{"product_id":"surteco-group-marketing-mix","title":"Surteco Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Surteco Group leverages its Product, Price, Place, and Promotion strategies to dominate the market. This analysis reveals their innovative product development, competitive pricing, strategic distribution, and impactful promotional campaigns.\u003c\/p\u003e\n\u003cp\u003eGo beyond this glimpse and unlock a comprehensive, ready-to-use 4Ps Marketing Mix Analysis for Surteco Group. Perfect for business professionals, students, and consultants seeking actionable insights and strategic advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Decorative Surface Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSurteco Group SE's diverse decorative surface materials, encompassing paper and plastic-based products, are crucial for enhancing the look and feel of surfaces across numerous sectors. Their extensive product line includes edgebandings, release papers, decorative papers, technical papers, profiles, roller shutters, and films, catering to a wide array of design and functional needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Industry Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSurteco's tailored industry solutions are specifically engineered for the furniture, flooring, and interior design markets.  These materials are integral to elevating both the aesthetic and functional qualities of end products.  This specialization allows Surteco to precisely meet the demanding and varied needs of its professional customer base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinuous  Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSurteco Group prioritizes continuous innovation through robust research and development, aiming to capture greater market share and penetrate new markets with advanced solutions. This focus on R\u0026amp;D is crucial for staying competitive in the dynamic chemical industry.\u003c\/p\u003e\n\u003cp\u003eThe company's strategic portfolio optimization is evident in decisions like discontinuing the impregnates business in March 2025. This move allows Surteco to concentrate resources on high-growth areas, reflecting a proactive approach to product lifecycle management and market alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Design and Functionality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSurteco Group's product development places a strong emphasis on integrating sophisticated design with robust functionality. This approach aims to elevate living spaces by offering surface materials that are both aesthetically pleasing and high-performing. For instance, in 2024, Surteco continued to invest in research and development, with a reported R\u0026amp;D expenditure of €35.2 million, reflecting their commitment to innovation in this area.\u003c\/p\u003e\n\u003cp\u003eThe company's strategy is to create products that enhance the overall quality and user experience of furniture and interior design. This dual focus ensures that their offerings are not merely decorative but also contribute to the durability and practicality of the final application.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign Innovation:\u003c\/strong\u003e Surteco's product portfolio consistently features cutting-edge designs, responding to evolving interior trends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctional Enhancement:\u003c\/strong\u003e Materials are engineered for superior scratch resistance, moisture repellency, and ease of maintenance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Relevance:\u003c\/strong\u003e In 2024, the demand for sustainable and durable surfaces remained high, a trend Surteco actively addresses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Value:\u003c\/strong\u003e The integration of design and function directly translates to increased value and appeal for end consumers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecognized Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSurteco Group SE leverages a robust portfolio of recognized brands, including Surteco Decor, Canplast, Dakor, and Praktikus, to address diverse market needs. These brands have cultivated strong industry recognition for their quality and specialized applications, allowing Surteco to effectively target various customer segments and preferences.\u003c\/p\u003e\n\u003cp\u003eThis multi-brand strategy is a cornerstone of Surteco's market penetration. For instance, Surteco Decor is a prominent name in decorative surfaces, while Canplast focuses on edgebands for furniture manufacturing. This segmentation ensures that each brand can build a dedicated following and cater to the specific demands of its niche.\u003c\/p\u003e\n\u003cp\u003eThe strength of these brands contributes significantly to Surteco's market position. In 2023, the Surteco Group reported revenues of €1.1 billion, with its strong brand equity playing a crucial role in maintaining customer loyalty and attracting new business across its operational regions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurteco Decor:\u003c\/strong\u003e Leading brand in decorative papers and films.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCanplast:\u003c\/strong\u003e Specializes in high-quality edgebands for the furniture industry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDakor:\u003c\/strong\u003e Focuses on melamine-coated papers and decorative laminates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePraktikus:\u003c\/strong\u003e Offers a range of functional and decorative surface solutions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Strategy: Innovation Drives Market Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSurteco's product strategy centers on delivering high-quality, design-forward decorative surface materials. Their offerings, including edgebandings, release papers, and films, are engineered for both aesthetic appeal and functional durability, meeting the sophisticated demands of the furniture, flooring, and interior design sectors.\u003c\/p\u003e\n\u003cp\u003eThe company's commitment to innovation is underscored by its 2024 R\u0026amp;D investment of €35.2 million, aimed at developing advanced solutions and capturing new market share. This focus ensures their products remain relevant and competitive, particularly with the growing demand for sustainable and resilient surfaces observed throughout 2024.\u003c\/p\u003e\n\u003cp\u003eSurteco's product portfolio is diversified across several strong brands, such as Surteco Decor and Canplast, each catering to specific market niches. This brand strategy, combined with a focus on product quality and innovation, contributed to the Surteco Group's reported revenue of €1.1 billion in 2023, reinforcing their market presence.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis offers a comprehensive examination of the Surteco Group's marketing strategies, dissecting their Product, Price, Place, and Promotion tactics to reveal their market positioning and competitive advantages.\u003c\/p\u003e\n\u003cp\u003eIt's designed for professionals seeking a data-driven understanding of how Surteco Group leverages its 4Ps to achieve its business objectives, providing actionable insights for strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSimplifies complex marketing strategies by clearly outlining Surteco Group's 4Ps, alleviating the pain of deciphering dense reports for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Production Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSurteco Group SE leverages an impressive global production network, featuring over 26 production sites strategically located across the world. This vast operational footprint is instrumental in efficiently serving an international clientele and ensuring close proximity to vital markets.  In 2023, the company's global sales reached €1.1 billion, underscoring the importance of this widespread presence in meeting diverse market demands for their surface materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Sales Regions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSurteco Group's sales are strategically spread across the globe, reducing reliance on any single market. In 2023, Germany accounted for 19% of sales, while other European countries contributed 37%. This diversification is crucial for stability.\u003c\/p\u003e\n\u003cp\u003eThe company's reach extends significantly beyond Europe, with a robust 44% of sales generated from the Americas, Asia, and Australia. This broad geographical footprint helps to buffer against regional economic downturns and market volatility.\u003c\/p\u003e\n\u003cp\u003eSurteco is actively pursuing further expansion outside of Europe, aiming to enhance its global market presence. This strategic initiative is designed to tap into new growth opportunities and solidify its position as a diversified international player.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Distribution Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSurteco Group predominantly operates on a direct business-to-business (B2B) distribution model, serving manufacturers within the wood-based, flooring, and furniture sectors, alongside interior design firms. This direct engagement cultivates robust partnerships with its core industrial clientele. For instance, in 2024, Surteco reported that over 85% of its revenue was generated through these direct B2B channels, highlighting the model's significance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Channel Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSurteco Group effectively leverages strategic channel partnerships to extend its reach beyond direct industrial supply. For its plastic-based products, like profiles and skirting, the company utilizes indirect channels to connect with end consumers.\u003c\/p\u003e\n\u003cp\u003eThese crucial indirect channels include flooring wholesalers, major home improvement retailers, and numerous do-it-yourself (DIY) outlets. This multi-channel strategy significantly broadens the accessibility of Surteco's product portfolio to a wider consumer base, enhancing market penetration.\u003c\/p\u003e\n\u003cp\u003eFor instance, in 2024, the home improvement retail sector in Europe saw continued growth, with sales in DIY stores contributing a substantial portion to overall construction material distribution. Surteco's presence in these channels allows it to tap into this expanding market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWholesalers:\u003c\/strong\u003e Providing bulk supply to businesses that then distribute to smaller retailers or contractors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHome Improvement Stores:\u003c\/strong\u003e Offering direct access to consumers undertaking renovation or building projects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDIY Outlets:\u003c\/strong\u003e Catering to the individual consumer market for smaller-scale projects and repairs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimizing Supply Chain Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSurteco Group's approach to optimizing its supply chain efficiency is a cornerstone of its marketing strategy, directly impacting product availability and customer satisfaction. By refining production and workflow processes, the company aims to streamline logistics, ensuring products reach their destinations promptly. This internal focus is crucial for meeting demand in a competitive global marketplace.\u003c\/p\u003e\n\u003cp\u003eThe company's commitment to efficient logistics is evident in its continuous efforts to enhance its distribution network. This includes optimizing warehousing and transportation to minimize lead times and reduce costs. Surteco Group understands that a well-oiled supply chain is not just about moving goods; it's about delivering value to the customer.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution Network Enhancement:\u003c\/strong\u003e Surteco Group consistently invests in modernizing its distribution centers and transportation fleets to improve delivery speed and reliability. For instance, in 2024, the company reported a 7% increase in on-time delivery rates across its European operations following upgrades to its central logistics hub.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduction Workflow Optimization:\u003c\/strong\u003e The group actively implements lean manufacturing principles and advanced production planning systems to synchronize output with market demand, thereby reducing inventory holding costs and preventing stockouts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventory Management:\u003c\/strong\u003e Strategic inventory placement across key markets ensures product availability where and when customers need it, minimizing order fulfillment delays and enhancing customer loyalty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal Logistics Integration:\u003c\/strong\u003e Surteco Group leverages technology to create a more integrated and transparent global supply chain, allowing for better tracking and management of goods from production to final delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Footprint: Driving Sales Through Diverse Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSurteco Group's global presence is a key element of its 'Place' strategy, with over 26 production sites worldwide ensuring market proximity. This extensive network facilitated €1.1 billion in global sales in 2023.\u003c\/p\u003e\n\u003cp\u003eGeographically, sales are well-diversified, with Germany at 19% and other European countries at 37% in 2023. The Americas, Asia, and Australia combined accounted for a significant 44% of sales, demonstrating a robust international reach.\u003c\/p\u003e\n\u003cp\u003eThe company primarily utilizes a direct B2B distribution model, serving manufacturers in key sectors like wood-based products and flooring. Over 85% of Surteco's revenue in 2024 was generated through these direct channels.\u003c\/p\u003e\n\u003cp\u003eSurteco also employs indirect channels, such as home improvement retailers and DIY outlets, to reach end consumers with products like plastic profiles. This multi-channel approach broadens market penetration and accessibility.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSurteco Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive analysis of the Surteco Group's 4P's Marketing Mix is fully complete and ready for your immediate use. You can confidently purchase knowing you're acquiring the exact, finished version of this valuable marketing insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":55296517144924,"sku":"surteco-group-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/surteco-group-marketing-mix.png?v=1755783331","url":"https:\/\/pestel-analysis.com\/products\/surteco-group-marketing-mix","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}