New Work Bundle
What are the guiding principles of New Work SE;
Mission and vision statements are foundational for any organization, offering strategic direction and articulating purpose. For New Work SE, a leader in professional networking and HR technology, these statements and core values guide business decisions and shape its corporate identity. They are crucial for understanding its strategic positioning.
In a dynamic landscape of evolving labor markets and technological advancements, grasping New Work SE's principles is key to understanding its commitment to fostering a better working world. The company utilizes its platforms, XING and kununu, to connect professionals and companies, influencing career development and talent acquisition in the German-speaking market. For further insights, consider a New Work PESTEL Analysis.
Key Takeaways
- The company's vision is 'for a better working life,' with a mission to boost individual happiness and company success through ideal talent-opportunity matches.
- Strategic moves, like repositioning XING as a jobs network and investing in AI, align with its people-centric mission.
- Core values include prioritizing good working conditions, fostering innovation, environmental care, building strong cultures, and maintaining transparency.
- These values and a focus on personalization and community differentiate the company, especially in the DACH region's job market.
- Continued adherence to its guiding principles is vital for growth and talent acquisition in the evolving future of work.
Mission: What is New Work Mission Statement?
New Work Company's mission is 'to create a fulfilling world of work for a better working life.'
The New Work company mission centers on empowering individuals and organizations within the German-speaking (DACH) region. It aims to foster a working environment where people can realize their full potential, leading to increased employee satisfaction and enhanced company performance. This commitment is reflected in its diverse portfolio of brands and services.
Customer-Centric Focus
The mission prioritizes the needs of both job seekers and employers, aiming for optimal matches.
Innovation-Driven
Utilizes advanced AI tools, like those launched in 2025 by XING, to enhance job discovery and matching.
Holistic Approach
Considers professional experience, personal aspirations, and corporate culture for ideal placements.
Regional Specialization
Strong focus on the DACH market, leveraging deep local insights and networks.
Talent Empowerment
Aims to help individuals find jobs that genuinely align with their lives and career goals.
Business Success
Supports companies in attracting and retaining top talent, contributing to their overall growth.
New Work SE's mission is to create a fulfilling world of work for a better working life, primarily within the German-speaking market. This New Work company mission is realized through brands like XING, onlyfy by XING, kununu, XING Marketing Solutions, Honeypot, and InterNations. The company believes in a working world where individuals can achieve self-fulfillment and develop their potential, leading to happier employees and more successful companies. For a broader understanding of the company's journey, explore the Brief History of New Work. XING's AI tools, introduced in 2025, analyze over 21 million member profiles to reveal 'hidden jobs' and offer a 'Smart Search' feature that extends beyond simple keywords, directly supporting its mission to connect talent with fitting opportunities. This commitment to innovation and customer satisfaction defines the New Work company purpose and its strategic objectives.
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Vision: What is New Work Vision Statement?
New Work SE's vision is 'for a better working life' – empowering individual happiness and company success.
The New Work company vision, 'for a better working life,' aims to transform the professional landscape. This vision seeks to empower individual happiness and company success by helping people find their true selves and achieve their full potential in their careers. It strives to make working life more fulfilling for individuals and companies, particularly within the German-speaking region where it is a leading recruiting partner.
Visionary Transformation
The New Work company vision focuses on a profound transformation of the professional world, moving beyond traditional employment models.
Individual Empowerment
It emphasizes empowering individuals to achieve happiness and realize their full potential in their careers.
Company Success
The vision also targets enhancing company success by fostering more fulfilling and productive work environments.
Regional Leadership
New Work SE holds a leading position as a recruiting partner, especially in the German-speaking market.
Strategic Investments
Strategic restructuring and significant investments in core brands like XING and kununu support the vision's realization.
Data and AI Integration
Leveraging data and AI, such as new XING features in 2025, creates precise matches, enhancing professional connections.
New Work SE's vision, 'for a better working life,' is future-oriented, aiming for a profound transformation of the professional landscape. This New Work company vision encompasses a broad scope, seeking to empower individual happiness and company success by helping people find their true selves and achieve their full potential in their careers. The vision's aspiration is to make working life more fulfilling for individuals and companies alike, particularly within the German-speaking region where it holds a leading position as a recruiting partner. Based on the company's current trajectory, marked by strategic restructuring and significant investments in its core brands like XING and kununu, this vision appears both realistic and aspirational. The company's focus on leveraging data and AI to create more precise matches between candidates and companies, as seen with new features on XING in 2025, underscores its commitment to realizing this future-oriented goal by enhancing the quality of professional connections rather than just the quantity. For more insights into the company's strategic direction, consider reading about the Growth Strategy of New Work. This aligns with the core values that define New Work Company, emphasizing innovation and user-centric development.
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Values: What is New Work Core Values Statement?
The core values of New Work SE are fundamental to its identity, guiding its operations and strategic decisions. These principles, often referred to as 'Our commitments,' differentiate the company by emphasizing a holistic approach to the evolving world of work.
New Work SE's core values include investing in good working conditions, strengthening innovation and product development, taking on environmental responsibility, and creating values and cultures. These commitments are central to understanding New Work Company's purpose and goals, shaping its internal culture and external impact.
Invest in Good Working Conditions
This core value prioritizes employee well-being and a supportive internal environment. Externally, it is exemplified through kununu, which saw its 'Workplace Insights' increase by 25% to 11.7 million in the first half of 2024, fostering transparency in employer practices.
Strengthen Innovation and Product Development
This value drives continuous enhancement of New Work SE's platforms and services. A key example is XING's 2025 launch of AI-powered 'Smart Search' and 'Hidden Jobs' features, which leverage artificial intelligence to revolutionize job matching.
Take on Environmental Responsibility
New Work SE is committed to sustainability, actively tracking and reducing its ecological footprint in cooperation with service providers and suppliers. This aligns with broader industry trends of integrating environmental concerns into corporate operations.
Create Values and Cultures
This value fosters positive internal and external communities, promoting shared attitudes and a sense of belonging. It is reflected in XING's emphasis on 'cultural matching,' helping businesses attract talent aligned with their ethos.
These core values are integral to New Work SE's identity and its strategic objectives. To further understand the market in which these values operate, explore the Competitors Landscape of New Work. Discover how the New Work company mission and vision influence the company's strategic decisions in the next chapter.
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How Mission & Vision Influence New Work Business?
A company's mission and vision are foundational, shaping its strategic direction and influencing every decision made. These statements act as a compass, guiding resource allocation and defining the organization's long-term aspirations.
New Work Company's Guiding Purpose
The New Work company mission centers on creating a better working life for everyone. This purpose directly influences strategic decisions, such as the repositioning of XING to focus on talent acquisition.
- Focus on 'better working life' as a core driver.
- Strategic shift towards a jobs network for XING.
- Prioritizing long-term vision over immediate B2C revenue.
- Significant investment in marketing for XING and kununu.
Defining the Vision for a Better Working Life
The overarching vision is 'for a better working life,' which guides the company's efforts to connect talent with opportunities and foster positive company cultures.
Strategic Impact of the Vision
This vision directly influences product development, exemplified by AI-powered features like 'Hidden Jobs' and 'Smart Search' on XING, enhancing the member experience.
Core Values in Action: Fostering Insights
The commitment to providing authentic workplace insights, as seen with kununu's growth to 11.7 million insights in H1 2024, reflects the company's core principles.
Financial Alignment with Strategic Goals
Despite a 10% revenue decrease in Q1 2024 to €68.2 million, the company continued strategic investments, demonstrating a commitment to its long-term vision.
Operationalizing the Mission
The CEO's acknowledgment of ongoing restructuring in Q1 2024 highlights how market conditions are met with strategic shifts aligned with the company's core purpose.
Commitment to Core Principles
The company's mission, vision, and core values are integral to its operations, ensuring that all activities contribute to its ultimate goal of a better working world.
The mission and vision of New Work SE directly shape its strategic decisions, influencing everything from product development to marketing investments, ensuring alignment with its purpose of creating a better working life.
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What Are Mission & Vision Improvements?
Enhancing the clarity and impact of the company's mission and vision statements can significantly boost stakeholder understanding and internal alignment. This involves refining existing statements to be more concise and memorable, ensuring they effectively communicate the organization's overarching purpose and future aspirations.
Further strengthening the mission and vision can be achieved by explicitly incorporating forward-looking elements, such as technological advancements and evolving societal needs. This proactive approach ensures the statements remain relevant and inspiring in a dynamic business landscape.
Formalize a Standalone Mission Statement
While the company's current mission is comprehensive, a more concise and easily digestible formal mission statement, akin to industry leaders, would enhance recognition and memorability. This would clearly articulate the company's primary purpose for all stakeholders.
Integrate Technological Leadership Explicitly
Given the significant investments in AI, such as the new AI tools for XING in 2025, the mission or vision could explicitly mention technological innovation. This would better reflect the company's commitment to leveraging technology for a better working life, aligning with the trend where 92% of companies plan to increase AI investments over the next three years.
Broaden Sustainability and Inclusivity Focus
Expanding the articulation of sustainability to encompass social equity and inclusive growth, beyond environmental aspects, would align with global trends highlighted in the World Economic Forum's Future of Jobs Report 2025. This would better reflect a commitment to diverse and inclusive work environments.
Refine Vision for Equity and Advancement
A refined vision statement, such as 'To enable a better, more equitable, and technologically advanced working life for everyone,' would more directly address emerging technologies and societal shifts. This positions the company as a leader in shaping the future of work and understanding Revenue Streams & Business Model of New Work.
- What is Brief History of New Work Company?
- What is Competitive Landscape of New Work Company?
- What is Growth Strategy and Future Prospects of New Work Company?
- How Does New Work Company Work?
- What is Sales and Marketing Strategy of New Work Company?
- Who Owns New Work Company?
- What is Customer Demographics and Target Market of New Work Company?
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