What are Mission Vision & Core Values of Oriental Yuhong Company?

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What are the foundational principles guiding Oriental Yuhong?

Mission and vision statements are crucial for any thriving enterprise, articulating its purpose, aspirations, and guiding principles. Beijing Oriental Yuhong Waterproof Technology Co., Ltd. is a preeminent force in the global waterproofing industry, recognized for its comprehensive systems and solutions.

The company manufactures and supplies a vast array of waterproofing materials, catering to diverse sectors. In 2024, Oriental Yuhong ranked first in the Asian Building Waterproofing Material Brand Value Ranking. What are the Mission, Vision & Core Values of Oriental Yuhong Company?

The Oriental Yuhong mission statement emphasizes a commitment to societal well-being and environmental stewardship. It extends beyond commercial goals, focusing on delivering high-quality, environmentally friendly solutions for global infrastructure and civil projects. This mission guides their operations, ensuring sustainable practices and innovative product development.

Societal Impact

The Oriental Yuhong mission aims to benefit human society and the environment through its core business activities.

Global Reach

Products and services are exported to over 150 countries and regions, showcasing its extensive market scope.

Technological Innovation

A key aspect of the Oriental Yuhong mission is continuous investment in green and low-carbon sustainable development.

Quality Assurance

In 2024, the company reinforced its 'quality moat' by committing to 'not producing a single square meter of non-standard products.'

Diverse Offerings

Offerings include waterproofing materials, technical consulting, design, construction, and civil building materials.

Project Contributions

Provided solutions for iconic structures like the Great Hall of the People and the Beijing-Shanghai High-Speed Railway.

The Oriental Yuhong mission statement details a commitment to creating a sustainable and safe environment for human society. This involves providing comprehensive waterproofing materials, technical consulting, design, and construction services for major infrastructure, industrial, civil, and commercial structures globally. The company's focus on technological innovation and green, low-carbon development ensures high-quality, environmentally friendly products. For a broader understanding of the market, explore the Competitors Landscape of Oriental Yuhong. This Oriental Yuhong mission is profoundly customer-centric and innovation-focused, aiming to benefit human society and the environment through its core business.

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The Oriental Yuhong vision statement outlines an aspiration for global leadership and significant market dominance within the construction materials sector. This vision extends beyond traditional waterproofing, aiming for industry disruption through innovation and a profound global impact. The company targets a market share exceeding 25% in the waterproofing industry by the end of 2024.

Global Leadership

The Oriental Yuhong vision emphasizes becoming a top global enterprise in construction materials.

Market Dominance

A key goal is achieving a market share of over 25% in the waterproofing industry by 2024.

Innovation Focus

The company aims to disrupt the industry through continuous innovation in materials and processes.

Strategic Expansion

New production and R&D bases are under development globally, including in Houston, Texas, by 2025.

Job Creation

The Houston facility alone is projected to create approximately 100 jobs, supporting local economies.

Resilience and Growth

Despite industry challenges, Oriental Yuhong achieved significant development breakthroughs in 2024.

The Oriental Yuhong vision statement, 'to be the most valuable global enterprise in the construction materials industry,' is highly future-oriented. It aspires to achieve global leadership and significant market dominance, extending beyond traditional waterproofing to encompass industry disruption through innovation and a profound global impact. The company aims for a market share of over 25% by the end of 2024 in the waterproofing industry, a goal supported by its aggressive globalization strategy. This includes the groundbreaking of a new production, R&D, and logistics base in Houston, Texas, expected to be completed in 2025, which will create approximately 100 jobs and serve the North American market. This expansion, alongside progress in establishing bases in Malaysia, Saudi Arabia, and Canada, signifies a clear trajectory towards global market leadership. For more details on the company's strategic direction, explore the Mission, Vision & Core Values of Oriental Yuhong. While facing industry turbulence, Oriental Yuhong has shown resilience, achieving breakthrough development in 2024, further indicating its capacity to pursue aspirational goals and solidify its Oriental Yuhong vision and mission explained.

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The Oriental Yuhong core values, formalized in its 'Oriental Yuhong Basic Law' in 2016, are encapsulated by 'Truth, Goodness, and Beauty.' These values are deeply intertwined with a commitment to humanity and the environment, guiding the company's operations and strategic decisions.

The four core values of Oriental Yuhong company values are Truth, Goodness, Beauty, and a commitment to humanity and the environment. These principles shape its corporate culture, product development, and customer relations, reflecting the Oriental Yuhong business philosophy.

Truth: Authenticity and Integrity

Truth signifies Oriental Yuhong's unwavering commitment to authenticity, integrity, and adherence to objective facts and principles. This value is evident in its strict 'quality-first philosophy' and the principle of 'not producing a single square meter of non-standard products,' ensuring all materials meet rigorous standards for performance and durability.

Goodness: Social and Environmental Responsibility

Goodness embodies Oriental Yuhong's dedication to social responsibility, environmental stewardship, and the well-being of its stakeholders. This is demonstrated by its commitment to green and low-carbon sustainable development, aiming to reduce carbon emissions by 30% over the next five years and implement eco-friendly materials in 50% of its products by 2024.

Beauty: Excellence and Innovation

Beauty represents Oriental Yuhong's pursuit of excellence, innovation, and the creation of harmonious, high-quality living environments. This value is reflected in the aesthetic and functional superiority of its building materials and solutions, which contribute to the longevity and integrity of structures.

Commitment to Humanity and the Environment

This overarching commitment integrates Truth, Goodness, and Beauty, emphasizing the company's role in creating sustainable and high-quality human habitats. It drives initiatives like the 'No Leaks, Serving the People' public welfare series and robust employee training programs, with the Oriental Yuhong Vocational School training 11,798 person-times in 2024.

These Oriental Yuhong core values for customers and employees are fundamental to its identity. To understand how these principles translate into strategic decisions, explore the Growth Strategy of Oriental Yuhong, which details how its mission and vision influence the company's strategic direction.

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A company's mission and vision are fundamental to its strategic decision-making, providing a compass for its direction and growth. These statements not only define purpose but also shape how a company navigates market dynamics and pursues its objectives.

Oriental Yuhong's Guiding Principles

Oriental Yuhong's strategic decisions are deeply influenced by its mission and vision, which emphasize uniting people through culture and leading development through strategy.

• Mission: To create a sustainable and safe environment for human society.
• Vision: To be the most valuable global enterprise.
• Core Value Principle: Uniting people through culture and leading development through strategy.
• Commitment to Globalization: Expanding international footprint to achieve global enterprise status.
• Focus on Innovation: Investing in R&D for eco-friendly and high-performance solutions.

Global Expansion Strategy

Driven by its vision to be the most valuable global enterprise, Oriental Yuhong is actively pursuing international expansion. A key initiative is the new production, R&D, and logistics base in Houston, USA, with the first phase slated for completion in 2025. This strategic move aims to boost its market share of TPO membranes in North America, building on its existing presence in over 150 countries and regions, which saw overseas revenue grow by 185% over the three years leading up to August 2024.

Commitment to Sustainability and Innovation

The company's mission to create a sustainable and safe environment is reflected in its significant investment in technological innovation. With R&D expenditure projected at RMB 300 million for 2024, representing 5% of its total revenue, Oriental Yuhong is strengthening its core technologies. The company aims to reduce carbon emissions by 30% over five years and incorporate eco-friendly materials in 50% of its products by 2024. Its participation in the United Nations Global Compact since November 2024 further underscores this commitment.

Navigating Market Challenges

Despite a challenging market in Q1-Q3 2024, where operating revenue declined by 14.44% year-on-year to RMB 21.69 billion and net profit by 45.73% to RMB 1.27 billion, Oriental Yuhong maintained its focus on long-term development. The strategic price increases for waterproofing products in July 2025 are designed to restore profitability, with an expected annual performance boost of RMB 0.3-0.4 billion, demonstrating resilience and a proactive approach guided by its core principles.

Core Values in Practice

Oriental Yuhong's core values are not merely statements but are actively integrated into its operations. The company's business philosophy, as detailed in Revenue Streams & Business Model of Oriental Yuhong, emphasizes a culture that unites people and a strategy that drives development, ensuring that its mission and vision translate into tangible actions and long-term success.

Impact on Strategic Decisions

The company's mission and vision directly inform its strategic decisions, from global expansion to technological investment and responses to market fluctuations. This alignment ensures that Oriental Yuhong remains focused on its long-term goals of becoming a leading global enterprise while contributing to a sustainable society.

Future Outlook

Oriental Yuhong's strategic direction, guided by its mission and vision, positions it for continued growth and adaptation in the global market. The company's commitment to innovation and sustainability, coupled with its strategic investments, are key factors in its ongoing development and resilience.

Oriental Yuhong's mission and vision are pivotal in shaping its strategic decisions, guiding its global expansion, technological innovation, and response to market dynamics. Discover how these core principles are continuously refined in the next chapter.

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Oriental Yuhong's mission and vision statements are foundational to its operations, guiding its strategic direction and corporate culture. These statements articulate the company's purpose and aspirations, influencing its approach to innovation, sustainability, and customer engagement within the construction materials sector.

Integrate Digital Innovation into Vision Statement

Enhancing the vision statement to explicitly include 'digital innovation' or 'smart solutions' would better reflect the company's commitment to leveraging technologies like BIM and IoT for improved construction outcomes.

Emphasize Circular Economy Principles

More explicitly highlighting circular economy principles within the mission or values would align the company with advanced sustainability goals, such as material circularity and waste reduction.

Focus on Smart Building Leadership

Positioning the company as a leader in integrating smart technologies into waterproofing and building material systems can enhance efficiency and predictive maintenance, aligning with the growing 'smart building' movement.

Pioneer Sustainable Material Solutions

Developing self-healing materials or integrating sensors into membranes, alongside pioneering recycling programs for construction waste, would further solidify the company's commitment to sustainability and resource efficiency.

The Oriental Yuhong mission statement focuses on providing high-quality, environmentally friendly building materials and solutions, aiming to create beautiful and durable living spaces. The company's vision is to become a world-class enterprise in the building materials industry, driven by technological innovation and sustainable development. These aspirations are supported by core values that emphasize integrity, innovation, collaboration, and a customer-centric approach. Understanding the Brief History of Oriental Yuhong provides context for how these principles have shaped its growth. In 2024, the company continued its focus on green development, with a target to implement eco-friendly materials in 50% of its products and reduce carbon emissions by 30% over a five-year period, demonstrating its commitment to its mission and vision in practice.