Grupo Inbursa Business Model Canvas
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Unlock the full strategic blueprint behind Grupo Inbursa with our Business Model Canvas—three to five clear sentences reveal how the company creates value across banking, insurance, and asset management. This concise yet powerful snapshot highlights customer segments, revenue streams, and key partnerships to inform investor and strategic decisions. Purchase the full, editable Canvas to access actionable, company-specific insights ready for analysis and presentation.
Partnerships
Partnerships with Grupo Carso and América Móvil enable Grupo Inbursa to cross-sell at scale, leveraging América Móvil’s ~277 million mobile subscribers (2024) and Grupo Carso’s retail/service footprint (roughly 1,300 points of sale) for customer acquisition. Co-branded products and embedded finance use shared distribution to lower acquisition costs and build trust, contributing to higher wallet share. These alliances open corporate treasury and payroll channels across Slim-controlled corporate clients and retail networks.
Relationships with Visa and Mastercard and key card processors give Grupo Inbursa access to 200+ countries and territories and networks that handle trillions in annual transaction volume, powering both issuing and acquiring.
These partners enforce EMV and PCI standards and publish innovation roadmaps that shape product security and roadmap alignment.
Co-branded marketing and acceptance programs drive card usage and interchange flows, while Visa Token Service and Mastercard Digital Enablement Service plus wallet rails boost digital adoption and mobile wallet penetration.
Foreign correspondent banks support Grupo Inbursa in FX, trade finance and cross‑border settlements, reducing settlement times and operational friction for a group with MXN 1.1 trillion in consolidated assets (2024). Investment banks and exchanges facilitate funding, hedging and distribution of securities, improving pricing and lowering liquidity risk. These partnerships enable syndications and structured solutions for large corporate and institutional clients.
Technology, fintech, and data vendors
Technology, fintech, and data vendors (cloud, core-banking, AML/KYC, analytics) accelerate Grupo Inbursa’s digital delivery, with cloud-native cores and analytics cutting integration time and operational costs; fintech alliances add wallets, BNPL and alternative-data underwriting to broaden revenue streams, while APIs securely expand ecosystem reach and partner monetization in 2024.
- Cloud & core: faster deployments, lower OpEx
- AML/KYC & analytics: fraud reduction, better pricing
- Fintech: wallets, BNPL, alt-data underwriting
- APIs: secure ecosystem growth, shorter time-to-market
Regulators and risk-transfer partners
Close engagement with Banco de México, CNBV, CNSF and CONSAR secures compliance and licensing continuity for Grupo Inbursa; regulatory coordination supports capital and conduct requirements. Reinsurers share insurance risk and help stabilize loss ratios, improving capital efficiency. Credit bureaus like Buró de Crédito (covering over 100 million credit files in 2024) and scoring agencies enhance underwriting and portfolio monitoring. Industry associations drive standards and policy advocacy.
- Regulators: Banco de México, CNBV, CNSF, CONSAR
- Risk transfer: reinsurers stabilizing loss ratios
- Data partners: Buró de Crédito & scoring agencies (100M+ files, 2024)
- Associations: standards, advocacy
Partnerships with Grupo Carso and América Móvil enable cross‑sell to América Móvil’s ~277M subscribers (2024) and ~1,300 Carso points of sale. Visa/Mastercard provide global rails (200+ countries) and tokenization. Regulators, reinsurers and Buró de Crédito (100M+ files, 2024) support compliance, risk transfer and underwriting.
| Partner | Role | 2024 metric |
|---|---|---|
| América Móvil | Distribution | ~277M subs |
| Grupo Carso | POS network | ~1,300 stores |
| Visa/Mastercard | Rails/token | 200+ countries |
| Buró de Crédito | Data | 100M+ files |
What is included in the product
A comprehensive Business Model Canvas for Grupo Inbursa, covering customer segments, channels, value propositions, revenue streams and cost structure across the 9 BMC blocks; reflects real-world banking, insurance and asset-management operations with linked SWOT and competitive-advantage insights for presentations and investor review.
High-level view of Grupo Inbursa's business model with editable cells, relieving the pain of mapping complex banking, insurance and asset-management synergies across segments. Perfect for quickly aligning strategy, simplifying stakeholder briefings and saving hours on structuring internal analyses.
Activities
Originate, underwrite and monitor retail, SME and corporate credit using data-driven scoring, collateral management and proactive collections; in 2024 Mexican banks’ NPLs averaged about 1.9% so Inbursa targets sub-2% through strict underwriting, active ALM and maintaining capital buffers above regulatory minima to absorb shocks while preserving liquidity and solvency.
Acquire low-cost deposits through branches, digital channels and payroll deduction, leveraging Grupo Carso-owned Inbursa’s distribution to lower funding costs. Operate payments, cards and merchant acquiring to monetize transaction flows and capture SME merchant share. Improve user experience across apps and branches to deepen primary relationships and increase deposit stickiness. Optimize the funding mix between retail deposits and wholesale funding to support credit growth in 2024.
Design and price life, health, auto and P&C products across mass, SME and high-net-worth segments, balancing tailored coverage across 4 core lines. Price risk, manage reinsurance treaties and control loss adjustment to limit combined ratios and volatility. Streamline claims with targets like 48-hour first-response and digital settlements to boost satisfaction. Maintain regulatory capital adequacy at or above required solvency thresholds.
Investment & retirement management
Manage mutual funds, discretionary mandates and AFORE pension assets via AFORE Inbursa, offering advisory and brokerage services to retail and institutional clients while executing treasury, FX and hedging operations to deliver consistent risk‑adjusted performance.
- Manage mutual funds and mandates
- Administer AFORE pension assets
- Advisory & brokerage for retail and institutions
- Treasury, FX and hedging execution
- Focus on consistent risk-adjusted returns
Digital product development & compliance
Grupo Inbursa builds and iterates mobile/web experiences and APIs while reinforcing cybersecurity, fraud prevention, and data privacy to meet Mexican regulatory standards and consumer expectations.
Operational compliance teams run AML/CFT, statutory reporting, and internal audit processes; analytics and personalization engines drive cross-sell across banking, insurance, and asset management lines.
- Mobile/web/API development
- Cybersecurity & data privacy
- AML/CFT, reporting, audits
- Analytics, personalization, cross-sell
Originate, underwrite and monitor retail, SME and corporate credit using data-driven scoring, collateral management and proactive collections; Mexican banks’ NPLs averaged 1.9% in 2024 so Inbursa targets sub-2% through strict underwriting and active ALM. Acquire low-cost deposits via branches, digital channels and payroll deduction while operating payments/cards to monetize flows. Price and manage life, health, auto and P&C with 48-hour first-response claims targets; run AFORE/funds and treasury/FX hedging. Reinforce mobile/web/APIs, cybersecurity, AML/CFT and analytics to drive cross-sell.
| Metric | 2024 | Target |
|---|---|---|
| NPL (Mexico banks) | 1.9% | <2% |
| Claims first-response | — | 48 hours |
| Capital | Above regulatory minima | Maintain |
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Resources
A resilient balance sheet (total assets MXN 1.05 trillion in 2024) underpins lending and insurance reserves, with regulatory capital ratios near 19.5% providing loss-absorbing capacity. Diversified funding—retail deposits plus wholesale market access—lowers blended funding cost. Robust ALM frameworks monitor interest-rate and liquidity gaps. Adequate liquidity buffers and solvency metrics support measured growth and shock absorption.
An established Grupo Inbursa brand drives acquisition and retention, supported by MXN 1.1 trillion in assets reported in 2024. A national footprint—over 1,200 branches and a broad ATM/agent network—provides reach into urban and regional markets. Deep corporate relationships amplify scale and a strong reputation enables efficient cross-selling across banking, insurance and asset management subsidiaries.
Core banking, card, insurance and investment systems run Grupo Inbursa's operations, while analytics, AI scoring and CRM power customer targeting and credit risk control. API layers and cloud deployments improve agility and lower costs, enabling faster product rollout. Cybersecurity and fraud detection tools protect users; the average cost of a data breach was $4.45 million in 2024 (IBM).
Licenses and regulatory relationships
Licenses for banking, insurance, brokerage and AFORE (4 core licenses) enable Grupo Inbursa to offer a full-suite of retail and institutional products. Constructive engagement with CNBV and CONSAR drives compliant innovation and market access. Robust risk, audit and governance frameworks sustain stakeholder trust while policy insight reduces regulatory friction.
- 4 core licenses: banking, insurance, brokerage, AFORE
- Regulatory engagement: CNBV/CONSAR collaboration
- Governance: enterprise risk + audit frameworks
- Policy insight: lowers approval time and friction
Human capital & expertise
Skilled bankers, underwriters, actuaries and portfolio managers at Grupo Inbursa execute strategy across retail, corporate and asset management lines; relationship managers deepen key accounts and retention. Compliance and risk teams safeguard the franchise against credit, market and operational threats. Product and digital squads accelerate delivery of fintech-enabled offerings and process automation.
- Skilled teams
- Relationship managers
- Compliance & risk
- Product & digital
Grupo Inbursa's key resources include a resilient balance sheet (total assets MXN 1.05 trillion in 2024) and regulatory capital near 19.5% supporting lending and insurance reserves. National distribution (1,200+ branches, broad ATM/agent network) and four core licenses enable cross-selling across banking, insurance, brokerage and AFORE. Core tech, analytics, risk and skilled teams drive product delivery, credit control and regulatory compliance.
| Metric | 2024 |
|---|---|
| Total assets | MXN 1.05 trillion |
| Regulatory capital | ~19.5% |
| Branches | 1,200+ |
| Core licenses | 4 |
Value Propositions
Universal financial suite offers one-stop access to banking, insurance, investments and pensions under Grupo Inbursa, part of Grupo Carso. Integrated onboarding and services simplify finances and reduce client friction across life and business needs. Consolidation drives pricing and convenience benefits and supports cross-sell revenue growth across Mexican financial groups.
Attractive pricing stems from efficient funding and strict risk controls, enabling spreads competitive versus Mexico's 2024 policy rate of 11.25%. Tailored credit lines serve consumers, SMEs (which account for about 52% of Mexico's GDP) and corporates. Fast decisions use advanced data and collateral tools for same-day approvals. Flexible structures cover working capital and capex with tenor and covenant customization.
Intuitive Inbursa app/web centralizes payments, loans and investments, tailored for Mexico's ~126 million people and 76% internet penetration in 2024. Real-time alerts, biometrics and tokenization secure accounts and reduce fraud exposure. Seamless card and wallet flows boost transaction frequency, while 24/7 digital service cuts reliance on physical branches.
Tailored solutions for SMEs & corporates
Grupo Inbursa offers tailored SME and corporate packages—payroll, acquiring, trade finance and treasury—combined with sector-specific underwriting and cash-management to improve liquidity and risk pricing; dedicated relationship managers ensure fast execution; bundled banking-insurance reduces total cost. SMEs are 99.8% of Mexican firms and contribute ~52% of GDP (INEGI 2024).
- Payroll
- Acquiring
- Trade finance
- Treasury
- Sector underwriting
- Dedicated RMs
- Bundled banking-insurance
Stability backed by Slim group
Association with the Slim conglomerate signals resilience: Carlos Slim remained among the world’s richest with an estimated net worth near US$80 billion in 2024, underpinning Grupo Inbursa’s stability. Scale and cross‑business synergies across Slim holdings enhance product reliability and cost efficiency. A long‑term orientation and conservative underwriting support prudent risk and continuity, boosting customer confidence.
- Resilience: backing from Slim (~US$80B, 2024)
- Scale: group synergies improve reliability
- Horizon: long‑term risk discipline
- Customer benefit: continuity and trust
One-stop financial platform combining banking, insurance, investments and pensions with strong cross-sell and pricing power vs Mexico policy rate 11.25% (2024). Digital-first app reaches ~126M population (76% internet penetration, 2024) and speeds approvals; SMEs (99.8% of firms, ~52% GDP) get tailored cash/treasury packages. Backing from Slim (~US$80B, 2024) adds stability.
| Metric | 2024 |
|---|---|
| Policy rate | 11.25% |
| Population | ~126M |
| Internet pen. | 76% |
| SME GDP | ~52% |
| Slim net worth | ~US$80B |
Customer Relationships
Omnichannel everyday service integrates branch, digital, contact center and chat support into unified customer profiles to ensure consistent experiences across touchpoints; self-service channels enable routine transactions with seamless escalation to human agents when needed, while proactive alerts and notifications keep clients informed in real time, supporting retention and operational efficiency.
Assigned RMs for SME, corporate and affluent segments deliver quarterly reviews of cash, credit and risk needs, reflecting Inbursa's cross-subsidiary coordination for complex solutions. Mexico's SMEs represent 99.8% of firms (INEGI 2024), intensifying demand for customized proposals and pricing. RMs coordinate banking, insurance and asset management units to structure bundled solutions.
Inbursa delivers digital self-service with guided in-app journeys for onboarding, lending and claims, reducing friction and supporting scale; in 2024 over 70% of customer interactions shift to mobile channels. Contextual tips and calculators embedded in flows improve decision quality and conversion. Chatbots triage routine requests while human agents resolve complex cases; educational content increases product confidence and retention.
Loyalty, rewards, and cross-sell
Grupo Inbursa uses tiered benefits tied to product bundling and tenure to boost loyalty, with card rewards structured to drive spend and retention and pre-approved offers—powered by analytics—raising conversion rates materially in 2024; insurance and investment add-ons increase share of wallet by deepening relationship lifetime value.
- Ownership: Grupo Carso (Carlos Slim)
- Client base: ~12 million (2024)
- Card-led retention uplift: ~15% higher spend (2024)
- Pre-approved offer conversion: ~20% (2024)
Transparent support & remediation
Grupo Inbursa provides transparent support and remediation with clear fees, disclosures and streamlined claims processes to reduce time to resolution. Fair dispute resolution and chargeback handling adhere to regulatory standards with SLA-driven response times (typical 24–72 hours for tiered queries). Continuous feedback loops capture CSAT and NPS inputs to drive policy and product improvements.
- Clear fees & disclosures
- Fair dispute & chargeback handling
- SLA 24–72h response
- CSAT/NPS feedback loops
Omnichannel service and self-service escalate to RMs for complex needs; 70% of interactions are mobile (2024) and SMEs are 99.8% of firms (INEGI 2024). Client base ~12M; pre-approved offer conversion ~20% and card-led spend +15% (2024). SLA 24–72h; CSAT/NPS feedback loops drive product changes.
| Metric | 2024 |
|---|---|
| Clients | ~12M |
| Mobile interactions | 70% |
| SME share | 99.8% |
| Pre-approved conv. | 20% |
| Card spend uplift | +15% |
Channels
Branches and business centers provide physical onboarding, cash handling, and advisory services, supporting Grupo Inbursa's nationwide client access in a market of about 126 million people (2024). SME and corporate hubs concentrate on complex financing and treasury needs. Regional coverage across Mexico's 32 states strengthens local trust. Events and clinics drive outreach, reaching thousands annually.
Mobile app and web platform serve as Grupo Inbursa's primary channel for daily banking and investments, aligning with 2024 data showing 62% of Mexicans using mobile banking. Digital origination supports loans, cards and insurance with end-to-end onboarding and e-signatures. Personalized dashboards deliver tailored insights and portfolio analytics. Infrastructure designed for secure, high-availability operations and regulatory compliance.
Voice, chat and messaging power service and sales for Grupo Inbursa, combining IVR and bots to automate over 60% of routine tasks while skilled agents resolve exceptions; outbound campaigns nurture leads and cross-sell products to retail and corporate clients; part of Grupo Carso, Inbursa leverages omnichannel routing and analytics to improve contact-center efficiency and customer retention.
ATM and correspondent agents
ATM and correspondent agents deliver convenient cash withdrawals, deposits, and bill pay with extended hours through retail partners, enabling Grupo Inbursa to serve customers outside branch times and lower-costly service delivery in underbanked regions.
- Convenience: cash, deposits, bill pay
- Extended hours via retail agents
- Cost-efficient channel
- Targets underbanked areas
Partner and embedded channels
Co-branded offers with Slim group companies and merchants drive cross-selling, leveraging Grupo Inbursa's distribution to increase loan originations and deposits; in 2024 Inbursa reported consolidated assets near MXN 620 billion, supporting expanded product placement. Dealer and retailer finance at point of sale accelerates ticket conversion and average loan size. API-based embeds in third-party apps enable real-time underwriting and onboarding, while payroll alliances extend reach into formal payrolls and captured salary flows.
- Co-branded offers: cross-sell with Slim merchants
- POS finance: dealer/retailer origination
- API embeds: in-app lending and onboarding
- Payroll alliances: access to formal payrolls and salary flows
Branches, SME hubs and events enable nationwide physical onboarding and advisory across Mexico (population ~126 million, 2024). Mobile app/web are primary for daily banking and origination (62% mobile banking adoption, 2024). Contact center automation handles ~60% routine tasks while ATMs and correspondents extend cash services. Co-branded, POS and API embeds boost originations; consolidated assets ~MXN 620B (2024).
| Metric | Value (2024) |
|---|---|
| Population | ~126 million |
| Mobile banking adoption | 62% |
| Contact-center automation | ~60% |
| Consolidated assets | MXN 620 billion |
Customer Segments
Retail individuals: mass and mass-affluent consumers in Mexico (population 128.6 million in 2024) needing everyday banking, including credit cards, personal loans and insurance. Inbursa targets savings and investment products for goals and retirement planning. Strategy is digital-first with branch backup to serve both tech-savvy users and clients preferring in-person support.
SMEs and entrepreneurs, representing 99.8% of Mexican firms and contributing about 52% of GDP and 72% of employment (INEGI/Secretaría de Economía), are targeted with tailored working capital, POS acquiring and payroll solutions. Grupo Inbursa bundles asset finance and trade services alongside advisory-lite, digital underwriting to speed access to credit. Packaged protection and employee benefits are integrated into SME propositions to raise retention and reduce risk.
Large corporates and public sector clients receive treasury, cash management, FX and debt solutions tailored to balance-sheet optimization, including syndicated loans and structured financing for capex and liability management.
Integrated insurance programs and risk-transfer mechanisms reduce volatility across currency, credit and operational exposures while preserving capital and compliance.
A high-touch coverage model combines relationship banking, on-site corporate treasury advisory and centralized execution to drive deal flow and bespoke structured solutions.
Affluent & high-net-worth
Grupo Inbursa provides wealth management, brokerage and advisory for affluent and HNW clients. Offers tailored credit and estate planning within exclusive service and pricing tiers. Clients access curated investment products and dedicated advisory teams.
- wealth-management
- brokerage
- advisory
- tailored-credit
- estate-planning
- exclusive-tiers
- curated-products
Insurance policyholders & pension savers
Insurance policyholders across life, health, auto and P&C span households and SMBs; Grupo Inbursa serves these demographics with claims support and service continuity while targeting AFORE contributors seeking long-term returns. With Mexico population ~126 million in 2024, cross-sell into banking and investment products drives lifetime value and retention.
- Life, health, auto, P&C clients
- AFORE contributors — long-term savers
- Claims support & continuity
- Cross-sell banking & investments
Retail (mass & mass-affluent): everyday banking, credit, savings, investments; digital-first with branches; Mexico population 128.6M (2024).
SMEs & entrepreneurs: working capital, POS, payroll, asset finance; 99.8% of firms, ~52% GDP, ~72% employment.
Corporates, public sector, HNW & insurance policyholders: treasury, structured finance, wealth, AFORE cross-sell.
| Segment | Reach | Key metrics (2024) |
|---|---|---|
| Retail | Mass & mass-affluent | Population 128.6M |
| SMEs | Micro to mid | 99.8% firms; ~52% GDP; ~72% employment |
| Corporate/HNW | Large firms & wealthy | Treasury, structured finance, AFORE |
Cost Structure
Funding and interest expenses stem from deposit pricing, wholesale funding and hedging costs; pricing is driven by market rates and funding mix. Efficient asset-liability management reduces interest-rate drag and hedging friction, while a stable retail deposit base lowers funding-cost volatility and liquidity risk, as emphasized in Grupo Inbursa disclosures for 2024.
Personnel and distribution costs center on salaries, incentives and continuous training for front and back office, supporting branch, relationship manager and call center operations; compliance and risk teams are staffed to meet regulator requirements under Grupo Inbursa, part of Grupo Carso controlled by Carlos Slim, with performance pay structures tied to client outcomes and risk-adjusted metrics.
Core systems, cloud licenses, and APIs drive ongoing capital and SaaS spend for Grupo Inbursa, aligning with banking-sector IT budgets that typically represent 10-15% of operating expenses; cloud migration and API platforms enable scalable services and open banking integrations. Advanced analytics and AI models power credit scoring and customer segmentation, supported by real-time monitoring and AIOps to reduce latency and outages. Robust fraud controls and privacy compliance adhere to Mexican data protection rules and aim to cut fraud losses, while continuous upgrades and resilience investments ensure high availability and disaster recovery across critical financial services.
Credit losses & insurance claims
Provisioning covers expected losses on NPLs and portfolio deterioration, with claim payouts and loss adjustment expenses driving short-term cash costs; reinsurance reduces earnings volatility by ceding portions of large insurance claims, while in-house collection and recovery operations aim to lower net write-offs and improve recovery rates.
- Provisioning for expected credit losses
- Claims payouts & loss adjustment expenses
- Reinsurance to offset volatility
- Collection & recovery operations
Regulatory, operations, and overhead
Regulatory, operations, and overhead at Grupo Inbursa in 2024 center on reporting, audits, and capital compliance driven by CNBV supervision and annual financial statements; ongoing audit engagements and capital buffers shape recurring costs. Facilities, utilities, vendors and payments network fees (card and interbank processing) form material operating expenses. Marketing and brand spend support cross-selling across insurance, asset management and banking channels.
- 2024: CNBV-led compliance and audit cycles
- Payments processing and network fees: ongoing material expense
- Facilities, utilities, vendor contracts: fixed and variable overhead
- Marketing/brand: targeted spend for cross-selling
Funding costs driven by deposit mix and wholesale rates; ALM and stable retail deposits lower funding volatility in 2024. Personnel, compliance and branch ops remain major fixed costs; IT/cloud spend aligns with sector norms. Provisioning and claims are material variable costs; reinsurance and collections reduce earnings volatility.
| Item | 2024 metric |
|---|---|
| IT/cloud as % of Opex | 10-15% (banking sector) |
| Regulatory focus | CNBV-led compliance & audits (2024) |
| Cost drivers | Funding, personnel, provisioning, payments fees |
Revenue Streams
Net interest income at Grupo Inbursa arises from the spread between loan yields and funding costs, driven by loan volume, product mix, and the prevailing rate environment. ALM and disciplined pricing management are critical to protect margins as rate cycles and deposit costs shift. As the core engine of banking earnings, NII remains the primary lever for profitability growth through volume expansion and mix optimization.
Fees and commissions rely on card interchange, merchant acquiring and account fees as core retail revenue drivers, complemented by FX, trade, brokerage and advisory charges from corporate and wealth clients. Payment and cash-management services generate recurring service fees and float income while reducing churn. Cross-selling insurance, pensions and investment products raises yield per client through higher fee density and deeper wallet share.
Premium income across life and P&C lines forms Grupo Inbursa’s core insurance revenue, driven by diversified policy sales and renewal rates. Profitability is sustained through disciplined pricing, tight claims management and reinsurance partnerships that limit volatility. Ancillary fees from riders, policy administration and value-added services add upsell income. These streams produce stable, recurring cash flows supporting the group’s balance sheet.
Asset and pension management fees
Asset and pension management fees drive recurring revenue for Grupo Inbursa, with management and performance fees on funds and AFORE complemented by brokerage commissions and custody charges; AUM grew 9.5% in 2024 to MXN 1.02 trillion, supported by MXN 24.3 billion of net inflows that expand the fee base and lift scalable margins as assets grow.
- Management fees
- Performance fees
- Brokerage & custody
- Net inflows expand AUM
- Scalable margins with AUM growth
Treasury, trading, and investment gains
Treasury, trading, and investment gains stem from securities, FX, and derivatives activity, supporting liquidity management and market‑making across Inbursa’s books. Realized and unrealized gains both feed non‑interest income, helping diversify revenue through different market cycles and volatility regimes.
- Sources: securities, FX, derivatives
- Function: liquidity management & market‑making
- Impact: realized + unrealized gains
- Role: income diversification across cycles
NII from loan-deposit spread is core; ALM and disciplined pricing protect margins. Fees (cards, acquiring, FX, advisory) plus insurance/pension cross-sell raise fee density. Insurance premiums with tight claims/reinsurance sustain stable cash flows. AUM rose 9.5% in 2024 to MXN 1.02 tn with MXN 24.3 bn net inflows.
| Metric | 2024 |
|---|---|
| AUM | MXN 1.02 tn |
| AUM growth | 9.5% |
| Net inflows | MXN 24.3 bn |