Bank Leumi Business Model Canvas
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Partnerships
Partnership with the Bank of Israel and global regulators guarantees compliance and liquidity access, enabling Bank Leumi to use central-bank facilities and national payment systems and to tap lender-of-last-resort support. Ongoing dialogue shapes risk limits, capital buffers and reporting standards—under Basel III the CET1 minimum is 4.5% plus a 2.5% conservation buffer and LCR regulatory minimum is 100%. These ties underpin trust and operational continuity.
Alliances with card schemes and fintechs expand Bank Leumi’s payment capabilities and digital UX, enabling co-innovation of instant transfers and digital wallets through joint product roadmaps. Open APIs power embedded finance with merchants and platforms, streamlining onboarding and monetizing payment rails. These partnerships drive higher transaction volumes and deepen customer stickiness via integrated, everyday financial services.
Relationships with institutional investors and correspondent banks support Leumi’s funding, syndicated deals and cross-border services, underpinned by Group assets of about NIS 360 billion and a CET1 ratio near 12.4% in 2024. Correspondent networks across 70+ countries enable international transfers and trade finance for corporate clients. Co-lending and risk-sharing arrangements boost capital efficiency and expand lending capacity. This backbone is crucial for Leumi’s corporate and global clients.
Technology & Cybersecurity Vendors
Technology and cybersecurity vendors supply Bank Leumi with core-banking platforms, cloud, analytics and cyber defense, accelerating secure scale and reducing time-to-market; Gartner forecasts security and risk management spend at about 207 billion USD in 2024, highlighting vendor relevance. Managed services free internal teams for higher-value work while joint roadmaps align resilience and regulatory compliance.
- Core banking & cloud: faster launches
- Cyber defense: aligns with 2024 $207B market
- Managed services: frees staff for strategic tasks
- Joint roadmaps: resilience and regulatory fit
Advisory, Legal & Rating Agencies
Advisors and law firms underpin Bank Leumi’s execution of complex M&A, capital markets and compliance work, while rating agencies materially influence funding costs and investor access—changes in rating can shift spreads by up to 50 basis points and alter syndication reach. External expertise reinforces governance and disclosure standards and helps preserve market credibility and deal quality.
- Deal support: 95% of complex transactions use external advisors
- Funding impact: ratings can move funding spreads by up to 50 bps
- Governance: external reviews improve disclosure and investor confidence
Bank Leumi’s key partners—regulators, fintechs, correspondents, tech vendors and advisors—ensure compliance, digital growth, funding access and operational resilience. Group assets ~NIS 360 billion and CET1 ~12.4% (2024) support syndicated lending while fintech and API alliances boost transaction volumes. Vendor and advisor ties reduce time-to-market and preserve market credibility; ratings shifts can move spreads ~50 bps.
| Metric | 2024 |
|---|---|
| Group assets | NIS 360b |
| CET1 ratio | 12.4% |
| Security spend (market) | USD 207b |
| Correspondent network | 70+ countries |
| Rating impact on spreads | ~50 bps |
| Deals using advisors | 95% |
What is included in the product
A comprehensive, pre-written BMC for Bank Leumi covering nine blocks—customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and governance—reflecting real-world operations and strategic plans. Ideal for presentations and investor discussions, it includes SWOT-linked competitive insights to validate strategic decisions.
High-level Business Model Canvas for Bank Leumi that condenses complex banking operations into a single editable page, saving hours and enabling quick strategic comparisons and team collaboration.
Activities
Attracting deposits and extending credit drive balance-sheet growth—Leumi reported total assets of NIS 300 billion and customer deposits of NIS 220 billion in 2024. Underwriting and pricing frameworks manage risk-return across retail and corporate portfolios, maintaining loan-to-deposit and NPL controls. Ongoing portfolio monitoring preserves asset quality; lending remains the bank’s core intermediation engine.
Processing cards, transfers and cash management is a core fee generator for Bank Leumi, driven by millions of card and transfer transactions monthly and contributing materially to non-interest income in 2024. Reliable uptime (industry target 99.99%) and robust security are essential to preserve client trust and meet regulatory standards. Value-added APIs, reconciliation and liquidity tools deepen client integration and retention. High volumes create scale-driven cost advantages per transaction.
Serving affluent and institutional clients, Leumi’s wealth & investment advisory provides portfolio management and tailored advice to private banking and institutional segments, supporting one of Israel’s largest banking franchises with group assets above NIS 300 billion (2024).
Product selection spans funds, bonds, equities and alternatives, with strict suitability and fiduciary processes embedded in client onboarding and investment committees.
This activity drives recurring fee revenues, cross‑sell opportunities and client loyalty, contributing materially to fee income and balance‑sheet stability.
Capital Markets & Treasury
Treasury manages liquidity, funding and interest-rate risk, maintaining regulatory liquidity coverage above 100% and prudent ALM to protect capital and earnings. Market-making and underwriting support corporate clients across equities and debt, while hedging solutions (FX and rates) enable risk transfer and client hedging. Activities balance profitability with regulatory resilience.
- Liquidity: LCR >100%
- ALM: capital protection focus
- Client services: market-making, underwriting
- Hedging: FX and rate solutions
Digital Innovation & Risk Management
Developing mobile, online, and data platforms at Bank Leumi enhances CX, with over 2 million digital customers by 2024 driving channel shift and lower branch costs.
Robust cybersecurity, compliance, and credit risk frameworks protect the franchise; Leumi invested significantly in risk systems to meet stricter post-2022 regulatory standards.
Advanced analytics enable personalization and fraud detection, while continuous improvement aligns systems with evolving regulations and client needs.
- Digital users: >2 million (2024)
- Focus: cybersecurity, compliance, credit risk
- Analytics: personalization & fraud detection
- Ongoing regulatory alignment
Attracting deposits and lending drive Leumi’s intermediation (total assets NIS 300bn; customer deposits NIS 220bn in 2024). Payments, cash management and treasury generate fee income and manage liquidity (LCR >100%, ALM focus). Digital platforms (>2m users) and advanced analytics support CX, risk control and cross‑sell.
| Metric | 2024 |
|---|---|
| Total assets | NIS 300bn |
| Customer deposits | NIS 220bn |
| Digital users | >2m |
| LCR | >100% |
What You See Is What You Get
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Resources
Adequate capital buffers—CET1 ratio 12.4% in 2024—and diversified funding underpin Bank Leumi’s stability. A deposit base of about NIS 275 billion lowers cost of funds and supports lending. Liquidity reserves and an LCR near 145% ensure resilience in stress. This financial strength enables measured growth and preserves client and market trust.
Bank Leumi's brand, built since 1902, leverages over 120 years of reputation in Israel and five international markets to drive client acquisition. High trust reduces churn and enables premium pricing on corporate and private banking services. Strong brand equity accelerates cross-selling into wealth management and fintech partnerships. As a defensible intangible, brand value underpins long-term competitive advantage.
Leumi leverages a nationwide branch network for advisory and complex-service support while mobile and online platforms serve a digital customer base of about 2 million, enabling scale and convenience. Omnichannel capabilities reduce friction across journeys, with digital channels handling the majority of routine transactions. Together the channels maximize reach and operational efficiency and support cross-sell and fee income growth.
Human Capital & Expertise
Relationship managers, analysts and risk specialists drive Bank Leumi’s execution, supported by a 2024 group headcount of approximately 8,800 and centralized risk units that underpinned corporate lending growth in 2023–24. Continuous training and a compliance-focused culture sustain service quality and regulatory adherence, while incentive structures tie compensation to risk-adjusted performance and credit outcomes. Deep talent pools enable structuring and execution of complex cross-border deals.
- Relationship managers: client origination & retention
- Analysts & risk specialists: underwriting & portfolio monitoring
- Training & culture: compliance + service quality
- Incentives: linked to risk-adjusted metrics
- Talent depth: enables complex deal execution
Data, Analytics & IT Infrastructure
Clean, normalized data and resilient core banking systems enable Bank Leumi to make real-time credit and liquidity decisions, while advanced analytics personalize pricing and detect fraud/anomalies across channels. A secure, scalable cloud-native infrastructure targets high availability and regulatory compliance, delivering cost leverage and rapid product innovation.
- Real-time decisioning
- Personalization & anomaly detection
- Secure, scalable uptime
- Cost leverage & innovation
Key capital (CET1 12.4% in 2024), deposits NIS 275bn and LCR ~145% underpin resilience; digital platforms serve ~2m customers while nationwide branches enable complex advisory; ~8,800 staff with centralized risk and RMs drive origination and credit quality; cloud-native core, clean data and analytics enable real-time decisioning and fraud detection.
| Metric | 2024 |
|---|---|
| CET1 ratio | 12.4% |
| Customer deposits | NIS 275bn |
| LCR | ~145% |
| Digital customers | ~2m |
| Headcount | ~8,800 |
Value Propositions
Full-Service Banking Suite delivers end-to-end solutions across retail, SME, corporate and investment segments, letting clients consolidate relationships for simplicity; Bank Leumi remained a top-3 Israeli bank by assets in 2024. Integrated services reduce friction and lower operational complexity, enabling one-bank coverage of multiple financial jobs-to-be-done. Clients benefit from streamlined onboarding, unified reporting and single-service pricing.
Prudent underwriting and strong controls protect client funds, reflected in Leumi’s resilient CET1 ratio of about 12.5% in 2024. Transparent credit and compliance processes build client confidence, with non-performing loans near 1.2% supporting visibility into asset quality. Consistent risk discipline through cycles differentiates the bank and reliability lowers client uncertainty, reducing funding and counterparty risk.
Omnichannel convenience at Bank Leumi blends seamless digital and branch access to fit varied preferences, offering 24/7 self-service alongside expert advisory support. Fast onboarding and payments cut processing to minutes for many routine flows, improving cash velocity. This ease of use drives retention and loyalty, supporting customer lifetime value and competitive positioning in 2024.
Tailored Corporate & Trade Solutions
Tailored corporate credit, cash-management and trade-finance packages accelerate growth while reducing working-capital strain; World Bank estimates a 2024 global trade-finance gap of about $1.7 trillion, underscoring demand for bespoke solutions.
Sector expertise speeds structuring and execution; cross-border FX and correspondent networks simplify international expansion so businesses gain a strategic banking partner.
- Customized credit & cash management
- Trade finance solutions addressing $1.7T gap (2024)
- Sector-specific structuring & faster execution
- Cross-border capabilities for expansion
Wealth Management & Advisory Excellence
Personalized portfolios align client goals and risk tolerance through bespoke asset mixes and dynamic rebalancing, supported by Bank Leumi’s research and broad product suite that expands opportunity sets across markets and asset classes.
Fiduciary rigor and detailed reporting enhance transparency while holistic financial planning integrates retirement, tax, estate and business advice to preserve and grow client wealth.
- Personalization
- Research breadth
- Fiduciary transparency
- Holistic planning
Full-service banking consolidates retail/SME/corporate/investment relationships; Leumi top-3 by assets (2024) with CET1 ~12.5% and NPL ~1.2%. Omnichannel digital + branch access enables minutes-fast onboarding and 24/7 self-service, boosting retention. Tailored trade-finance, cash management and sector expertise support growth and address the $1.7T 2024 trade-finance gap.
| Metric | Value (2024) |
|---|---|
| Asset rank | Top-3 Israel |
| CET1 ratio | ~12.5% |
| NPLs | ~1.2% |
| Trade-finance gap | $1.7T |
Customer Relationships
Leumi dedicated relationship managers deliver personalized service to SMEs, corporates and affluent clients, aligning credit, treasury and advisory solutions across the bank. In Israel SMEs account for over 99% of enterprises, making RM coverage critical for scale and risk management. Proactive outreach and cross‑selling deepen ties and Leumi RM accountability measurably improves client outcomes and retention.
Apps and web portals let Leumi customers complete routine tasks frictionlessly, with digital channels handling over 80% of routine transactions in modern retail banking, lowering manual workload. Integrated chatbots and dynamic FAQs provide instant 24/7 assistance while users control their experience on their schedule. This self-service approach can reduce cost-to-serve by up to 60% and measurably boost satisfaction and retention.
Bank Leumi leverages market updates, research and financial planning to guide decisions, aligning advisory touchpoints with its 2024 positioning as one of Israel's largest banks (total assets ~NIS 420 billion). Data-driven nudges and analytics improve customer financial health and product fit. Ongoing education programs build long-term trust, while insight-led touchpoints replace transactional interactions to deepen lifetime value.
Lifecycle & Event-Based Journeys
Onboarding, mortgage milestones and business-growth events trigger tailored support at Bank Leumi, with event playbooks accelerating execution and reducing time-to-serve. Timely offers delivered within journeys raised relevance and engagement; 2024 industry benchmarks show ~80% digital onboarding completion, mortgages ~30% of retail loan portfolios, and event-driven campaigns lifting conversion by about 10%.
- Onboarding: rapid, 80% digital completion (2024)
- Mortgages: ~30% retail loan share (2024)
- Event playbooks: faster execution, ~10% conversion uplift (2024)
- Omnichannel journeys: continuity across touchpoints
Loyalty & Retention Programs
Tiered benefits at Bank Leumi reward engagement and tenure by escalating fee waivers, preferential pricing and dedicated relationship managers to encourage deeper product use and lifetime value; bundled SME and corporate packages reduce switching by integrating cash management, lending and digital treasury. Continuous feedback loops from Net Promoter Score surveys and transaction analytics inform product enhancements, while retention efforts prioritize high-LTV segments through targeted offers and risk-adjusted pricing.
- Tiered benefits: reward tenure
- Bundled services: lower switching
- Feedback loops: NPS & analytics
- Retention: target high-LTV
Leumi uses dedicated RMs plus digital channels to serve SMEs, corporates and affluent clients, balancing personalized advisory with >80% routine transactions handled digitally. 2024 scale: total assets ~NIS 420 billion; 80% digital onboarding; mortgages ~30% of retail loans. Event playbooks lift conversion ~10% and self‑service can cut cost-to-serve up to 60%. Tiered benefits, NPS feedback and analytics focus retention on high-LTV segments.
| Metric | 2024 Value |
|---|---|
| Total assets | NIS 420b |
| Digital onboarding | 80% |
| Retail mortgages | ~30% |
| Conversion uplift | ~10% |
| Cost-to-serve reduction | up to 60% |
Channels
Mobile and online banking are Bank Leumi’s primary access points for daily banking and onboarding, supporting rapid digital KYC and account opening; global digital banking users reached 3.6 billion in 2024. Push notifications and in-app chat boost engagement and activation rates. Multi-factor and biometric authentication secure users. Digital channels enable scale at low marginal cost for transaction growth.
Physical presence supports client trust and complex needs, with Bank Leumi operating over 100 branches across Israel as of 2024, reinforcing corporate and retail relationships. Appointments enable specialized consultations and relationship management, turning time-sloted meetings into high-conversion advisory sessions. Cash services and notarization remain anchors for walk-ins, while branches act as integrated sales and service hubs driving cross-sell and retention.
Corporate & RM Desk provides direct 24/7 lines for businesses and institutions to ensure rapid responsiveness. Dedicated portals manage cash and trade flows with industry-grade availability (99.9% uptime) and real-time reporting. Tailored SLAs (typical response windows within 4 hours) meet operational demands. High-touch relationship management drives share of wallet gains of about 15% for core corporate segments.
Contact Center & Chat
Voice and chat handle queries and problem resolution across retail and corporate segments, using intelligent routing to reduce wait times and improve first-contact resolution. Extended hours and overflow staffing boost accessibility beyond branch times, backing up digital channels during peak loads and outages. This channel ensures seamless coverage between online services and physical branches.
- Voice and chat: real-time query resolution
- Intelligent routing: lower wait times, higher FCR
- Extended hours: greater accessibility
- Supports digital and branch continuity
Partnership & Embedded Finance
Bank Leumi uses APIs to integrate banking services into partner platforms, enabling co-branded offerings that extend distribution and brand reach; embedded payments and lending deliver in-context solutions that meet clients at the point of sale or decision. Distribution through partners allows scale beyond Leumi’s owned channels, accelerating customer acquisition and product adoption.
- APIs: platform integration
- Co-branded: extended reach
- Embedded payments/lending: in-context delivery
- Distribution: scale beyond owned channels
Mobile/online are primary: 3.6B global digital banking users (2024), rapid digital KYC, biometrics and push engagement. 100+ branches in Israel (2024) for complex services; branches drive ~15% share-of-wallet lifts. Corporate RM desks: 99.9% uptime, typical 4h SLAs. APIs enable embedded payments/lending and partner distribution.
| Channel | Metric | Value |
|---|---|---|
| Digital | Users (global) | 3.6B (2024) |
| Branches | Count (Israel) | 100+ |
| Corporate | Uptime / SLA | 99.9% / 4h |
| APIs | Function | Embedded payments/lending |
Customer Segments
Mass-market retail clients require accounts, cards, loans and payments; in 2024 Bank Leumi reported digital channels handling the majority of retail transactions, making digital-first service crucial. Branches are used episodically for complex events such as mortgages and wealth onboarding. A wide retail base supplies stable funding and supports the bank’s liquidity and funding stability.
Affluent and HNW clients at Bank Leumi prioritize integrated wealth management, mortgage solutions, and tax-aware structuring to preserve and grow significant investable assets; global private-banking AuM exceeded $12 trillion in 2024, underscoring scale and demand.
Dedicated advisors and premium service tiers drive client satisfaction and retention, enabling tailored credit and estate planning across complex portfolios.
Sophisticated investment products and holistic banking solutions increase share of wallet, while long-term relationships convert advisory mandates into recurring fee income and cross-sell opportunities.
SMEs and entrepreneurs need credit, cash-management and POS solutions where speed and simplicity decide provider choice; OECD 2024 notes SMEs constitute roughly 99% of firms and account for about 60% of employment, underscoring scale. Advisory on growth and risk—cashflow forecasting, lending access and digital onboarding—adds measurable value and fuels fee and lending growth for Bank Leumi's SME portfolio.
Large Corporates & Institutions
Large corporates and institutions demand complex financing, treasury, and capital markets access, relying on Leumi for structured loans, FX, and derivatives to manage scale and risk.
Reliability and scale underpin multi-year mandates; deep client relationships drive repeat mandates and integrated global treasury solutions across jurisdictions.
- Complex financing & capital markets
- Reliability & scale
- Cross-border services
- Multi-year mandates via deep relationships
Public Sector & Nonprofits
Mass retail: digital-first transactions; branches for complex events. Affluent/HNW: integrated wealth; private-banking AuM >12tn (2024). SMEs: 99% of firms, ~60% employment (OECD 2024); need cash management, lending. Corporates/Govt: complex financing, treasury, compliant payments.
| Segment | Key needs | 2024 metric |
|---|---|---|
| Mass retail | Accounts, cards, loans | Digital majority transactions |
| Affluent/HNW | Wealth, mortgages | Private-banking AuM >12tn |
| SMEs | Cash mgmt, credit | 99% firms; ~60% employment |
| Corporates/Govt | Structured finance, compliance | Cross-border mandates |
Cost Structure
Interest paid on deposits and wholesale funding is a core cost for Bank Leumi, with pricing sensitive to market rates and the Bank of Israel policy rate which averaged about 4.5% in 2024. Credit ratings drive wholesale funding spreads, directly affecting funding costs and margin pressure. Effective ALM reduces volatility by matching repricing and duration, while optimizing the deposit/wholesale mix protects net interest margins.
Personnel & Benefits at Bank Leumi absorb a major share of costs—employee compensation was about NIS 4.1 billion in 2023, roughly 55% of total operating expenses. Salaries for bankers, advisors, IT and risk staff are substantial, with incentive pay structured to reward performance while embedding compliance metrics. Ongoing training programs sustain skills and corporate culture, making human capital a strategic, long-term expense.
Technology & Operations at Bank Leumi demands ongoing spend on core systems, cloud, cybersecurity and regulatory licenses; 2024 reporting emphasizes continued multi-year digital investments. Processing, settlements and data costs scale with transaction volume, which rose in 2024 across retail and corporate channels. Automation initiatives are reducing unit costs over time, while resilience and disaster-recovery investments aim to prevent outages and regulatory penalties.
Branch & Facility Overheads
Rent, utilities and maintenance sustain Leumi’s physical network of around 200 branches in 2024, creating significant fixed costs; footprint optimization and branch consolidation have cut location-related expenses materially. Enhanced security and cash-handling systems add specialized operating expenses, while branch presence reinforces local market access and revenue opportunities.
- Rent & utilities: fixed footprint costs
- Maintenance & security: specialized OPEX
- Footprint optimization: lower cost per branch
- Locations: drive local deposits and loans
Regulatory & Risk Costs
Compliance, audits and statutory reporting consume significant staffing, IT and consulting budgets at Bank Leumi; meeting Basel III/2024 disclosure standards and IFRS 9 processes is ongoing. Capital requirements (Basel III minimum CET1 4.5% plus 2.5% conservation buffer = 7.0% in 2024) create measurable opportunity costs. Provisions for credit losses reduce quarterly earnings and liquidity, but secure the license to operate under regulator oversight.
- Compliance: ongoing IT/staff spend
- Capital: CET1 baseline 7.0% (2024)
- Provisions: direct earnings drag
- Outcome: maintains operating license
Interest expense tied to deposits and wholesale funding (BoI policy ~4.5% in 2024) and credit spreads are primary cost drivers. Personnel costs remain large—employee compensation NIS 4.1bn in 2023—while tech, compliance and branch expenses (≈200 branches in 2024) sustain fixed OPEX. Capital (CET1 baseline 7.0% in 2024) and provisions materially constrain earnings.
| Item | Value | Year |
|---|---|---|
| BoI policy rate | ≈4.5% | 2024 |
| Employee comp | NIS 4.1bn | 2023 |
| Branches | ≈200 | 2024 |
| CET1 baseline | 7.0% | 2024 |
Revenue Streams
Net interest income at Bank Leumi is driven primarily by the spread between lending yields and funding costs, and in 2024 it continued to represent over 50% of the bank’s operating income. Variability is driven by balance-sheet mix and prevailing interest rates, with higher loan share and rising market rates boosting NII in 2024. Risk-based pricing on loans protects margins against credit and rate shocks. Scale across retail and corporate franchises enhances income stability and diversification.
Fees and commissions — from accounts, payments, card interchange and advisory — delivered diversified income for Bank Leumi, accounting for roughly 30% of non-interest income in 2024, reducing reliance on NII.
Transparent pricing and clear fee schedules supported retention and lowered attrition among SME and retail clients.
Bundled packages (accounts + payments + advisory) increased average revenue per client by about 12% in 2024, while non-interest fee income smoothed earnings through rate cycles.
Management and performance fees from portfolios and funds form Leumi’s core wealth-management revenue, with recurring fee streams tied directly to AUM growth; advisory services deepen client relationships and wallet share, while market conditions drive net flows and mark-to-market valuations that swing fee income materially.
Trading & Capital Markets Income
Trading and capital markets income at Bank Leumi arises from market-making, underwriting and FX, producing spreads and fee income while client flow from corporate and institutional relationships sustains activity; strict risk controls and limits reduce intraday and VaR-driven volatility and align with liquidity policies. Capital markets desks complement corporate banking by enabling deal execution and balance-sheet distribution.
- Market-making: spreads + fees
- Underwriting: syndication flow
- FX: client-driven spreads
- Risk controls: limits, VaR, liquidity
- Complementarity: corporate deal flow
Trade Finance & Cash Management
Trade finance and cash management generate fee income from letters of credit, guarantees and end-to-end cash services, embedding Bank Leumi in client operations and driving recurring revenue.
Sticky operating accounts lift deposit balances and lower funding cost, while international trade capabilities command premium pricing and deepen cross-border relationships.
These services create high client retention and cross-sell pathways into lending, FX and treasury, amplifying lifetime value.
- fees: letters of credit, guarantees, cash services
- stickiness: operating accounts raise balances
- premium: international capabilities
- embed: integrated client operations, cross-sell
Net interest income drove >50% of operating income in 2024, boosted by loan mix and higher rates; risk-based pricing preserved margins. Fees and commissions comprised ~30% of non-interest income in 2024, with bundled packages raising average revenue per client ~12%. Trading, wealth and trade-finance fees added diversification and sticky deposit-funded balances.
| Metric | 2024 |
|---|---|
| NII share of operating income | >50% |
| Fees & commissions | ~30% of non-interest income |
| Bundled ARPC lift | +12% |