Ampol Business Model Canvas

Collaborate with quick-service restaurants, coffee and grocery suppliers to embed in-store offers and meal solutions across Ampol’s network of around 1,900 service stations in Australia and New Zealand (2024).

Co-branded formats and exclusive ranges drive footfall and increase basket size through bundled promotions and loyalty linkages.

Shared POS and customer data enable targeted promotions and optimized assortment by location and time of day.

Ampol secures indexed long-term supply for ~1,900 retail sites and Lytton refinery (~100,000 bbl/day) while blending term and spot purchases to manage cost and risk. FY24 fuel sales ~14.2 billion litres and ~67 terminals underpin logistics; JV storage and haulage partnerships optimise capacity and resilience. EV charging, biofuel and hydrogen pilots with tech partners expand fuel mix and customer offerings.

Run and maintain over 1,900 Ampol service stations across Australia and New Zealand with a focus on high forecourt uptime and store execution to maximize throughput. Curate convenience ranges, food-to-go and coffee offerings to increase basket size and dwell time. Use dynamic pricing, targeted promotions and disciplined planograms to lift conversion and average transaction value.

Operate and optimise refinery runs to capture crack spreads; import refined product to balance supply; manage hedging and inventory to stabilise margins; run ~1,900 service stations (2024) with high forecourt uptime while deploying EV chargers and piloting hydrogen/advanced biofuels.

Road tankers supported by advanced scheduling tools and real-time telemetry sustain on-time deliveries, with telemetry-driven carrier performance lifts of about 20% and schedule adherence improvements reported industry-wide. Ampol's HSSE frameworks target incident reductions; industry safety programs have cut TRIFR by up to 40% over five years. Route optimization lowers logistics costs and emissions by roughly 10–15% per studies.

Ampol’s Lytton refinery (~100,000 bpd) plus ~1,900 service stations (2024) and national terminals secure supply and distribution. Telemetry, route optimisation and HSSE cut logistics costs ~10–15%, improve carrier performance ~20% and reduce TRIFR up to 40%. POS/apps/CRM and loyalty drive pricing, assortment and repeat visits; long‑term offtake contracts stabilize volumes.

Ampol’s one-stop offer—fuel, food and services across over 1,800 retail sites in Australia and New Zealand—reduces trip frequency and saves time; pay-at-pump, mobile pay and quick-checkout options cut friction for busy customers; Ampol Rewards, with multi‑hundred‑thousand active members in 2024, increases repeat visits and perceived value through targeted discounts and points.

Ampol guarantees nationwide fuel availability via refining, terminals and ~1,900 service stations (2024), backed by contingency sourcing and logistics contracts.

Competitive pricing, proprietary additives and consistent quality protect fleet performance and margins while Ampol Rewards (hundreds of thousands active in 2024) drives loyalty.

B2B on-site fueling, bulk delivery, card programs with digital reporting and expanding low‑carbon options (bioblend pilots, EV chargers) support decarbonisation.

24/7 hotlines and on-site staff handle incidents and inquiries across Ampol's network of more than 1,900 service stations in Australia and New Zealand in 2024. Clear HSSE protocols, aligned to Ampol's 2024 HSSE framework, reassure industrial clients and contractors. Rapid escalation pathways and emergency response reduce downtime and minimize operational impact across the fuels and bulk supply chain.

Ampol uses Ampol Rewards, targeted offers and personalized campaigns to drive repeat visits across about 1,900 service stations in 2024. Over 1,000,000 digital commercial transactions in 2024 improved fleet visibility and operational efficiency. B2B named account managers, 24/7 hotlines and HSSE-aligned escalation protect critical fleets and aviation clients.

Ampol's digital app and website facilitate payments, loyalty and targeted offers, supporting Ampol Rewards with over 2 million members in 2024 and in-app payments across roughly 1,900 service stations. Real-time site locators show charger availability and live fuel prices, while B2B portals enable account access and analytics for corporate customers, integrating transaction and usage data for fleet management.

Retail service stations are Ampol’s primary interface with motorists, operating ~1,900 sites in 2024 and driving bundled forecourt, convenience and café sales. Non-fuel sales accounted for roughly 25% of retail revenue in 2024. Ampol supplied c.3.2 billion litres to commercial customers in FY2024 via bulk contracts and ~26 depots/terminals. Ampol Rewards had over 2 million members in 2024, enabling targeted digital offers.

Mining and resources: high-volume, remote operations with strict HSSE needs, often consuming billions of litres of diesel annually; Australia’s mining sector contributed roughly 10% of GDP in 2023–24, underscoring scale. They demand bulk deliveries and on-site storage solutions—Ampol’s logistics and terminals focus on reliability and certified fuel quality. Reliability, safety and fuel-grade consistency drive contract value and retention.

Ampol serves everyday drivers, fleets, mining, aviation and industrial customers with fast forecourts, fuel cards, bulk deliveries and certified Jet A-1 supply; focus is on availability, safety and predictable cost. Key 2024 metrics: 1,800+ service stations, 3.5m Rewards members, nationwide card acceptance and strong mining/aviation contract volumes.

Road transport, terminals and pipelines create both fixed capital costs and variable fuel and maintenance spend across Ampol’s network, which in 2024 encompassed about 1,900 service stations in Australia and New Zealand. Safety programs and driver training are material operating outlays required by regulation and insurer standards. Route optimization and telematics have been used to reduce kilometres and fuel burn, cutting logistics spend per litre.

Feedstock and product procurement are Ampol’s largest variable costs, tied to Brent crude at about US$86/bbl in 2024 and international freight. Refining, maintenance and scheduled turnarounds drive significant operating and capital spend while reliability and predictive maintenance limit downtime. Retail leases, payroll and logistics across ~1,900 service stations plus IT, compliance and ESG programs create recurring opex pressures.

Ampol secures multiyear contracts with fleets, mines and industrial customers—covering thousands of vehicles and sites in 2024—locking in predictable volumes and cashflow. Pricing is volume-based with per-litre discounts plus delivery and site-service fees, preserving unit economics. Sales of lubricants and specialty products in 2024 delivered higher gross margins than fuels, boosting B2B profitability.

Retail fuel across c.1,900 stations (2024) drives volume revenue with margins ~3–7%. Convenience and food-to-go lift site EBIT with margins ~30–40%. B2B contracts, aviation/marine and throughput fees provide annuity cashflow; fuels segment supported group EBITDA ~A$1.8bn in FY2024. New energy (EV charging, renewable blends) adds pay-per-use, subscription and carbon services revenue streams.