Eletromidia Business Model Canvas

Media and creative agencies channel demand to Eletromidia, bundling OOH into omnichannel plans and briefing creative for 5,000+ screens (2024 network size).

Preferred partnerships streamline RFPs, pricing and campaign cadence, cutting time-to-launch and improving yield for both agency and publisher.

Close collaboration fuels innovative formats and dynamic content while aligned measurement ties outcomes to brand KPIs and sales metrics.

Strategic concessions with transit, airports and malls (5,000-screen network in 2024) secure high-impression placements and long-term permits (60–90 days) that enable multi-year monetization. Revenue-sharing (typical 50/50) and agency partnerships drive demand; programmatic accounted for ~25% of DOOH trades in 2024. Ops partners sustain 99.5% screen uptime and 99.9% network SLA, while mobility data improves targeting and attribution.

Prospect brands and agencies with tailored OOH packages across Eletromidia's network of over 12,000 digital panels, targeting campaigns by audience and location; build schedules, allocate loops and manage flighting to meet KPIs. Execute traffic instructions with 99% uptime and QA checks, while programmatic tools (30% of 2024 bookings) optimize inventory yield and drive client ROI improvements of ~15%.

Operate 12,000+ digital panels; site selection, leases, permits and safety checks (EMF, structural) for deployments.

Maintain 99.5% uptime, MTTR <24h, preventive maintenance; manage power (~250W/panel), connectivity and content sync.

Sell via direct and programmatic channels (30% bookings; programmatic DOOH spend ~$1.9B in 2024), provide impressions, attribution and pricing optimizations.

Ad-tech & measurement stack—CMS, ad servers, device monitoring and data pipelines—ensure delivery reliability and real-time reporting; in 2024 DOOH ad spend grew ~14% YoY. Mobility and geospatial datasets quantify audiences with billions of location signals, while integrations with programmatic platforms unlocked new demand streams. Dashboards translate data into client-ready KPIs such as reach, OTS and conversions.

Extensive national DOOH inventory with prime transit and retail placements drives high-frequency reach across Brazil’s 216M population (87% urban in 2024). Long-term concessions (10–20 years) secure location advantage and indexed economics; typical revenue-share 20–30%. Robust ad-tech, mobility data and programmatic integrations enable real-time KPIs; 2024 DOOH spend grew ~14% YoY. Skilled sales and operations teams support coverage in 27 states.

Airports (Guarulhos >40 million pax/year), malls and transit hubs deliver brand-safe, quality contexts where large-format and digital screens boost storytelling impact and engagement by ~30–50%. High dwell-time zones (waiting areas, shopping corridors) enable richer, longer messages and higher recall. Consistent technical and creative standards across sites protect brand presentation and ad effectiveness.

High-density OOH in São Paulo (metro 22M) and Rio (13.5M) delivers scalable salience; 11,000+ screens nationwide (2024) enable rapid, localized reach. Programmatic triggers and real-time swaps double engagement vs static OOH; airport/mall contexts lift impact ~30–50%. Robust 2024 play-out verification, attribution to visits/actions and sub-72h go-live drive measurable ROI.

SLA-driven service guarantees 99.9% uptime, 24/7 automated monitoring and incident response within 30 minutes with on-call escalation tiers to reduce downtime. Verification protocols include timestamped diagnostics and weekly reports; regular monthly check-ins align expectations. Penalty and remedy frameworks provide service credits up to 10% and predefined remediation timelines to ensure accountability.

Named account managers (1:30) and SLA guarantees (99.9% uptime) deliver 95%+ campaign uptime and 30‑minute incident response; rapid swaps enable 2‑hour creative changes. 2024 OOH spend rose ~5% to $38B, driving demand for precision placement and data‑driven recommendations that lift engagement ~12% and retention ~18%. Test budgets (5–10%) fund pilots and creative labs to prove incremental ROI.

SSP connections expose Eletromidia inventory to DSP buyers, enabling programmatic bids and broadening demand sources; programmatic DOOH transactions grew significantly by 2024, representing a substantial share of DOOH volume. Private marketplaces and deal IDs allow control over pricing and access, supporting direct-sold CPMs and preferred buyer lists. Real-time availability updates improve fill rates and campaign flexibility, while data targeting—audience, location, time—raises yield per play through higher effective CPMs.

In-house sales win national advertisers by citing 2024 digital OOH spend >$10 billion and multi-quarter roadmaps for predictable revenue. Agency desks streamline buying and increase RFP inclusion via standardized packages. SSP/programmatic broaden demand and improve fill rates. Self-serve targets SMBs (98% of Brazilian firms in 2024) for scale; events/keynotes (25+ events, 12+ keynotes in 2024) drive thought leadership.

Partnering with airlines, streaming platforms, live events and QSRs targets high-intent travelers and diners; airports and transit deliver captive, intent-rich audiences (IATA: global passenger volumes returned near 2019 levels in 2024). Dayparting aligns ads to breakfast/lunch/dinner and travel peaks; creative rotations and dynamic playlists keep messaging fresh and reduce ad fatigue.

CPG, telecom, finance and auto brands use Eletromídia’s ~12,000 screens (≈60% urban reach) for mass awareness, paying CPM premiums of 30–50% for premium/full-location buys. Location-triggered ads drive footfall — 76% of nearby searches lead to a visit within a day — and dynamic creative supports retail cadence. Airports/transit and partners capture intent-rich audiences as 2024 global passenger volumes returned near 2019 levels. SMBs (≈6,000 panels) favor geo-targeted, self-serve short-term buys; public sector uses the network for PSAs across Brazil (pop. ~203M, 161M internet users in 2024).

Operations & maintenance covers cleaning, repairs, parts and field labor (typically 30–60% of O&M spend), plus remote monitoring and NOC services that cut downtime 40–70% in 2024 benchmarks; insurance, safety and compliance audits usually run 0.5–1.5% of asset value annually; warehousing and spare inventory are sized to cover 30–60 days of replacements to keep network uptime above 98–99%.

Concession/lease fees (indexed to IPCA/IGP-M) plus renewal/bid costs compress margins; contracts often include revenue-share clauses.

Capex: LED sites US$30k–150k, accessories US$1k–5k, rollout +10–20%; depreciation 7–10 years.

O&M 30–60% labor, NOC cuts downtime 40–70%; licenses/data USD60k–250k & USD80k–300k/yr; cloud US$2k–15k/mo; insurance 0.5–1.5% AV.

Programmatic DOOH via SSP/DSP accounted for 62% of Eletromidia impressions in 2024, with PMPs and open-auction flows lifting fill to ~89% and delivering a 25% yield uplift; data-enriched audience segments commanded CPM premiums of 30–45%, while flexible, impression-based budgets drove a 35% YoY increase in digital-buyers spend on the network.

Core loop-based buys (SOV 25%–100%) and network dominations drive recurring CPM revenue; programmatic (62% of impressions in 2024) and PMP/open-auction fill (~89%) deliver a 25% yield uplift. Data-enriched segments command 30–45% CPM premiums, supported by creative, production and measurement fees and a 35% YoY rise in buyer spend.