Who Owns Noumi Company?

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Who Owns Noumi Limited?

Noumi Limited's ownership structure is a key factor in its strategic direction and market influence. The company, formerly Freedom Foods Group, has a history dating back to the mid-1980s.

Understanding who holds stakes in Noumi Limited provides insight into its governance and future growth. The company's journey includes significant recapitalization events that have reshaped its shareholder base.

The ownership of Noumi Limited is a blend of its founding family, institutional investors, and the broader public market. This mix influences its operational decisions and strategic planning, impacting everything from product development, such as its range of plant-based beverages, to its overall market approach. A detailed look at its shareholder registry reveals the distribution of control and influence within the company.

Noumi Limited, formerly known as Freedom Foods Group Limited, was established with the Perich family as its primary founders and majority shareholders. This significant ownership stake, managed through their investment company Arrovest Pty Limited, underscored their foundational role and strategic direction from the company's inception, which sources suggest was around 1984 or 1985.

Founding Vision

The Perich family's initial vision for the company centered on health and wellness products. This focus guided the company's early development and strategic choices.

Early Business Focus

Initially, the company concentrated on the health foods sector. This was followed by an expansion into dairy and plant-based beverages, broadening its product portfolio.

Family Wealth Foundation

The Perich family's existing wealth and diverse business interests, including dairy and motorsports, provided a robust financial and strategic base for the company's early growth.

Ownership Control

The Perich family's substantial controlling stake ensured their strategic influence remained paramount throughout the company's formative years.

Lack of Early External Investors

Public records do not indicate significant stakes held by early angel investors or a broad base of friends and family beyond the Perich family's core ownership.

Owner-Managed Structure

The owner-managed structure facilitated a consistent strategic direction, directly reflecting the founding team's vision for the company's growth trajectory.

While specific details regarding initial equity distribution or precise shareholding percentages at the company's founding are not extensively documented publicly, the Perich family's dominant ownership through Arrovest Pty Limited was the defining characteristic of the early ownership structure. This ensured their strategic direction and commitment were central to the company's initial operations and expansion into sectors like dairy and plant-based beverages, building upon their existing business acumen. Understanding the Revenue Streams & Business Model of Noumi provides further context to the strategic decisions made during this foundational period.

Key Aspects of Early Ownership

The Perich family's control was a defining feature of the company's early years, influencing its strategic direction and operational focus.

• Majority ownership maintained through Arrovest Pty Limited.
• Initial focus on health foods, later expanding to dairy and plant-based beverages.
• No widespread public disclosure of early angel or friends and family investors.
• Owner-managed structure ensured consistent strategic vision.

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Noumi Limited, formerly Freedom Foods Group Limited, has experienced significant ownership transformations, notably through substantial capital raisings and strategic divestments. These events have reshaped its shareholder base and financial standing, influencing its operational direction.

The ownership evolution of Noumi Limited has been marked by strategic financial maneuvers aimed at strengthening its operational and financial health. A pivotal moment was the November 2015 capital raising, which secured $65 million and coincided with the divestment of its stake in The A2 Milk Company, generating around A$90 million. More recently, the March 2021 recapitalization, raising up to $265 million through convertible notes, saw significant backing from a mix of investors. This strategic financial restructuring has been instrumental in supporting the company's 'Reset, Transform and Grow' strategy, focusing on enhancing its business operations and financial performance.

Major Stakeholders in Noumi Limited

As of July 24, 2024, Arrovest Pty Limited is the primary shareholder in Noumi Limited, holding a substantial portion of the company's shares.

• Arrovest Pty Limited: Holds 145,556,000 shares, representing 52.53% of Noumi Limited. This makes them the majority shareholder.
• Mr William Mark Olsen & Mrs Janet Therese Olsen: Own 0.76% of the company.
• Dover Downs Pty Ltd: Holds 0.56% of Noumi Limited.
• BNP Paribas Nominees Pty Ltd: Possesses 0.55% of Noumi Limited.

Understanding who owns Noumi Company is crucial for assessing its strategic direction and corporate governance. The current shareholder structure indicates a clear majority holder, Arrovest Pty Limited, which significantly influences the company's decisions. This concentration of ownership, coupled with the support from other key investors, shapes the implementation of Noumi's strategic initiatives. For a deeper understanding of the competitive environment in which Noumi operates, one can explore the Competitors Landscape of Noumi.

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The Board of Directors at Noumi Limited is structured to ensure robust governance and oversight. Ms. Genevieve Gregor serves as the Independent Non-Executive Chair, supported by Mr. Anthony (Tony) M. Perich AM as Deputy Chairman and Non-Executive Director. The board also includes Ms. Jane McKellar, Mr. Stuart Alexander Black as Independent Non-Executive Directors, and Mr. Timothy Bryan as a Non-Executive Director. Mr. Michael R. Perich holds the position of Chief Executive Officer.

The voting power within Noumi Limited largely aligns with the one-share-one-vote principle common for companies listed on the ASX. However, the significant shareholding of Arrovest Pty Limited, representing the Perich family's interests, translates into substantial voting influence over key strategic decisions. In an effort to align director incentives with company performance and share value, non-executive directors were granted allocations of premium-priced options on ordinary shares during 2024. This approach aims to conserve cash while ensuring that the board's interests are directly tied to improving the company's financial results and stock price. The company has not faced public reports of proxy contests or activist investor campaigns, suggesting a period of stable corporate governance following its financial restructuring, which is a key aspect of understanding Mission, Vision & Core Values of Noumi.

Understanding Noumi's Shareholder Structure

The Perich family, through Arrovest Pty Limited, holds a significant stake in Noumi Limited, granting them considerable voting power. This ownership structure is a key factor in the company's strategic direction and governance.

• Arrovest Pty Limited represents the Perich family's substantial ownership.
• The one-share-one-vote principle governs voting power.
• Non-executive directors received share options in 2024 to align interests.
• The company has experienced a stable governance environment recently.

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Over the past three to five years, Noumi Limited has undergone significant transformations impacting its ownership structure, largely influenced by its strategic 'Reset, Transform and Grow' initiative. These developments aim to solidify its financial standing and foster future growth, with key investors playing a crucial role.

The company's journey since early 2020 has been marked by a strategic overhaul, including a substantial recapitalization in 2021. This involved raising $265 million through convertible notes, with a significant placement to Arrovest Pty Limited, the majority shareholder. This move, alongside an oversubscribed offer to other sophisticated investors, underscored a renewed investor confidence in Noumi's recovery trajectory.

Shareholder Structure and Control

Arrovest Pty Limited remains the majority shareholder, indicating continued control. The company's strategic capital raises and divestments reflect adaptation to market demands and a focus on core profitable segments.

Addressing Legacy Issues

Noumi has actively worked to resolve past financial disputes. Settlements for accounting issues, including a AU$11.6 million payment in February 2025 and an approved class action settlement in June 2025, aim to clear the path for future operations.

Leadership and Performance

The appointment of Michael Perich as CEO in March 2021, with his contract extended to December 2024, highlights board support for the current management's turnaround efforts. The company's FY24 results, showing a 22.2% increase in adjusted operating EBITDA to $50.8 million, reflect positive progress.

Strategic Focus and Market Trends

Noumi is concentrating on expanding its plant-based milk business, particularly the Milklab brand, in both domestic and international markets. This aligns with broader industry trends towards increased institutional ownership and market consolidation, influencing the Target Market of Noumi.

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