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Unlock the full strategic blueprint behind Sinopec’s business model with our in-depth Business Model Canvas—three to five pages of actionable insight showing how the company creates value, scales operations, and captures market share. Ideal for investors, consultants, and executives, the downloadable Word and Excel files give a section-by-section breakdown you can adapt for benchmarking or strategic planning. Purchase the full canvas to see every building block and real-world implication.
Partnerships
Sinopec forms upstream joint ventures with national and international E&P firms to secure acreage and share geological and drilling risk, leveraging partners’ seismic datasets and rig expertise to accelerate appraisal-to-development timelines.
Strategic ties with drilling, seismic, EPC and catalyst vendors underpin Sinopecs reliability and cost control, aligning with its 2024 position as one of the world’s largest refiners. Long-term framework agreements secured priority access during 2024 market tightness, protecting feedstock and equipment supply. Co-development of process units and catalysts improved yields and energy efficiency across major complexes in 2024. Vendor-managed inventory shortened turnaround timelines at key refineries.
Crude supply contracts with producing countries and traders stabilize Sinopec refinery utilization by securing long-term barrels amid China's crude imports of about 11.47 million b/d in 2023, supporting sustained throughput into 2024. Gas supply MOUs underpin cracker economics by locking feedstock pricing and volumes for petrochemicals. Offtake partnerships with distributors and industrial users de-risk inventory, while price formulas and hedging clauses cap volatility exposure.
Technology and R&D alliances
Partnerships with universities, research institutes and licensors speed process innovation for Sinopec, with joint labs targeting refining, petrochemicals, CCUS and advanced materials to shorten pilot-to-scale timelines. Licensing deals allow rapid deployment of proven units across refineries and petrochemical parks. IP-sharing frameworks are structured to balance technology access with protection and commercialization rights.
- Joint labs: refining, petrochemicals, CCUS, advanced materials
- Licensing: rapid scale-up of proven units
- IP: access-protection balance via formal frameworks
Logistics and retail partners
- Logistics scale: expanded pipeline & port access 2024
- Retail breadth: tens of thousands of stations
- Digital partners: payment + loyalty → higher stickiness
- Cost impact: lower last-mile cost-to-serve via shared assets
Sinopec secures upstream acreage via joint ventures with national and international E&P firms to share geologic and drilling risk, accelerating appraisal-to-development cycles in 2024.
Long-term vendor and crude supply contracts protected refinery throughput amid tight 2024 markets; China crude imports were about 11.47 million b/d in 2023.
Research alliances and licensing (dozens of joint labs in refining, petrochemicals, CCUS) plus ~30,000 retail sites (2024) expand technology transfer and market reach.
| Partnership | 2024 metric |
|---|---|
| Crude supply & traders | stabilize throughput |
| Research & licensing | dozens joint labs |
| Retail & logistics | ~30,000 stations |
What is included in the product
A comprehensive Business Model Canvas for Sinopec detailing customer segments, value propositions, channels, revenue streams and key resources across the nine BMC blocks, reflecting real-world upstream, midstream and downstream operations and competitive advantages for investor and strategic analysis.
High-level view of Sinopec’s business model with editable cells, condensing complex upstream-to-downstream operations into a one-page strategic snapshot for quick review. Saves hours of formatting, perfect for boardrooms or teams to compare rivals, adapt strategy, and create fast deliverables.
Activities
Sinopec conducts prospecting, appraisal and on-/offshore production, reporting 2024 upstream capex of about RMB 80 billion to sustain output across basins. Reservoir management and enhanced oil recovery programs lifted field recovery rates, supporting steady output in 2024. Portfolio balancing between mature and growth basins optimizes risk-return, while HSE and compliance frameworks underpin safe operations.
Crude distillation, conversion and desulfurization convert feedstock into fuels and base oils while meeting China 2024 sulfur limits of 10 ppm for gasoline and diesel. Turnarounds, energy optimization and catalyst management materially lift margins through reduced downtime and higher conversion. Crude-slate optimization tracks market spreads (Brent vs Dated differentials) to maximize runs of advantaged crudes. Product quality controls adapt as specs tighten across export and domestic markets.
Petrochemical manufacturing centers on cracking, aromatics, and downstream derivatives production, feeding plastics, fibers and fertilizer chains and tuning the product slate to market demand. Integration with Sinopec refineries captures naphtha and LPG synergies, supporting feedstock security and cost efficiency. Advanced materials and specialty chemicals diversify margins and end-use exposure. As of 2024 Sinopec remains China’s largest refinery-petrochemical operator.
Trading and marketing
Trading and marketing physically balance Sinopecs crude, refined products, gas and chemicals across its domestic and international network, leveraging over 30,000 retail service stations as of 2024 to optimize distribution. Price risk is actively managed via hedging and structured contracts while retail and wholesale pricing strategies adjust channel mix and margins. Demand forecasting and inventory positioning guide throughput and working capital deployment.
- Physical scope: crude, products, gas, chemicals
- Risk: hedging & structured contracts
- Channels: >30,000 stations (2024) — retail + wholesale optimization
- Planning: demand forecasting → inventory positioning
R&D and technology deployment
R&D and technology deployment drive process innovation at Sinopec, improving yields and energy intensity through advanced catalysts and digital optimization; Sinopec has committed to peak emissions before 2030 and carbon neutrality by 2050. Pilots are systematically scaled into commercial units across refineries and chemical sites while CCUS and hydrogen projects expand to meet transition goals. Data platforms and predictive analytics enhance asset reliability and production planning across the portfolio.
- Emissions targets: peak before 2030, neutrality by 2050
- Focus areas: catalysts, CCUS, hydrogen, digital twins
- Outcomes: higher yields, lower energy intensity, improved uptime
Prospecting, appraisal and on-/offshore production (2024 upstream capex ~RMB80bn) sustain volumes; refining converts crude to fuels meeting 2024 10 ppm sulfur limits; integrated petrochemicals secure feedstock and margins; trading/retail (>30,000 stations) and R&D (CCUS, hydrogen, digital) optimize risk, returns and decarbonization (peak <2030, neutrality 2050).
| Activity | 2024 metric |
|---|---|
| Upstream capex | RMB80bn |
| Retail network | >30,000 stations |
| Sulfur spec | 10 ppm |
| Emissions targets | Peak <2030; neutrality 2050 |
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Business Model Canvas
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Resources
Equity oil and gas reserves plus long-term crude contracts secure Sinopecs feedstock, while diversified sourcing across regions reduces geopolitical and quality exposure. Extensive storage and blending assets enable slate flexibility and optimized refinery yields. Supply optionality from term, spot and exchange purchases supports margin resilience and operational continuity.
Sinopec’s integrated asset base—more than 30 refineries, multiple large petrochemical complexes, pipelines and terminals—forms a connected network that in 2024 processed roughly 170 million tonnes of crude and supported group revenue near RMB 2.3 trillion. Integration trims logistics costs and captures co‑product value, proximity to demand centers enables rapid distribution, and scale secures advantaged procurement and negotiating leverage.
Geoscientists, process engineers, traders and operators drive Sinopec’s 2024 performance by optimizing upstream exploration, refining throughput and trading margins. Institutional knowledge from decades of large-scale operations underpins safety protocols and improves uptime across complex assets. Commercial acumen aligns production with market signals to protect margins in volatile 2024 energy markets. Robust training systems sustain deep capability and succession across technical roles.
Technology and IP
Proprietary process designs, catalysts, and digital tools strengthen Sinopecs competitiveness; as of 2024 these in-house capabilities drive plant yield and energy efficiency gains across its downstream network. Operational data streams feed continuous improvement and model retraining, while targeted licenses fill capability gaps. A hardened, cybersecure infrastructure protects control systems and IP.
- Proprietary designs and catalysts
- Real-time operational data for optimization
- Selective licensing complements IP
- Cybersecurity for critical systems
Brand and licenses
Recognized fuel and chemical brands underpin Sinopecs national market share; in 2024 its retail network exceeded 32,000 service stations, enabling nationwide operations under required licenses and permits. Embedded customer relationships and loyalty programs boost downstream margins and repeat purchases. 2024 ESG credentials enhanced stakeholder access and facilitated green financing opportunities.
- Brand strength
- Network: >32,000 stations (2024)
- Retail licenses & permits
- Loyalty programs
- ESG -> access to green financing
Equity reserves and long‑term contracts secure feedstock and diversify geopolitical exposure.
Integrated downstream network—>30 refineries—processed ~170 million tonnes crude in 2024, yielding RMB 2.3 trillion revenue.
Skilled technical, trading and ops teams plus proprietary catalysts and real‑time data drive yields and margins.
Retail reach exceeded 32,000 stations in 2024, supporting brand and loyalty revenue.
| Metric | 2024 |
|---|---|
| Refineries | >30 |
| Crude processed | ~170 Mt |
| Revenue | RMB 2.3 tn |
| Retail stations | >32,000 |
Value Propositions
Consistent availability of fuels and lubricants to consumers and industries is ensured by Sinopec’s nationwide network, with around 30,000 retail stations (2024) providing broad market coverage.
Integrated logistics and centralized inventory management reduce stockouts and enable rapid replenishment across regions.
Strict quality control meets national and international specifications, and scale delivers competitive pricing through bulk procurement and refining economies.
Integrated refining-chemicals footprint lets Sinopec capture feedstock synergies, supporting its position as China’s largest refiner and one of the world’s top three by throughput in 2024, lowering feedstock cost for petrochemicals. A broad product portfolio across polymers, solvents and synthetic fibers fits diverse industrial applications. Stable long-term supply contracts de-risk customer operations while technical support improves downstream processing and yields.
From upstream molecules to retail and industrial delivery, Sinopec leverages integrated refining and chemicals capacity of about 400 million tonnes/year and a retail network of over 30,000 service stations to ensure seamless supply. One-stop procurement centralizes purchasing, simplifying vendor management and reducing transactional complexity for corporate clients. Tailored blends and grades meet specialized industrial needs while bundled logistics, storage and technical services enhance total value.
Technology-driven efficiency
Process innovation at Sinopec drives up to 10% higher throughput and roughly 8% lower energy consumption through advanced catalysts and heat-integration units; digital planning and predictive-maintenance tools raised on-stream reliability by an estimated 5–7% in recent rollouts, delivering consistent product quality and end-to-end traceability that enables lower unit costs to be passed to customers.
- Output +10%
- Energy -8%
- Reliability +5–7%
- Traceability → consistent quality
- Lower unit costs passed to pricing
Transition-aligned offerings
- Cleaner fuels and lower-carbon chemicals enhance product value
- Hydrogen supply supports decarbonisation of transport and industry
- Emissions reduction initiatives align with customer ESG targets
- Reporting transparency and circular solutions build differentiation
Sinopec assures nationwide fuel and lubricant availability via ~30,000 retail stations (2024) and integrated logistics for rapid replenishment.
Integrated refining-chemicals capacity ~400 million t/yr (2024) and top-3 global throughput enable feedstock synergies, competitive pricing and broad product range.
Process innovations deliver ≈+10% throughput, ≈-8% energy and +5–7% reliability, enabling lower unit costs and cleaner-fuel offerings.
| Metric | 2024 Value |
|---|---|
| Retail stations | ~30,000 |
| Refining+chem capacity | ~400 Mt/yr |
| Throughput rank | Top 3 globally |
| Process gains | +10% throughput, -8% energy, +5–7% reliability |
Customer Relationships
Dedicated teams serve industrial, power, aviation and marine clients via Sinopec's integrated B2B network and >30,000 retail and commercial service points (2024). SLAs and volume contracts standardize pricing and delivery windows to secure fuel and feedstock continuity. Technical service teams provide on-site optimization and troubleshooting to reduce downtime. Joint planning with customers aligns supply schedules to project timelines and capex milestones.
Loyalty programs reward frequent fuel purchases across Sinopecs network of over 30,000 service stations, driving repeat visits and incremental sales. Convenience services and co-branded offers (retail, cafes, car care) increase basket size and dwell time. The Sinopec mobile app provides payment, digital coupons and e-receipts for millions of members. Multi-channel feedback (app, hotline, in-store) feeds continuous service improvements.
Application labs and more than 30 field engineering teams co-develop Sinopec solutions, with over 500 engineers supporting on-site integration and iterative testing. Product trials and third-party certifications in 2024 de-risked adoption, cutting implementation failures by an estimated 35% in pilot projects. Secure data sharing across platforms improved process performance metrics (yield and energy efficiency) by up to 12% in validated trials. Long-term MOUs—exceeding 100 agreements and representing multiyear collaboration pipelines—formalize strategic cooperation.
Digital self-service
Digital self-service portals allow customers to order, track shipments and download invoices while APIs integrate directly with customer ERP systems to automate fulfillment and billing. Self-service workflows reduce cycle times and manual errors, and analytics dashboards provide real-time usage and operational insights for account teams.
- Online ordering, tracking, invoicing
- API integration with ERP
- Reduced cycle times and errors
- Analytics dashboards for usage insights
After-sales and support
- 24/7 hotlines
- ISO 9001 quality alignment
- Root-cause teams
- Continuous improvement
Sinopec manages customer relationships via integrated B2B teams and >30,000 retail points (2024), SLAs and volume contracts, 500+ field engineers and 100+ MOUs for strategic co-development. Pilot projects cut implementation failures ~35% and improved yield/energy up to 12%. 24/7 support, ISO 9001 alignment and digital APIs drive faster cycles and real-time insights.
| Metric | Value (2024) |
|---|---|
| Retail & commercial points | >30,000 |
| Field engineers | 500+ |
| Strategic MOUs | 100+ |
| Pilot failure reduction | ~35% |
| Performance gains | up to 12% |
| Support | 24/7 hotlines |
Channels
Sinopec’s company-operated network of over 31,000 retail stations (2024) delivers mass-market access across urban and rural China. Co-located convenience stores boost basket size and non-fuel spend per visit, supporting higher per-site revenue. Integrated loyalty and mobile payment solutions leverage China’s >90% mobile payment penetration at POS to increase frequency and ticket size, while consistent Sinopec branding ensures a uniform customer experience.
Regional distributors extend Sinopecs reach into SMEs and remote areas via a network supporting over 30,000 retail and distribution outlets in 2024, increasing market penetration beyond urban centers. Bulk deliveries through tanker and pipeline logistics cut per-ton transport costs, improving margin on wholesale fuel sales. Contracted volumes with industrial customers stabilize refinery throughput and revenue planning. Joint promotions with distributors drive local demand and brand loyalty.
Owned pipelines, rail and marine fleets plus third-party logistics move large hydrocarbon volumes efficiently across China and export hubs, supporting continuous refinery throughput.
Modal flexibility between pipeline, rail and coastal shipping mitigates regional disruptions and seasonal demand swings.
Advanced scheduling systems optimize flows and turnaround, while strategic storage buffers commercial and price volatility.
Direct enterprise sales
Direct enterprise sales secure long-term contracts with airlines, shipping lines, power generators and manufacturers, supported by dedicated account teams that manage tenders, pricing and SLA performance; just-in-time delivery aligns with operational schedules and customized grades/specs meet industrial requirements.
- Contracts: airlines, shipping, power, manufacturers
- Account teams: tendering, pricing, SLAs
- Logistics: just-in-time delivery
- Product: customized grades and specifications
Digital platforms
Digital platforms enable Sinopec to sell fuels, lubricants and chemicals via e-commerce portals linked to its network of over 30,000 retail stations; online quotation and contract management speed procurement cycles and reduce manual errors; integrated data lakes improve demand forecasting and inventory turns; customer service chatbots and live agents deliver faster issue resolution.
- E-commerce portals for fuels and chemicals
- Online quotation and contract mgmt
- Data integration for forecasting
- Chat support for fast resolution
Sinopec’s 31,000+ retail stations (2024) and co-located stores drive mass-market fuel and non-fuel sales, boosted by >90% mobile payment penetration. Regional distributors reach 30,000+ outlets and stabilize wholesale volumes via bulk deliveries. Owned pipelines, rail and shipping plus digital portals enable just-in-time enterprise sales and e-commerce for fuels/chemicals.
| Channel | Reach 2024 | Key metric |
|---|---|---|
| Retail | 31,000+ stations | Non-fuel per-site revenue ↑ |
| Distributors | 30,000+ outlets | Bulk volumes, margin lift |
| Logistics/Digital | Owned fleets & portals | JIT supply, e-commerce sales |
Customer Segments
Sinopec operates over 30,000 retail service stations, serving private vehicle owners who demand reliable fuel and convenience. Price sensitivity is high but often offset by Sinopec brand trust and perceived quality. Loyalty programs—prominently promoted across its network—significantly influence station choice. Urban hubs and highway locations remain critical for volume and margin on retail fuel sales.
Commercial transport fleets require bulk diesel deliveries and uptime guarantees; Sinopec supports this through its national network of over 30,000 service stations and dedicated B2B supply channels. Predictable supply and 24/7 depot uptime are prioritized for long-haul and regional trucking operators. Integrated fleet cards and telematics APIs enable automated billing and real-time fuel reconciliation, while route-based pricing optimizes cost per kilometer and reduces deadhead miles.
Manufacturers, mines and power plants rely on Sinopec for fuels and chemical feedstocks, addressing an industrial sector that consumes roughly 40% of China’s final energy. Long-term contracts, typically spanning 3–10 years, align deliveries with clients’ production schedules and capex cycles. Dedicated technical support teams optimize combustion and process integration to boost efficiency and lower emissions. Secure, diversified supply chains reduce operational disruption risk and inventory costs.
Aviation and marine
Sinopec supplies certified aviation and marine fuels to airlines and shipping lines at major hubs, meeting strict quality and timing standards while coordinating into-plane and bunker services across terminals; global alliances extend multi-port coverage. IATA projected 2024 jet fuel demand to return toward 2019 levels, supporting volume stability for suppliers.
- Certified fuels at hubs
- Strict quality & timing
- Coordinated into-plane & bunker
- Alliances → multi-port coverage
Chemical converters
Chemical converters—plastics, fibers, fertilizer and specialty manufacturers—depend on Sinopec for consistent specifications and tight delivery cadence; Sinopec’s ~12 Mtpa ethylene-equivalent capacity in 2024 underpins large-volume supply and tailored feedstocks. Joint product development with converters creates strong stickiness and co-designed formulations, while tiered volume rebates drive loyalty and longer-term offtake contracts.
- Segments: plastics, fibers, fertilizer, specialty
- Need: consistent specs & cadence
- 2024 capacity: ~12 Mtpa ethylene-equivalent
- Retention: joint R&D, volume rebates
Sinopec serves 30,000+ retail stations (high price sensitivity but strong brand loyalty), national fleets needing bulk diesel and fleet cards, industrial clients consuming ~40% of China’s final energy with 3–10 year contracts, and chemical converters backed by ~12 Mtpa ethylene-equivalent capacity; aviation/marine volumes recovering toward 2019 levels in 2024.
| Segment | Key metric | Note |
|---|---|---|
| Retail | 30,000+ stations | Loyalty programs |
| Industrial | ~40% energy use | Long-term contracts |
| Chemicals | ~12 Mtpa | Feedstock reliability |
Cost Structure
Crude oil, natural gas and utilities drive the majority of Sinopecs variable feedstock and energy costs. In 2024 the company expanded long-term LNG procurement and hedging programs to mitigate price volatility. Ongoing energy-efficiency and hydrogen projects reduced energy intensity across refining and petrochemical operations. Pricing formulas in sales contracts allow partial passthrough of feedstock cost swings to customers.
Sinopec allocates heavy Capex to upstream, refining and chemical assets—about CNY 180 billion in 2024—supporting new wells, refiner throughput and petrochemical projects. Regular turnarounds and reliability programs limit unplanned downtime, targeting single-digit hours lost per unit-year and preserving margins. Ongoing debottlenecking and upgrades aim to raise plant utilization 3–5% and sustain competitiveness. Robust asset integrity spending keeps safety and regulatory compliance above industry benchmarks.
Sinopec’s logistics and distribution combine pipelines, storage terminals, company and contract transport fleets and a retail network of over 30,000 service stations as of 2024. Tight scheduling and load optimization cut handling loss and idle miles, improving throughput and margins. Third-party fees and tariffs are controlled through long‑term contracts and spot hedging. Stringent safety measures and insurance premiums materially increase baseline operating costs.
Labor and overhead
Labor and overhead at Sinopec center on competitive compensation and continuous training for a large skilled workforce, supported by corporate HR budgets and targeted upskilling programs.
Corporate functions, IT and cybersecurity form substantial fixed costs for enterprise resilience; environmental monitoring/reporting and site services/utilities at complexes drive recurring compliance and energy expenses.
- Skilled workforce compensation and training
- Corporate functions, IT, cybersecurity
- Environmental monitoring and reporting
- Site services and utilities at complexes
Regulatory and ESG
Permits, taxes and compliance costs for Sinopec are driven by China’s 2024 regulatory framework, including resource and environmental protection taxes and stringent permits for refining and petrochemical operations.
Emissions control, wastewater and waste management investments are highlighted in Sinopec’s 2024 sustainability disclosures as core CAPEX and OPEX priorities aligned with its net-zero-by-2050 commitment.
Carbon and environmental liabilities are provisioned in 2024 financials amid an evolving national ETS and tightened enforcement, increasing balance-sheet recognition of remediation and carbon costs.
- Permits/taxes: governed by 2024 China enviro tax and resource levies
- Emissions/waste: prioritized in 2024 sustainability CAPEX/OPEX
- ESG disclosures: 2024 reports emphasize targets and governance
- Provisions: rising 2024 liabilities for carbon/remediation
Feedstock, energy and utilities remain largest variable costs; 2024 LNG procurement/hedging lowered volatility. Capex ~CNY 180 billion in 2024 focused on upstream, refining and petrochemicals to lift utilization ~3–5%. Logistics, retail (30,000 stations in 2024) and safety/insurance add material operating costs. Environmental, carbon provisions and compliance rose in 2024 with ETS exposure and sustainability CAPEX/OPEX.
| Metric | 2024 |
|---|---|
| Capex | CNY 180bn |
| Retail stations | 30,000 |
| Utilization target | +3–5% |
Revenue Streams
Retail fuel sales—gasoline, diesel and ancillary forecourt income—are driven by Sinopec’s network of over 30,000 service stations, delivering large volume scale and stable cash flow. Premium grades and additive-branded fuels lift per-liter margins, while convenience retail (snack, beverage, auto services) increases ticket size and non-fuel share to roughly 10–15% of forecourt revenue in 2024.
Wholesale and B2B fuels focus on bulk sales to fleets, industry, aviation and marine, with contracted volumes often exceeding 200 million tonnes annually; pricing is typically index-linked to regional oil benchmarks. Integrated logistics — storage, trucking, bunkering — generates incremental fee income and supports contracted throughput. Seasonal demand (heating and shipping cycles) materially shapes monthly throughput and working-capital needs.
Sinopec’s petrochemicals and fertilizers revenue hinges on sales of polymers, aromatics, intermediates and fertilizer products, with 2024 strategy emphasizing higher-margin specialty grades that improve unit economics. Long-term supply agreements with converters secure volume stability and predictable cash flow. Export sales in 2024 expanded market reach and diversified demand risk, supporting margin resilience.
Lubricants and specialties
Sinopec leverages branded lubes, high-quality base oils and specialty chemicals to capture aftermarket and industrial demand, while technical services and certifications underpin pricing power and margin stability. Strategic OEM partnerships accelerate specification uptake across automotive fleets and industrial clients. Packaged retail and bulk formats boost unit margins through premium branding and channel segmentation.
- Branded lubes
- Base oils
- Specialty chemicals
- Technical services & certifications
- OEM partnerships
- Packaged formats — higher unit margins
Trading and other income
Trading and other income at Sinopec combines physical and paper trading, storage optimization and chartering to capture margin across the value chain, with licensing, technology services and by-product (petrochemical, sulfur, LPG) sales adding recurring fees; in 2024 these activities represented roughly 4% of group revenue and the company used financial hedging to smooth downstream margin volatility.
- Physical and paper trading: market-making and arbitrage
- Storage & chartering: inventory carry and logistics margins
- Licensing/tech/by-products: diversified fee income
- Carbon/environmental credits: emerging revenue stream
- Hedging: stabilizes earnings
Retail fuel via >30,000 stations drives stable cash flow; non-fuel convenience sales accounted for ~10–15% of forecourt revenue in 2024. Wholesale/B2B fuels use indexed contracts and >200mt annual contracted throughput. Petrochemicals shifted toward specialty grades to bolster margins; trading/other activities were ~4% of group revenue in 2024.
| Stream | 2024 metric | Approx. revenue share |
|---|---|---|
| Retail fuel | >30,000 stations | Majority of downstream |
| Non-fuel | Convenience 10–15% of forecourt | — |
| Wholesale | >200 mt contracted | — |
| Trading/other | Hedging & by-products | ~4% |