What are Mission Vision & Core Values of UNIQA Insurance Group Company?

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What are the Mission, Vision, and Core Values of UNIQA Insurance Group?

Mission and vision statements are strategic cornerstones for successful businesses, articulating purpose, aspirations, and guiding principles. They provide clear direction, foster internal alignment, and communicate identity to stakeholders. The Company, a prominent Austrian-based insurer, holds a significant position in the European insurance landscape.

With over 21,000 employees and exclusive sales partners serving more than 17 million customers across 17 countries, the Company is the second-largest insurance group in Austria, holding approximately 21% market share. Their mission, vision, and values act as the fundamental compass guiding business decisions and shaping corporate identity. For a deeper dive into the external factors influencing the Company, consider reading the UNIQA Insurance Group PESTEL Analysis.

The UNIQA mission statement emphasizes its role as a trusted partner for private and corporate customers across 14 European countries. It focuses on delivering reliable services for a safe and healthy life, underscoring a commitment to well-being and security. The company also prioritizes sustainable and responsible development.

Customer Focus

UNIQA serves over 17 million customers, providing services for a safe and healthy life. This highlights a strong customer-centric approach.

Geographic Reach

The Group operates across 14 European countries, with Central and Eastern Europe contributing approximately 40% of total premiums.

Trust as Currency

UNIQA views trust as its primary currency, especially vital during periods of global uncertainty and upheaval.

Sustainability Commitment

The mission includes promoting sustainable development and environmental protection, exemplified by UNIQA Sustainable Business Solutions launched in 2024.

Health Ecosystem Investment

UNIQA is investing €265 million by 2028 into the Mavie Med Group to expand private healthcare infrastructure.

Reliable Services

The core offering focuses on reliable and everyday services for a safe and healthy life, addressing fundamental customer needs.

The UNIQA mission statement, which underpins the UNIQA Group purpose, highlights its role as a custodian of a risk community of over 17 million people. This focus on trust and reliable services for a safe and healthy life is central to the UNIQA Group philosophy. The company's commitment extends to promoting sustainable development, as detailed in the Growth Strategy of UNIQA Insurance Group. This strategic vision and mission guide UNIQA's operations, ensuring that its core values are reflected in its services and customer interactions.

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UNIQA's vision statement outlines its aspiration to be the leading service provider for safety, health, and prevention, moving beyond traditional insurance. This strategic shift aims to transform the company into a comprehensive partner for well-being, aligning with the 'UNIQA 3.0 – Growing Impact' strategy, which extends through 2028. The company's strong financial performance in 2024, with earnings before taxes reaching a record €441.9 million, and continued growth in 1Q2025, with premiums up 13.2% to €2,472.5 million, demonstrates a solid trajectory towards achieving its aspirational goals. This vision emphasizes a proactive approach to customer needs, focusing on holistic solutions rather than just reactive coverage.

UNIQA Vision

UNIQA's vision is to be the premier service provider for safety, health, and prevention, aiming for a transformative role in people's lives.

Strategic Focus

The 'UNIQA 3.0 – Growing Impact' strategy, presented in December 2024, guides the company's path to achieving its vision through 2028.

Financial Strength

In 2024, UNIQA achieved record earnings before taxes of €441.9 million, supporting its strategic investments and growth.

Premium Growth

Premiums in 1Q2025 increased by 13.2% to €2,472.5 million, indicating strong market performance and progress toward the UNIQA vision.

Customer-Centricity

The UNIQA Group's purpose focuses on enhancing customer satisfaction by delivering tangible benefits through digitalization and healthcare investments.

Market Position

UNIQA aims to solidify its position as a leading service provider, differentiating itself from traditional insurance companies.

UNIQA's vision is 'to be the best service provider for safety, health and prevention in people's lives'. This UNIQA vision emphasizes a shift from traditional insurance to a comprehensive service model. The company's strategic vision and mission are underpinned by the 'UNIQA 3.0 – Growing Impact' strategy, which was unveiled in December 2024 and extends until 2028. This strategy focuses on profitable growth, efficiency improvements, and consistent digitalization, particularly in the healthcare sector. The UNIQA Group purpose is to enhance customer satisfaction by translating investments into tangible benefits. For a broader understanding of the market, consider reviewing the Competitors Landscape of UNIQA Insurance Group. The UNIQA Group company mission and values guide its operations, ensuring alignment with its ambitious goals. The UNIQA Insurance Group vision for the future is rooted in its ability to adapt and innovate, as evidenced by its strong financial performance. The UNIQA Insurance Group purpose and goals are clearly defined, aiming to deliver value to both customers and stakeholders. The UNIQA Insurance Group mission and values for customers prioritize their well-being and safety.

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The UNIQA core values are fundamental principles that guide the company's operations and interactions. These values shape the corporate culture and define how UNIQA engages with its customers, employees, and stakeholders. The four core values are Integrity, Simplicity, Quality, and Empowerment.

Integrity

Integrity at UNIQA signifies unwavering adherence to ethical principles and honesty, forming the bedrock of trust between the insurer and the insured. The company's commitment to withdrawing from investments in oil by 2030 and natural gas by 2035 in its industrial business, and ceasing new oil-related business from 2024 and gas-related business from 2025, showcases their integrity in aligning business practices with stated sustainability goals.

Simplicity

Simplicity reflects UNIQA's agile approach to an ever-evolving society and its needs. This value is evident in product development through modular and customizable offerings, such as the 'Auto & Frei' car insurance introduced in 2024, which allows for maximum customization.

Quality

Quality, symbolized by the 'Q' in the UNIQA name, is deeply embedded in the company's genes. This commitment to quality is tangibly demonstrated by UNIQA's customer satisfaction index of 4.61 out of 5 from over 200,000 ratings in 2024, with sales achieving 4.81.

Empowerment

Empowerment within UNIQA reflects a collective sense of responsibility among its over 21,000 employees across Europe. For example, UNIQA's partnership with Accenture in 2024 focused on fostering a culture of experimentation and empowering employees through training programs like 'Experimentation & Storytelling Trainers'.

These core values are integral to the UNIQA Group company culture and strategic vision. Understanding the UNIQA core values and their impact on business provides insight into the company's operational philosophy. To learn more about the company's journey, read a Brief History of UNIQA Insurance Group. Next, explore how the UNIQA mission and vision influence the company's strategic decisions.

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A company's mission and vision are foundational, shaping its strategic decisions and guiding its path forward. These statements articulate the organization's purpose and its aspirations, directly influencing how it approaches market opportunities and operational challenges.

UNIQA's Guiding Principles: Mission, Vision, and Core Values

UNIQA's strategic direction is deeply intertwined with its mission and vision statements, particularly evident in its 'UNIQA 3.0 – Growing Impact' strategy. This strategy, running from 2024 to 2028, directly reflects the vision of being the 'best service provider for safety, health and prevention' and a mission focused on trust, customer relevance, and sustainable development.

• UNIQA's mission is to foster sustainable, responsible development and environmental protection.
• The vision is to be the leading service provider for safety, health, and prevention.
• Core values emphasize trust, customer relevance, and sustainable development.
• The 'UNIQA 3.0 – Growing Impact' strategy (2024-2028) aligns with these principles.
• UNIQA aims to serve over 17 million people across 14 European countries.

Strategic Focus on Central and Eastern Europe

UNIQA's sustained focus on the Central and Eastern European (CEE) region, despite lower per capita insurance expenditure compared to Austria, highlights a strategic decision driven by growth potential. In 1Q2025, premiums in the CEE region increased by 12.4%, with Poland being a significant contributor, demonstrating successful market expansion aligned with their objectives.

Commitment to Sustainability and Climate Transition

The company's mission to promote 'sustainable, responsible development of our society and the protection of our environment' is a key driver for its sustainability initiatives. UNIQA presented its climate transition plan in December 2024, aiming for climate neutrality in Austria by 2040 and across the Group by 2050. This influences product development, such as UNIQA Sustainable Business Solutions launched in H1 2024, and investment policies, including phasing out fossil fuel portfolios by 2030 and 2035.

Financial Performance and Customer Satisfaction

In 2024, UNIQA Group's premiums written grew by 9.1% to €7,839.7 million, with property and casualty insurance up 11.0% and health insurance by 10.0%. The consolidated profit for 1Q2025 rose by 10.9% to €118.6 million. The customer satisfaction index reached 4.61 out of 5 in 2024, reflecting successful customer-centric operations.

Leadership Perspective on Success

CEO Andreas Brandstetter emphasizes that success stems from 'the dedication, the spirit, the passion for delivering first-class insurance solutions,' underscoring the impact of the company's guiding principles on its operational excellence and long-term planning.

UNIQA Group's Strategic Alignment

UNIQA's mission and vision directly inform its strategic decisions, such as its expansion in the CEE market and its commitment to sustainability. These principles are not just statements but actionable guides for growth and operational focus, impacting everything from market selection to product innovation and investment strategy. Understanding the Target Market of UNIQA Insurance Group further illuminates how these principles are applied in practice.

Impact on Business Operations

The company's core values are actively integrated into its business operations, influencing employee dedication and the delivery of high-quality insurance solutions. This integration ensures that strategic goals are pursued with a consistent adherence to the company's foundational philosophy.

UNIQA's mission and vision are pivotal in steering its strategic decisions, from regional expansion to sustainability commitments, ensuring alignment with its purpose and long-term aspirations. Discover how these elements can be further refined in the next chapter.

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Enhancing UNIQA's mission and vision involves a strategic integration of advanced digital capabilities and a more pronounced emphasis on proactive, preventative services. These refinements aim to align the company's guiding principles with evolving customer expectations and technological advancements in the insurance sector.

Integrate AI and Data Analytics into Vision for Enhanced Customer Experience

Explicitly incorporating how AI and advanced analytics will drive customer-centricity in their vision to be the 'best service provider for safety, health and prevention' would clarify the role of technology in delivering superior customer value. This could involve a vision statement that highlights 'leveraging cutting-edge technology and data-driven insights to deliver unparalleled safety, health, and prevention services.'

Emphasize Proactive and Preventative Services in Mission Statement

The mission could more overtly articulate UNIQA's role in fostering preventative lifestyles through digital health platforms and personalized wellness programs. This aligns with growing consumer demand for proactive well-being and risk management, reinforcing their position as a leader in prevention.

Clarify Digital Transformation's Role in Customer-Centricity

While UNIQA's strategy includes digitalization, explicitly linking these efforts to enhanced customer satisfaction and personalized service delivery in their mission or vision would strengthen their commitment to a seamless digital journey. This ensures that digital transformation directly serves the end-user experience.

Strengthen Focus on Holistic Health and Well-being Services

Expanding the articulation of their purpose to encompass a broader role in promoting holistic health and well-being, beyond traditional insurance, would resonate with modern consumer priorities. This positions UNIQA as a partner in achieving overall life quality, not just financial protection.

The UNIQA mission statement centers on providing security and peace of mind by offering comprehensive insurance solutions and services. The UNIQA vision is to be the leading insurance group in its core markets, recognized for its customer-centricity, innovation, and commitment to sustainability. UNIQA core values are integrity, customer focus, innovation, teamwork, and responsibility. These principles guide the company's operations and strategic decisions, influencing how they engage with customers, employees, and stakeholders. The UNIQA Group purpose is to empower people to live safer and healthier lives. This aligns with their Owners & Shareholders of UNIQA Insurance Group who expect sustainable growth and responsible business practices. In 2023, UNIQA reported a gross written premium of over €8.2 billion, demonstrating significant market presence and operational scale. The UNIQA Group strategy, often referred to as 'UNIQA 3.0 – Growing Impact,' emphasizes digitalization, customer satisfaction, and profitable growth, aiming to adapt to the dynamic insurance landscape. The UNIQA Group philosophy is deeply rooted in providing reliable protection and actively contributing to societal well-being, particularly in health and prevention.