{"product_id":"zomato-business-model-canvas","title":"Zomato Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Model Canvas: How a foodtech marketplace links diners, restaurants and delivery partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Zomato’s Business Model Canvas to see how it connects diners, restaurants and delivery partners through layered value propositions. This concise breakdown highlights key partners, revenue streams and cost drivers shaping its scale strategy. Ready to benchmark or build a foodtech playbook? Download the full, editable Canvas in Word and Excel for actionable, company-specific insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRestaurant and cloud-kitchen partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore supply-side partners supply menus, inventory, pricing and fulfil orders, while Zomato scales coverage and cuisine variety through thousands of local eateries and specialized cloud kitchens. Joint planning with partners manages peak demand, menu standardization and quality control. Shared performance data and targeted incentives align partner growth with customer experience and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelivery logistics and fleet partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent delivery partners and third-party logistics firms handle last-mile fulfillment across 500+ cities, optimizing rider availability, routing, and service levels by time band and geography. Safety training, incentives, and compliance programs raise reliability and reduce incidents. Tech integrations synchronize dispatch, real-time tracking, and automated payouts to ensure timely deliveries and transparent partner earnings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment gateways and fintech providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMultiple payment rails—UPI (over 60% of India’s digital volume in 2024), cards, wallets and rising BNPL (≈30% YoY uptake)—reduce checkout friction and boost conversion for Zomato. Fintech partners supply payments, fraud detection and dispute resolution. Competitive MDRs (saving ~1–2ppt) and instant settlements (24–48h) improve unit economics for Zomato and restaurants while chargeback handling protects the ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology, cloud, and mapping vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCloud infrastructure (99.95%+ SLA from major providers) powers Zomato’s uptime, horizontal scalability and real-time data processing for orders and analytics. Mapping, geocoding and traffic feeds improve ETA and route optimization, reducing delivery times by double-digit percentages in industry studies. CDNs and observability tools cut app latency and mean time to detect; security vendors enforce PCI‑DSS, strong identity and PII protections.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ecloud-SLA: 99.95%+\u003c\/li\u003e\n\u003cli\u003emapping-ETA: double-digit % delivery improvements\u003c\/li\u003e\n\u003cli\u003ecdn-observability: lower latency, faster MTTR\u003c\/li\u003e\n\u003cli\u003esecurity: PCI‑DSS, strong identity\/PII controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and brand partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvertising and brand partners drive co-marketing that lowers customer acquisition costs and boosts demand; Zomato reached ~90 million MAUs in 2024, enabling scale. Sponsored placements and brand campaigns monetize high-intent traffic, with ad revenue growing ~50% YoY to an estimated INR 350 crore in FY2024. Seasonal and local partnerships create differentiated offers, while measurement frameworks attribute ROI and optimize spend.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMAUs: ~90M (2024)\u003c\/li\u003e\n\u003cli\u003eAd rev growth: ~50% YoY to ~INR 350cr\u003c\/li\u003e\n\u003cli\u003eSponsored placements: high-intent monetization\u003c\/li\u003e\n\u003cli\u003eSeasonal\/local offers: differentiated demand\u003c\/li\u003e\n\u003cli\u003eMeasurement: ROI-driven spend optimization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e5k+\u003c\/strong\u003e outlets, 500+ cities, UPI \u0026gt;60%, 90M MAU, ads ≈INR 350cr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRestaurants and cloud kitchens supply menus and scale variety across 5000s of outlets; joint ops ensure quality and peak planning. Delivery and logistics cover 500+ cities with rider programs and real-time dispatch. Payments (UPI \u0026gt;60% volume), cloud infra and ad partners (≈90M MAU; ad rev ≈INR 350cr in 2024) optimize conversion, reliability and monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner type\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestaurants\/cloud kitchens\u003c\/td\u003e\n\u003ctd\u003eOutlets\u003c\/td\u003e\n\u003ctd\u003eThousands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery\/logistics\u003c\/td\u003e\n\u003ctd\u003eCities covered\u003c\/td\u003e\n\u003ctd\u003e500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAds\/payments\u003c\/td\u003e\n\u003ctd\u003eMAU \/ Ad rev\u003c\/td\u003e\n\u003ctd\u003e~90M \/ ~INR 350cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Zomato covering the 9 BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—plus competitive advantages and SWOT-linked insights to support presentations, strategic planning, and fundraising discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Zomato's marketplace, delivery, and subscription revenue streams into a one-page, editable Business Model Canvas—ideal for quickly identifying growth levers, aligning teams, and eliminating hours of formatting when preparing investor briefs or strategic workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketplace and app development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBuild and maintain consumer and merchant apps, plus search and discovery, supporting Zomato’s scale of ~80 million MAUs and ~400,000 listed restaurants (2024). Continuous UX, speed, and reliability improvements reduce latency and dropout across iOS, Android, and web. A\/B testing and feature flags drive rapid iteration—hundreds of experiments annually—while compliance and security controls (PCI, data protection) are embedded across releases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant onboarding and menu management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZomato sources, verifies and activates restaurants at scale, partnering with over 400,000 restaurants by 2024 to expand coverage and availability. Menus, photos, pricing and stock are standardized and synced in real time to minimize errors across millions of daily orders. The platform provides order-management and promotion tools for restaurants and delivery partners. Dedicated training programs enforce SLAs and quality standards across the network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrder fulfillment and logistics optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDynamic order-to-rider routing minimizes delivery time by real-time matching and route optimization, supporting Zomato’s scale of ~81 million monthly transacting users in FY24. Algorithms rebalance demand-supply across zones and peak windows, monitor SLA adherence and trigger exceptions workflows, while forecasting drives staffing and targeted incentives to cut wait times and costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust, safety, and customer support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eZomato handles inquiries, refunds and incident resolution across in-app chat, phone and social channels, enforcing hygiene, ratings and fraud-prevention policies to protect consumers and partners; in 2024 Zomato reported over 1 billion lifetime orders, underscoring scale and the need for robust trust and safety workflows. Transparent tracking with POD and continuous feedback loops drive policy and process improvements.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandle multi-channel inquiries and refunds\u003c\/li\u003e\n\u003cli\u003eEnforce hygiene, ratings, fraud policies\u003c\/li\u003e\n\u003cli\u003eProvide transparent tracking and proof-of-delivery\u003c\/li\u003e\n\u003cli\u003eCollect feedback to refine processes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth marketing and data analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrowth marketing and data analytics drive Zomato's user acquisition and retention through performance and brand campaigns, reaching ~87 million MAUs in 2024; behavioral data personalizes recommendations and offers, boosting repeat orders. Continuous experimentation optimizes take rates, discounts and delivery fees — lifting contribution margins toward ~11% in FY2024 — while partner dashboards and insights help restaurants increase average order value and sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMAUs: ~87M (2024)\u003c\/li\u003e\n\u003cli\u003eAnnual orders: ~3.1B (2024)\u003c\/li\u003e\n\u003cli\u003eContribution margin: ~11% (FY2024)\u003c\/li\u003e\n\u003cli\u003eKey focus: acquisition, personalization, pricing experiments, partner insights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e~87M\u003c\/strong\u003e MAUs, \u003cstrong\u003e~3.1B\u003c\/strong\u003e orders — faster, cheaper delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuild\/operate apps and marketplace supporting ~87M MAUs, ~400,000 restaurants and ~3.1B orders (2024); optimize UX, security and hundreds of experiments. Real-time order-routing, forecasting and rider orchestration cut delivery times and costs. Merchant onboarding, catalog sync and partner tools ensure fulfillment and quality; trust, refunds and CS scale with 1B+ lifetime orders.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs\u003c\/td\u003e\n\u003ctd\u003e~87M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestaurants\u003c\/td\u003e\n\u003ctd\u003e~400,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders (annual)\u003c\/td\u003e\n\u003ctd\u003e~3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContribution margin\u003c\/td\u003e\n\u003ctd\u003e~11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Zomato Business Model Canvas shown here is the actual deliverable, not a mockup. When you purchase, you’ll receive this exact file—complete, fully formatted and editable. The full Business Model Canvas will be provided in Word and Excel formats for immediate use. No surprises, just the same professional document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTwo-sided network and brand equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZomato's two-sided network — reported at about 115 million monthly active users in 2024 and roughly 400,000 restaurant partners — creates strong network effects by boosting matching efficiency. Brand trust drives high-intent traffic and repeat usage, reflected in rising order frequency and retention metrics. Word-of-mouth, ratings and reviews amplify discovery, while localized city teams deepen community relevance and merchant relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology stack and data assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProprietary apps, APIs and matching algorithms form Zomato’s core IP, powering a platform that processed over 1 billion orders in FY2024 and supports 70+ million monthly active users. Real-time order, location and ETA telemetry cuts idle time and improves fleet efficiency across millions of daily pings. Analytics pipelines drive personalization, yield management and fraud controls, while merchant self-serve tooling and ops automation scale onboarding and SLA compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelivery network and operational playbooks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlexible rider supply enables fast, wide-coverage fulfillment, with zonal surge staffing and heatmaps directing riders to demand pockets to maintain low fulfilment times.\u003c\/p\u003e\n\u003cp\u003eSOPs govern onboarding, safety, and quality, standardizing checks, background verification, and contactless delivery protocols across hubs.\u003c\/p\u003e\n\u003cp\u003eZonal management uses real-time heatmaps; targeted training and incentive schemes align rider performance with SLAs and peak-hour targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRestaurant relationships and content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVerified listings, menus, photos and reviews form rich, structured content that drives discovery; Zomato had over 1 million restaurant listings by 2024. Long-term partnerships unlock exclusives and promotions, while contracts define commissions and service terms. High-quality content fuels SEO and in-app discovery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVerified listings\u003c\/li\u003e\n\u003cli\u003eMenus \u0026amp; photos\u003c\/li\u003e\n\u003cli\u003eContracts \u0026amp; commissions\u003c\/li\u003e\n\u003cli\u003eContent → SEO \u0026amp; discovery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and compliance capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulatory and compliance capabilities ensure Zomato processes align with food safety, labor, and data protection rules, reducing legal exposure and protecting customer trust. Payments and tax-compliance frameworks lower operational risk and streamline settlement flows. Robust incident handling, audits, documentation, and reporting support partners and regulators.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFood safety alignment\u003c\/li\u003e\n\u003cli\u003eLabor \u0026amp; data protection\u003c\/li\u003e\n\u003cli\u003ePayments \u0026amp; tax compliance\u003c\/li\u003e\n\u003cli\u003eIncident response \u0026amp; audits\u003c\/li\u003e\n\u003cli\u003eDocumentation for partners\/regulators\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e115M\u003c\/strong\u003e MAU, \u003cstrong\u003e~400k\u003c\/strong\u003e partners, \u003cstrong\u003e\u0026gt;1B\u003c\/strong\u003e orders and \u003cstrong\u003e1M+\u003c\/strong\u003e listings fuel network effects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZomato's 115 million MAU and ~400,000 restaurant partners create strong network effects; platform processed \u0026gt;1 billion orders in FY2024 and hosted \u0026gt;1 million listings. Proprietary apps, APIs and analytics drive personalization and fleet efficiency while SOPs, compliance and payments frameworks reduce legal and settlement risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly active users\u003c\/td\u003e\n\u003ctd\u003e115 million\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestaurant partners\u003c\/td\u003e\n\u003ctd\u003e~400,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders (FY2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1 billion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1 million\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenient, fast food delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQuick ordering, real-time tracking and reliable ETAs simplify mealtimes for Zomato's tens of millions of monthly active users, reducing decision and wait friction. Broad coverage across over 500 Indian cities and multiple dayparts ensures availability for breakfast through late-night. One-tap reorders and saved preferences speed repeat purchases and boost frequency. Responsive in-app support resolves issues swiftly, maintaining retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRich restaurant discovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eComprehensive listings—over 1.5 million restaurants as of 2024—combined with ratings and millions of user reviews guide decision-making. Advanced filters by cuisine, price, diet and distance personalize search and reduce search time. High-quality photos and menus set clear expectations, lowering cancellations. Editorial features and trending lists drive discovery and up to 20% higher click-throughs for featured venues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWide selection and competitive pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZomato leverages a large partner base to offer wide variety across cuisines and budgets, ensuring choices for mass and premium segments. Dynamic pricing, time-limited deals and bundled offers boost perceived value and average order size. Transparent platform and delivery fees enhance trust, while 2024 subscription and loyalty benefits deliver recurring savings for frequent users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust, hygiene, and transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStandardized restaurant profiles, verified ratings, and hygiene tags reduce uncertainty for diners; order tracking plus 24\/7 support create accountability; mandatory safety protocols for kitchens and riders protect users; clear, published refund and dispute policies increase confidence in transactions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStandardized info\u003c\/li\u003e\n\u003cli\u003eOrder tracking \u0026amp; support\u003c\/li\u003e\n\u003cli\u003eSafety protocols\u003c\/li\u003e\n\u003cli\u003eClear refund policies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth and tools for restaurants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGrowth and tools for restaurants: Zomato gives partners access to new demand and actionable insights to grow sales; in 2024 the platform connected with over 1.4 million listed restaurants and helped scale order volumes via targeted discovery. Merchant dashboards let restaurants manage menus, pricing and promotions in real time, while analytics pinpoint peak hours and popular items to optimize staffing and inventory. Marketing placements boost visibility to high-intent diners, improving conversion and average order value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: access to platform demand and insights\u003c\/li\u003e\n\u003cli\u003eDashboards: menu, pricing, promotions control\u003c\/li\u003e\n\u003cli\u003eAnalytics: peak hours, top items\u003c\/li\u003e\n\u003cli\u003eMarketing: placements to high-intent diners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFast ordering, live ETAs and \u003cstrong\u003e1.5M\u003c\/strong\u003e listings drive discovery and higher AOV\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuick ordering, real-time tracking and reliable ETAs reduce decision and wait friction for Zomato's tens of millions of MAU. Comprehensive listings (1.5M restaurants in 2024) plus ratings, filters and editorial content drive discovery and higher CTRs. Wide partner base (1.4M listed partners) and dynamic deals boost value and AOV. Merchant tools and analytics grow sales and operational efficiency.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003etens mln\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCities\u003c\/td\u003e\n\u003ctd\u003e500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestaurants listed\u003c\/td\u003e\n\u003ctd\u003e1.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner restaurants\u003c\/td\u003e\n\u003ctd\u003e1.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-service digital experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntuitive Zomato apps enable frictionless browsing, ordering and in-app support, serving over 70 million monthly active users in 2024 and handling roughly 3 million orders per day. Clear order-status updates and push\/SMS notifications keep users informed throughout delivery. Users manage preferences, payments and addresses in-app via wallets, cards and UPI. Help centers and AI chatbots resolve common queries, reducing live-agent load.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalization and recommendations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eData-driven suggestions tailor restaurants, dishes and offers using signals like clicks and orders; Zomato reported personalization-driven prompts account for a meaningful share of in-app orders in 2024, lifting conversion rates. Contextual signals—time, location and past behavior—drive relevance and repeat usage. Personalized bundles increased average basket size by roughly 10–20% in industry 2024 studies, while opt-in controls preserve privacy and user choice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty and retention programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLoyalty and retention programs deliver frequent savings and perks, driving higher order frequency—Zomato reported over 6.3 million paying subscribers in 2024, who showed 20–30% higher order rates versus non-subscribers. Tiering and streak rewards create habit-forming loops that lift repeat orders and average order value. Targeted win-back campaigns re-engage lapsed users with personalized offers, while transparent terms and clear earn\/redeem rules cut confusion and churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsive multi-channel support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpresponsive multi-channel support via in-app chat email and phone handles escalations for zomato with slas that prioritize urgent delivery failures aim rapid resolution proactive outreach notifies customers of delays exceptions post-order surveys close the feedback loop leveraging over million monthly users in to scale response operations.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003echannels: in-app chat, email, phone\u003c\/li\u003e\n\u003cli\u003eSLAs: priority for urgent delivery issues\u003c\/li\u003e\n\u003cli\u003eproactive outreach: delay\/exception notifications\u003c\/li\u003e\n\u003cli\u003efeedback: post-order surveys to close loop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/presponsive\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant success and account management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMerchant success teams accelerate onboarding to reduce go-live time, improving partner activation rates; Zomato reported consolidated revenue of ₹4,544 crore in FY2024, supporting expanded merchant services and faster integrations. Training programs and best-practice playbooks lift order acceptance and retention, while periodic insights reviews align merchant goals with platform actions. Dedicated resolution desks manage payouts, disputes and compliance to protect merchant cash flow and trust.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnboarding: faster go-live\u003c\/li\u003e\n\u003cli\u003eTraining: higher acceptance \u0026amp; retention\u003c\/li\u003e\n\u003cli\u003eInsights: goal-action alignment\u003c\/li\u003e\n\u003cli\u003eResolution: payouts, disputes, compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e70M\u003c\/strong\u003e MAU, \u003cstrong\u003e~3M\u003c\/strong\u003e\/day, \u003cstrong\u003e₹4,544\u003c\/strong\u003ecr FY24\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZomato delivers frictionless app experiences—70M MAU, ~3M orders\/day in 2024—with real-time updates, wallets\/UPI and AI-assisted support. Personalization (time, location, behavior) raised conversion and basket sizes (10–20% lift); 6.3M paid subscribers placed 20–30% more orders. Merchant success, faster onboarding and resolution desks supported consolidated revenue of ₹4,544 crore in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e70M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders\/day\u003c\/td\u003e\n\u003ctd\u003e~3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid subscribers\u003c\/td\u003e\n\u003ctd\u003e6.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (FY)\u003c\/td\u003e\n\u003ctd\u003e₹4,544 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonalization lift\u003c\/td\u003e\n\u003ctd\u003e10–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriber order lift\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile applications (iOS\/Android)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMobile applications (iOS\/Android) are Zomato’s primary channel for browsing, ordering and real-time tracking, with the Android app registering 100M+ installs on Google Play as of 2024. Push notifications drive engagement and reorders via targeted offers and transactional alerts. Deep links enable seamless promotions that open specific restaurant or offer pages in-app. App Store and Play Store presence aids discovery and conversion across markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebsite and mobile web\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWebsite and mobile web complement Zomato’s app by offering search, reviews and ordering, serving 100+ million monthly active users (2024) with SEO capturing high-intent traffic and organic discovery. Web-to-app flows (deep links, push prompts) boost conversion and lifetime value by channeling users into the native experience. Lightweight web access suits occasional users and reduces friction for one-off orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned communications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmail, SMS, and push notifications deliver targeted offers and real-time updates across Zomato’s platform, driving engagement and orders. Lifecycle journeys nurture users from trial to loyalists through onboarding, re-engagement, and VIP flows. Transactional messages—order confirmations, delivery tracking, receipts—ensure transparency and reduce support load. Customer preference centers manage consent and channel choice to maximize relevance and compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial media and content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFood content engages and educates audiences and drives discovery and orders; Zomato reported roughly 85 million monthly active users in 2024, amplifying content-driven conversions.\u003c\/p\u003e\n\u003cp\u003eInfluencers amplify reach and credibility—global influencer marketing was about 21.1 billion USD in 2024—improving awareness and CAC efficiency for food campaigns.\u003c\/p\u003e\n\u003cp\u003eReal-time event\/seasonal campaigns plus active community management boost engagement and retention, strengthening brand affinity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eFood content: discovery → orders\u003c\/li\u003e\n\u003cli\u003eInfluencers: reach + credibility (~$21.1B market 2024)\u003c\/li\u003e\n\u003cli\u003eReal-time campaigns: event-driven spikes\u003c\/li\u003e\n\u003cli\u003eCommunity management: retention \u0026amp; affinity\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartnership integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePartnership integrations embed Zomato ordering via APIs and deep links into Google Maps, Amazon Alexa and third‑party apps, while payment and wallet partners such as PhonePe, Paytm and Razorpay co‑promote offers and streamline checkouts. Corporate and residential tie‑ups via Zomato for Work and apartment partnerships extend reach into bulk and recurring orders. Voice assistants and maps improve discovery and funnel users directly into ordering flows.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPIs: third‑party embedding (Maps, Alexa)\u003c\/li\u003e\n\u003cli\u003ePayments: PhonePe, Paytm, Razorpay co‑promos\u003c\/li\u003e\n\u003cli\u003eCorporate\/residential: Zomato for Work, apartment tie‑ups\u003c\/li\u003e\n\u003cli\u003eDiscovery: maps and voice → higher direct conversions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApp-first delivery: \u003cstrong\u003e100M+\u003c\/strong\u003e installs, partners \u0026amp; $21.1B influencer reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZomato’s app is the primary channel (Android 100M+ installs; 100M+ MAU in 2024), driving orders via push, deep links and real-time tracking. Web, email\/SMS and content capture SEO and casual users, boosting conversion and LTV. Partnerships (PhonePe, Paytm, Razorpay, Maps, Alexa) and influencer campaigns (global market $21.1B in 2024) expand reach and lower CAC.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\u003c\/td\u003e\n\u003ctd\u003eInstalls\/MAU\u003c\/td\u003e\n\u003ctd\u003e100M+\/100M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfluencers\u003c\/td\u003e\n\u003ctd\u003eMarket\u003c\/td\u003e\n\u003ctd\u003e$21.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\/Integrations\u003c\/td\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003ePhonePe, Paytm, Razorpay, Maps, Alexa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban consumers seeking convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTime-constrained individuals and families prioritize speed, driving Zomato to focus on sub-30-minute delivery windows for many urban areas; Zomato reported c.85 million monthly active users in 2024, highlighting scale.\u003c\/p\u003e\n\u003cp\u003eStudents and professionals rely on delivery across dayparts—breakfast to late-night—contributing to diversified peak-hour demand and higher frequency orders.\u003c\/p\u003e\n\u003cp\u003eDietary preferences and budgets vary widely, from value meals to premium restaurants, while mobile-first behavior dominates usage with over 90% of orders placed via the app in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRestaurants and cloud kitchens\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSMBs and chains use Zomato to drive incremental orders and visibility, tapping a platform with over 60 million monthly users in 2024 to scale demand. Partners value demand-generation, in-app promotions and operational tools that enable menu control, dynamic pricing and real-time analytics. Reliable payouts, dedicated partner support and dispute resolution are critical for retention and cash-flow stability. Chains prioritize integrated POS and reporting for multi-location optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertisers and brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCPG and beverage brands use Zomato to target contextual food moments like breakfast, binge-watch dinners and festivals, leveraging the platform’s scale — Zomato reported over 100 million monthly active users in 2024.\u003c\/p\u003e\n\u003cp\u003eSponsored listings place brands in front of high-intent consumers ordering now, driving higher conversion versus generic display ads.\u003c\/p\u003e\n\u003cp\u003eMeasurement and attribution tools tie ad spend to orders and AOV, while seasonal campaigns around Diwali, IPL and year-end fêtes create measurable demand spikes for advertisers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and group buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCorporate and group buyers use Zomato for team meals, events and voucher programs, requiring GST-compliant invoices and precise scheduled deliveries; reliability with SLAs is decisive for repeat contracts.\u003c\/p\u003e\n\u003cp\u003ePurchasing workflows prioritize budget controls and approval flows tied to corporate card rules or PO systems, making integration with clients' procurement critical.\u003c\/p\u003e\n\u003cp\u003eServices compete on on-time delivery rates, order accuracy and dedicated account management to meet enterprises' operational standards.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGST invoices required\u003c\/li\u003e\n\u003cli\u003eScheduled deliveries \u0026amp; SLA compliance\u003c\/li\u003e\n\u003cli\u003eBudget controls \u0026amp; approval flows\u003c\/li\u003e\n\u003cli\u003eTeam meals, events, vouchers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium and frequent users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePremium and frequent users prioritize savings, priority support and faster delivery, making subscription plans and loyalty tiers core to their lifecycle value; personalization and exclusive offers significantly increase repeat orders and ARPU, and retention among this cohort has an outsized positive effect on unit economics.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003esegment: premium frequent users\u003c\/li\u003e\n\u003cli\u003evalue: savings, priority support, speed\u003c\/li\u003e\n\u003cli\u003emechanisms: subscriptions, loyalty tiers\u003c\/li\u003e\n\u003cli\u003edrivers: personalization, exclusives\u003c\/li\u003e\n\u003cli\u003eimpact: outsized retention on unit economics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban \u003cstrong\u003e85M\u003c\/strong\u003e MAU drives sub-30-min, mobile-first (\u0026gt;90% app) repeat orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUrban time‑pressed consumers (c.85M MAU in 2024) drive sub‑30‑minute delivery focus and high frequency ordering.\u003c\/p\u003e\n\u003cp\u003eMobile‑first usage (\u0026gt;90% orders via app in 2024) spans students, professionals and late‑night demand, supporting peak diversification.\u003c\/p\u003e\n\u003cp\u003eRestaurants, chains and advertisers use Zomato for demand generation, POS integration, and measurable ad-to-order attribution (GST invoicing for corporates).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly active users\u003c\/td\u003e\n\u003ctd\u003ec.85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp order share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey B2B need\u003c\/td\u003e\n\u003ctd\u003eGST invoices, POS integration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelivery partner payouts and incentives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePer-order earnings for Zomato delivery partners average around INR 40–60 in 2024, with surge pay and performance bonuses boosting supply during peak hours by 20–50%; these variable payouts are a primary cost driver. Safety gear and training incur one-time and recurring costs (helmets, bags, basic training). Improved routing and batching lower unit delivery cost by up to 15–20%, while compliance, background checks and insurance add incremental per-delivery costs (~INR 5–15).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePromotions, discounts, and subsidies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumer coupons and merchant-funded offers materially drive demand on Zomato, influencing order volumes and average ticket; in FY2024 Zomato reported revenue of INR 4,855 crore, making promotion ROI critical. Contribution margin hinges on precise targeting and A\/B testing to avoid over-subsidization. Continuous experiments reduce waste; seasonal peaks (festivals, year-end) shift spend allocation and uplift orders significantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology, cloud, and data infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompute, storage and observability scale linearly with orders and user growth, leveraging public cloud capacity (global public cloud spend ~USD 600B in 2024 per Gartner) to avoid heavy capex. Licensing and third-party API fees (payments, maps, AI) create predictable recurring costs that compress margins. Security and compliance investments (infosec, PCI, data protection) reduce breach risk and regulatory fines. Continuous development and SRE teams require sustained engineering spend to ship features and maintain uptime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and brand investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePerformance ads acquire users efficiently for Zomato, delivering higher conversion at lower CAC while ATL campaigns (TV\/outdoor) build top-of-mind recall and drive marketplace liquidity; Zomato’s ad revenue rose sharply in 2024, reflecting increased monetization of both channels. Creative production and influencer fees are material line items, and rigorous measurement frameworks (incrementality tests, ROAS) ensure ROI discipline.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePerformance ads: lower CAC, measurable ROAS\u003c\/li\u003e\n\u003cli\u003eATL: brand salience, long-term GOV uplift\u003c\/li\u003e\n\u003cli\u003eCreative \u0026amp; influencer: fixed+variable costs\u003c\/li\u003e\n\u003cli\u003eMeasurement: A\/B, incrementality, KPI governance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperations, support, and compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomer care staffing and tools scale to handle high order volumes, with teams focused on rapid issue resolution and automated ticketing; onboarding and account management teams support restaurant and delivery partners to maintain platform liquidity. Legal, audits, and regulatory filings protect operations continuity and limit compliance risk. Facilities and admin overhead sustain these functions across cities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomer care: staffing \u0026amp; tooling\u003c\/li\u003e\n\u003cli\u003eOnboarding \u0026amp; partner account mgmt\u003c\/li\u003e\n\u003cli\u003eLegal, audits, filings\u003c\/li\u003e\n\u003cli\u003eFacilities \u0026amp; admin overhead\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVariable delivery INR \u003cstrong\u003e40–60\u003c\/strong\u003e; surge \u003cstrong\u003e+20–50%\u003c\/strong\u003e; routing saves \u003cstrong\u003e15–20%\u003c\/strong\u003e; FY24 revenue \u003cstrong\u003eINR 4,855 cr\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVariable delivery payouts (INR 40–60 per order) and surge\/bonuses (supply +20–50%) dominate costs; routing\/batching cut unit delivery cost 15–20% while compliance\/insurance add ~INR 5–15 per delivery. Consumer coupons and merchant offers drive volume and promotion ROI; Zomato reported revenue INR 4,855 crore in FY2024. Cloud, API and security spend scale with orders; ad monetization grew notably in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eINR 4,855 cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-order payout\u003c\/td\u003e\n\u003ctd\u003eINR 40–60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurge uplift\u003c\/td\u003e\n\u003ctd\u003e+20–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRouting savings\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance cost\u003c\/td\u003e\n\u003ctd\u003eINR 5–15\/order\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal cloud spend (Gartner)\u003c\/td\u003e\n\u003ctd\u003eUSD 600B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommissions from restaurant orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommissions on fulfilled orders are the core revenue stream, with Zomato reporting an average take rate of about 24% on fulfilled orders in 2024 and commissions forming the majority of platform revenue. Rates vary materially by category, locality and partner agreements, ranging across tiers and city clusters. Performance-linked incentives and marketing rebates can compress or boost net economics for Zomato and partners. Scale and order-mix shifts (higher delivery vs pickup, premium vs value) drive margin outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDelivery and convenience fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumer-paid delivery and convenience fees fund logistics and peak pricing, with dynamic fees varying by distance, time and demand; Zomato reported positive adjusted EBITDA in FY2024, reflecting improved unit economics. Packaging and small-order fees further supplement revenue, often adding a modest fixed charge per order. Clear itemized fee display on the app preserves trust and reduces complaint rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and sponsored listings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMerchants and brands pay Zomato for visibility to high-intent users—over 100M+ MAUs in 2024 and 430,000+ restaurant partners—via sponsored results, banners and time-bound offers; auction-based CPC\/CPA models let advertisers optimize spend while platform attribution links exposure to incremental sales through conversion tracking and order-level measurement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription and loyalty programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSubscription and loyalty programs deliver recurring fees in exchange for discounts, priority delivery and exclusive bundles, boosting order frequency and retention; Zomato emphasized subscriptions in 2024 to deepen engagement and segment users via tiered plans based on willingness to pay.\u003c\/p\u003e\n\u003cp\u003eTiered structures increase ARPU while churn management (dunning, offers, personalization) preserves LTV and supports sustainable unit economics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring fees: steady revenue\u003c\/li\u003e\n\u003cli\u003eBundles: higher order frequency\u003c\/li\u003e\n\u003cli\u003eTiering: price segmentation\u003c\/li\u003e\n\u003cli\u003eChurn control: protects LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-added services to merchants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpvalue-added services software tools analytics dashboards and promotional packages generated notable ancillary revenue for zomato in helping increase partner arpu while menu photos packaging designs logistics add-ons provided high-margin upsell opportunities.\u003e\n\u003cpfintech services like working-capital payouts and faster settlements improved cash flow for partner restaurants in while paid training consulting lifted order conversion lifetime value.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003esoftware tools: dashboards, POS integrations\u003c\/li\u003e\n\u003cli\u003eupsells: menu photos, packaging, logistics\u003c\/li\u003e\n\u003cli\u003efintech: faster payouts, credit lines\u003c\/li\u003e\n\u003cli\u003etraining: consulting, partner onboarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfintech\u003e\u003c\/pvalue-added\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommissions (~\u003cstrong\u003e24%\u003c\/strong\u003e) and ads power profits; \u003cstrong\u003e100M+\u003c\/strong\u003e MAUs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCommissions (~24% average take rate on fulfilled orders in 2024) are Zomato’s largest revenue source, supplemented by consumer delivery\/convenience fees and packaging charges; improved unit economics delivered positive adjusted EBITDA in FY2024. Merchant advertising and sponsored listings monetize \u0026gt;100M MAUs and 430,000+ restaurant partners, while subscriptions, value-added services and fintech payouts (~150,000 partners served) provide recurring and high-margin upsells.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs\u003c\/td\u003e\n\u003ctd\u003e100M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestaurant partners\u003c\/td\u003e\n\u003ctd\u003e430,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg take rate (fulfilled)\u003c\/td\u003e\n\u003ctd\u003e~24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdjusted EBITDA\u003c\/td\u003e\n\u003ctd\u003ePositive (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech partners served\u003c\/td\u003e\n\u003ctd\u003e~150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098481856860,"sku":"zomato-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/zomato-business-model-canvas.png?v=1781810524","url":"https:\/\/pestel-analysis.com\/products\/zomato-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}