Who Owns PROS Company?

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Who Owns PROS Holdings, Inc.?

Understanding PROS Holdings, Inc.'s ownership is key to grasping its strategic direction and market standing. A recent leadership change underscores the evolving nature of corporate control and its influence on a company's path.

PROS Holdings, Inc., a Houston-based company since 1985, specializes in AI-driven software for sales optimization. Its mission involves leveraging AI and machine learning to refine sales processes and enable businesses to proactively meet customer demands with personalized offerings.

As of August 2025, PROS Holdings, Inc. holds a market capitalization of approximately $701.87 million. In 2024, the company achieved total revenue of $330.37 million, marking an 8.78% year-over-year increase, with subscription revenue alone growing by 14%.

The ownership landscape of PROS Holdings, Inc. has seen significant shifts, from its initial founding stakes to the influence of institutional investors and public shareholders. These changes, including recent executive transitions, continue to shape the company's future direction, impacting its approach to innovation such as its PROS PESTEL Analysis.

PROS Holdings, Inc. was founded in 1985 in Houston, Texas. The initial founding team included Dr. Ron Mittelstaedt, Mariette Mellinghaus, and Ed Thompson, with Ron Woestemeyer and Mariette Woestemeyer also identified as founders. Early capital was provided by the founders and their close networks, though specific initial equity details are not public.

Founding Year

PROS Holdings, Inc. was established in 1985.

Founding Location

The company originated in Houston, Texas.

Initial Funding Source

Funding came from the founders and their immediate networks.

Key Early Milestone

Secured its first major airline deal in 1997.

Market Expansion

The 1997 deal significantly expanded its presence in the travel industry.

Foundational Vision

The founders aimed to use advanced analytics for pricing and revenue management.

The early years of PROS were marked by the establishment of its core business and a significant expansion into the travel sector with a major airline deal in 1997. This period was instrumental in validating the company's pricing optimization software and building its initial customer base. While specific details regarding founder equity, vesting schedules, or early exits are not publicly disclosed, the founding team's strategic vision to leverage advanced analytics laid the groundwork for the company's evolution into an AI-powered solutions provider. Understanding the Target Market of PROS is key to appreciating the impact of these early foundational steps.

Early Ownership and Funding

PROS was founded by a team including Dr. Ron Mittelstaedt, Mariette Mellinghaus, and Ed Thompson, with Ron and Mariette Woestemeyer also noted as founders. Initial capital was self-funded by the founders and their networks, with no public disclosure of early equity splits.

• Founding Year: 1985
• Founding Location: Houston, Texas
• Initial Funding: Founders and their networks
• Key Early Deal: Major airline contract in 1997
• Core Vision: Leverage advanced analytics for pricing and revenue management

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The ownership structure of PROS Holdings, Inc. underwent a significant transformation with its Initial Public Offering (IPO) in June 2007. This event marked the company's transition to public trading, subsequently leading to a notable increase in institutional investor participation.

Following its IPO, PROS Holdings, Inc. has experienced substantial shifts in its shareholder base, with institutional investors becoming the primary holders of the company's stock. As of August 2025, these entities collectively own approximately 94.27% of PROS shares. This trend underscores the significant influence of institutional capital on the company's strategic direction, particularly its focus on AI-powered SaaS solutions. Understanding the Growth Strategy of PROS is closely tied to these ownership dynamics.

Key Institutional Stakeholders in PROS

Major institutional investors play a crucial role in PROS company ownership. These entities hold substantial stakes, influencing the company's governance and market perception.

• Vanguard Group Inc. held 5,847,056 shares valued at approximately $111,269,000 as of Q1 2025.
• BlackRock, Inc. is another significant institutional investor.
• Other notable investors include Alyeska Investment Group, L.P., Brown Advisory Inc., Nuveen LLC, State Street Corp, and Disciplined Growth Investors Inc. /mn.
• Nuveen LLC notably acquired a new position of 1,255,554 shares valued at around $23,893,000 in Q1 2025.

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As of March 28, 2025, PROS Holdings, Inc. is overseen by a Board of Directors comprising 10 members. This board operates on a staggered, three-year term system, divided into three classes. The leadership is headed by Mr. William Russell, the independent non-executive chairman, who has been a director since 2008.

The voting power within PROS Holdings, Inc. is anchored by its common stock. As of the record date of March 12, 2025, there were 47,796,522 shares eligible to vote, indicating a straightforward one-share-one-vote structure. This system means that PROS company ownership is directly tied to the number of shares held. While there haven't been any publicly announced proxy battles or activist investor campaigns, the company's 2025 annual meeting of stockholders, held on May 8, 2025, saw key decisions made. Shareholders voted on the election of directors and approved amendments to the 2017 Equity Incentive Plan, which included an increase in the number of authorized shares. This move could potentially impact future PROS company ownership structures and dilution. Understanding the current ownership structure of PROS is crucial for assessing its strategic direction and how PROS company ownership affects its strategy.

Board Independence and Shareholder Influence

The majority of PROS Holdings, Inc. directors are independent, ensuring robust oversight. Shareholder decisions at the 2025 annual meeting highlight the importance of equity plans in managing PROS company stock and potential ownership changes.

• 10 members on the Board of Directors as of March 28, 2025.
• All directors, except the CEO, were deemed independent as of December 31, 2024.
• Board committees are composed entirely of independent directors.
• 47,796,522 shares were entitled to vote as of March 12, 2025.
• Shareholders approved amendments to the 2017 Equity Incentive Plan.

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PROS Holdings, Inc. has seen significant leadership transitions and a stable institutional ownership structure in the past 12-18 months. The company is preparing for a new era with a new CEO, while maintaining strong financial performance and a high percentage of institutional backing.

The ownership of PROS Holdings, Inc. is predominantly held by institutional investors, indicating a strong vote of confidence from the financial community. This high level of institutional ownership, standing at 93.29% as of June 2025, suggests that major financial entities are significant stakeholders in the company's future. Understanding who owns PROS is crucial for assessing its strategic direction and stability.

Leadership Evolution

Jeff Cotten is set to take over as President and CEO on June 2, 2025, succeeding Andres Reiner. This transition aims for a smooth handover, with Reiner continuing in an advisory capacity.

Financial Health and Projections

The company reported robust revenue growth, with Q2 2025 revenue reaching $88.72 million. Full-year 2025 revenue is forecasted between $360 million and $362 million, with profitability expected.

Insider Activity Insights

Recent insider transactions include a share sale by director Timothy V. Williams and a purchase by former CEO Andres Reiner. These activities provide a glimpse into executive confidence and portfolio management.

Institutional Dominance in Ownership

With 93.29% institutional ownership as of June 2025, the PROS company ownership structure is heavily influenced by investment funds and large financial institutions. This concentration of ownership often signifies stability and a focus on long-term value creation.

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