Making Science Bundle
What is the history of Making Science?
Making Science, a digital acceleration company, began its journey in 2001 as Make Marketing Y Comunicacion. It officially became Making Science in 2016, with its core mission to integrate advanced technology and marketing strategies for businesses.
Founded in Madrid, Spain, the company focused on cloud computing, data analytics, and digital advertising to boost online performance through innovation.
Tracing its origins back to 2001, Making Science evolved significantly. Its early focus was on enhancing business presence through data-driven strategies. A key aspect of its growth involved understanding the market landscape, as highlighted in its Making Science PESTEL Analysis.
What is the Making Science Founding Story?
The genesis of Making Science, as the entity known today, can be pinpointed to 2016, though its operational lineage extends to 2001 under the former name Make Marketing Y Comunicacion. Established in Madrid, Spain, the company's initial vision was to act as a digital acceleration partner for businesses navigating digital transformation.
The Founding Story of Making Science
Making Science began its journey in 2016, building upon a foundation laid in 2001 as Make Marketing Y Comunicacion. The company was founded in Madrid, Spain, with a core mission to accelerate businesses through digital transformation.
- The company's origins trace back to 2001 under a different name.
- Its establishment in 2016 marked a strategic pivot towards digital acceleration.
- The initial focus was on serving the Spanish and Portuguese markets.
- The company secured approximately $18.6 million in total funding.
The company was established in Madrid, Spain, with a clear initial vision to serve as a digital acceleration partner for businesses navigating the complexities of digital transformation. This vision was rooted in identifying a burgeoning opportunity to provide integrated technology and marketing solutions, leveraging expertise in digital marketing, data analytics, e-commerce, and cloud services. While specific individual founders beyond the CEO, José Antonio Martínez Aguilar, are not comprehensively detailed in public records, the company's growth trajectory suggests a foundational team with deep expertise in digital marketing and technology. The Competitors Landscape of Making Science highlights the dynamic environment in which it emerged.
The original business model was designed to offer a holistic approach to digital presence, encompassing services such as 360-degree digital advertising, comprehensive data and analytics solutions, cloud infrastructure, and custom software development. This integrated offering aimed to solve the problem of fragmented digital strategies that many businesses faced, providing a single, expert partner for their online performance needs. Early funding sources included private equity backing, with the company raising approximately $18.6 million in total funding.
An interesting aspect of its early phase was the strategic decision to focus its initial 'First Phase' of growth primarily on the Spanish and Portuguese markets, building a strong regional foundation before embarking on broader international expansion. This strategic focus allowed the company to refine its offerings and establish a robust operational framework, setting the stage for its subsequent rapid growth.
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What Drove the Early Growth of Making Science?
The early history of this marketing and technology consultancy group began in 2016, with an initial focus on establishing a strong presence in Spain and Portugal. During this foundational period, the company honed its expertise in digital marketing, data analytics, e-commerce, and cloud solutions, attracting clients eager for digital transformation. Custom software development and SEO were also key to its initial market penetration.
Foundational Years and Core Offerings
From 2016, the company concentrated on Spain and Portugal, refining its digital marketing, data analytics, e-commerce, and cloud solutions. Custom software development and SEO were vital for early market entry.
Strategic Shift with Public Listing
The year 2020 marked a significant inflection point with the company's listing on BME Growth and Euronext. This move provided capital and visibility for international expansion, underscoring a commitment to growth and transparency.
International Expansion and Key Partnerships
Rapid geographical expansion followed, including entry into the United States in 2023. Becoming a Google Reseller in the U.S. in January 2024, as one of only 13 globally with 11 certified services, significantly boosted international revenue.
Inorganic Growth and Financial Milestones
An aggressive inorganic growth strategy included acquiring stakes in United Communications Partners, Inc. and Elliot LLC, alongside a 30% stake in Agua 3 Growth Engines. By Q1 2025, international business revenues reached €48 million, surpassing Spain's €32.2 million, with U.S. operations achieving break-even.
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What are the key Milestones in Making Science history?
The Making Science company history is characterized by strategic expansion and technological advancement. A key milestone was its dual listing on BME Growth and Euronext in 2020, fueling its international growth. The company also achieved a significant position as one of only 13 Google Full Stack Sales Partners globally, holding 11 certified services, underscoring its technical depth.
| Year | Milestone |
|---|---|
| 2020 | Listed on BME Growth and Euronext, initiating international expansion. |
| 2020 | Became one of 13 Google Full Stack Sales Partners globally with 11 certified services. |
| 2022 | Ranked 15th in the 'Technology' category of the FT1000: Europe's Fastest Growing Companies. |
| 2025 | Launched RAISING, an AI technology division, and achieved highest quarterly EBITDA of €4.0 million in Q1 2025. |
The company's innovation is exemplified by the January 2025 launch of RAISING, an AI division integrating business acumen with data science to revolutionize marketing. RAISING features ad-machina, utilizing generative AI for personalized ad creation with up to 30% more conversions, and Gauss AI for user behavior prediction and media optimization.
RAISING AI Division Launch
Launched in January 2025, RAISING integrates business expertise with data science to create advanced AI solutions for marketing transformation.
ad-machina
This flagship technology uses generative AI to automate personalized ad creation and activation, demonstrating up to 30% more conversions.
Gauss AI
Designed for predicting user behavior and optimizing media planning, Gauss AI enhances strategic decision-making in marketing campaigns.
Trust Generative AI
This technology further strengthens the company's position at the forefront of AI-driven marketing solutions.
Financial Performance Growth
Achieved its highest quarterly EBITDA at €4.0 million in Q1 2025, with consolidated revenues increasing 33% to €82.7 million compared to Q1 2024.
Google Full Stack Sales Partner
Recognized as one of only 13 globally, offering 11 certified services, highlighting deep expertise in the digital ecosystem.
The company has navigated challenges such as a 'challenging market environment' impacting digital marketing and technology consulting firms, as noted in its Q1 2025 results. Spanish operations saw a 10% revenue decrease in Q1 2025, though gross margin improved, indicating a strategic focus on higher-margin services.
Market Environment Challenges
Q1 2025 results indicated a challenging market for digital marketing and technology consulting firms, affecting certain business segments.
Spanish Operations Impact
Revenues in Spanish operations decreased by 10% in Q1 2025, although gross margin saw an improvement, signaling a shift in strategy.
International Margin Pressure
While international revenue grew by 103%, gross margin decreased by 3%, suggesting margin pressures in expanding markets.
Financial Deleveraging
The company is actively pursuing financial deleveraging, aiming for a Net Debt to recurring EBITDA ratio below 2x by 2024 and onwards.
Focus on Profitability
These challenges have reinforced the company's commitment to profitability, operational efficiency, and a diversified service portfolio.
Adapting to Industry Trends
Leveraging technological prowess is key to maintaining growth and market leadership amidst evolving industry trends, as detailed in the Marketing Strategy of Making Science.
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What is the Timeline of Key Events for Making Science?
The Making Science company history is a narrative of strategic expansion and technological integration, beginning with its predecessor in 2001 and formally establishing as Making Science in 2016. This journey has seen the company move through distinct growth phases, marked by key achievements and a clear vision for the future.
| Year | Key Event |
|---|---|
| 2001 | The predecessor entity, Make Marketing Y Comunicacion, was founded. |
| 2016 | Making Science was formally established, initiating its first growth phase focused on Spain and Portugal. |
| 2020 | The company began its second phase of growth, listing on BME Growth and Euronext to drive international expansion. |
| 2023 | Organic growth initiatives commenced in the United States. |
| January 2024 | Became a Google Reseller in the U.S., positioning itself as one of 13 global Google Full Stack Sales Partners. |
| January 26, 2024 | The Board of Directors approved a capital increase of up to €7 million to bolster the company's financial structure. |
| June 11, 2024 | An agreement was announced to acquire the remaining 23.86% interest in United Communications Partners (UCP), finalizing full ownership. |
| Q4 2024 | USA operations reached the break-even point. |
| January 8, 2025 | Launched RAISING, a new AI technology division, introducing products such as ad-machina and Gauss AI. |
| February 2025 | Onchena, SL, acquired a significant stake exceeding 5% in the company. |
| April 24, 2025 | Reported Q1 2025 financial results, showing consolidated revenues of €82.7 million (a 33% year-over-year increase) and recurring EBITDA of €4.0 million, the highest in its history. |
| July 31, 2025 | Expected release of Advance Q2 2025 Results. |
Strategic Expansion and AI Integration
The company is currently in its 'Third Phase' of growth, guided by 'Plan 2027.' This plan aims for a recurring EBITDA between €23 million and €27 million by 2027.
Financial Targets for 2025
For 2025, the company projects consolidated revenue between €350-370 million, with a gross margin of €79-83 million and recurring EBITDA of €17-18 million.
Future Growth Drivers
Future growth will be driven by continued international expansion, particularly in the United States and Latin America. The company will leverage advanced AI solutions from its RAISING division to enhance marketing strategies.
Financial Health and Market Trends
The company aims for a Net Debt to recurring EBITDA ratio below 2x, reflecting a commitment to financial balance. Industry trends like generative AI adoption in marketing are expected to significantly impact its growth trajectory. Understanding the Revenue Streams & Business Model of Making Science provides further insight into its strategic direction.
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