{"product_id":"telus-business-model-canvas","title":"TELUS Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock the strategic blueprint behind a leading telecom: Business Model Canvas insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind TELUS with a focused Business Model Canvas that maps customer segments, value propositions, channels, revenue streams and cost structure. This concise analysis reveals how TELUS scales through partnerships, digital services and customer experience to capture market share. Purchase the full editable Canvas in Word and Excel for in‑depth, actionable insights and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork equipment vendors (e.g., Ericsson, Nokia)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNetwork equipment vendors like Ericsson and Nokia supply RAN, core and fiber backbone gear for TELUS 5G, LTE and transport networks; joint roadmaps align performance, coverage and upgrade cycles. Co-investment and trials—supporting TELUS’s CAD 2.9B capex guidance for 2024—accelerate SA 5G and network slicing rollouts. Multi-year support agreements reduce downtime and optimize lifecycle costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDevice and OEM partners (e.g., Apple, Samsung, CPE vendors)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDevice and OEM partnerships (Apple, Samsung, CPE vendors) ensure handset and CPE availability that directly drives subscriber acquisition and retention in a market with 88% smartphone penetration in Canada in 2024. Co-marketing and early-access programs accelerate premium plan adoption and higher-margin upsells. Firmware support preserves device-network compatibility and security, while trade-in and financing programs lower churn and boost ARPU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and software partners (e.g., Microsoft, Google, AWS)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCloud alliances with AWS (≈32% market share), Microsoft Azure (≈23%) and Google Cloud (≈11%) power TELUS edge computing, UCaaS, security and analytics, and provide scalable hosting for TELUS Health platforms. Joint go-to-market expands enterprise reach and solution depth, while vendor integration support speeds innovation and shortens client time-to-value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare ecosystem (EMR vendors, pharmacies, payers, providers)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTELUS Health’s partnerships with EMR vendors, pharmacies, payers and providers expand data connectivity across Canada (population ~38M), driving broader service footprint and care access. Interoperability agreements improve care coordination and outcomes through shared records and workflows. Revenue-sharing and transaction models align incentives, while joint compliance efforts ensure privacy and regulatory adherence (Canada health spend ~12.8% of GDP, OECD 2022).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eData reach: national scale (~38M population)\u003c\/li\u003e\n\u003cli\u003eInteroperability: shared EMR workflows\u003c\/li\u003e\n\u003cli\u003eCommercials: revenue-share and transaction fees\u003c\/li\u003e\n\u003cli\u003eCompliance: joint privacy\/regulatory controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and channel partners (media rights, resellers, MVNOs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eContent deals boost TELUS TV and streaming bundles, enhancing ARPU and churn control; TELUS reported over 11 million wireless subscribers in 2024, strengthening bundle reach. Resellers and MVNOs extend niche market coverage while wholesale agreements monetize excess network capacity. Co-branded promotions with media and resellers lower customer acquisition cost and speed uptake.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContent deals: larger bundles, higher ARPU\u003c\/li\u003e\n\u003cli\u003eResellers\/MVNOs: niche reach expansion\u003c\/li\u003e\n\u003cli\u003eWholesale: network monetization\u003c\/li\u003e\n\u003cli\u003eCo-branded promos: improved acquisition efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCAD \u003cstrong\u003e2.9B\u003c\/strong\u003e fuels 5G; \u0026gt;11M subs, \u003cstrong\u003e88%\u003c\/strong\u003e smartphones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNetwork, device, cloud, content and health partners underpin TELUS scale: CAD 2.9B capex guidance for 2024 drives 5G\/RAN rollouts; 2024 wireless base \u0026gt;11M and 88% smartphone penetration support ARPU and bundles; cloud alliances (AWS 32%, Azure 23%, GCP 11%) and TELUS Health integrations extend enterprise and care reach across Canada (~38M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003eCAD 2.9B 2024 capex\u003c\/td\u003e\n\u003ctd\u003e5G coverage, lower downtime\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevices\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;11M subs, 88% smartphone\u003c\/td\u003e\n\u003ctd\u003eARPU, retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eAWS32%\/Azure23%\/GCP11%\u003c\/td\u003e\n\u003ctd\u003eScale, edge services\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003eCanada ~38M, health spend 12.8% GDP\u003c\/td\u003e\n\u003ctd\u003eInteroperability, revenue share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive TELUS Business Model Canvas outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and customer relationships with real-world operational insights, competitive advantages, SWOT linkage and polished narratives for investor presentations and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable TELUS Business Model Canvas that quickly identifies core components and relieves planning pain by condensing strategy into a shareable one-page snapshot for teams and boardrooms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G and fiber network deployment and optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlan, build and upgrade nationwide RAN, transport and access networks, backed by CAD 3+ billion annual network investment in 2024 to expand 5G and fibre reach.\u003c\/p\u003e\n\u003cp\u003eOptimize coverage, capacity and latency using analytics and SON, improving throughput in high-traffic zones while executing spectrum refarming and densification.\u003c\/p\u003e\n\u003cp\u003eMaintain resilience and disaster recovery readiness across core and edge sites to ensure continuity for ~18 million customer connections and enterprise SLAs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer acquisition, care, and retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRun omnichannel sales, onboarding and billing operations to serve over 18.5 million customer connections (2024), integrating online, retail and B2B channels. Provide 24\/7 support across chat, phone and field service with centralized CRM. Use CRM and AI to personalize offers and reduce churn. Manage loyalty and trade-in programs to lift customer lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct and platform development (consumer, enterprise, health)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesign bundled consumer offerings across wireless (10.2 million subscribers), internet, TV and smart home services while investing CAD 5+ billion in network and platform capex in 2024. Build managed services, security and cloud solutions for enterprises, scaling from SMB to large accounts and targeting mid-market growth. Enhance TELUS Health platforms—EMR, ePrescribing and benefits—serving over 14 million people in 2024. Iterate products via user feedback loops and regulatory compliance updates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory, spectrum, and cybersecurity management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpregulatory engagement with canadian and international bodies secures licensing competition filings compliance while spectrum strategy drives auction participation band planning to support capacity. robust security operations protect network data continuous monitoring audits privacy controls incident response. operational metrics audit cycles guide investments prioritization.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEngage regulators on licensing, competition, compliance\u003c\/li\u003e\n\u003cli\u003ePlan spectrum purchases and auction bids\u003c\/li\u003e\n\u003cli\u003eOperate SOC, monitoring, incident response\u003c\/li\u003e\n\u003cli\u003ePerform audits, privacy controls, reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pregulatory\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing, partnerships, and ecosystem orchestration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTELUS drives growth through integrated brand campaigns and performance marketing that support its CAD 16.6 billion 2024 revenue, optimizing digital channels to improve acquisition and ARPU.\u003c\/p\u003e\n\u003cp\u003eIt manages OEM, cloud (Microsoft, Google Cloud) and content alliances to scale solutions, while structuring wholesale and MVNO deals to expand reach and margin.\u003c\/p\u003e\n\u003cp\u003eCoordination of joint solutions and co-selling motions with partners accelerates enterprise sales and cross‑sell across telecom and health verticals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand \u0026amp; performance marketing: CAD 16.6B revenue (2024)\u003c\/li\u003e\n\u003cli\u003eOEM\/cloud\/content alliances: Microsoft, Google Cloud\u003c\/li\u003e\n\u003cli\u003eWholesale\/MVNO structuring: carrier expansion\u003c\/li\u003e\n\u003cli\u003eJoint solutions \u0026amp; co-selling: enterprise acceleration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCAD 3B+ for 5G and fibre, serving ~18.5M connections and CAD 16.6B revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlan, build and upgrade nationwide RAN, transport and access networks with CAD 3+ billion annual network investment in 2024 to expand 5G and fibre.\u003c\/p\u003e\n\u003cp\u003eOperate omnichannel sales, billing and 24\/7 support for ~18.5 million connections, using CRM and AI to personalize offers and reduce churn.\u003c\/p\u003e\n\u003cp\u003eDeliver enterprise cloud, security and TELUS Health for 14 million people, partnering with Microsoft and Google Cloud and supporting CAD 16.6 billion revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork capex\u003c\/td\u003e\n\u003ctd\u003eCAD 3+B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal capex\u003c\/td\u003e\n\u003ctd\u003eCAD 5+B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCAD 16.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnections\u003c\/td\u003e\n\u003ctd\u003e~18.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless subs\u003c\/td\u003e\n\u003ctd\u003e10.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTELUS Health reach\u003c\/td\u003e\n\u003ctd\u003e14M people\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe TELUS Business Model Canvas you’re previewing is the actual deliverable, not a mockup or sample, and shows the same content structure you’ll receive after purchase. When you complete your order, you’ll get the full document—formatted and ready-to-edit in Word and Excel—exactly as seen here. No placeholders, no surprises: ready for presentation, analysis, and implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpectrum licenses and rights-of-way\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLow-band (\u0026lt;1 GHz), mid-band (1–6 GHz) and high-band (\u0026gt;24 GHz) licenses underpin TELUS coverage and capacity; these scarce, ISED-regulated assets create durable competitive advantage. Rights-of-way secure fiber rollout to homes and enterprises, enabling FTTP scale. A strategic spectrum portfolio supports future services such as network slicing and massive IoT deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G, fiber, and core network infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTowers, small cells, fiber backbones and data centers underpin TELUS service quality, with 5G delivering typical latency of 1–10 ms in 2024 and fiber wavelengths commonly supporting 100 Gbps+ on core links. Virtualized cores and orchestration enable rapid service agility and network slicing. Redundancy, peering and geographic diversity drive low latency and scale lowers per-GB costs while enabling wholesale opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTELUS Health platforms and data assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS Health’s EMR, pharmacy, benefits and virtual care platforms form defensible IP, strengthened by the CAD 2.9 billion LifeWorks acquisition and serving millions of Canadians; de-identified datasets spanning years fuel analytics and care innovation. Robust privacy and compliance frameworks (PIPEDA, provincial laws) protect trust and enable payer\/provider integrations. Network effects accelerate as more providers and payers connect, increasing platform value and stickiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand, customer base, and distribution footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTELUS strong brand equity supports premium pricing and cross-sell, contributing to FY2024 revenue of CAD 17.4 billion; its nationwide reputation also lowers acquisition costs. With over 17 million customer connections in 2024, predictable subscription cash flows stabilize capital allocation. A dense footprint of retail stores, online channels and partner networks ensures market reach, while TELUS Rewards and other loyalty programs drive engagement and retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand: enables premium pricing and upsell\u003c\/li\u003e\n\u003cli\u003eScale: \u0026gt;17 million connections (2024) → stable cash flow\u003c\/li\u003e\n\u003cli\u003eDistribution: retail, digital, partners for broad reach\u003c\/li\u003e\n\u003cli\u003eLoyalty: TELUS Rewards boosts retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman capital and partner ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngineers, data scientists, clinicians and sales experts drive execution at TELUS, with program management enabling complex rollouts. TELUS leverages partners such as Microsoft and Cisco to expand capabilities quickly and employed over 100,000 people in 2024. Culture and governance align incentives and metrics toward measurable customer outcomes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTalent: engineers, data scientists, clinicians, sales\u003c\/li\u003e\n\u003cli\u003eProgram management: complex rollout enablement\u003c\/li\u003e\n\u003cli\u003ePartners: Microsoft, Cisco, broad vendor network\u003c\/li\u003e\n\u003cli\u003eAlignment: culture + governance → customer outcomes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide fiber \u0026amp; 5G, \u003cstrong\u003e\u0026gt;17M\u003c\/strong\u003e subs, \u003cstrong\u003eCAD 17.4B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTelus key resources: licensed spectrum and rights-of-way enabling nationwide FTTP and 5G (1–10 ms); fiber, towers and data centers (core 100+ Gbps); TELUS Health platforms + LifeWorks (CAD 2.9B) and de-identified datasets; brand, \u0026gt;17M connections, CAD 17.4B FY2024 revenue, \u0026gt;100,000 employees.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpectrum\u003c\/td\u003e\n\u003ctd\u003eBands\u003c\/td\u003e\n\u003ctd\u003eLow\/Mid\/High\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnections\u003c\/td\u003e\n\u003ctd\u003eSubscribers\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;17M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eFY\u003c\/td\u003e\n\u003ctd\u003eCAD 17.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003eHeadcount\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;100,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable, nationwide connectivity with premium performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsistent nationwide coverage, high speeds and low latency enable critical use cases across Canada; TELUS sustained multi-billion-dollar investments in 5G and fiber in 2024 to expand capacity and performance. Robust SLAs and built-in redundancy support mission-critical uptime for enterprises. Customers gain measurable productivity and peace of mind from predictable, premium connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSimplified bundles and savings across services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated wireless, internet, TV and home phone reduce complexity by consolidating services under one provider, supporting TELUS’ scale as reflected in FY2024 consolidated revenue of CAD 18.3 billion.\u003c\/p\u003e\n\u003cp\u003eBundling unlocks discounts and unified support, driving higher retention and cheaper service delivery per customer through shared infrastructure.\u003c\/p\u003e\n\u003cp\u003eOne bill and a single app streamline management for customers, while cross-service perks and loyalty offers increase perceived value and average revenue per user.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare technology that improves outcomes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS Health in 2024 connects providers, payers and patients through secure platforms, integrating EMR, virtual care and pharmacy tools to reduce administrative overhead and speed care delivery. Its data-driven analytics surface clinical and operational insights to support evidence-based decisions. A compliance-first architecture meets Canadian privacy and health-regulatory standards, reinforcing trust in healthcare settings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged ICT, cloud, and security for businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTELUS delivers end-to-end managed ICT, cloud and security services that reduce IT burden and operational risk. Co-delivered solutions with hyperscalers (AWS, Microsoft Azure, Google Cloud) accelerate modernization. Proactive monitoring and 99.99% SLAs ensure high availability while flexible pricing and consumption models align to business needs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end risk reduction\u003c\/li\u003e\n\u003cli\u003eCo-delivery with hyperscalers\u003c\/li\u003e\n\u003cli\u003e99.99% uptime SLA\u003c\/li\u003e\n\u003cli\u003eFlexible pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExceptional service and community-focused purpose\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHuman and digital support options resolve issues quickly, backed by TELUS serving about 18.5 million customer connections in 2024 and omnichannel support that reduces average handle time; transparent policies and loyalty benefits (reward programs and clear contracts) foster measurable trust and lower churn; social impact—TELUS has donated over CAD 1 billion to communities since 2000—resonates with customers and strengthens brand advocacy; this blend differentiates beyond price and speed.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupport: omnichannel + 18.5M connections (2024)\u003c\/li\u003e\n\u003cli\u003eTrust: transparent policies, loyalty-driven churn reduction\u003c\/li\u003e\n\u003cli\u003eImpact: \u0026gt;CAD 1B community giving since 2000\u003c\/li\u003e\n\u003cli\u003eDifferentiator: service + purpose over mere price\/speed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide 5G\/fiber: \u003cstrong\u003eCAD 18.3B\u003c\/strong\u003e, \u003cstrong\u003e18.5M\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNationwide low-latency 5G\/fiber coverage enabled by multi-billion CAD investments in 2024 supports mission-critical enterprise use cases. Bundled wireless\/internet\/TV reduces complexity and drove FY2024 revenue of CAD 18.3 billion while improving retention and unit economics. TELUS Health integrates EMR, virtual care and pharmacy with compliance-first architecture. Managed ICT with hyperscalers, 99.99% SLA and 18.5M connections (2024) plus \u0026gt;CAD 1B community giving strengthen trust.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCAD 18.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer connections\u003c\/td\u003e\n\u003ctd\u003e18.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork investment\u003c\/td\u003e\n\u003ctd\u003eMulti‑billion CAD (5G\/fiber)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime SLA\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity giving\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;CAD 1B (since 2000)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital self-service and personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMy TELUS apps and portals enable plan changes, payments, and support for millions of customers, streamlining transactions and reducing call volumes through self-service. AI-driven recommendations tailor offers and troubleshooting in real time, improving engagement and conversion. Proactive alerts prevent bill shock and outages, keeping customers informed and in control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e24\/7 assisted support and field service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAgents, technicians and AI chatbots provide 24\/7 assisted support, resolving routine queries quickly while routing complex issues through clear escalation paths; TELUS reported 24\/7 coverage across major service lines in 2024. On-site installs and repairs by a nationwide field force sustain network reliability and uptime, supporting reported 2024 revenue of CAD 18.3B. Consistent multichannel experiences raised customer satisfaction and drove NPS gains in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated account management for B2B and public sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNamed reps and solution architects align to client goals for thousands of B2B and public-sector customers, ensuring tailored roadmaps and integrations. Quarterly business reviews track KPIs and demonstrated value, updating metrics and investments each quarter. Custom SLAs and governance frameworks manage compliance and risk across contracts. Long-term relationships drive higher wallet share through cross-sell and renewal momentum.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty, rewards, and retention programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTELUS leverages tiered benefits tied to tenure and spend, device financing and trade-ins to simplify upgrades, and exclusive content and partner perks to add value; 2024 industry data show loyalty programs can reduce churn by up to 25% and raise ARPU 5–12%, supporting retention and revenue growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTiered benefits: reward tenure and spend\u003c\/li\u003e\n\u003cli\u003eDevice financing \u0026amp; trade-ins: lower upgrade barriers\u003c\/li\u003e\n\u003cli\u003eExclusive content \u0026amp; partner perks: boost perceived value\u003c\/li\u003e\n\u003cli\u003eImpact (2024): -churn up to 25%, +ARPU 5–12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity engagement and education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWorkshops, forums and online resources build digital literacy, with TELUS reporting more than CAD 1 billion invested in communities since 2000 and programs reaching over 1 million people; thousands of workshops and forums funnel user insights into product teams. Local initiatives strengthen brand affinity and feedback loops directly inform product improvements, while visible community impact deepens trust and stakeholder engagement.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCommunityReach: over 1M people\u003c\/li\u003e\n\u003cli\u003eInvestment: \u0026gt;CAD 1B since 2000\u003c\/li\u003e\n\u003cli\u003eEngagement: thousands of workshops\u003c\/li\u003e\n\u003cli\u003eOutcome: product changes from feedback loops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-service apps + AI cut calls, boost loyalty; \u003cstrong\u003eCAD 18.3B\u003c\/strong\u003e revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMy TELUS apps\/portals enable self-service for millions, reducing calls; AI personalization boosts engagement; 24\/7 assisted support and nationwide field force sustain reliability—TELUS reported CAD 18.3B revenue in 2024. Community programs: \u0026gt;CAD 1B invested since 2000, reaching \u0026gt;1M people; loyalty tiers and device financing drive retention (industry: churn -up to 25%, ARPU +5–12%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003ePeriod\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003eCAD 18.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e24\/7 coverage\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity investment\u003c\/td\u003e\n\u003ctd\u003eSince 2000\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;CAD 1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeople reached\u003c\/td\u003e\n\u003ctd\u003eSince 2000\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty impact\u003c\/td\u003e\n\u003ctd\u003eIndustry data 2024\u003c\/td\u003e\n\u003ctd\u003eChurn -up to 25%, ARPU +5–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail stores and kiosks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHands-on demos in TELUS retail stores and kiosks drive conversions and upsells, with staff handling activations, installs and accessories to shorten time-to-revenue. Foot traffic in 2024 across hundreds of TELUS locations sustains local presence and service trust. Pop-up and partner kiosks extend reach into malls and events, capturing incremental leads and trial customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline store, website, and mobile apps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eE-commerce on TELUS.ca and mobile apps streamlines plan selection and device purchases, supporting over 40% of retail sales online in 2024. Self-serve tools and in-app support cut service costs, with industry benchmarks showing up to 30% lower support spend for digitally enabled firms. Targeted digital campaigns improved acquisition efficiency, and apps drive ongoing engagement and service management via real-time notifications and account control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContact centers and virtual sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhone and chat teams handle complex purchases and support, leveraging TELUS's centralized contact centers to maintain consistent service quality across channels. Remote ID and integrated credit tools cut onboarding time and friction, supporting TELUS's operations that serve over 16 million customer connections. Proactive outbound sales and retention teams drive renewals and upgrades, contributing materially to recurring revenue growth. Centralized operations enable scalable quality control and KPI-driven improvements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner and reseller networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAuthorized dealers expand TELUS reach with over 1,800 retail and franchise points across Canada in 2024, increasing local presence and footfall. Value-added resellers (VARs) integrate connectivity, cloud and managed services for SMBs and enterprises, supporting rapid deployment at scale. Co-op marketing delivers measurable efficiency—TELUS partners reported average campaign ROI near 2.5:1 in 2024—while performance incentives align sales outcomes with retention targets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eauthorized-dealers: 1,800+ locations (2024)\u003c\/li\u003e\n\u003cli\u003eVAR-integration: end-to-end SMB \u0026amp; enterprise solutions\u003c\/li\u003e\n\u003cli\u003eco-op-marketing: ~2.5:1 average campaign ROI (2024)\u003c\/li\u003e\n\u003cli\u003eperformance-incentives: sales-to-retention alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect enterprise and public sector sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAccount executives and solution architects design tailored TELUS Business offerings for enterprise and public-sector clients, aligning to complex IT, connectivity and security needs; TELUS reported 2024 consolidated revenue of CAD 18.1 billion, with enterprise solutions a key growth driver. RFP and contract management close large multi-year deals; executive briefings highlight innovation; post-sale teams drive adoption and expansion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAccount executives\u003c\/li\u003e\n\u003cli\u003eSolution architects\u003c\/li\u003e\n\u003cli\u003eRFP \u0026amp; contract management\u003c\/li\u003e\n\u003cli\u003eExecutive briefings\u003c\/li\u003e\n\u003cli\u003ePost-sale adoption \u0026amp; expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail demos 1,800+; e-comm ~40%; contact centers 16M+\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail demos and store activations shorten time-to-revenue; 2024 foot traffic across 1,800+ locations sustains local trust. E-commerce and apps account for ~40% of retail sales in 2024, lowering support costs. Contact centers support 16M+ connections and speed onboarding; VARs and dealers drive SMB\/enterprise deployments and co-op ROI ~2.5:1 (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e1,800+ locations\u003c\/td\u003e\n\u003ctd\u003eHands-on demos, activations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-commerce\u003c\/td\u003e\n\u003ctd\u003e~40% sales\u003c\/td\u003e\n\u003ctd\u003eSelf-serve, lower costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContact centers\u003c\/td\u003e\n\u003ctd\u003e16M+ connections\u003c\/td\u003e\n\u003ctd\u003eOnboarding, support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\/VARs\u003c\/td\u003e\n\u003ctd\u003eCo-op ROI ~2.5:1\u003c\/td\u003e\n\u003ctd\u003eLocal reach, SMB solutions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential consumers and households\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResidential consumers seek reliable wireless, internet and entertainment and value simple bundles with predictable pricing; TELUS served over 10 million wireless and wireline customers in 2024, reflecting scale across Canada. Households expect fast support and easy self-service via apps and kiosks, driving digital adoption and lower call volumes. Segment spans basic users to premium power users willing to pay for gigabit speeds and premium content. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and medium-sized businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall and medium-sized businesses need affordable connectivity, security and managed IT, and prefer bundled, low-admin solutions that scale with growth. SMEs represent about 98% of Canadian businesses (Statistics Canada), making them a core TELUS segment. They increasingly buy via partners and digital channels and require solutions that enable rapid scaling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge enterprises and public sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge enterprises and public sector clients require five-nines (99.999%) availability and strict SLAs, demand security, compliance and bespoke integrations, and need centralized multi-site management; they value co-innovation and long-term contracts — TELUS reported CA$19.1 billion revenue in 2024, underscoring scale and enterprise focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare providers, payers, and pharmacies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHealthcare providers, payers, and pharmacies adopt EMR, virtual care, eRx, and benefits tech to streamline workflows and improve outcomes; TELUS emphasizes privacy, interoperability (HL7\/FHIR) and delivers 99.9%+ uptime SLAs. They prioritize workflow efficiency and outcome improvement and leverage analytics and secure data exchange—TELUS reported over 4 million virtual visits in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.9%+ uptime SLA\u003c\/li\u003e\n\u003cli\u003e4M+ virtual visits (2024)\u003c\/li\u003e\n\u003cli\u003eFHIR\/HL7 interoperability\u003c\/li\u003e\n\u003cli\u003ePopulation-health analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale, MVNOs, and IoT developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWholesale, MVNOs and IoT developers drive TELUS monetization through wholesale and roaming agreements while IoT builders demand connectivity, edge compute and device management; Canada population ~40.8 million (2024) underscores domestic scale for incremental volume.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMonetize access via wholesale\/roaming\u003c\/li\u003e\n\u003cli\u003eIoT needs: connectivity, edge, management\u003c\/li\u003e\n\u003cli\u003eFlexible pricing and APIs\u003c\/li\u003e\n\u003cli\u003eIncremental volume with low acquisition costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetworks scale for 10M+ homes, 98% SMEs, CA$19.1B enterprise, 4M+ virtual visits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResidential (10M+ customers) demand reliable bundles and digital self-service; SMEs (98% of Canadian firms) need scalable managed IT and channel-led sales; Enterprises\/public sector require 99.999% availability and bespoke SLAs while healthcare uses FHIR-enabled virtual care (4M+ visits); wholesale\/IoT monetize excess capacity and edge services.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003eSubscribers\u003c\/td\u003e\n\u003ctd\u003e10M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs\u003c\/td\u003e\n\u003ctd\u003eShare of firms\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCA$19.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare\u003c\/td\u003e\n\u003ctd\u003eVirtual visits\u003c\/td\u003e\n\u003ctd\u003e4M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork capex (5G, fiber, spectrum)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTELUS faces high, ongoing network capex for RAN, transport and access — 2024 capex guidance was about CAD 4.1 billion, driven by 5G and fibre rollouts. Spectrum acquisition and refarming represent major one-time outlays and multi-year amortization. Densification and edge site buildouts further increase unit costs. Scale, longer vendor contracts and supply agreements help optimize spend and lower per-unit capex.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperations, support, and field services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperations, support and field services—care centres, technicians and logistics—are primary opex drivers; TELUS employed over 80,000 team members in 2024 to support this footprint. Service assurance and maintenance target carrier‑grade reliability (≈99.9% uptime) while tools and ongoing training sustain field efficiency. Ongoing volume growth requires continuous capacity scaling and recurring operational investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent, licensing, and handset subsidies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTV rights and app licenses let TELUS differentiate bundles, with content spend part of its CAD 18.5 billion 2024 revenue mix and rising licensing intensity as streaming demand grows. Device subsidies and financing programs drive customer acquisition, often front-loading costs recovered over 24–36 months. OEM certification and warranty obligations add supply-chain and service costs. Careful pricing and bundling protect margins and churn metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIT, platforms, R\u0026amp;D, and cybersecurity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSoftware development and cloud hosting power TELUS services, aligning with a global cloud market near USD 600 billion in 2024 (Gartner); security operations reduce breach and compliance risk as enterprises devote roughly 7.5% of IT spend to cybersecurity. Data platforms and analytics demand rising investment, with analytics budgets up about 15% in 2024; innovation sprints can cut time-to-market by ~30%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud spend ~USD 600B (2024)\u003c\/li\u003e\n\u003cli\u003eCybersecurity ~7.5% of IT spend\u003c\/li\u003e\n\u003cli\u003eAnalytics budgets +15% (2024)\u003c\/li\u003e\n\u003cli\u003eInnovation sprints ≈ -30% time-to-market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales, marketing, and partner commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBrand campaigns and performance ads drive demand across consumer and SMB segments, while retail and dealer incentives sustain channel distribution and conversion.\u003c\/p\u003e\n\u003cp\u003eEnterprise sales cycles create presales costs for solution architects and pilots, and co-marketing funds with partners amplify reach and lower customer acquisition cost.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDemand generation\u003c\/li\u003e\n\u003cli\u003eChannel incentives\u003c\/li\u003e\n\u003cli\u003ePresales expense\u003c\/li\u003e\n\u003cli\u003eCo-marketing funds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork capex \u003cstrong\u003eCAD 4.1B\u003c\/strong\u003e and rising opex threaten margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS cost base is driven by CAD 4.1B 2024 capex for 5G and fibre, plus spectrum amortization and site densification increasing unit capex. Opex centers on 80,000 staff, field services and 99.9% uptime maintenance, with device subsidies and content licensing pressuring margins. Cloud, security and analytics investments rise as revenue was CAD 18.5B in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eCAD 4.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCAD 18.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e80,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud market\u003c\/td\u003e\n\u003ctd\u003eUSD 600B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireless service plans and add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMonthly subscription plans form TELUS core recurring revenue, contributing to FY2024 wireless revenue of CAD 9.4 billion and ensuring steady cash flow.\u003c\/p\u003e\n\u003cp\u003eRoaming, data top-ups and device protection raised ARPU in 2024, with add-ons cited by management as key drivers of postpaid ARPU growth.\u003c\/p\u003e\n\u003cp\u003eFamily and business shared plans boosted active lines in 2024, increasing wallet share across households and SMEs.\u003c\/p\u003e\n\u003cp\u003ePremium tiers monetize higher speeds and perks, capturing customers willing to pay for priority access and bundled services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireline internet, TV, and home phone\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFiber and cable broadband deliver stable cash flows for TELUS, with its PureFibre network passing millions of homes as of 2024. TV packages and streaming add-ons boost ARPU and monetization per household. Voice remains a niche but sticky service with low churn. Bundling across internet, TV and voice materially reduces customer churn and increases lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment sales and financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHandsets, tablets, wearables and CPE generate both upfront device sales and financed revenue, while accessory sales boost gross margins; TELUS bundles financing to spread payments across device lifecycles. Trade-in programs accelerate upgrade cycles and increase ARPU by encouraging device refreshes. Financing contracts reduce churn risk and convert one-time hardware revenue into predictable monthly cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise managed services and cloud\/security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnterprise managed services and cloud\/security generate recurring monthly fees from connectivity, SD-WAN, UCaaS and security subscriptions, while professional services and systems integration provide one-time project revenue; SLAs justify premium pricing and reduce churn, and cross-sell of security and UCaaS expands average account value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring subscriptions: connectivity, SD-WAN, UCaaS, security\u003c\/li\u003e\n\u003cli\u003eProject revenue: professional services, integrations\u003c\/li\u003e\n\u003cli\u003ePremium SLAs: higher ARPU, lower churn\u003c\/li\u003e\n\u003cli\u003eCross-sell: increases lifetime value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare technology subscriptions and transactions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTELUS monetizes EMR, virtual care, and benefits platforms through per-user or per-site subscription fees, while ePrescribing and claims processing generate transaction-based fees and interchange revenue.\u003c\/p\u003e\n\u003cp\u003eData and analytics are sold as value-added insights and licensing services to payers and providers, and multiyear contracts boost revenue predictability and customer retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSubscriptions: per-user\/site pricing\u003c\/li\u003e\n\u003cli\u003eTransactions: ePrescribe\/claims fees\u003c\/li\u003e\n\u003cli\u003eAnalytics: insight\/licensing revenue\u003c\/li\u003e\n\u003cli\u003eContracts: multi-year agreements improve predictability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscriptions + \u003cstrong\u003eCAD 9.4B\u003c\/strong\u003e underpin fibre, add-ons \u0026amp; device ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMonthly subscriptions are core recurring revenue; FY2024 wireless revenue CAD 9.4 billion supports steady cash flow.\u003c\/p\u003e\n\u003cp\u003eAdd-ons (roaming, device protection, premium tiers) and device financing lift ARPU and convert hardware into monthly receipts.\u003c\/p\u003e\n\u003cp\u003ePureFibre broadband, TV bundles and enterprise cloud\/security deliver recurring fees; PureFibre passed millions of homes in 2024, raising household monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless subs\u003c\/td\u003e\n\u003ctd\u003eCAD 9.4B revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePureFibre\u003c\/td\u003e\n\u003ctd\u003ePassed millions of homes (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098525372764,"sku":"telus-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/telus-business-model-canvas.png?v=1781807491","url":"https:\/\/pestel-analysis.com\/products\/telus-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}