{"product_id":"sprouts-business-model-canvas","title":"Sprouts Farmers Market Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSprouts' Business Model: A Deep Dive\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Sprouts Farmers Market's business model. This in-depth Business Model Canvas reveals how the company drives value through its focus on healthy, natural, and organic products, targets health-conscious consumers, and leverages key partnerships with local and national suppliers. Ideal for entrepreneurs, consultants, and investors looking for actionable insights into a thriving retail concept.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal and Regional Farmers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSprouts Farmers Market cultivates strong ties with local and regional farmers, a cornerstone of their business model. This direct sourcing strategy ensures peak freshness and superior quality for their produce, directly mirroring the appeal of a traditional farmers market.  By working closely with these producers, Sprouts not only guarantees the exceptional quality of its core offerings but also actively contributes to the economic vitality of local communities.  In 2024, Sprouts continued to emphasize these relationships, with a significant portion of their produce sourced from within a 500-mile radius, reducing carbon footprints and transportation expenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrganic and Specialty Food Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSprouts Farmers Market's success hinges on its collaborations with certified organic and specialty food manufacturers. These partnerships are crucial for stocking a broad range of natural, organic, and health-conscious items, extending beyond their fresh produce offerings. For instance, in 2024, Sprouts continued to emphasize its commitment to these categories, with natural and organic foods representing a significant portion of their sales growth.\u003c\/p\u003e\n\u003cp\u003eThese relationships ensure Sprouts can provide a diverse product selection that perfectly aligns with the health and wellness focus that defines the brand. This includes a robust inventory of bulk foods, a category where Sprouts has seen consistent customer engagement, as well as a comprehensive range of vitamins and supplements, catering to a growing consumer demand for holistic health solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSprouts Farmers Market relies heavily on its logistics and distribution partners to keep its shelves stocked with fresh, high-quality produce. These partnerships are crucial for managing the inherent challenges of perishable inventory, ensuring products reach stores quickly and in optimal condition. For instance, in 2024, Sprouts continued to leverage its network of third-party logistics providers to manage its complex supply chain, aiming to minimize waste and maximize product availability.\u003c\/p\u003e\n\u003cp\u003eThese collaborations are designed to optimize delivery routes and warehouse management, directly impacting Sprouts' ability to offer a wide selection of seasonal and organic items. By partnering with specialized logistics companies, Sprouts can ensure efficient transportation and handling, which is vital for maintaining the freshness that is a cornerstone of their brand promise. This operational efficiency helps control costs and ensures a consistent customer experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSprouts Farmers Market collaborates with technology and e-commerce platforms to power its digital offerings, including online ordering, curbside pickup, and home delivery. These partnerships are crucial for meeting evolving consumer expectations for convenience and accessibility in grocery shopping.\u003c\/p\u003e\n\u003cp\u003eThese strategic alliances enable Sprouts to extend its market presence and serve a broader customer base, moving beyond traditional brick-and-mortar interactions. This digital integration is a key component of their growth strategy in the competitive retail environment.\u003c\/p\u003e\n\u003cp\u003eFor instance, Sprouts partnered with Instacart in 2018, significantly expanding its same-day grocery delivery capabilities. This move allowed customers to access Sprouts' fresh, natural, and organic products through a familiar and convenient online interface, reaching more households.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology Partnerships:\u003c\/strong\u003e Collaborations with tech providers enhance the functionality and user experience of Sprouts' online platform and mobile app.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-commerce Integration:\u003c\/strong\u003e Partnerships with delivery platforms like Instacart enable efficient order fulfillment and last-mile logistics, broadening customer access.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Convenience:\u003c\/strong\u003e These alliances directly contribute to Sprouts' ability to offer seamless online shopping, curbside pickup, and home delivery options.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpanded Reach:\u003c\/strong\u003e By leveraging these digital channels, Sprouts effectively expands its customer reach beyond its physical store locations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSprouts Farmers Market strategically partners with a diverse range of health and wellness brands, both established and emerging. These alliances are crucial for offering exclusive products and premium selections, setting Sprouts apart from competitors.  For instance, collaborations might involve co-branded product lines or limited-time offers that appeal directly to health-conscious shoppers.\u003c\/p\u003e\n\u003cp\u003eThese key partnerships enhance Sprouts' market position by reinforcing its identity as a go-to destination for consumers seeking natural and organic options.  In 2023, Sprouts continued to expand its private label offerings, often developed in conjunction with key suppliers, which saw significant growth in sales, contributing to the company's overall revenue.  These collaborations often include joint marketing initiatives and special in-store promotions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eExclusive Product Offerings:\u003c\/strong\u003e Sprouts leverages partnerships to bring unique health and wellness items to market, unavailable elsewhere.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCo-Marketing Initiatives:\u003c\/strong\u003e Collaborations often extend to joint advertising campaigns and promotional events, increasing brand visibility for both Sprouts and its partners.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening Brand Identity:\u003c\/strong\u003e These alliances solidify Sprouts' reputation as a leader in the health and wellness grocery sector.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Financial Partnerships Drive Customer Loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSprouts Farmers Market's key partnerships extend to financial institutions and payment processors, ensuring smooth transactions and customer loyalty programs. These collaborations are vital for managing sales, offering convenient payment options, and supporting promotional activities. In 2024, Sprouts continued to enhance its rewards program, working with partners to offer personalized discounts and incentives, driving repeat business.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSprouts Farmers Market's business model focuses on providing fresh, natural, and organic groceries at accessible prices. It targets health-conscious consumers through a curated selection of products and a farmer's market-inspired shopping experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSprouts Farmers Market's Business Model Canvas acts as a pain point reliever by offering a clear, actionable roadmap to navigate the complexities of the natural and organic grocery sector.\u003c\/p\u003e\n\u003cp\u003eIt provides a one-page snapshot of Sprouts' strategy, simplifying the identification of key value propositions and customer segments to address market challenges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSourcing and Procurement of Natural\/Organic Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSprouts' key activity revolves around building and managing a robust supply chain for natural and organic goods. This involves actively seeking out and rigorously vetting farmers and producers who meet their stringent quality and ethical sourcing criteria.  In 2024, Sprouts continued to emphasize partnerships with local and regional suppliers, aiming to reduce transportation emissions and support community economies.\u003c\/p\u003e\n\u003cp\u003eNegotiating favorable terms with this diverse supplier base is crucial for maintaining Sprouts' commitment to offering healthy foods at affordable prices. This includes securing competitive pricing for fresh produce, organic groceries, and specialty items, ensuring that the value proposition of fresh, healthy, and accessible food remains central to their operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Merchandising and Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSprouts Farmers Market's in-store merchandising and operations are central to its business model, focusing on recreating a vibrant farmers market feel within its typically smaller store formats.  This involves creating visually appealing product displays, ensuring fresh product rotation, and streamlining checkout to offer a convenient and enjoyable shopping journey.\u003c\/p\u003e\n\u003cp\u003eOperational efficiency is a critical component, directly supporting Sprouts' commitment to affordability.  For instance, in 2023, Sprouts reported a sales increase of 5.7% to $6.7 billion, indicating that their operational focus is resonating with consumers seeking value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSprouts Farmers Market’s key activities heavily rely on efficiently managing its supply chain and inventory. This involves the careful handling of a wide array of perishable and specialty products, from sourcing them to getting them onto store shelves.  Minimizing waste and ensuring products are always available are paramount for customer satisfaction and profitability.\u003c\/p\u003e\n\u003cp\u003eEffective inventory control is especially vital for fresh produce, where spoilage can quickly erode margins. Sprouts' ability to forecast demand accurately and maintain optimal stock levels directly influences its cost efficiency and the perceived freshness of its offerings. For instance, in 2023, Sprouts reported a 9.2% increase in sales, underscoring the importance of having the right products available for consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Customer Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSprouts Farmers Market focuses on marketing campaigns that emphasize their core offerings: healthy, affordable, and natural products. These efforts aim to attract new shoppers and keep existing ones coming back.\u003c\/p\u003e\n\u003cp\u003eKey to this strategy are promotions, customer loyalty programs, and active community engagement. For instance, Sprouts frequently runs weekly specials and offers a digital coupon program to drive traffic and encourage repeat purchases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotional Activities:\u003c\/strong\u003e Sprouts consistently utilizes weekly ads and digital coupons to highlight discounts on fresh produce and natural groceries, driving foot traffic and sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoyalty Programs:\u003c\/strong\u003e The Sprouts app and email list provide personalized offers and early access to deals, fostering a sense of value and encouraging customer retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunity Engagement:\u003c\/strong\u003e Local store events, partnerships with community organizations, and participation in local farmers' markets help build brand awareness and a connection with shoppers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Marketing:\u003c\/strong\u003e Sprouts leverages social media and targeted online advertising to reach a broader audience and communicate its brand message of healthy living.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Store Development and Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSprouts Farmers Market actively engages in identifying new markets and securing prime locations for its stores. This strategic approach is crucial for sustained revenue growth.\u003c\/p\u003e\n\u003cp\u003eThe company oversees the entire process of construction and opening for these new locations. This includes detailed market research, careful real estate negotiations, and thorough operational planning to ensure successful launches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Identification:\u003c\/strong\u003e Sprouts continuously analyzes demographic data and consumer trends to pinpoint underserved areas with a high demand for their natural and organic products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation Securing:\u003c\/strong\u003e This involves negotiating favorable lease terms and ensuring site suitability, considering factors like visibility, accessibility, and proximity to target customer bases.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStore Openings:\u003c\/strong\u003e The company manages the construction, staffing, and initial inventory setup for each new store, aiming for efficient and impactful market entry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBehind the Scenes: Driving Natural \u0026amp; Organic Retail Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSprouts' key activities center on sourcing, merchandising, and marketing natural and organic products. They meticulously build relationships with suppliers, focusing on quality and ethical practices, while also managing store operations to create an appealing shopping experience. Effective inventory control and targeted marketing campaigns are crucial for driving sales and customer loyalty.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas for Sprouts Farmers Market that you are previewing is the exact document you will receive upon purchase. This comprehensive overview details Sprouts' core strategies, customer segments, value propositions, and revenue streams. Upon completing your order, you will gain full access to this same, professionally crafted analysis, ready for your immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PESTEL Analysis","offers":[{"title":"Default Title","offer_id":55297399751004,"sku":"sprouts-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/8127\/0620\/files\/sprouts-business-model-canvas.png?v=1755793975","url":"https:\/\/pestel-analysis.com\/products\/sprouts-business-model-canvas","provider":"PESTEL ANALYSIS","version":"1.0","type":"link"}