{"product_id":"telus-bcg-matrix","title":"TELUS Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eTELUS’s BCG Matrix snapshot shows where its services sit in today’s telecom race—some pushing growth, others quietly funding the engine. Want the quadrant-by-quadrant detail, data-backed recommendations, and a ready-to-use roadmap to reallocate capital and sharpen strategy? Dive deeper and purchase the full BCG Matrix for a complete Word report plus an Excel summary to present, act, and win faster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G wireless network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTELUS sits as a Star in 5G, holding roughly 28% of Canada’s wireless market in 2024 within a rapidly expanding 5G segment; heavy capex (multi‑billion CAD network investment) funds nationwide rollout and spectrum depth (including low‑band and mid‑band holdings) that sustain leadership. Continue funding rollout and premium plans to lock scale; as growth slows, this franchise will become a high‑margin cash generator.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTELUS Health platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEMRs, virtual care, benefits and pharmacy tech at TELUS Health are scaling fast, and in 2024 the business continued to expand its integrated platform footprint across Canada. Healthcare digitization in Canada remains early-stage and TELUS is a recognized front-runner in national digital health deployment. Growth is consuming cash for integrations and sales expansion, but the addressable runway remains large. Staying aggressive is required to cement leadership before market growth slows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePureFibre FTTH\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePureFibre FTTH sits as a Star in TELUS’s BCG matrix: fiber uptake is rising as households trade up for speed and reliability, with TELUS reporting accelerating PureFibre activations in 2024 and homes-passed expansion; the build is capital-heavy (TELUS capex ~CA$3.0B guidance in 2024), but churn falls and ARPU climbs, so holding share through targeted promos can convert this asset into a future cash cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise IoT \u0026amp; smart solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eConnected devices reached about 17 billion worldwide in 2024, and TELUS is scaling Stars in enterprise IoT and smart-city plays by leveraging its network strength and vertical expertise. Rapid fleet and smart-city demand highlight opportunity, but TELUS needs stronger go-to-market muscle and partner ecosystems. Invest to standardize offers, scale logos and capture category growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory: Enterprise IoT \u0026amp; Smart Cities\u003c\/li\u003e\n\u003cli\u003e2024 scale: ~17B connected devices\u003c\/li\u003e\n\u003cli\u003eStrengths: Network + vertical expertise\u003c\/li\u003e\n\u003cli\u003eGaps: GTM \u0026amp; partner ecosystem\u003c\/li\u003e\n\u003cli\u003eAction: Invest to standardize offers \u0026amp; scale logos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital service \u0026amp; analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital service \u0026amp; analytics is a star: app-led care, AI triage and proactive service saw usage surge in 2024, driving higher NPS that reduces support costs and defends premium pricing; TELUS must sustain continuous spend on data platforms and tooling to scale these benefits.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eApp-led care up 40% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eAI support cuts handling time ~30%\u003c\/li\u003e\n\u003cli\u003eHigher NPS lowers churn and cost-to-serve\u003c\/li\u003e\n\u003cli\u003eOngoing data\/tooling CAPEX required\u003c\/li\u003e\n\u003cli\u003eAutomate to convert growth into durable moat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G \u003cstrong\u003e28%\u003c\/strong\u003e, FTTH CA$3B capex and 17B IoT power subscriber growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS Stars: 5G (28% Canada share in 2024) drives subscriber growth via multi‑billion CAD rollout; PureFibre FTTH activations accelerate with CA$3.0B capex guidance in 2024; TELUS Health EMR\/virtual care scales rapidly, consuming cash but expanding addressable market; enterprise IoT and digital services show fast adoption (17B connected devices global 2024) — invest to standardize GTM and convert into cash cows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eCapex\u003c\/th\u003e\n\u003cth\u003eAction\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G\u003c\/td\u003e\n\u003ctd\u003e28% Canada wireless\u003c\/td\u003e\n\u003ctd\u003eMulti‑B CAD\u003c\/td\u003e\n\u003ctd\u003eFund rollout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePureFibre\u003c\/td\u003e\n\u003ctd\u003eAccelerating activations\u003c\/td\u003e\n\u003ctd\u003eCA$3.0B guidance\u003c\/td\u003e\n\u003ctd\u003eLock share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003eRapid EMR\/virtual growth\u003c\/td\u003e\n\u003ctd\u003eIntegration spend\u003c\/td\u003e\n\u003ctd\u003eScale platform\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT\/Digital\u003c\/td\u003e\n\u003ctd\u003e17B devices global\u003c\/td\u003e\n\u003ctd\u003eTargeted invest\u003c\/td\u003e\n\u003ctd\u003eStandardize offers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive TELUS product-unit mapping across BCG quadrants, with clear investment, hold or divest recommendations and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page TELUS BCG Matrix that clarifies priorities and cuts decision time for leaders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePostpaid wireless base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTELUS postpaid wireless sits in a mature Canadian market with high share—over 10 million postpaid subscribers in 2024 and ARPU steady near CAD 65—requiring low incremental marketing to maintain. It generates strong monthly free cash flow, routinely funding strategic growth areas. Management funnels this cash into Health and Fiber expansion to diversify revenue and accelerate high-growth investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroadband internet (non‑fiber)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCable\/DSL segments are stable, low-growth cash cows for TELUS, delivering predictable margins and strong local market share—TELUS reported resilient wireline ARPU trends through 2024 while overall retail connectivity demand stayed steady.\u003c\/p\u003e\n\u003cp\u003eBundled stickiness (mobile + TV + broadband) sustains churn below national averages and supports high customer lifetime value, letting maintenance capex for non‑fiber remain modest versus capital‑intensive FTTH rollouts.\u003c\/p\u003e\n\u003cp\u003eManagement can continue to milk cash flows from non‑fiber while progressively migrating households to FTTH over a multi‑year plan, reallocating incremental capex to fiber where ROI justifies the upgrade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptik TV bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOptik TV bundles are a cash cow: video growth is slow industry-wide, but TELUS leverages churn control to preserve customer lifetime value. TELUS stated in its 2024 disclosures that Optik retains strong regional share through bundled pricing and channel\/package differentiation. Predictable content licensing and targeted upsell (premium channels, streaming add-ons) keep margins decent. Focus on cost optimization and using Optik primarily as a retention engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise managed networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnterprise managed networks are large-account cash cows for TELUS: typical contracts run 3–5 years with low churn (industry often under 5%) and strong wallet share from existing customers, producing steady margins once initial deployment is complete; market growth in 2024 was mild but renewals and upsells keep them highly cash generative—renew early and maintain tight SLAs to protect margin.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLarge accounts: multi‑year (3–5yr) contracts\u003c\/li\u003e\n\u003cli\u003eChurn: low (industry ~\u0026lt;5%)\u003c\/li\u003e\n\u003cli\u003eWallet share: high—core IT spend\u003c\/li\u003e\n\u003cli\u003eCash: positive post‑setup; focus on renewals and SLAs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale \u0026amp; carrier services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBackbone, roaming and wholesale access form TELUS cash cows, delivering predictable, high-utilization revenue with limited growth as enterprise and carrier demand remains broadly stable. Margins are attractive because revenue scales with network utilization and low incremental costs, supporting strong adjusted EBITDA contribution. Focus remains on maintaining capacity efficiency, disciplined pricing and contract longevity to preserve cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable demand\u003c\/li\u003e\n\u003cli\u003eUtilization-driven margins\u003c\/li\u003e\n\u003cli\u003eCapacity efficiency\u003c\/li\u003e\n\u003cli\u003eDisciplined pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e10.0M\u003c\/strong\u003e postpaid, \u003cstrong\u003eCAD65\u003c\/strong\u003e ARPU; enterprise churn under \u003cstrong\u003e5%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTELUS cash cows: postpaid wireless (\u0026gt;10.0M subs in 2024; ARPU ≈CAD65), cable\/DSL stable with resilient wireline ARPU in 2024, Optik TV retains strong regional share, enterprise managed networks low churn (\u0026lt;5%) and backbone\/wholesale deliver utilization-driven margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostpaid\u003c\/td\u003e\n\u003ctd\u003e10.0M subs; ARPU CAD65\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCable\/DSL\u003c\/td\u003e\n\u003ctd\u003eStable ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptik TV\u003c\/td\u003e\n\u003ctd\u003eStrong regional share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\/Wholesale\u003c\/td\u003e\n\u003ctd\u003eChurn \u0026lt;5%; high utilization\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eTELUS BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe TELUS BCG Matrix you're previewing here is the exact document you'll receive after purchase. No watermarks, no demo content—just the fully formatted, ready-to-use report built for strategic clarity. It’s editable, printable, and presentation-ready the moment it lands in your inbox. Crafted by strategy experts, it plugs straight into your planning with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy copper voice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy copper voice sits in a declining market with shrinking lines and a tiny share versus mobile, as Canada exceeded 90% mobile penetration in 2024, leaving copper voice increasingly marginal. Maintenance and upkeep continue to soak cash with little return, driving elevated wireline OPEX burdens in 2024. A turnaround play cannot fix the structural decline; accelerate decommissioning and migrate customers to IP\/fiber where possible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional long‑distance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUsage erosion for traditional long‑distance is chronic and effectively irreversible, driven by OTT voice adoption (WhatsApp ~2.5 billion users in 2024) that has erased per‑minute economics. Competitors and OTT players have compressed margins so severely that long‑distance now ties up support resources with minimal profit. Recommend sunsetting the product and redirecting remaining customers into mobile and VoIP bundles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy 3G\/M2M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy 3G\/M2M is a classic TELUS dog: officially slated for retirement on December 31, 2024, with device counts and revenue steadily collapsing while support and maintenance costs persist. Sustained rescue investment is unjustified given migration paths; prioritize fast-track moves to LTE\/5G to capture remaining service value. Plan full shutdown and reallocate capex to modern access layers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer email\/web hosting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDogs: Consumer email\/web hosting at TELUS sits in low growth, low differentiation territory as of 2024; intense price pressure and commoditization mean support calls and operational costs frequently outweigh per-customer ARPU, while remaining cross-sell leverage is minimal. Recommendation: retire or outsource to trim overhead and redeploy resources to higher-growth segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow growth\u003c\/li\u003e\n\u003cli\u003eLow differentiation\u003c\/li\u003e\n\u003cli\u003eHigh support cost vs ARPU\u003c\/li\u003e\n\u003cli\u003eMinimal cross-sell\u003c\/li\u003e\n\u003cli\u003eRetire or outsource\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayphones \u0026amp; sundry legacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePayphones and sundry legacy assets show near-zero demand and a scattered footprint across TELUS operations, delivering negligible revenue and declining usage in recent years.\u003c\/p\u003e\n\u003cp\u003eOngoing maintenance, accessibility and regulatory compliance impose fixed costs and operational drag, turning these units into a cash trap with no strategic upside.\u003c\/p\u003e\n\u003cp\u003eRecommendation: systematically remove payphone units and exit remaining vendor and municipal contracts to eliminate drain and redeploy capital into growth segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003enear-zero-demand\u003c\/li\u003e\n\u003cli\u003escattered-footprint\u003c\/li\u003e\n\u003cli\u003emaintenance-compliance-drag\u003c\/li\u003e\n\u003cli\u003ecash-trap-no-upside\u003c\/li\u003e\n\u003cli\u003eremove-and-exit-contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccelerate copper decommissioning and sunset legacy services - redirect capex to fiber and 5G\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy copper voice, long‑distance and consumer email\/web hosting are low‑growth, low‑margin Dogs for TELUS in 2024 (Canada mobile penetration \u0026gt;90%; WhatsApp ~2.5bn users), with 3G\/M2M retired Dec 31, 2024; payphones show near‑zero demand. Recommend accelerated decommissioning, sunsetting and outsourcing to cut OPEX and reallocate capex to fiber\/5G.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eAction\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCopper voice\u003c\/td\u003e\n\u003ctd\u003eDeclining lines; \u0026gt;90% mobile pen.\u003c\/td\u003e\n\u003ctd\u003eDecommission\/migrate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLong‑distance\u003c\/td\u003e\n\u003ctd\u003eOTT erosion (WhatsApp ~2.5bn)\u003c\/td\u003e\n\u003ctd\u003eSunset\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3G\/M2M\u003c\/td\u003e\n\u003ctd\u003eRetired 31‑Dec‑2024\u003c\/td\u003e\n\u003ctd\u003eShutdown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgriculture \u0026amp; consumer goods data\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarm-to-shelf data platforms are expanding in a ~USD 25B agtech market in 2024 with ~14% CAGR to 2030, but TELUS share is still forming; integration across recent acquisitions is critical to scale quickly. With a clear playbook and global partners TELUS could become a category leader; invest in product coherence now, or consider trimming if adoption and revenue traction lag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart home \u0026amp; security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumer IoT remains a fast-growing market—global smart home revenue was about USD 150B in 2024—yet is crowded by incumbents (Amazon, Google, Apple) giving TELUS limited national dominance despite strong brand trust. Unit economics and ARPU lift materially at scale, so TELUS must either double down on bundled offers with fiber and wireless to capture share or narrow to profitable niches (security, elderly care) where margins justify investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational health solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal health IT market was estimated at about US$288 billion in 2024, and TELUS Health, a newer entrant internationally, has recorded early wins but retains a modest share versus incumbents. Sales cycles remain long, often 12–24 months, constraining near-term margin expansion. Real upside exists if strategic partnerships close; focus investments where payers\/providers are consolidating and exit markets that fail to tip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud\/edge services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCloud\/edge services are in a hot growth phase, but hyperscalers command roughly 65% of public cloud infrastructure spend (2023–24); TELUS holds a small share but differentiates with edge deployments and vertical solutions. The strategy should prioritize network‑adjacent plays and co‑selling with hyperscalers to earn customer seats—or park the asset if scale proves unattainable.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTag: HighGrowth\u003c\/li\u003e\n\u003cli\u003eTag: HyperscalerDominance~65%\u003c\/li\u003e\n\u003cli\u003eTag: TELUSEdge+Verticals\u003c\/li\u003e\n\u003cli\u003eTag: NetworkAdjacency\u003c\/li\u003e\n\u003cli\u003eTag: CoSellOrPark\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCybersecurity services are a Question Mark for TELUS: market demand is booming with global cybersecurity spending near USD 220 billion in 2024, yet competition is intense from pure-play MSSPs and cloud vendors. TELUS has trusted enterprise access and a large connectivity base but limited brand heat versus specialists. Scaling via managed offerings tied to connectivity could unlock margins; prioritize MDR\/SOC differentiation or partner instead of building a broad stack.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrust in enterprise accounts and connectivity\u003c\/li\u003e\n\u003cli\u003eGlobal cyber spend ~USD 220B in 2024\u003c\/li\u003e\n\u003cli\u003eLimited brand heat vs pure-plays\u003c\/li\u003e\n\u003cli\u003ePrioritize MDR\/SOC differentiation or partner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrioritize integration and verticals in agri, smart home, health IT, cloud\/edge and cyber\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuestion Marks: agtech (~USD 25B market, 14% CAGR), smart home (~USD 150B 2024), health IT (~USD 288B 2024), cloud\/edge (hyperscalers ~65% share) and cybersecurity (~USD 220B 2024) show high growth but low TELUS share; prioritize integration, vertical focus or partner\/exit if revenue traction fails.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eTag\u003c\/th\u003e\n\u003cth\u003eMarket 2024\u003c\/th\u003e\n\u003cth\u003eTELUS Share\u003c\/th\u003e\n\u003cth\u003eAction\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgritech\u003c\/td\u003e\n\u003ctd\u003eUSD 25B\u003c\/td\u003e\n\u003ctd\u003eSmall\u003c\/td\u003e\n\u003ctd\u003eIntegrate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartHome\u003c\/td\u003e\n\u003ctd\u003eUSD 150B\u003c\/td\u003e\n\u003ctd\u003eLimited\u003c\/td\u003e\n\u003ctd\u003eBundle\/Niche\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthIT\u003c\/td\u003e\n\u003ctd\u003eUSD 288B\u003c\/td\u003e\n\u003ctd\u003eModest\u003c\/td\u003e\n\u003ctd\u003eFocus partners\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/Edge\u003c\/td\u003e\n\u003ctd\u003eHyperscaler 65%\u003c\/td\u003e\n\u003ctd\u003eSmall\u003c\/td\u003e\n\u003ctd\u003eCo-sell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCyber\u003c\/td\u003e\n\u003ctd\u003eUSD 220B\u003c\/td\u003e\n\u003ctd\u003eLimited\u003c\/td\u003e\n\u003ctd\u003eMDR\/SOC or partner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":58098524651868,"sku":"telus-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/telus-bcg-matrix.png?v=1781807491","url":"https:\/\/pestel-analysis.com\/products\/telus-bcg-matrix","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}