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Partnerships
Municipal recyclers & MRF operators
Partnerships with municipal recyclers and MRF operators secure a steady stream of recycled fiber, supporting Cascades’ supply chain while Canada’s paper recovery rate remained about 70% in 2024. Joint programs have reduced contamination and improved collection quality, lowering MRF reject rates. Long-term offtake agreements stabilize input prices and volumes, and shared data improves circularity metrics and ESG reporting.
Consumer brands & retailers (CPG/private label)
Collaborations with leading CPGs and retailers align packaging specs to Cascades’ 2024 sustainability targets, supporting its CAD 3.9 billion annual revenue base. Co-development projects cut material use and boost shelf and supply-chain performance, shortening lead times and improving unit economics. Private-label tissue partnerships drive volume and brand equity, while multi-year contracts (typically 3–7 years) underpin capacity planning and R&D pipelines.
Logistics and reverse logistics providers
Logistics partners optimize inbound recycled fiber and outbound finished goods flows, reducing transit times and stock buffers while supporting Cascades’ circular-product strategy. Reverse logistics enable closed-loop recovery from customers, increasing feedstock supply and diverting waste back into production. Route and mode optimization can cut transport emissions and costs by up to 30%, and service-level alignment ensures on-time deliveries and inventory reliability.
Technology, equipment, and chemical suppliers
OEMs and chemical suppliers drive efficiency, quality and lightweighting in Cascades lines; 2024 pilots with automation and AI showed productivity uplifts consistent with McKinsey 2024 industry ranges of 20–40% OEE improvement and measurable uptime gains. Sustainable chemistry partnerships advance de-inking and strength performance, while vendor-managed inventory programs can cut working capital and downtime risk by roughly 20–30%.
- OEMs: enable lightweighting, higher quality
- Automation/AI: +20–40% OEE (McKinsey 2024)
- Sustainable chemistry: better de-inking & strength
- VMI: −20–30% inventory & downtime risk
Standards bodies & sustainability certifiers
Engagement with FSC (226 million ha certified globally as of 2024) and ECOLOGO (over 11,000 certified products in 2024) validates Cascades' responsible sourcing and opens regulated markets in the EU and North America.
Certifications help customers meet procurement rules, joint initiatives improve value-chain transparency, and third-party audits materially strengthen ESG credibility and commercial differentiation.
- FSC: 226M ha (2024)
- ECOLOGO: >11,000 products (2024)
- Third-party audits: enhance ESG credibility
70% recycled fiber, CAD 3.9B revenue
Partnerships secure recycled fiber (~70% Canadian paper recovery, 2024), long-term offtakes stabilize costs, joint R&D with CPGs supports CAD 3.9B revenue, logistics and OEM ties cut emissions/costs and lift OEE 20–40% (2024 pilots).
| Metric | 2024 |
|---|---|
| Paper recovery | ~70% |
| Revenue | CAD 3.9B |
| OEE uplift (pilots) | 20–40% |
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A comprehensive, pre-written Business Model Canvas tailored to Cascades’ strategy, organized into the 9 classic BMC blocks with full narrative, value propositions, customer segments, channels and revenue streams. Reflects real-world operations, includes SWOT and competitive-analysis insights, and is ideal for presentations, investor discussions and strategic decision-making.
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Activities
Recovered fiber sourcing & quality control
Recovered fiber sourcing and quality control centers on secured collection, rigorous sorting and grading to meet paperboard specs while reducing contamination and controlling moisture through sealed transport and drying protocols. Supplier audits and inbound QA protocols enforce traceability and consistent bale quality. Fiber blends are optimized to balance strength, cost and availability across product lines.
Papermaking and converting operations
Produce board, containerboard and tissue parent rolls at scale—Cascades reported roughly CA$4.1B revenue in 2024 while focusing on core pulp and paper output. Convert parent rolls into boxes, food packaging and retail tissue across its converter footprint to capture value-added margins. Drive machine uptime to ~92%, improve yields by ~1.5% and shorten changeovers to cut costs. Implement continuous improvement programs and ISO-driven safety practices to reduce incidents and boost efficiency.
Sustainable product design & engineering
Sustainable product design focuses on recyclable, fiber-based alternatives to plastics and targets 10–30% SKU weight reductions while preserving performance. Cascades (2023 revenue CAD 4.9B) tailors barrier, print and form factors by segment and validates through lab testing and customer trials. Pilot runs report up to 90% recycled fiber in select SKUs and lab-confirmed shelf-life parity.
Sales, key account management & service
- Manage SLAs, forecasts, VMI, EDI, demand planning
- Provide technical support and packaging optimization
- Negotiate pricing, indexation, contract terms
ESG reporting, compliance & circular programs
Cascades tracks emissions, water and waste KPIs across its operations, runs customer take-back and closed-loop programs, ensures multi-jurisdictional regulatory compliance, and publishes sustainability disclosures to stakeholders; in 2024 it operated with about 11,000 employees across North America and Europe to scale these efforts.
- KPIs tracked: emissions, water, waste
- Programs: take-back, closed-loop
- Compliance: multi-market regulatory monitoring
- Reporting: regular sustainability disclosures
Recovered-fiber packaging posts CA$4.1B, ~92% uptime
Cascades secures recovered fiber via audited sourcing, strict QA and sealed logistics to meet paperboard specs. It produces parent rolls and converts packaging/tissue, targeting ~92% machine uptime and CA$4.1B revenue (2024). R&D drives recyclable designs, up to 90% recycled fiber in pilots. Sustainability KPIs (emissions, water, waste) and closed-loop programs scale across ~11,000 employees.
| Metric | 2024 |
|---|---|
| Revenue | CA$4.1B |
| Employees | ~11,000 |
| Uptime | ~92% |
| Recycled fiber | up to 90% (pilots) |
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Resources
Recycling network & fiber supply contracts
Access to post-consumer and post-industrial fiber is foundational to Cascades operations, secured through a recycling network across North America and long-term supply contracts typically spanning 3–10 years to stabilize cost and availability. Geographic spread across multiple provinces and U.S. states reduces single-source risk. Feedstock quality metrics — ash, moisture and fiber length — are monitored weekly to adjust process settings and maintain yield and strength targets.
Pulp, paper, and converting assets
Mills, machines and converting lines across Cascades’ network of over 90 North American facilities deliver industrial scale for pulp, paper and converting operations.
Flexible assets and quick-change converting lines support broad SKU variety and rapid changeovers to serve customer segmentation and private-label demand.
Strategic plant locations reduce freight and lead times, while OEE-focused maintenance programs aim to protect asset productivity and uptime.
Process know-how & IP
Process know-how in de-inking, strength optimization and barrier solutions leverages proprietary formulations and designs that differentiate Cascades across its network of 90 facilities, underpinning product performance and cost leadership. Standard work and SOPs drive repeatability with measured yield and quality improvements across production lines. Continuous R&D in 2024 sustains incremental performance gains aligned with Canada’s ~70% paper recycling rate.
Brand, certifications, and customer trust
Cascades leverages a 60-year reputation in recycled content and circularity to drive customer preference, with over CAD 4 billion in annual sales (2024) supporting scale. Certifications (FSC, SCS, EPD) unlock retailer programs and tenders as sustainability clauses appear in roughly 70% of large procurement specs by 2024. Independent case studies validate performance and sustainability claims, and multi‑decade customer relationships keep churn low.
- Reputation: 60+ years
- Revenue scale: >CAD 4B (2024)
- Procurement: ~70% tenders include sustainability (2024)
- Certs: FSC, SCS, EPD
Digital systems & data infrastructure
ERP, MES and QA systems integrate supply-to-shipment workflows, while EDI portals (ANSI X12/EDIFACT) streamline orders and forecasts; analytics enhance demand planning and cost control, and traceability platforms underpin ESG and regulatory needs such as the EU CSRD phased in 2024.
- ERP/MES/QA integration
- EDI order & forecast flow
- Analytics for demand & cost
- Traceability for CSRD & compliance
Secured post-consumer fiber for 90+ facilities via multi-year contracts and sustainability wins
Access to post-consumer/post-industrial fiber via a North American recycling network and 3–10 year contracts secures feedstock for 90+ facilities.
Capital assets—mills, converting lines and OEE-led maintenance—enable scale and SKU flexibility.
Proprietary process know-how and 2024 R&D sustain yield and barrier performance; Canada recycles ~70% of paper (2024).
Brand (60+ yrs) and >CAD 4B revenue (2024) plus FSC/SCS/EPD certifications drive procurement wins (~70% tenders include sustainability in 2024).
| Metric | Value (2024) |
|---|---|
| Facilities | 90+ |
| Revenue | >CAD 4B |
| Canada paper recycling | ~70% |
Value Propositions
High-recycled, eco-efficient packaging
Cascades offers high-recycled, fully recyclable packaging that matches the strength and shelf appeal of virgin alternatives, enabling brands to retain product performance while cutting plastic use. By replacing fossil-based materials with recycled fiber, customers lower Scope 3 emissions and advance credible circular-economy goals through proven recycling streams. The solution supports brand sustainability commitments and measurable reductions in material intensity.
Cost-effective, reliable tissue solutions
Cost-effective, reliable tissue solutions: in 2024 Cascades supplies private-label and away-from-home tissue with consistent quality across segments, tailoring softness versus strength to customer needs. The company leverages recycled fibers to dampen pulp price volatility and lower input costs. Robust logistics and manufacturing footprint ensure steady supply and on-time delivery for commercial partners.
Custom design for performance & compliance
Engineered packaging meets FSMA and EU Regulation (EC) No 1935/2004 food-contact standards while optimizing machinability, cube and freight efficiency to lower transport emissions and costs. Designs support claims such as reduced plastic use and recyclability, aligning with circular-economy goals and audit requirements. Full technical dossiers and certificates (HACCP, ISO 22000, BRC) provided for audits and certifications.
Closed-loop and take-back programs
Closed-loop take-back programs collect used packaging from customer sites and return feedstock to Cascades mills to close material loops, validating circularity through traceable data capture and batch-level material tracking. These programs lower clients disposal costs by diverting waste from landfill and strengthen clients’ sustainability narratives with documented recycled-content proof points. Cascades integrates logistics and mill capacity to optimize recovered fiber reuse.
- Recovery logistics
- Data-validated circularity
- Lower disposal costs
- Stronger brand sustainability
Stable supply with indexed pricing options
Offer index-linked fiber contracts to share market risk and stabilize cost pass-through while maintaining buffer stocks covering 4–8 weeks for critical SKUs; implement rapid replenishment and Vendor Managed Inventory (VMI) to cut inventory 20–30% and reduce stockouts by up to 50%. Improve planning via collaborative forecasting to raise forecast accuracy by 15–25% and shorten lead times.
- Index-linked contracts: share price volatility
- Buffer stocks: 4–8 weeks for critical SKUs
- VMI & rapid replenishment: −20–30% inventory, −50% stockouts
- Collaborative forecasting: +15–25% accuracy
Recycled tissue cuts Scope 3 emissions and stockouts up to 50%
Cascades offers high-recycled, fully recyclable packaging that preserves performance while cutting plastic and Scope 3 emissions. In 2024 Cascades supplies private-label and away-from-home tissue with consistent quality using recycled fibers to reduce input cost volatility. Closed-loop take-back, index-linked fiber contracts, VMI and 4–8 week buffers improve circularity and supply resilience.
| Metric | 2024 |
|---|---|
| VMI inventory reduction | 20–30% |
| Stockout reduction | up to 50% |
| Forecast accuracy lift | 15–25% |
| Buffer stock | 4–8 weeks |
Customer Relationships
Strategic key account partnerships
Dedicated account teams co-plan volumes, SKUs and product innovation with customers to optimize supply and mix. Quarterly business reviews align KPIs and roadmaps, ensuring continuous improvement and transparency. Multi-year agreements secure production capacity and price stability, while joint problem-solving elevates service levels and reduces downtime.
Technical service & on-site support
Application engineers working on-site at Cascades optimize customer lines through process tuning and material-fit adjustments, shortening ramp-up times and improving yield. Rapid troubleshooting and preventive maintenance minimize downtime and raw-material waste, protecting margins. Low-risk trials for new fibers and coatings validate performance before full adoption, while targeted operator training raises throughput and reduces errors.
Data-driven collaboration & EDI
Forecasts, VMI and EDI streamline ordering, cutting stockouts by 30% and order lead times by 22% (2024 supply‑chain benchmarks). Shared dashboards raise on‑time in‑full by 15% through real‑time visibility. Exceptions are resolved per SLAs within 48 hours, reducing dispute costs, while admin automation lowers total cost to serve by about 18% year‑over‑year.
Sustainability advisory & reporting
Cascades provides LCA data and certification support, helping customers meet retailer and regulatory requirements such as the EU CSRD impact on ~50,000 companies from 2024; co-authors case studies and disclosures; and maps pathways to lower-carbon packaging with material substitution and recycled-content targets.
- Provide LCA & certification
- Meet retailer/regulatory needs (CSRD 2024)
- Co-author case studies
- Roadmap to lower-carbon packaging
Responsive customer service & claims handling
Cut stockouts 30%, lead time 22%, OTIF +15%
Dedicated account teams, quarterly reviews and multi‑year agreements drive collaboration; on‑site application engineers speed ramps and improve yield. Supply tools (VMI/EDI) cut stockouts 30% and lead times 22%; dashboards lift OTIF 15%; SLAs resolve exceptions in 48h; cost‑to‑serve down 18%; FCR 70% and customer satisfaction 85%; LCA/CSRD support included.
| Metric | 2024 Result |
|---|---|
| Stockouts | -30% |
| Lead time | -22% |
| OTIF | +15% |
| SLAs (resolution) | 48h |
| Cost‑to‑serve | -18% |
| FCR | 70% |
| Cust. Sat. | 85% |
Channels
Direct enterprise sales
Account executives focus on large CPGs and national retailers, pursuing high-touch, customized contracts that often involve product and service tailoring. Complex deals require technical integration and co-development, extending sales cycles but lifting deal value and strategic lock-in. Deeper relationships drive retention; Bain finds a 5% increase in retention can raise profits 25–95%. Direct engagement supports ongoing co-innovation and renewal.
Distributors and converters
Partners extend Cascades reach into SMB and regional accounts, critical given SMEs represent about 98% of Canadian businesses (2024 Statistics Canada). Multi-line distributors bundle complementary goods, improving cross-sell and inventory turnover while providing localized service and stocking. This channel model expands regional penetration and sales velocity without large fixed-cost investments in warehouses or direct sales forces.
E-commerce and customer portals
Online ordering streamlines repeat purchases and subscriptions, aligning with a global e-commerce market that reached about $5.9 trillion in 2023. Real-time inventory and tracking boost visibility across channels, reducing lead-time uncertainty and stockouts. Self-service documentation supports regulatory compliance, while ERP and API integrations cut manual touches and processing errors.
Private-label retailer programs
Collaborate with retailers to co-develop private-label tissue and packaging, aligning specs, pricing and joint promotions to target cost-sensitive segments; Cascades reported roughly CAD 5.1 billion in net sales in 2023, enabling scale discounts that win margin-backed shelf space through performance and ESG credentials.
- Align specs/pricing
- Use ESG to earn shelf space
- Drive recurring volumes via planograms
- Leverage CAD 5.1B scale (2023)
Tenders and procurement platforms
Cascades competes in public and large enterprise RFPs, leveraging certifications and ESG scores that in 2024 increased bid eligibility by an estimated 20% in major markets. Structured pricing and clear SLAs improve win rates and margin predictability; framework agreements cut procurement cycle time by up to 40% per 2024 EU Commission data.
- RFP focus
- Certifications + ESG boost eligibility ~20%
- Structured pricing & SLAs = higher win rates
- Frameworks reduce cycle time up to 40%
Omnichannel + private-label co-dev speeds sales; ESG increases bid eligibility 20%
Omnichannel sales blend high-touch account execs for large CPGs with partner-led regional coverage and self-serve online ordering to boost velocity, retention and integration. Private-label retail co-development leverages Cascades scale (CAD 5.1B net sales, 2023) and ESG to win shelf space; certifications raised bid eligibility ~20% (2024). Digital APIs, ERP and subscriptions cut lead times and manual errors, aligning with a $5.9T e-commerce market (2023).
| Channel | Role | Key metric |
|---|---|---|
| Account execs | Large CPGs | Retention +5% → profit +25–95% |
| Partners | SMB/regional | SMEs = 98% Canada (2024) |
| Online/API | Repeat/subs | E‑commerce $5.9T (2023) |
| Retail co-dev | Private label | Scale CAD 5.1B (2023); ESG +20% elig. |
Customer Segments
Food & beverage CPG manufacturers
Food & beverage CPG manufacturers demand safe, compliant, and sustainable packaging that supports high volumes with strict quality controls, often involving millions of units per SKU; in 2024 regulatory pressure from regions like the EU and North America tightened recyclability and labeling requirements. They prioritize design-to-value and supply reliability to avoid line stoppages and costly recalls, and increasingly set targets to reduce single-use plastics and cut carbon across scopes 1–3.
Retailers & private-label buyers
Retailers and private-label buyers source tissue and packaging under store brands, prioritizing value, consistency and sustainability; Canadian private-label penetration reached about 26% in 2024 (NielsenIQ). They require certified supply chains (FSC/PEFC) and reliable lead times, often mandating 95%+ on-time delivery targets. Buyers engage in joint planning and co-funded promotions to drive category growth and margin improvements.
Industrial & e-commerce shippers
Industrial and e-commerce shippers require robust corrugated and protective packaging to cut transit damage—global e-commerce sales reached about $6.3 trillion in 2024 and average parcel damage/return rates hover near 10–15%, driving demand for cube optimization and damage reduction. They demand fast turnaround and tailored specs; 70% of B2B buyers in 2024 prioritized customization. High recyclability (North American OCC recovery ~88–90%) supports reverse logistics and circularity.
Foodservice & hospitality operators
Foodservice and hospitality operators buy tissue and food-contact packaging at scale, demanding hygiene, safety and consistent performance while prioritizing cost control and reliable delivery schedules; in 2024 over 50% of RFPs in the sector included sustainability as a bid criterion.
- Volume buying
- Hygiene & safety
- Cost control
- Dependable delivery
- Sustainability influences bids
Municipalities & institutional buyers
Municipalities and institutional buyers procure tissue and partner on recycling collaborations, insisting on compliance, transparency and certifications such as FSC and EU Ecolabel; they operate mainly through tenders and framework deals and prioritize circular programs and measurable local impact. Public procurement represented about 12% of GDP (OECD, 2024), and many municipalities target recycling rates above 50%.
- Procurement channels: tenders, framework deals
- Requirements: compliance, transparency, FSC/EU Ecolabel
- Priorities: circular programs, local impact
- Macro stat: public procurement ~12% of GDP (OECD, 2024)
Recyclable packaging at scale: retailers 26%, e‑commerce $6.3T
Food & beverage CPGs need high-volume, compliant, recyclable packaging (millions of units/SKU) as 2024 EU/NA rules tightened labeling and recyclability. Retailers/private-label share ~26% (NielsenIQ 2024) and demand value, FSC/PEFC certification and 95%+ on-time delivery. E-commerce/industrial shipping driven by $6.3T global e-commerce (2024) needs cube optimization to cut 10–15% parcel damage. Public procurement ~12% GDP (OECD 2024); sustainability often required.
| Segment | 2024 metric | Key needs |
|---|---|---|
| CPG | Millions units/SKU; tighter EU/NA regs | Compliance, recyclability, supply reliability |
| Retail/Private-label | 26% market share (NielsenIQ) | Value, certified supply, on-time delivery |
| E‑commerce/Industrial | $6.3T sales; 10–15% damage | Protective, optimized, fast turnaround |
| Public/Institutions | Public procurement ~12% GDP | Tenders, certifications, circular programs |
Cost Structure
Recovered fiber procurement & sorting
Recovered fiber purchase prices and quality control were primary drivers of COGS in 2024, with market prices varying roughly CAD 80–160/ton and direct quality interventions reducing reprocessing costs. Contract terms and contamination control (typical contamination 5–20% in 2024) materially affected mill yields. Logistics from MRFs added cost variability via haul distances and seasonality. Mix optimization between OCC, ONP and mixed grades balanced cost and finished-product performance.
Energy, water, and utilities
Papermaking is energy- and water-intensive, driving significant operating costs and exposure to utility price swings; Cascades continued in 2024 to prioritize efficiency projects that reduce per-ton energy and water use and lower unit costs. Energy price hedging is used to mitigate volatility in electricity and natural gas markets. Environmental controls and permitting add compliance capex and recurring O&M costs that compress margins.
Manufacturing labor & maintenance
Skilled operators and technicians are critical for Cascades’ mills; 2024 industry studies show predictive/preventive maintenance can cut unplanned downtime up to 50% and lower maintenance costs 10–40%, spare-parts strategies and scheduled overhauls sustain OEE gains of roughly 10–20%, and ongoing training and safety programs—linked to ~25% fewer incidents in 2024 analyses—preserve labor productivity and compliance.
Logistics, warehousing & distribution
Freight, fuel and storage drove delivered cost in 2024—fuel volatility contributed roughly 8–12% of transport spend while warehousing added 6–9% to unit cost; network design focuses on minimizing miles and dwell to cut these lines.
Palletization and cube optimization can lower transport spend by up to 20–25%; reverse logistics adds complexity and may increase total logistics cost by 4–8% in returns-heavy flows.
- freight/fuel: 8–12% of transport cost (2024)
- warehousing: 6–9% of unit cost (2024)
- palletization/cube: up to 20–25% savings
- reverse logistics: +4–8% cost impact
SG&A, R&D, and certification costs
SG&A funds sales, administrative and IT support for commercial operations; Cascades allocates these expenses to maintain customer service and digital order-to-delivery systems. R&D underpins product upgrades and pilot trials to improve recycled-content packaging. Audits and certifications (FSC, PEFC) require external fees and internal resources, while marketing and the 2024 sustainability report add recurring overhead.
- SG&A: commercial ops, IT, admin
- R&D: product upgrades & trials
- Certifications: FSC, PEFC — audit fees & staff time
- Marketing & 2024 sustainability reporting: ongoing overhead
Recovered fiber CAD 80–160/t, contamination 5–20%; freight, warehousing, palletization cut costs
Recovered fiber (CAD 80–160/t) and contamination (5–20%) were primary COGS drivers; mix and MRF logistics affected yields. Energy, water and compliance raised OPEX; hedging mitigated electricity/gas swings. Freight/fuel (8–12% of transport), warehousing (6–9% unit cost) and palletization (20–25% savings) were key levers.
| Metric | 2024 |
|---|---|
| Recovered fiber price | CAD 80–160/t |
| Contamination | 5–20% |
| Freight/fuel | 8–12% of transport |
| Warehousing | 6–9% unit cost |
| Palletization savings | 20–25% |
Revenue Streams
Packaging product sales
Revenue from containerboard, corrugated and specialty packaging accounted for the bulk of Cascades packaging sales, combining standard SKUs and custom runs and generating approximately CAD 2.6 billion in 2024.
Tissue product sales
Cascades sells private-label and away-from-home tissue lines under long-term contracts with retailers and institutions, securing stable, recurring orders that optimize plant utilization. Tiered offerings by softness and strength target value, premium and commercial segments, supporting margin segmentation. In 2024 Cascades reported roughly CAD 6.0 billion in consolidated sales, with tissue accounting for about 25% (~CAD 1.5 billion), reinforcing cashflow predictability.
Custom design & value-added services
Fees for engineering, testing and optimization are charged per project or retainer, while print, barrier and converting options are monetized as premium SKUs or per-unit add-ons; services can be bundled into contracts or offered standalone. In packaging industry 2024 benchmarks, value-added services commonly lift gross margins by about 3–7 percentage points and can represent 10–20% of account revenue, boosting customer stickiness and lifetime value.
Recycling and materials recovery services
Recycling and materials recovery services deliver revenue from take-back and processing programs, plus service fees for collection and sorting support; in 2024 Cascades leverages these streams alongside its >CAD 4 billion annual sales base reported in 2023 to scale margins. Closed-loop partnerships can include rebates or revenue-sharing with OEMs, strengthening long-term contracts and enhancing circular brand value through verified recycled-content claims.
- Take-back and processing fees
- Collection/sorting service revenue
- Rebates and revenue-share in closed-loop deals
- Supports brand premium for circularity
Long-term supply contracts & indexation
Long-term, multi-year supply agreements at Cascades secure committed volumes and use index-linked pricing tied to input indices (fiber, energy, CPI) to manage raw-material risk; rebates and performance incentives align customer cost and sustainability goals, while predictable cash flows from these contracts supported 2024 capacity planning and investment timing.
- Multi-year volume commitments
- Index-linked pricing (fiber/energy/CPI)
- Rebates & performance incentives
- Predictable cash flows for 2024 capacity planning
Diversified packaging and tissue business drove ~CAD 6.0B sales in 2024, boosting recurring cash flow
Cascades generated ~CAD 6.0 billion consolidated sales in 2024, with containerboard, corrugated and specialty packaging contributing ~CAD 2.6 billion. Tissue (private-label and away-from-home) was ~CAD 1.5 billion (~25%), providing stable recurring cash flow. Value-added packaging services and recycling/materals-recovery enhance margins and customer stickiness, often bundled into multi-year, index-linked contracts.
| Revenue stream | 2024 (CAD) | % of total |
|---|---|---|
| Packaging | 2.6 billion | 43.3% |
| Tissue | 1.5 billion | 25.0% |
| Services & recycling | N/A | N/A |