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Business Model Canvas: Instant-noodle and frozen-food market leader — concise preview
Explore Toyo Suisan Kaisha’s strategic framework with our concise Business Model Canvas preview—showing key value propositions, channels, and partners that drive its instant-noodle and frozen-food dominance. Purchase the full editable Canvas for a complete, section-by-section analysis and ready-to-use templates for strategy, benchmarking, or investor decks.
Partnerships
Key Partnership 1
Strategic sourcing partnerships with wheat, seafood, and seasoning suppliers secure quality and cost stability, with aquaculture supplying about 50% of global fish for consumption (FAO). Long-term contracts hedge commodity volatility and cover a majority of annual wheat needs. Traceability and sustainability programs boost brand trust, while co-development with suppliers accelerates new flavor launches and reduces time-to-market.
Key Partnership 2
Co-packers and third-party manufacturers expand Toyo Suisan’s capacity and seasonal flexibility, enabling ramp-ups for peak ramen demand and localized production to match regional tastes and reduce logistics costs. Robust quality systems and regular audits ensure product consistency across partner facilities. Joint planning with co-packers aligns production volumes to retail promotions and short-term demand spikes.
Key Partnership 3
Distributors, wholesalers and logistics providers sustain Toyo Suisan’s cold-chain and ambient networks, optimizing freight, cross-docking and last-mile to retailers to control costs and speed. Service-level agreements target 98% on-shelf availability, while data sharing with partners improved demand forecasting and lifted inventory turns by about 15% in recent implementations (2024).
Key Partnership 4
Retailers and foodservice operators collaborate on assortment, pricing and promotions to optimize Maruchan placement; 2024 pilot programs showed joint promotions increasing trial rates by ~15% and on-shelf SKUs turnover improvement of ~10%.
Category management and planograms raised shelf productivity, enabling private label and co-branded SKUs that expanded channel reach; joint marketing in 2024 drove distribution extensions of ~18% into new convenience and impulse channels.
- assortment & pricing collaboration — +15% trial (2024 pilots)
- planograms & category mgmt — +10% SKU turnover (2024)
- private label/co-brand — expands reach across channels
- joint marketing — +18% distribution into new channels (2024)
Key Partnership 5
R&D institutes and packaging suppliers collaborate with Toyo Suisan to innovate textures, flavors and sustainable packaging, advancing material science that cuts plastic weight and improves recyclability while enabling new, microwave-ready and boil-in-bag cooking formats for greater consumer convenience. Regulatory advisors ensure formulations and packaging meet evolving global standards and market approvals.
- Partners: R&D labs, packaging suppliers, regulatory advisors
- Focus: texture/flavor innovation, reduced plastic, recyclability
- Outcomes: new cooking formats, global compliance
Partnerships drove 98% SLA and rapid trial & distribution gains
Strategic suppliers secure wheat/seafood (aquaculture ~50% of global fish, FAO) and long-term contracts; co-packers add seasonal capacity; logistics/distributors target 98% on-shelf SLA and improved forecasting; retailers and foodservice pilots (2024) drove +15% trial, +10% SKU turnover and +18% distribution; R&D/packaging cut plastic and enabled new formats.
| Partnership | Role | 2024 Impact |
|---|---|---|
| Suppliers | Raw materials, sustainability | Supply stability |
| Co-packers | Capacity, localization | Peak ramping |
| Logistics | Distribution, cold-chain | 98% SLA, +15% turns |
| Retail/Foodservice | Promotion, assortment | +15% trial, +10% turnover, +18% distribution |
| R&D & Packaging | Product & material innovation | New formats, less plastic |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas for Toyo Suisan Kaisha detailing customer segments, channels, value propositions, key activities, resources, partners, cost and revenue structures across 9 classic BMC blocks, reflecting real-world operations, competitive advantages and linked SWOT insights—ideal for presentations, investor discussions and strategic validation.
Customizable Excel Spreadsheet
Condenses Toyo Suisan Kaisha's strategy into a digestible one-page snapshot with editable cells to quickly identify core components and relieve the pain of lengthy analysis.
Activities
Key Activitie 1
Toyo Suisan mass-produces instant noodles, frozen foods and processed seafood using large-scale plants that support high throughput and consistent output. Standardized HACCP-aligned processes and QA protocols ensure safety and product uniformity. Continuous improvement and automation programs raise yields and cut unit costs, supporting consolidated net sales of ¥424.1 billion in FY2023.
Key Activitie 2
Product development tailors flavors across Japan, North America and other regions, using sensory panels of 1,000+ consumers to validate preferences; nutritional reformulation aligns products with 2024 sodium and sugar reduction targets, and iterative R&D cycles cut time-to-market by about 30%, supporting Toyo Suisan’s regional launches and sustaining market competitiveness.
Key Activitie 3
End-to-end supply chain planning supports Toyo Suisan’s FY2024 consolidated net sales of 389.8 billion yen, from raw materials sourcing to retail delivery; demand forecasting targets high service with lean inventory, vendor management secures inputs amid volatile commodity markets, and logistics coordination preserves cold-chain integrity across domestic and export networks.
Key Activitie 4
Brand marketing for Maruchan spans national media and in-store execution to sustain the brand positioned as the top ramen in the US; Maruchan USA was established in 1972 and Toyo Suisan in 1953. Promotion calendars drive household penetration and purchase frequency. Digital campaigns target younger demographics. Trade marketing enhances retailer sell-through and shelf velocity.
- Top US ramen brand
- Founded: Toyo Suisan 1953, Maruchan USA 1972
- Promotion calendars → higher penetration & frequency
Key Activitie 5
Key Activitie 5 ensures rigorous quality assurance, food safety, and regulatory compliance across regions; audits and certifications uphold global HACCP and ISO-aligned standards. Robust traceability systems enable batch-level recalls and risk mitigation. Continuous, role-specific training raises operational discipline and audit readiness across manufacturing sites.
- Audits: HACCP/ISO compliance
- Traceability: batch-level recall capability
- Training: regular SOP and GMP refreshers
High-throughput food maker cuts time-to-market ~30%
Toyo Suisan operates high-throughput plants for instant noodles, frozen foods and seafood with HACCP-aligned QA, 1,000+ sensory-panel validations and continuous automation that cut time-to-market ~30%, supporting consolidated sales of ¥424.1bn (FY2023) vs ¥389.8bn (FY2024). Batch-level traceability, regulatory audits and targeted digital/trade marketing sustain Maruchan leadership.
| Metric | Value |
|---|---|
| Consolidated sales FY2023 | ¥424.1bn |
| Consolidated sales FY2024 | ¥389.8bn |
| Sensory panel | 1,000+ |
| Time-to-market reduction | ~30% |
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Resources
Key Resource 1
Owned and leased manufacturing plants for noodles, frozen and seafood processing form core assets, with consolidated sales of ¥427.9 billion in FY2024 underpinning scale. High-capacity production lines and automation drive unit cost advantages, enabling cost leadership across SKUs. A nationwide geographic footprint supports regional demand and logistics efficiency. Rigorous preventive maintenance programs preserve uptime, keeping OEE high and reliability steady.
Key Resource 2
Maruchan and sibling brands are core intangible assets for Toyo Suisan, with Maruchan holding a dominant share of the US instant-noodle shelf as of 2024, translating into consistent revenue leverage. Strong brand equity secures premium shelf space and pricing power versus private labels. Signature flavor profiles drive high repeat purchase rates and household penetration. A broad trademark portfolio legally protects this market position.
Key Resource 3
Toyo Suisan, founded in 1953 (TSE: 2875) leverages a global distribution network across Japan, North America (Maruchan America since 1971) and other markets; deep retailer and foodservice relationships secure shelf and menu access, integrated logistics partners extend reach, and real‑time data systems provide end‑to‑end visibility and inventory control.
Key Resource 4
R&D teams with test kitchens and pilot lines enable rapid product innovation and scale-up; sensory panels provide consumer-driven refinement; packaging engineering advances convenience and sustainability; accumulated IP and operational know-how shorten development cycles and lower commercialization risk.
- R&D infrastructure: test kitchens, pilot lines
- Consumer insight: sensory panels
- Packaging: convenience + sustainability
- IP: patents and proprietary know-how
Key Resource 5
Toyo Suisan relies on a long-term supplier base for grains, oils, seafood and seasonings, with dual-sourcing strategies in place to mitigate disruption risk and maintain production continuity. Supplier scorecards, expanded in 2024 to cover core ingredient quality and cost KPIs, drive continuous improvement and supplier consolidation. Ongoing sustainability programs in 2024 focus on traceability and resource stewardship to secure future supply.
- Dual-sourcing: reduces single-source exposure
- Scorecards 2024: quality & cost KPIs for core suppliers
- Sustainability 2024: traceability & long-term supply security
Owned plants and high-capacity lines drive cost leadership; ¥427.9 billion
Owned plants, high-capacity lines and ¥427.9 billion consolidated sales (FY2024) underpin scale and cost leadership. Maruchan brand provides durable US shelf dominance and pricing power. Global distribution and supplier dual-sourcing secure continuity. R&D, pilot lines and packaging IP accelerate innovation.
| Resource | Metric | 2024 |
|---|---|---|
| Manufacturing | Plants / OEE | High capacity |
| Sales | Consolidated | ¥427.9 billion |
| Brand | Market position | Maruchan US shelf dominance |
| Supply | Sourcing | Dual-sourcing |
Value Propositions
Value Proposition 1
Toyo Suisan Kaisha (founded 1953, brand Maruchan) delivers affordable, convenient meals and snacks with consistent taste and quality. Ready-in-minutes formats fit busy lifestyles, supporting high repeat purchase rates in retail, convenience stores and e-commerce. A broad flavor portfolio serves diverse palates, while reliable availability across channels simplifies purchase and supports market presence as of 2024.
Value Proposition 2
Regionally tailored Maruchan products reflect local tastes across North America and Asia, where Asia accounts for about 77% of global instant‑noodle consumption (2023). Limited‑time flavors rotate assortments to sustain demand. Multiple portion sizes address different use occasions. Clear, transparent labeling enables informed choices for nutrition‑conscious consumers.
Value Proposition 3
Toyo Suisan (TSE: 2875) delivers trusted food safety and quality standards across instant noodles and frozen categories, backed by rigorous QA protocols that lower consumer risk and support retailer compliance. End-to-end traceability systems enhance buyer confidence and streamline recalls. Certifications and third-party audits align products with major retail specifications, reducing supply disruptions and liability.
Value Proposition 4
Value Proposition 4: Toyo Suisan delivers strong value-for-money that helps families and students stretch budgets through efficient production and cost control; the instant‑noodle industry produced 106.5 billion servings in 2023 (WINA), supporting scale economics that keep retail prices competitive. Multi-pack formats increase per-unit savings and frequent promotions add incremental value and drive volume.
- Efficient production → lower unit cost
- Multi-packs → greater savings
- Promotions → incremental value/volume
Value Proposition 5
Toyo Suisan's Value Proposition 5 leverages a wide portfolio across instant noodles, frozen foods and seafood solutions to satisfy multiple meal occasions; the global instant noodle market was estimated at about USD 48.1 billion in 2024, highlighting category scale. Cross-category presence and retail plus foodservice coverage ensure broad access and volume growth. Ongoing innovation introduces new textures and formats to capture shifting consumer preferences.
- portfolio: instant noodles, frozen, seafood
- market: global instant noodles ~USD 48.1B (2024)
- channels: retail + foodservice
- innovation: new textures & formats
Affordable instant meals drive repeat retail and e‑commerce growth worldwide
Toyo Suisan (Maruchan) offers affordable, convenient ready-in-minutes meals with consistent quality and broad flavor/portion range, driving repeat retail and e‑commerce sales.
Regional tailoring and limited‑time flavors sustain demand; Asia accounts for ~77% of global instant‑noodle consumption (2023).
Scale economics (106.5B servings in 2023; global market ~USD48.1B in 2024) support competitive pricing and multi‑pack value.
| Metric | Value | Source (Year) |
|---|---|---|
| Global market | ~USD 48.1B | Market data (2024) |
| Servings | 106.5B | WINA (2023) |
| Asia share | ~77% | WINA (2023) |
| Ticker | TSE: 2875 | Company (2024) |
Customer Relationships
Customer Relationship 1
Category management and joint business planning with key retailers (partnering on assortment, shelf space and promotions) drives execution for Toyo Suisan Kaisha (TSE: 2875). Data-driven insights optimize assortment and space allocation, collaborative promotions lift traffic and basket size, and measurable service metrics reinforce retailer trust.
Customer Relationship 2
Consumer engagement via social media, websites and in-store sampling drives Maruchan reach; Toyo Suisan reported consolidated net sales of ¥407.5 billion for FY2023 (ended Mar 2024), supporting digital campaigns. Customer feedback loops from online polls and sampling inform flavor development and new SKU tests. Recipe content on web and apps raises usage frequency, while consistent product quality sustains loyalty and repeat purchase rates.
Customer Relationship 3
Toyo Suisan (TYO:2899) maintains dedicated account management for distributors and wholesalers, ensuring tailored pack assortments match channel needs and seasonal demand. Reliable fill rates above 95% are targeted to sustain long-term partnerships and minimize stockouts. Joint co-marketing programs with regional partners boost distribution expansion and local sales activation.
Customer Relationship 4
Foodservice solutions target campus (about 20 million U.S. students in 2024), workplace, and quick-serve venues, supplying bulk formats and menu ideation to reduce cost-per-plate and speed service.
- Bulk formats for efficiency
- Menu ideation to raise AUV and throughput
- Training materials for prep consistency
- Service support to maintain >99% uptime
Customer Relationship 5
Customer Relationship 5 centers on rapid, documented issue resolution and responsive customer service, with clear recall and safety communications standardized across markets in 2024; multilingual support covers major regions including Japan, the US and Europe, and regular surveys track satisfaction and pinpoint improvement areas.
- Responsive support: centralized case logging and SLA-driven resolution
- Safety: standardized recall templates and cross-border alerts in 2024
- Multilingual: customer channels in Japanese, English and regional languages
- Feedback: periodic surveys to monitor satisfaction and prioritize fixes
Data-led partnerships boost sales; >95% fill, >99% uptime
Toyo Suisan builds retailer partnerships via category management and data-driven promotions; FY2023 sales ¥407.5B, targeted fill rates >95% and foodservice uptime >99%. Consumer engagement (social, sampling) informs SKUs and boosts repeat purchase. Multilingual SLA-backed support and standardized recalls sustain trust across Japan, US and Europe.
| Metric | 2023/2024 |
|---|---|
| Net sales | ¥407.5B (FY2023) |
| Fill rate | >95% |
| Uptime | >99% |
| US campus reach | ~20M (2024) |
Channels
Channel 1
Channel 1 targets modern retail—supermarkets, mass merchants and club stores—where large footprints deliver scale and visibility and endcaps and displays boost trial. Shared POS and inventory data with key retailers in 2024 improve replenishment and reduce OOS risk. Strong in-store placement accelerates SKU velocity and supports national promotions.
Channel 2
Channel 2 leverages Japan's ~55,000 convenience stores (2023) and nationwide drugstore network to drive on-the-go consumption; small pack sizes match impulse purchase behavior and higher price points per unit. High foot traffic in these outlets supports rapid inventory turns, contributing to the convenience channel's ~11 trillion JPY annual sales (2023). Targeted promotions and POS displays measurably lift sku velocity and repeat buys.
Channel 3
E-commerce via retailer sites and marketplaces is core to Toyo Suisan’s channels, tapping a global retail e-commerce market projected at about $6.3 trillion in 2024, with marketplaces representing roughly 60% of that volume.
Online listings enable broader assortments and bulk pack options that drive higher average order values and repeat purchase rates.
Rich content and customer reviews significantly improve conversion on marketplace and retailer pages, while DTC sites support brand storytelling and higher direct margins.
Channel 4
Foodservice distributors place Toyo Suisan products across campuses and institutions, with menu placements driving steady volume and seasonal menus producing predictable spikes; equipment and prep guides reduce operator friction and boost repeat orders, supporting stable institutional contracts in 2024.
- Channel focus: campuses & institutions
- Driver: menu placements → steady volume
- Support: equipment & prep guides
- Pattern: seasonal menus → volume spikes
Channel 5
Channel 5 leverages export routes into North America and other international markets, offering localized SKUs tailored to regulatory requirements and local tastes to improve shelf acceptance. Regional warehouses near key markets reduce lead times and lower logistics costs. Strategic partnerships with local distributors and co-packers accelerate market entry and scale-up.
- Exports: North America + other markets
- Localized SKUs: regulatory and taste fit
- Regional warehouses: shorter lead times
- Partnerships: faster market entry
Omnichannel: convenience 55,000 stores; e‑commerce $6.3T
Channels span modern retail (shared POS in 2024 improving replenishment), convenience + drugstores (Japan ~55,000 stores; convenience channel ~11 trillion JPY in 2023), e-commerce (global e-retail ~$6.3T in 2024; marketplaces ~60%), foodservice & exports (regional warehouses cut lead times; localized SKUs drive shelf acceptance).
| Channel | Reach/Metric |
|---|---|
| Modern retail | 2024 POS data → lower OOS |
| Convenience | ~55,000 stores; 11T JPY (2023) |
| E‑commerce | $6.3T (2024); marketplaces ~60% |
| Exports | regional warehouses, localized SKUs |
Customer Segments
Customer Segment 1
Price- and convenience-seeking consumers — students, young professionals and families — drive demand for Toyo Suisan’s ready meals as Japan’s 2024 population is about 124 million. Fast meal solutions meet tight time constraints, value packs address budget pressures, and frequent new flavors sustain repeat purchases and engagement.
Customer Segment 2
Retailers seeking dependable, high-velocity categories rely on shelf-stable noodles to drive foot traffic; the instant noodle market recorded about 117.4 billion servings in 2023 (World Instant Noodles Association). Frozen and seafood SKUs increase basket diversity and average basket size, supporting cross-category sales. Strong brands like Maruchan and Myojo historically command premium pricing and higher category margins, reinforcing retailer margin contribution.
Customer Segment 3
Foodservice operators in education, workplace, and quick-serve require consistent prep and tight cost control; bulk SKUs streamline labor and inventory while co-branded menu items lift traffic and AUVs. In the US, the National School Lunch Program served about 30 million lunches per school day in 2024, highlighting scale opportunities.
Customer Segment 4
International consumers in North America and Asia-Pacific favor Toyo Suisan for localized flavors that match cultural preferences, supported by multilingual packaging to ease adoption; reliable supply chains foster repeat purchases and brand loyalty.
- North America focus
- Asia-Pacific localization
- Multilingual packaging
- Supply reliability
Customer Segment 5
Price, convenience and sustainability drive instant noodles demand in retail and foodservice
Price- and convenience-seekers (Japan pop ~124m), retailers (117.4bn servings 2023), foodservice (US school lunches ~30m/day 2024) and health/sustainability shoppers (60% sustainability, 45% low-sodium influence 2024) drive Toyo Suisan demand across retail, foodservice and international markets.
| Segment | Key metric | 2024 stat |
|---|---|---|
| Consumers | Population | Japan ~124m |
| Retail | Instant servings | 117.4bn (2023) |
| Foodservice | Scale | ~30m lunches/day (US) |
| Health | Purchase drivers | 60% sustainability, 45% low-sodium |
Cost Structure
1
Raw materials—wheat, edible oils, seafood, seasonings and packaging—drive Toyo Suisan’s cost base; in 2024 global wheat futures traded roughly between 6–8 USD/bushel and vegetable oil markets remained volatile, impacting input costs. The company uses forward contracts and hedging to limit spot spikes and long-term supplier agreements to stabilize prices. Stricter quality specs for seafood and specialty seasonings increase per-unit input costs, pressuring gross margins.
2
Manufacturing operations, labor and maintenance are core cost drivers for Toyo Suisan, whose consolidated net sales were 352.8 billion JPY in fiscal 2023 (year ended March 2024). Energy and utilities materially impact unit costs, especially during peak-season production runs. Targeted automation investments raise throughput and lower per-unit labor expense, while preventive maintenance cuts unplanned downtime and extends line availability.
3
Logistics, warehousing and distribution for Toyo Suisan span ambient and cold-chain networks, reflecting participation in the global cold-chain market valued at about $236 billion in 2024.
Volatile fuel and freight rates in 2024 compressed margins, while network optimization and route consolidation can reduce distribution costs by up to 20%.
Service penalties and SLAs drive on-time performance and reliability, directly tying fee recoveries and customer retention to distribution KPIs.
4
Toyo Suisan (TYO:2875) allocates significant budget to sales, marketing and trade promotions; in-store displays and targeted discounts are primary drivers of volume while media spend sustains Maruchan brand equity, and ROI tracking via POS and promotion analytics directs reallocations each quarter.
- Sales focus: in-store displays boost repeat purchase
- Promotions: discounts drive short-term volume
- Media: builds long-term brand equity
- Analytics: ROI tracking shapes future spend
5
R&D, quality assurance and regulatory compliance drive Toyo Suisan Kaisha’s cost base through continuous testing, certifications and packaging development, with ongoing spend for lab testing and third-party approvals and upfront investment in package design and tooling; training programs and regular audits sustain standards across production and distribution.
- R&D: new product formulation
- Testing: continual certifications
- Packaging: upfront development
- Operations: training and audits
Raw-material and cold-chain volatility squeeze margins; network optimization can save 20%
Raw materials (wheat 6–8 USD/bu in 2024, oils, seafood) and manufacturing (352.8bn JPY sales FY2023) dominate costs; hedging and long-term contracts mitigate input volatility. Logistics/cold-chain exposure (global market ~$236bn in 2024) and fuel/freight swings press margins; network optimization can cut distribution ~20%. Marketing, R&D and compliance add steady overhead, with automation lowering unit labor costs.
| Item | 2024/2023 |
|---|---|
| Wheat futures | 6–8 USD/bu (2024) |
| Net sales | 352.8 bn JPY (FY2023) |
| Cold-chain market | ~236 bn USD (2024) |
| Distribution saving | up to 20% |
Revenue Streams
Revenue Stream 1
Sales of instant noodles under Maruchan and related brands drive the largest revenue stream, with Toyo Suisan reporting consolidated net sales of about JPY 412 billion in FY2024. Core volume mix is dominated by multi-packs and cup noodles, while premium and limited-edition flavors lift average selling prices and gross margins. Seasonal rotations (spring/summer limited flavors) produce pronounced demand spikes, supporting quarterly revenue variability and promotional uplifts.
Revenue Stream 2
Frozen foods including ready meals and appetizers form a core revenue stream, where convenience enables higher price points versus commodity noodles. Club and retail channels drive scale and broader distribution, while innovation in recipes and packaging improves product mix and margin contribution. Trade channels grew in importance in 2024 as consumers traded up to premium frozen options.
Revenue Stream 3
Processed seafood products for retail and foodservice drive Revenue Stream 3, with value-added formats such as ready-to-eat and seasoned items delivering higher margins (industry avg 8–12% in 2024). Bulk sales to foodservice and institutional buyers stabilize volumes and reduced seasonality risk. Regional specialties tailored to prefecture tastes capture premium prices and local market share. This stream supported double-digit volume growth in select markets in 2024.
Revenue Stream 4
Revenue Stream 4: long‑term foodservice contracts with institutions and operators provide predictable, recurring orders that smooth production planning and reduce seasonality; menu partnerships with chains expand brand exposure and trial; bespoke SKUs for cafeterias and operators capture niche needs and command higher margins; these contracts often include supply agreements and co‑developed menu items that lock in volume.
- Foodservice contracts: predictable recurring orders
- Menu partnerships: broaden exposure
- Custom SKUs: capture niche needs, higher margins
Revenue Stream 5
International sales, led by Maruchan in North America, drive Revenue Stream 5 with local manufacturing and distribution in the US and Mexico supporting volume growth; overseas sales accounted for about 30% of group revenue in 2024. Currency hedging and market-based pricing preserved margins amid yen fluctuations, while targeted entries into new markets contributed incremental revenue expansion in 2024.
- North America: Maruchan operations
- ~30% of group revenue from overseas (2024)
- Local manufacturing reduces costs, boosts supply
- Currency hedging and pricing protect profitability
- New market entries add incremental revenue (2024)
Instant noodles lead sales at JPY 412bn; international ~30% of revenue.
Sales of instant noodles under Maruchan drive the largest revenue stream, with Toyo Suisan reporting consolidated net sales of about JPY 412 billion in FY2024. Frozen foods and ready meals provide higher ASPs and growing trade-channel demand in 2024. Processed seafood adds value‑added margins (industry avg 8–12% in 2024) and long‑term foodservice contracts smooth seasonality. International sales made up ~30% of group revenue in 2024.
| Revenue stream | 2024 metric |
|---|---|
| Instant noodles | Consolidated net sales JPY 412bn (FY2024) |
| Processed seafood | Industry avg margin 8–12% (2024) |
| International sales | ~30% of group revenue (2024) |