts for clinicians. Continuous feedback loops retrain models on real-world outcomes to improve accuracy. Secure data pipelines comply with ISO 27001 and GDPR to ensure integrity and privacy.

Core telecare platform supports over 1,000,000 users worldwide as of 2024, with scalable multi‑tenant cloud, open APIs and patented modules. 24/7 clinical monitoring teams and standardized triage ensure resilient response and regulatory compliance. Approved to ISO 13485 and UKCA/EU MDR (2024) with Cyber Essentials and NHS DSPT validations.

Unify data and workflows across providers to enable single-view patient records aligned with England’s 42 Integrated Care Systems, improving cross-organisational decisioning. Shared care plans enable coordinated interventions and reduce duplication across health and social teams. Seamless referrals streamline handoffs and cut administrative delays. Measurable outcomes feed value-based contracts, enabling outcome-linked payments and performance monitoring.

Enable safer independent living with 24/7 telecare and rapid response, cutting hospitalisations by 20–30% and reducing ED visits; NHS virtual ward pilots enrolled 50,000+ patients by 2023. Scalable cloud-native platform (global public cloud ~USD 600B in 2024) with interoperable APIs, GDPR-grade security and modular devices. Risk stratification and adaptive alerting focus resources on highest-need cohorts.

Clear SLAs define 99.9% uptime, critical incident response within 1 hour and routine maintenance windows; tiered support (24/7 premium, business-hours standard) aligns cost to buyer needs. Proactive monitoring, which industry data in 2024 links to ~40% fewer service disruptions, prevents outages. Transparent monthly reporting on SLA metrics and incident resolution builds measurable trust.

Dedicated account teams, quarterly KPI reviews and outcome-linked SLAs drive partnerships; 2024 saw 1,000+ co-design sessions and 85% training readiness. Proactive monitoring supports 99.9% uptime and ~40% fewer disruptions, serving over 1,000,000 users. Multi-year (3–5yr) roadmaps and dashboards tie outcomes to renewals and scale best practices.

Partner channels extend reach and integration depth, crucial as Europe 65+ population exceeds 20% in 2024, increasing demand for integrated care tech. SI-led programs bundle Tunstall with broader EHR and homecare solutions to deliver end-to-end services. Joint go-to-market with resellers accelerates adoption through co-selling and shared pilots. Shared enablement and certification ensure consistent, high-quality delivery.

Account executives engage 42 ICBs and ~333 local councils with consultative selling, executive briefings and pilots to validate ROI and scale deployments.

National frameworks (Crown Commercial Service supporting £60bn public spend in 2023-24) and NHS frameworks streamline procurement and bidding with clinical and interoperability evidence.

Partner SI/reseller programs and 24/7 monitoring centers extend reach, integration and rapid incident response as Europe 65+ exceeds 20% in 2024.

Housing associations (managing ~1.5 million homes in England) and ~17,000 care homes (supporting ~410,000 residents in 2024) demand building-wide safety and monitoring solutions across independent living schemes and residential care settings. Solutions must integrate with facility management systems for centralized incident response and asset tracking. Compliance and duty of care drive procurement, with regulators requiring robust, auditable monitoring and rapid escalation capabilities.

NHS/payers (England population 56M) demand interoperable, outcomes-driven virtual care aligned to NHS Digital/GDPR. Local authorities/adult social care (1.6M long-term users) and housing/care homes (1.5M homes; 410K residents) need rapid, auditable safety/response. >12M people 65+ value simple, affordable monitoring; disease programs (COPD, HF, diabetes, frailty) require tailored devices—remote HF monitoring can cut admissions ~20% (2024).

Device procurement for telecare ranges roughly £90–250 per unit in 2024 with kitting and warehousing adding about £8–15 per unit; shipping, returns and reverse-logistics typically equal 6–12% of device value. Installer travel/time averages ~45 minutes and costs ~£30–65 per visit in the UK market. Repairs, replacements and spares consume roughly 8–12% of annual device base costs.

R&D and regulatory burden: 8–12% revenue; continuous improvement 2–4% (2024).

Operations: 24/7 staffing with ~15% surge buffer; UK NLW Apr 2024 £11.44/hr.

Device unit cost £90–250; kitting £8–15; returns 6–12%; installer visit £30–65.

Cloud & security major OPEX; public cloud ~$600B, cyber market >$200B (2024).

As of 2024, Tunstall charges monthly fees per enrolled user for 24/7 triage with differential pricing by response level (standard, rapid, clinical), pairs outcome-linked bonuses to reduce escalations and readmissions, and offers device+service bundles to deliver predictable total cost and simplify procurement for health and social care buyers.

Device kits £300–£600; volume discounts up to 30% and accessories ~20% of device revenue. SaaS/site licences with tiered pricing; renewal rates 85–95% (2024). Implementation/project fees 15–20% of contract; triage monthly fees per user and device+service bundles. Value-based pilots showed ~20% fewer admissions and ≈£1,000 saved per patient-year.