What are Mission Vision & Core Values of NEC Company?

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What are the Mission, Vision, and Core Values of NEC?

Mission and vision statements are crucial for any business, defining its purpose and future. For a global leader like NEC Corporation, known for integrating IT and network technologies, these statements are vital. They guide strategic decisions, shape corporate identity, and align operations.

NEC provides advanced IT infrastructure, network solutions, and smart city technologies. Their mission, vision, and core values steer investments in 5G and mission-critical systems, maintaining a competitive edge. These principles foster innovation and communicate NEC's commitment to societal value, as explored in the NEC PESTEL Analysis.

NEC Corporation's mission statement, 'Orchestrating a brighter world,' highlights its dedication to leveraging technology and innovation for a more efficient and sustainable society. This mission targets a broad market, including businesses, communication service providers, and government agencies globally. The unique value proposition lies in integrating IT and network technologies to enhance life and business through advanced solutions.

Mission Focus

The NEC company mission emphasizes creating a brighter, more sustainable world through technological innovation.

Market Scope

NEC addresses global markets, serving businesses, communication providers, and government agencies.

Value Proposition

NEC integrates IT and network technologies to deliver advanced solutions that improve daily life and business operations.

Innovation-Driven

The mission is strongly innovation-focused, driving investments in AI and cybersecurity.

Customer-Centric

NEC's approach is customer-centric, solving real-world problems with advanced solutions.

Societal Impact

The company aims to foster a sustainable world where everyone can reach their full potential.

This NEC company mission is reflected in significant investments in AI and cybersecurity, which generated approximately ¥800 billion in revenue in fiscal year 2024, marking a 12% increase from the previous fiscal year. These efforts directly contribute to safer and more efficient digital environments. Furthermore, NEC's focus on 5G technology and smart cities aims to enhance digital transformation across various sectors and improve societal infrastructure, aligning with the NEC company vision for technological advancement. For more insights into the competitive landscape, explore the Competitors Landscape of NEC.

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The NEC company vision for 2030 outlines a commitment to fostering a sustainable global society. This vision emphasizes leveraging technology to enhance safety, security, fairness, and efficiency, thereby enabling individuals worldwide to achieve their full potential. It reflects NEC's dedication to societal value creation through innovative solutions.

Societal Value Creation

NEC aims to create social values that include safety, security, fairness, and efficiency.

Sustainable World Focus

The vision promotes a more sustainable world for future generations.

Individual Potential

It strives to ensure everyone has the opportunity to reach their full potential.

Global Impact

The vision has a global scope, aiming for widespread positive influence.

Strategic Alignment

Aligned with the Mid-term Management Plan 2025, concluding in fiscal 2026.

Financial Strength

Supported by record revenues of ¥3.26 trillion in fiscal year 2024.

The NEC company vision, known as NEC 2030VISION, is a strategic declaration of the company's long-term aspirations. This vision is deeply rooted in the concept of creating social values: safety, security, fairness, and efficiency. By focusing on these core principles, NEC aims to foster a more sustainable world where every individual can achieve their full potential. This ambitious goal is supported by NEC's robust financial performance, including record-breaking revenues of ¥3.26 trillion in fiscal year 2024, and significant investments in research and development, totaling ¥115.8 billion in the same period. The NEC company vision and mission explained through its strategic initiatives, such as the Mid-term Management Plan 2025, which guides its efforts in Digital Government/Digital Finance, Global 5G, and Core DX businesses. For more details on the company's background, refer to the Brief History of NEC. The NEC company's guiding principles and values are evident in its consistent ranking among top IT solution providers globally, reinforcing the feasibility of its ambitious goals for technological advancement and societal contribution.

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The core values of NEC are encapsulated within 'The NEC Way,' which guides the entire NEC Group's conduct. This framework ensures that all actions align with their overarching purpose and principles, fostering a unified corporate culture.

Purpose: Creating Social Value

NEC's purpose is to create social values of safety, security, fairness, and efficiency, fostering a sustainable world where everyone can reach their full potential. This is evident in their advanced biometric authentication technologies, which enhance public safety and convenience, contributing to events like Expo 2025 Osaka, Kansai, Japan.

Principles: Innovation and Integrity

The principles include 'Better Products, Better Services,' demonstrated by their fiscal 2024 R&D expenses of ¥115.8 billion. Uncompromising Integrity and Respect for Human Rights are crucial, with a goal to increase women in leadership to 30% by 2025. The Relentless Pursuit of Innovation is seen in their 2024 generative AI business strategy.

Code of Values: Guiding Behaviors

The Code of Values outlines specific behaviors expected from all NEC Group members to realize the company's purpose. These values ensure consistency between stated goals and daily operations, promoting ethical conduct and collaboration.

Code of Conduct: Operational Standards

The Code of Conduct underpins NEC's commitment to sustainability, evidenced by achieving SBT Net-Zero certification in April 2024 and aiming for carbon neutrality by 2040. These standards guide customer relations and business practices, such as NEC XON's AI-driven cybersecurity solutions.

These core values differentiate NEC by embedding social responsibility and innovation into its identity. To understand how these values influence strategic decisions, explore the Target Market of NEC and how mission and vision influence the company's strategic decisions in the next chapter.

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A company's mission and vision are foundational, guiding strategic decisions and shaping its long-term trajectory. These statements act as a compass, ensuring that every initiative aligns with the overarching purpose and desired future state.

NEC's Strategic Alignment with Vision and Purpose

NEC's strategic decisions are deeply rooted in its overarching vision and purpose, as evidenced by its Mid-term Management Plan 2025.

• The Mid-term Management Plan 2025 is designed to achieve the NEC 2030VISION and NEC's Purpose.
• Investments are prioritized in 'growth businesses' such as Digital Government/Digital Finance, global 5G, and core DX.
• This plan aims to drive revenue and profit growth by focusing on these key areas.
• The company's purpose of 'safety and security' directly influences its strategic focus on cybersecurity.
• Acquisitions, like making NEC Networks & System Integration Corporation a wholly-owned subsidiary, support growth pillars like 'Digital Government'.

Purpose-Driven Growth in Cybersecurity

NEC's commitment to its purpose of 'safety and security' led to the establishment of a dedicated Cyber Security Division in January 2025, aiming to bolster its offerings in a market facing significant threats, with global damage estimated at $8 trillion.

Financial Performance Reflecting Strategic Execution

NEC achieved its non-GAAP operating profit target for the Mid-term Management Plan 2025 a year ahead of schedule, reporting ¥287.2 billion in fiscal year 2025, a notable increase from ¥223.6 billion in FY2024, underscoring the success of its purpose-driven strategy.

Employee Engagement as a Core Value Indicator

The company aims for an employee engagement score of 50% by the end of fiscal year 2026, positioning itself within the global top 25 percentile, which reflects its efforts in cultural transformation aligned with its core values.

Operational Impact of Guiding Principles

NEC's guiding principles influence resource allocation, product roadmaps, and organizational changes, such as the April 1, 2025, restructuring aimed at enhancing DX response and value delivery.

Leadership Buy-in and Communication

The explicit framing of the Mid-term Management Plan 2025 and Integrated Report 2024 around NEC's Purpose and NEC 2030VISION indicates strong leadership endorsement and consistent communication of these strategic drivers.

Understanding NEC's Business Strategy

To further understand how these principles translate into tangible business outcomes, explore the Revenue Streams & Business Model of NEC.

NEC's mission and vision are integral to its strategic decision-making, driving investments and organizational changes to achieve its long-term objectives. Continue reading to explore core improvements to a company's mission and vision.

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Enhancing the clarity of customer benefits within the mission statement and explicitly incorporating co-creation principles are key areas for refinement. Additionally, a more pronounced emphasis on ethical AI and responsible technology development within core values would strengthen the company's commitment to future-forward practices.

Clarifying Tangible Customer Outcomes in Mission Statement

While NEC's mission to orchestrate a brighter world is aspirational, it could be strengthened by more explicitly detailing the tangible benefits delivered to customers. This would provide a clearer understanding of the direct impact of their IT and network solutions.

Integrating Co-Creation into Core Statements

Making 'co-creation' a more prominent element in the mission or vision would better reflect the collaborative nature of modern digital transformation. This aligns with the company's stated aim to foster deeper engagement with customers and partners.

Emphasizing Ethical AI and Responsible Technology in Values

Given the rapid advancements in AI, explicitly including a focus on 'Ethical AI and Trustworthy Technology' within core values is crucial. This demonstrates a proactive commitment to fairness, transparency, and accountability in their offerings, especially as they expand generative AI services in 2024.

Strengthening Competitive Advantage through Responsible Innovation

By adapting values to include specific commitments to ethical AI, the company can align with emerging consumer behaviors and regulatory trends. This proactive stance enhances their competitive edge in responsible innovation, a critical factor in today's market.

The NEC company mission, 'Orchestrating a brighter world,' and their vision, 'promoting a more sustainable world where everyone has the chance to reach their full potential,' are foundational to their operations. These statements guide their business objectives and shape their organizational culture. The NEC corporate philosophy emphasizes innovation and societal contribution. Understanding NEC's corporate mission and vision provides insight into their long-term strategy and commitment to technological advancement. The NEC company's guiding principles and values are reflected in their approach to business, aiming for sustainable growth and societal impact. The NEC company mission statement analysis reveals a focus on leveraging technology for positive change.

NEC's core values, such as 'Uncompromising Integrity and Respect for Human Rights,' are central to their operations. These values influence how NEC company employees engage with stakeholders and drive their commitment to societal values. The NEC company's future vision and mission are intertwined, focusing on creating a society where technology enhances human potential. Examining NEC core values in practice examples showcases their dedication to ethical conduct and responsible business. The NEC company's ethical values and principles are paramount in their pursuit of innovation and their contribution to a sustainable future. The NEC company vision for technological advancement is ambitious, aiming to solve complex societal challenges.

The Growth Strategy of NEC is deeply rooted in its mission and vision. The company's commitment to co-creation with partners is a key aspect of its strategy, fostering collaborative innovation. NEC's mission and vision for sustainable growth are evident in their focus on developing solutions that address environmental and social concerns. The NEC company's purpose and core values are aligned to create a positive impact globally.