Northwest Pipe Porter's Five Forces Analysis
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Northwest Pipe faces moderate bargaining power from both suppliers and buyers, as the specialized nature of steel pipe production creates some reliance. The threat of new entrants is somewhat limited by capital requirements and established relationships, but the industry does see ongoing competition.
The complete report reveals the real forces shaping Northwest Pipe’s industry—from supplier influence to threat of new entrants. Gain actionable insights to drive smarter decision-making.
Suppliers Bargaining Power
The bargaining power of suppliers for Northwest Pipe Company is notably influenced by the concentration within the steel market. In 2024, a few dominant steel producers often dictate terms, holding significant leverage over pipe manufacturers who rely on their output.
Steel is not just a component; it's the very foundation of Northwest Pipe's engineered welded steel pipes. The criticality of this input means that any disruption or unfavorable pricing from steel suppliers can directly impact production schedules and profitability, giving suppliers considerable sway.
Fluctuations in raw material prices, particularly steel, significantly boost the bargaining power of suppliers for Northwest Pipe. Steel prices are notoriously volatile, reacting to global economic health, international trade agreements, and disruptions in the supply chain. For instance, in early 2024, steel prices saw considerable swings, impacting manufacturers like Northwest Pipe. This unpredictability means Northwest Pipe must develop robust strategies to manage its production costs and maintain profitability, potentially through advanced hedging techniques or dynamic pricing models.
Northwest Pipe Company's reliance on specialized components, beyond standard steel, significantly influences supplier bargaining power. Suppliers offering niche coatings, advanced manufacturing equipment, or proprietary technologies often command higher prices due to limited alternative sources or unique product features.
Switching Costs for Materials
While not as high as for end-customers, switching major raw material suppliers or specialized component providers can incur significant costs for Northwest Pipe Company. These costs include requalification processes, production line adjustments, and potential delays, creating a degree of supplier lock-in.
- Requalification Processes: Ensuring new materials meet stringent quality and performance standards can involve extensive testing and validation, potentially taking months.
- Production Line Adjustments: Adapting machinery and processes to accommodate different material specifications can require capital investment and downtime.
- Potential Delays: Sourcing new suppliers and integrating their materials can disrupt the production schedule, impacting delivery timelines and customer satisfaction.
Limited Threat of Forward Integration
The threat of suppliers integrating forward into large-diameter steel pipe manufacturing is generally limited. This is because the specialized knowledge and significant capital investment needed for engineered pipe production are quite different from basic steel production. For instance, in 2024, the average capital expenditure for a new large-diameter pipe mill could easily run into hundreds of millions of dollars, a barrier few raw material suppliers would readily overcome.
Furthermore, the operational expertise required for producing large-diameter steel pipes, which often involves complex welding, coating, and testing processes to meet stringent industry standards, is a distinct skill set. Suppliers of raw steel, while critical, typically focus on the upstream production of steel coils and plates, not the downstream fabrication and engineering of finished pipe products.
- Specialized Expertise: Producing large-diameter steel pipes requires advanced engineering and manufacturing know-how distinct from raw material production.
- High Capital Requirements: The significant investment needed for specialized pipe manufacturing facilities discourages forward integration by raw material suppliers.
- Distinct Business Models: The operational focus and business strategies of steel producers differ considerably from those of pipe fabricators.
The bargaining power of suppliers for Northwest Pipe is moderate, primarily driven by the concentration in the steel market and the critical nature of steel as a raw material. While suppliers have leverage due to steel's essential role and price volatility, Northwest Pipe mitigates this through long-term contracts and exploring alternative sourcing where feasible.
In 2024, steel prices experienced fluctuations, with benchmarks like U.S. hot-rolled coil (HRC) trading in a range that could significantly impact Northwest Pipe’s cost structure. For example, HRC prices might have varied by hundreds of dollars per ton throughout the year, directly affecting the cost of goods sold.
| Factor | Impact on Northwest Pipe | Supplier Leverage |
|---|---|---|
| Steel Market Concentration | Reliance on a few major steel producers. | Moderate to High |
| Steel Price Volatility (2024) | Direct impact on production costs and profitability. | High |
| Switching Costs (Specialized Components) | Requalification, production adjustments, potential delays. | Moderate |
| Threat of Forward Integration | Limited due to specialized expertise and capital needs. | Low |
What is included in the product
This analysis unpacks the competitive forces impacting Northwest Pipe, examining supplier and buyer power, the threat of new entrants and substitutes, and the intensity of rivalry within the pipe manufacturing industry.
Instantly grasp competitive dynamics with a visual representation of Northwest Pipe's Five Forces, highlighting key threats and opportunities for strategic advantage.
Customers Bargaining Power
Northwest Pipe Company's customer base is largely composed of entities undertaking significant infrastructure projects. These include government bodies, municipalities, and major construction firms, all of whom are accustomed to large-scale procurement processes.
These customers frequently participate in competitive bidding, a mechanism that inherently grants them substantial bargaining leverage. For instance, in 2023, Northwest Pipe's revenue was $442.1 million, with a significant portion derived from these large-scale contracts where pricing is often a critical factor.
The nature of these projects means customers are often procuring vast quantities of pipe, amplifying their negotiating power. This concentration of demand among a few large buyers means Northwest Pipe must remain competitive on price and terms to secure these vital contracts.
For critical water infrastructure, customers like municipalities and utilities place a premium on strict adherence to engineering specifications, exceptional durability, and long-term reliability. This unwavering focus on quality and performance significantly tempers their bargaining power, as the immense risks and costs associated with product failure—such as service disruptions and regulatory penalties—far outweigh minor price concessions. For instance, in 2024, projects requiring specialized pipe materials often saw specifications demanding materials with proven longevity and resistance to corrosion, limiting the ability of buyers to simply switch to lower-cost alternatives.
Once a large-diameter steel pipe project is specified and construction begins, the cost and disruption associated with switching suppliers or even pipe materials become extremely high for the customer. This effectively locks them in after the initial contract is awarded.
For instance, in 2024, infrastructure projects, particularly those involving water transmission and energy, often have multi-year construction timelines. The capital expenditure already sunk into specific pipe fittings, installation equipment, and project-specific engineering designs makes a mid-project changeover financially unviable, often running into millions of dollars in delays and rework costs.
Customer Sophistication and Information
Customers in the water and wastewater infrastructure sector, often public utilities or large engineering firms, are highly sophisticated. They possess deep knowledge of market prices, alternative materials like ductile iron or advanced polymers, and the specific capabilities of various suppliers. This informed position significantly strengthens their bargaining power, allowing them to negotiate more favorable terms and pricing for Northwest Pipe's products.
The transparency in material costs and manufacturing processes within this industry empowers these customers. For instance, public utilities frequently conduct thorough bidding processes where detailed cost breakdowns are scrutinized. This level of scrutiny, combined with access to global supply chain information, means customers can readily compare offers and leverage competitive advantages to secure better deals. In 2024, the average bid-to-award ratio for municipal infrastructure projects often saw multiple qualified bidders, indicating a competitive landscape where customer negotiation is paramount.
- Informed Purchasing Decisions: Customers can readily compare pricing and specifications across multiple suppliers, including those offering alternative materials.
- Access to Market Data: Publicly available information on raw material costs and manufacturing efficiencies allows customers to gauge fair pricing.
- Negotiation Leverage: Sophisticated buyers can effectively negotiate terms, discounts, and delivery schedules based on their understanding of the market.
- Supplier Capability Assessment: Customers evaluate not just price but also a supplier's technical expertise, track record, and ability to meet stringent project requirements.
Backlog and Bidding Activity Influence
Northwest Pipe Company's backlog and recent bidding activity provide a strong indicator of sustained demand for its products. This consistent order flow can temper the bargaining power of customers, as the company isn't solely reliant on individual large contracts. For instance, as of the first quarter of 2024, Northwest Pipe reported a record backlog of approximately $677 million, demonstrating robust demand that can shift negotiation leverage.
However, the dynamic nature of the market means that periods of reduced bidding or heightened competition can empower customers. During such times, buyers may leverage alternative suppliers or delay projects, forcing Northwest Pipe to offer more favorable terms to secure business. This ebb and flow in demand directly impacts the company's ability to dictate pricing and contract conditions.
The bargaining power of customers is also influenced by:
- Switching Costs: The ease or difficulty for customers to switch to a competitor. High switching costs for customers can reduce their bargaining power.
- Price Sensitivity: How much the price of Northwest Pipe's products affects customer purchasing decisions. Highly price-sensitive customers have more power.
- Volume of Purchases: Large-volume buyers typically possess greater bargaining power due to the significant revenue they represent.
- Availability of Substitutes: The presence of alternative products or solutions that customers can use instead of Northwest Pipe's offerings.
While customers like municipalities and utilities prioritize quality in infrastructure projects, their bargaining power is significant due to their sophisticated understanding of market pricing and available alternatives. This informed position allows them to negotiate favorable terms. For example, in 2024, public utilities often scrutinized detailed cost breakdowns during bidding processes, leveraging access to global supply chain information to compare offers effectively.
| Factor Influencing Customer Bargaining Power | Description | Impact on Northwest Pipe |
|---|---|---|
| Sophistication and Market Knowledge | Customers possess deep knowledge of market prices, alternative materials (e.g., ductile iron, polymers), and supplier capabilities. | Strengthens negotiation leverage, enabling them to secure better terms. |
| Price Sensitivity in Bidding | Large-scale infrastructure projects often involve competitive bidding where price is a critical factor. | Increases pressure on Northwest Pipe to offer competitive pricing. |
| Switching Costs (Post-Contract) | High costs and disruptions associated with changing suppliers mid-project lock customers in. | Reduces bargaining power once a contract is awarded and work begins. |
| Backlog and Demand Levels | A strong order backlog tempers customer power by reducing reliance on individual contracts. | Can shift leverage towards Northwest Pipe, especially during periods of high demand. |
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Rivalry Among Competitors
Northwest Pipe Company operates in a market populated by a diverse array of competitors. This includes other direct manufacturers specializing in steel pipe production, alongside companies that offer broader flow control solutions or comprehensive pipe systems.
The competitive landscape is further intensified by the presence of businesses providing alternative materials to steel pipe, such as ductile iron, concrete, or plastic pipe manufacturers. For instance, in 2024, the global pipe market saw significant activity from major players like Tenaris and US Steel, both of whom offer steel pipe solutions, alongside companies like Victaulic which provides grooved piping systems, demonstrating the breadth of competitive offerings.
The engineered steel pipe manufacturing sector is highly capital-intensive, demanding significant upfront investment in specialized facilities and advanced machinery. For instance, a new, state-of-the-art pipe mill could easily cost hundreds of millions of dollars to construct and equip.
These substantial fixed costs create a strong incentive for companies like Northwest Pipe to maximize their production capacity. Operating at high utilization rates is crucial for spreading these fixed expenses over a larger volume of output, thereby lowering the per-unit cost.
Consequently, this environment often fosters intense price competition. To secure enough orders to keep their expensive plants running efficiently, manufacturers may engage in aggressive pricing strategies, especially during periods of lower demand. In 2023, for example, the average selling price for large-diameter steel pipe saw fluctuations influenced by both demand cycles and the competitive pressures to maintain capacity utilization.
Northwest Pipe Company actively combats intense industry rivalry by focusing on product differentiation. They distinguish themselves through engineered solutions, large-diameter steel pipe, and custom-fabricated fittings, moving beyond basic commodity offerings.
This specialization, exemplified by proprietary systems like the Permalok® HDD joint, creates a competitive moat. By offering unique, high-value products, Northwest Pipe can reduce direct price competition that plagues more commoditized steel pipe markets.
In 2024, the infrastructure sector, a key market for Northwest Pipe, saw significant investment, with the U.S. government allocating billions towards water and wastewater projects. This demand for specialized solutions supports Northwest Pipe's differentiation strategy.
Market Growth and Infrastructure Spending
The steel pipe market, particularly for water and wastewater applications, is poised for significant growth, with projections indicating continued expansion fueled by robust infrastructure development initiatives and the essential replacement of aging systems. For instance, the U.S. infrastructure market alone was valued at over $2.5 trillion in 2023 and is expected to see substantial investment in water and wastewater upgrades through 2030.
This anticipated market expansion, while presenting lucrative opportunities, simultaneously intensifies competitive rivalry. Existing players in the steel pipe sector are actively vying for increased market share, leading to a dynamic environment where differentiation and efficiency are paramount.
- Projected market growth in water and wastewater infrastructure spending provides opportunities but also fuels intense competition among established steel pipe manufacturers.
- The U.S. infrastructure market, exceeding $2.5 trillion in 2023, highlights the scale of investment driving demand for steel pipes.
- Aging infrastructure necessitates significant replacement, creating a steady demand stream that attracts numerous competitors.
Impact of Trade Policies and Tariffs
Trade policies and tariffs significantly shape the competitive rivalry within the pipe manufacturing industry, directly impacting the cost of raw materials like steel. For instance, tariffs imposed on imported steel can increase production costs for domestic pipe manufacturers that rely on these materials, potentially widening the gap between them and international competitors who may not face the same import duties. Conversely, tariffs on finished pipe products from overseas can offer a protective advantage to domestic producers by making foreign goods less competitive in the U.S. market.
In 2024, the ongoing global trade environment continues to present both challenges and opportunities. For Northwest Pipe Company, understanding and navigating these trade dynamics is crucial for maintaining a competitive edge. The company's reliance on steel, a key commodity subject to international trade agreements and potential tariffs, means that shifts in these policies can directly influence its cost structure and pricing strategies relative to its peers.
- Tariff Impact: Tariffs on imported steel can increase raw material costs for domestic pipe manufacturers like Northwest Pipe.
- Competitive Advantage: Trade policies can create cost advantages or disadvantages for domestic versus international pipe producers.
- Market Access: Tariffs on finished pipe products can limit foreign competition, potentially benefiting domestic players.
- 2024 Landscape: The current trade policy environment in 2024 necessitates careful monitoring and strategic adaptation by industry participants.
Competitive rivalry for Northwest Pipe is intense, fueled by numerous direct steel pipe manufacturers and alternative material providers. The capital-intensive nature of the industry, with new mills costing hundreds of millions, drives a focus on capacity utilization and often leads to aggressive pricing. Northwest Pipe differentiates itself through engineered solutions like the Permalok® HDD joint to mitigate this direct price competition.
| Competitor Type | Examples | Competitive Factor |
|---|---|---|
| Direct Steel Pipe Manufacturers | Tenaris, US Steel | Price, Capacity Utilization, Product Specialization |
| Alternative Material Providers | Victaulic (grooved systems), Ductile Iron Pipe Manufacturers | Material Properties, System Integration, Cost |
| Engineered Solutions Providers | Northwest Pipe (Permalok® HDD) | Product Innovation, Customization, Value-Added Services |
SSubstitutes Threaten
Significant substitutes for large-diameter steel pipe are readily available, with PVC, HDPE, ductile iron, and concrete pipes being prominent alternatives. These materials are commonly employed in water and wastewater infrastructure projects.
The choice between steel and these substitutes often hinges on specific project requirements, overall cost considerations, and the particular demands of the application. For instance, in 2024, the global market for PVC pipes used in infrastructure was valued at approximately $50 billion, highlighting its widespread adoption.
The threat of substitutes for steel pipe, particularly in water and wastewater applications, is significant due to the cost-effectiveness and ease of installation offered by alternatives like plastic pipes. For instance, PVC and HDPE pipes frequently present lower material expenses and a simpler, quicker installation process compared to steel, which is a compelling factor for certain potable water and distribution networks. This inherent cost advantage can certainly encourage a shift towards these alternatives in applications where extreme durability or pressure resistance is not the primary concern.
Certain substitute materials, like stainless steel and advanced plastics, boast superior corrosion resistance compared to traditional pipe materials. This is a significant advantage, especially when transporting aggressive fluids or operating in harsh environmental conditions. For instance, the global market for corrosion-resistant coatings, a key factor in material durability, was valued at approximately $10.5 billion in 2023 and is projected to grow steadily.
Innovations in materials science are continuously enhancing the performance and longevity of these substitutes. For example, new polymer composites are being developed that offer not only excellent chemical resistance but also improved mechanical strength, challenging the dominance of metal pipes in certain applications. The increasing focus on lifecycle cost and reduced maintenance further bolsters the appeal of these more durable alternatives.
Technological Advancements in Substitute Products
Ongoing research and development in materials science are creating more resilient, economical, and eco-friendly substitute pipe solutions. Smart piping systems with integrated sensors and advanced composite materials are increasingly competitive alternatives to traditional metal pipes.
These technological leaps directly impact the threat of substitutes for Northwest Pipe. For instance, the development of advanced polymer composites offers corrosion resistance and lighter weight, potentially reducing installation costs and maintenance needs compared to steel or ductile iron pipes. By 2024, the global market for advanced composites in infrastructure was projected to reach billions, indicating a significant and growing threat.
- Advancements in Materials: New composite materials offer enhanced durability and reduced weight.
- Smart Piping Technology: Integrated sensors in substitute pipes provide real-time monitoring and diagnostics.
- Economic Viability: Lower installation and maintenance costs make substitutes more attractive.
- Environmental Considerations: Eco-friendly materials are gaining traction, appealing to sustainability-focused projects.
Application-Specific Suitability
While steel pipe is crucial for demanding applications like high-pressure, large-diameter water transmission and specific structural needs, alternative materials present a significant threat of substitution. For instance, gravity-fed sewer systems often favor materials like concrete or PVC due to cost-effectiveness and ease of installation. Similarly, smaller water distribution lines or less strenuous construction projects can be adequately served by materials such as ductile iron or HDPE, which may offer competitive pricing or performance advantages in those specific contexts.
The suitability of substitutes is directly tied to the application's requirements, impacting Northwest Pipe's market share. For example, in 2023, the global PVC pipes market was valued at approximately $60 billion, demonstrating a substantial demand for alternative materials in various infrastructure projects. This highlights the competitive pressure from non-steel pipe solutions, particularly where extreme pressure or structural integrity is not the primary concern.
- Gravity-fed sewer systems: Often utilize concrete or PVC pipes.
- Smaller water distribution lines: Competitors include ductile iron and HDPE.
- Less demanding construction uses: Material choice can be driven by cost and ease of installation.
The threat of substitutes for Northwest Pipe's products is substantial, driven by cost-effectiveness and evolving material science. Alternatives like PVC, HDPE, ductile iron, and concrete are widely adopted in water and wastewater infrastructure, often due to lower material costs and simpler installation. For instance, the global PVC pipes market reached approximately $60 billion in 2023, underscoring the significant demand for these alternatives.
| Substitute Material | Key Advantages | Typical Applications | 2023 Market Value (Approx.) |
|---|---|---|---|
| PVC | Cost-effective, easy installation, corrosion resistance | Water distribution, sewer lines, drainage | $60 billion (Global PVC Pipes) |
| HDPE | Flexibility, chemical resistance, durability | Water and gas distribution, mining | N/A (often grouped with plastics) |
| Ductile Iron | Strength, longevity, impact resistance | Water mains, sewer lines, industrial applications | N/A (often grouped with iron pipes) |
| Concrete | High strength, durability, cost-effective for large diameters | Sewer systems, large-diameter water transmission | N/A (often grouped with construction materials) |
Entrants Threaten
The engineered welded steel pipe manufacturing sector demands a considerable upfront investment. Think millions of dollars for state-of-the-art production lines and specialized equipment. For instance, building a new, competitive facility could easily run into the tens or even hundreds of millions, a significant hurdle for any newcomer.
Existing companies, including Northwest Pipe, have already achieved substantial economies of scale. This means they produce at a lower per-unit cost due to their large production volumes. In 2023, Northwest Pipe reported net sales of $554.7 million, showcasing the scale of operations that new entrants would need to match to compete on price.
The water and wastewater infrastructure sector is a minefield of stringent regulatory requirements and certifications. New companies entering this space must navigate a complex web of quality standards, safety protocols, and industry-specific approvals. This process is not only time-consuming but also incredibly expensive, creating a significant barrier to entry.
For instance, obtaining certifications like NSF/ANSI 61 for drinking water system components can take months and involve substantial testing fees. Furthermore, compliance with environmental regulations, such as those set by the EPA, demands ongoing investment in monitoring and reporting. These hurdles significantly deter potential new entrants, protecting established players like Northwest Pipe.
Northwest Pipe Company benefits from deeply entrenched customer relationships, particularly with municipalities and government agencies, cultivated over many years. These established ties, built on a foundation of trust and proven reliability in project execution, present a significant barrier to new competitors seeking to enter the market. For instance, securing contracts with entities like the U.S. Bureau of Reclamation or major municipal water districts often requires a demonstrated track record and pre-existing partnerships that newcomers would find difficult to replicate quickly.
Proprietary Technology and Intellectual Property
Northwest Pipe Company's proprietary technology, such as its InfraShield® Joint System, acts as a significant barrier to entry. These patents protect innovative solutions that improve product performance and installation speed, making it challenging for new competitors to match these advantages without substantial research and development investment. For instance, the company reported that its coated pipe products, which often incorporate such proprietary technologies, contributed to its revenue growth.
The threat of new entrants is mitigated by the considerable R&D expenditure and time required to develop comparable technologies. Companies seeking to enter the market would need to invest heavily to create similar performance enhancements and cost efficiencies. This technological moat helps protect Northwest Pipe's market share and profitability.
- Proprietary Technology: Northwest Pipe holds patents for key innovations like the InfraShield® Joint System.
- Performance Enhancement: This technology improves product durability and installation efficiency.
- R&D Barrier: Replicating these patented solutions requires significant investment in research and development.
- Competitive Advantage: Intellectual property creates a technological hurdle, limiting new entrants' ability to compete effectively.
Supply Chain Complexity and Distribution Networks
The significant investment required to establish efficient supply chains for steel and other raw materials, coupled with the need for a robust distribution network to reach geographically dispersed infrastructure projects across North America, acts as a substantial barrier for potential new entrants in the pipe manufacturing industry. For instance, in 2024, the volatility in steel prices, with benchmarks like U.S. hot-rolled coil fluctuating significantly, necessitates strong supplier relationships and advanced logistics management that are difficult for newcomers to replicate quickly.
New companies face considerable hurdles in building the necessary infrastructure and securing reliable access to raw materials at competitive prices.
- Capital Investment: Establishing large-scale manufacturing facilities and logistics operations requires substantial upfront capital, often in the hundreds of millions of dollars.
- Supplier Relationships: Securing favorable terms and consistent supply of key materials like steel, which saw average U.S. hot-rolled coil prices range from $750 to $900 per ton in early to mid-2024, demands established relationships.
- Distribution Network: Building a widespread and efficient distribution network to serve diverse project locations across North America is a complex and costly undertaking.
- Operational Expertise: Mastering the intricate logistics of transporting large, heavy pipe products efficiently and safely across vast distances requires significant operational experience.
The threat of new entrants into the engineered welded steel pipe manufacturing sector is considerably low. The immense capital required for state-of-the-art facilities, often in the hundreds of millions, presents a significant financial barrier. For example, establishing a new, competitive production line in 2024 would necessitate substantial investment in specialized machinery and infrastructure.
Existing players like Northwest Pipe benefit from established economies of scale, with 2023 net sales reaching $554.7 million, making it difficult for newcomers to compete on price. Stringent regulatory compliance and the need for certifications, such as NSF/ANSI 61, add further layers of complexity and cost, delaying market entry and increasing initial expenses.
Furthermore, deep-rooted customer relationships with municipalities and government agencies, built on years of reliability, are hard for new entrants to replicate. Proprietary technologies, like Northwest Pipe's InfraShield® Joint System, also create a technological moat, requiring significant R&D investment for competitors to match performance advantages.
| Barrier Type | Description | Example Data/Impact |
|---|---|---|
| Capital Requirements | High upfront investment for manufacturing facilities and equipment. | Hundreds of millions of dollars for a new, competitive facility. |
| Economies of Scale | Established players produce at lower per-unit costs due to high volumes. | Northwest Pipe's 2023 net sales of $554.7 million indicate significant scale. |
| Regulatory Compliance | Navigating complex quality standards, safety protocols, and industry certifications. | NSF/ANSI 61 certification can take months and incur substantial testing fees. |
| Customer Relationships | Long-standing trust and proven reliability with key clients. | Securing contracts with entities like the U.S. Bureau of Reclamation requires a strong track record. |
| Proprietary Technology | Patented innovations offering performance and installation advantages. | InfraShield® Joint System provides a competitive edge, requiring R&D to replicate. |
Porter's Five Forces Analysis Data Sources
Our Porter's Five Forces analysis for Northwest Pipe leverages data from their annual reports, SEC filings, and industry-specific market research reports to gauge competitive intensity.
We supplement this with information from trade publications and economic databases to understand supplier and buyer power within the water infrastructure sector.